New Avenue, Draycott, Stoke-on-trent, ST11 9AD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST11 9AD has a slightly higher male population, with 50.7% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.5%	49.3%	-0.2%	51.0%	-1.7%
Male	50.5%	50.7%	0.2%	49.0%	1.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	25.3%	28.4%	3.1%	37.9%	-9.5%
Married: Opposite sex	57.9%	50.3%	-7.6%	44.2%	6.1%
Separated	2.1%	4.4%	2.3%	2.2%	2.2%
Divorced	6.3%	8.7%	2.4%	9.1%	-0.4%
Widowed	8.4%	8.2%	-0.2%	6.1%	2.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	41.4%	36.9%	-4.5%	48.4%	-11.5%
Good health	41.9%	40.3%	-1.6%	33.6%	6.7%
Fair health	12.9%	18.4%	5.5%	12.7%	5.7%
Bad health	2.4%	3.9%	1.5%	4.0%	-0.1%
Very bad health	1.4%	0.5%	-0.9%	1.2%	-0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	26.3%	21.5%	-4.8%	18.2%	3.3%
1-4 GCSEs or Equivalent	14.7%	11%	-3.7%	9.6%	1.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.7%	11.6%	-3.1%	13.4%	-1.8%
Apprenticeship	2.1%	8.8%	6.7%	5.3%	3.5%
HNC, HND or 2+ A Levels	14.2%	18.2%	4.0%	16.9%	1.3%
Degree or Similar	23.2%	28.7%	5.5%	33.8%	-5.1%
Other	4.7%	0%	-4.7%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.5%	0.5%	0.7%	-0.2%
Other Asian	0%	0.5%	0.5%	1.6%	-1.1%
Mixed White and Asian	0%	0.5%	0.5%	0.8%	-0.3%
Mixed White and Caribbean	0.5%	0.5%	0.0%	0.9%	-0.4%
Mixed Other	0.5%	0%	-0.5%	0.8%	-0.8%
White	99%	98.1%	-0.9%	81.4%	16.7%

Country of Birth

In this area, 98.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.6%	98.5%	0.9%	83.2%	15.3%
European Union	1%	0%	-1.0%	6.1%	-6.1%
Africa	0.5%	0%	-0.5%	2.7%	-2.7%
Middle East and Asia	0%	1.5%	1.5%	5.6%	-4.1%
The Americas and the Caribbean	1%	0%	-1.0%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.6%	98.5%	0.9%	83.2%	15.3%
10+ Years	0%	1%	1.0%	9.8%	-8.8%
5-10 Years	0%	0.5%	0.5%	2.9%	-2.4%
Less than 2 years	2.4%	0%	-2.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	78.6%	76.7%	1.9%
South-East Asia	0.5%	0.2%	0.3%
No passport held	20.9%	13.5%	7.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	30.6%	37.2%	-6.6%
Christian	65%	46.2%	18.8%
Other religion	1.5%	0.6%	0.9%
Not answered	2.9%	6.0%	-3.1%

Safety

Is New Avenue Street dangerous?

Over the last 12 months, the overall crime rate around New Avenue was 19.2 per 1,000 residents, which is 80.4% lower than the Caverswall average. The most reported crime type was Burglary.

New Avenue has the 5th lowest crime rate of 27 local areas in Caverswall and the 56th lowest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 4.8 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -79.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 61% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£42,000

Income Rank
4/10

Household Income in ST11 9AD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 9/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on New Avenue are based on 19 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for New Avenue, Draycott, Stoke-on-trent, ST11 9AD

Estimated Average Property Prices for ST11 9AD

Average Price
£186,639

Semi-Detached
£180,956

Terraced
£166,594

Detached
£263,509

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for New Avenue

Average Price
£192,002

Semi-Detached
£188,917

Terraced
£169,829

Detached
£266,615

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on New AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
14 New Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£160,000	2024-08-08	£168,185
10 New Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£160,000	2022-07-29	£171,277
10 New Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£140,000	2020-12-11	£169,227
14 New Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£130,000	2019-11-08	£166,349
8 New Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£159,950	2019-05-08	£217,416

View All Property Sales and Other Statistics for ST11 9AD

Employment

ST11 9AD area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST11 9AD area is much higher than the country's average. According to Census 2011, 37% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	67
Full-Time Employee	61
Part-Time Employee	19
Self-Employed	16
Long-Term Sick or disabled	8
Unemployed	4
Other	3
Full-Time Student (with or without job)	3
Student (economically inactive)	0
Looking after home or family	0

Employment Industry

Manufacturing	25
Wholesale and retail trade; repair of motor vehicles and motor cycles	13
Human health and social work activities	13
Education	11
Construction	9
Public administration and defence; compulsory social security	6
Other	4
Professional, scientific and technical activities	4
Accommodation and food service activities	4
Financial and insurance activities	4
Transport and storage	4
Water supply; sewerage, waste management and remediation activities	3
Real estate activities	3
Information and communication	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The William Amory Primary School Stallington Road , Blythe Bridge ST11 9PN	3out of 4	1,404 yd	Community school	Yes	Mixed	More About School
Forsbrook CofE Controlled Primary School Cheadle Road , Blythe Bridge ST11 9PW	4out of 4	1,498 yd	Voluntary controlled school	No	Mixed	More About School
Springcroft Primary School Grindley Lane , Blythe Bridge ST11 9JS	3out of 4	2,462 yd	Community school	No	Mixed	More About School
St Filumena's Catholic Primary School Caverswall , Blythe Bridge ST11 9EA	4out of 4	3,359 yd	Academy converter	No	Mixed	More About School
St Peter's CofE (A) Primary School School Lane , Caverswall ST11 9EN	2out of 4	3,699 yd	Voluntary aided school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Blythe Bridge High School Cheadle Road , Blythe Bridge ST11 9PW	3out of 4	1,508 yd	Foundation school	No	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	4,279 yd	Academy converter	Not Applicable	Mixed	More About School
Painsley Catholic College Station Road , Cheadle ST10 1LH	4out of 4	4,387 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	230 yd	Other independent special school	Not Applicable	Mixed	More About School
Portland School and Specialist College Uttoxeter Road , Blythe Bridge ST11 9JG	3out of 4	2,770 yd	Foundation special school	No	Mixed	More About School
Kinetic Academy Meir Youth Cafe , Sandon Road ST3 7DJ	- not rated	4,826 yd	Other independent school	No	Mixed	More About School
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	4,930 yd	Other independent special school	Not Applicable	Mixed	More About School
Abbey Hill School and College Box Lane , Meir ST3 5PP	3out of 4	5,394 yd	Foundation special school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
GOLDEN KEG	56 Uttoxeter Road, Draycott In The Moors		238 yd
CHANDNI COTTAGE	Uttoxeter Road, Draycott In The Moors		281 yd

Sport

Facility Name	Sport Objects	Distance
Draycott Moor College DRAYCOTT MOOR COLLEGE DRAYCOTT MOOR COLLEGE DRAYCOTT OLD ROAD	grass pitches	294 yd
Draycott Sports Centre Ltd CRESSWELL LANE	health and fitness suite, indoor tennis centre, squash courts, tennis courts	988 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	50.8 Mbit/s
Average download speed	45.1 Mbit/s
Minimum download speed	63.11 Mbit/s
Maximum download speed	63.11 Mbit/s

Upload Speed

Median upload speed	11 Mbit/s
Average upload speed	12.6 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.