Longton Road, Barlaston, Stoke-on-trent, ST12 9AU

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST12 9AU is generally consistent with those figures, having a male population of 48.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.6%	51.6%	1.0%	51.0%	0.6%
Male	49.4%	48.4%	-1.0%	49.0%	-0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST12 9AU there is a very large concentration of residents that are married - 62.4% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	20.9%	19.5%	-1.4%	37.9%	-18.4%
Married: Opposite sex	60.1%	62.4%	2.3%	44.2%	18.2%
Married: Same sex	0%	1.4%	1.4%	0.3%	1.1%
Separated	1.5%	2.1%	0.6%	2.2%	-0.1%
Divorced	8.2%	9.2%	1.0%	9.1%	0.1%
Widowed	9.3%	5.3%	-4.0%	6.1%	-0.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (86.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	50%	52%	2.0%	48.4%	3.6%
Good health	32.6%	34.6%	2.0%	33.6%	1.0%
Fair health	13.4%	8.4%	-5.0%	12.7%	-4.3%
Bad health	3.4%	3.8%	0.4%	4.0%	-0.2%
Very bad health	0.6%	1.2%	0.6%	1.2%	0.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 45.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19%	14.9%	-4.1%	18.2%	-3.3%
1-4 GCSEs or Equivalent	15.3%	8.5%	-6.8%	9.6%	-1.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.8%	15.3%	-1.5%	13.4%	1.9%
Apprenticeship	3.4%	6.4%	3.0%	5.3%	1.1%
HNC, HND or 2+ A Levels	6.3%	9.6%	3.3%	16.9%	-7.3%
Degree or Similar	33.2%	45.2%	12.0%	33.8%	11.4%
Other	6%	0%	-6.0%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 96.8% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.3%	0.3%	0.7%	-0.4%
Pakistani	0.3%	1.5%	1.2%	2.7%	-1.2%
Black Caribbean	0.6%	0%	-0.6%	1.0%	-1.0%
Mixed White and Asian	0%	0.9%	0.9%	0.8%	0.1%
Mixed Other	0.3%	0.6%	0.3%	0.8%	-0.2%
White	98.8%	96.8%	-2.0%	81.4%	15.4%

Country of Birth

In this area, 95.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.3%	95.6%	-0.7%	83.2%	12.4%
European Union	0.6%	2.1%	1.5%	6.1%	-4.0%
Rest of Europe	0.3%	0.6%	0.3%	0.8%	-0.2%
Africa	0.6%	0%	-0.6%	2.7%	-2.7%
Middle East and Asia	0.6%	1.5%	0.9%	5.6%	-4.1%
The Americas and the Caribbean	0.6%	0%	-0.6%	1.3%	-1.3%
Oceania	0%	0.3%	0.3%	0.3%	0.0%
British Overseas	0.9%	0%	-0.9%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.3%	95%	-1.3%	83.2%	11.8%
10+ Years	0.3%	3.2%	2.9%	9.8%	-6.6%
5-10 Years	0.9%	0.6%	-0.3%	2.9%	-2.3%
2-5 Years	0.3%	0.9%	0.6%	2.2%	-1.3%
Less than 2 years	2.1%	0.3%	-1.8%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.8%	76.7%	10.1%
Ireland	1.2%	0.6%	0.6%
France	0.3%	0.3%	0.0%
Germany	0.3%	0.2%	0.1%
Eastern Asia	0.3%	0.3%	0.0%
Southern Asia	0.6%	1.2%	-0.6%
No passport held	10.6%	13.5%	-2.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	28.2%	37.2%	-9.0%
Christian	62.2%	46.2%	16.0%
Buddhist	0.3%	0.5%	-0.2%
Jewish	0.6%	0.5%	0.1%
Muslim	1.5%	6.5%	-5.0%
Other religion	1.8%	0.6%	1.2%
Not answered	5.6%	6.0%	-0.4%

Safety

Is Longton Road dangerous?

Over the last 12 months, the overall crime rate around Longton Road was 59.5 per 1,000 residents, which is 13.2% higher than the Barlaston average. The most reported crime type was Violence and sexual offences.

Longton Road has the 7th highest crime rate of 24 local areas in Barlaston and the 174th highest crime rate of 438 local areas in Stafford .

Violent and sexual offences accounted for around 17.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -17.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 59% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£47,400

Income Rank
6/10

Household Income in ST12 9AU, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 9/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Longton Road are based on 114 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stafford.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Longton Road, Barlaston, Stoke-on-trent, ST12 9AU

Estimated Average Property Prices for ST12 9AU

Average Price
£492,185

Semi-Detached
£271,846

Terraced
£220,307

Detached
£601,710

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Longton Road

Average Price
£401,157

Semi-Detached
£286,980

Terraced
£208,851

Detached
£528,129

Flats/Maisonettes
£187,573

Other
£958,189

Property Prices Comparison

Latest Property Sales on Longton Road

Address	Sale Price	Sale Date	Price Estimate 2025
73 Longton Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£453,000	2024-04-25	£491,017
69 Longton Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£170,000	2021-01-29	£209,943
106 Longton Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£322,500	2019-02-22	£418,041
Top Farm, 77 Longton Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£853,000	2019-01-14	£1,116,503
73 Longton Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£370,000	2018-11-05	£489,679

View All Property Sales and Other Statistics for ST12 9AU

Employment

ST12 9AU area has a very high level of entrepreneurship. Only 15% of streets have higher percent of entrepreneur residents. 14% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

ST12 9AU area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	92
Retired	78
Self-Employed	38
Part-Time Employee	33
Looking after home or family	9
Student (economically inactive)	8
Long-Term Sick or disabled	8
Other	6
Unemployed	5
Full-Time Student (with or without job)	3

Employment Industry

Manufacturing	24
Wholesale and retail trade; repair of motor vehicles and motor cycles	20
Human health and social work activities	16
Construction	12
Education	12
Professional, scientific and technical activities	12
Real estate activities	8
Administrative and support service activities	7
Other	6
Transport and storage	6
Information and communication	6
Agriculture, forestry and fishing	3
Accommodation and food service activities	2
Water supply; sewerage, waste management and remediation activities	2
Financial and insurance activities	2
Electricity, gas, steam and air conditioning supply	1
Public administration and defence; compulsory social security	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Barlaston CofE (C) First School Barlaston Cofe (C) First School , Broughton Crescent ST12 9DB	3out of 4	886 yd	Voluntary controlled school	Yes	Mixed	More About School
Newstead Primary Academy Waterside Drive , Blurton ST3 3LQ	4out of 4	1,763 yd	Academy converter	Yes	Mixed	More About School
Tittensor CofE (C) First School Beechcliffe Lane , Tittensor ST12 9HP	3out of 4	2,931 yd	Voluntary controlled school	Yes	Mixed	More About School
Ash Green Primary Academy Brough Lane , Trentham ST4 8BX	3out of 4	2,957 yd	Academy converter	Yes	Mixed	More About School
St Matthews Church of England Academy St Matthew's Ce Academy, Lightwood Road , Rough Close ST3 7NE	3out of 4	3,110 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ormiston Sir Stanley Matthews Academy Beaconsfield Drive , Blurton ST3 3JD	3out of 4	2,846 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Ormiston Meridian Academy Sandon Road , Meir ST3 7DF	2out of 4	3,741 yd	Academy sponsor led	No	Mixed	More About School
Trentham Academy Allerton Road , Trentham ST4 8PQ	2out of 4	3,886 yd	Academy converter	No	Mixed	More About School
St Thomas More Catholic Academy Longton Hall Road , Longton ST3 2NJ	3out of 4	4,604 yd	Academy converter	No	Mixed	More About School
Alleyne's Academy Oulton Road , ST15 8DT	3out of 4	4,916 yd	Academy converter	No	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Christ Church Academy Old Road , ST15 8JD	3out of 4	4,965 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Strathmore College Unit 7, The Imex Technology Park , Bellringer Road ST4 8LJ	- not rated	2,389 yd	Special post 16 institution	Not Applicable	Mixed	More About School
Kemball School Beaconsfield Drive , Blurton ST3 3JD	3out of 4	2,846 yd	Academy special converter	Yes	Mixed	More About School
Intuition Holistic Education 020 , Rosslyn Road ST3 4JD	- not rated	4,255 yd	Other independent special school	Not Applicable	Mixed	More About School
Kinetic Academy Meir Youth Cafe , Sandon Road ST3 7DJ	- not rated	4,878 yd	Other independent school	No	Mixed	More About School
Glebedale School Grove Road , Heron Cross ST4 3AY	- not rated	5,037 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Wedgwood Sports & Social Club	Social And Sports Club, Wedgwood Lane		667 yd
The Duke Of York	Duke Of York, 10 Longton Road		755 yd

Sport

Facility Name	Sport Objects	Distance
Barlaston Cricket Club 60A 60A LONGTON ROAD	grass pitches	504 yd
Wedgwood Sports And Social Club (Closed)	grass pitches	509 yd
Wedgwood Sports Ground WEDGWOOD DRIVE	grass pitches	1,008 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	96.4%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	96.4%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	96.4%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	96.4%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	3.6%

Download Speed

Median download speed	160 Mbit/s
Average download speed	228.1 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	30 Mbit/s
Average upload speed	33.1 Mbit/s
Maximum upload speed	115 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.