Bradley In The Moors, Alton, Stoke-on-trent, ST10 4DF

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST10 4DF has a slightly higher male population, with 50.6% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	46%	49.4%	3.4%	51.0%	-1.6%
Male	54%	50.6%	-3.4%	49.0%	1.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	24.5%	30%	5.5%	37.9%	-7.9%
Married: Opposite sex	56%	49%	-7.0%	44.2%	4.8%
Married: Same sex	1%	1%	0.0%	0.3%	0.7%
Separated	2.5%	0%	-2.5%	2.2%	-2.2%
Divorced	6.5%	12.9%	6.4%	9.1%	3.8%
Widowed	9.5%	7.1%	-2.4%	6.1%	1.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	38.7%	52.3%	13.6%	48.4%	3.9%
Good health	40%	30%	-10.0%	33.6%	-3.6%
Fair health	15.3%	14.3%	-1.0%	12.7%	1.6%
Bad health	5.1%	2.5%	-2.6%	4.0%	-1.5%
Very bad health	0.9%	0.8%	-0.1%	1.2%	-0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	33.5%	20.9%	-12.6%	18.2%	2.7%
1-4 GCSEs or Equivalent	12.5%	8.8%	-3.7%	9.6%	-0.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	10%	11.6%	1.6%	13.4%	-1.8%
Apprenticeship	3.5%	3.7%	0.2%	5.3%	-1.6%
HNC, HND or 2+ A Levels	11%	16.3%	5.3%	16.9%	-0.6%
Degree or Similar	24.5%	35.8%	11.3%	33.8%	2.0%
Other	5%	2.8%	-2.2%	2.8%	0.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Pakistani	0.4%	0%	-0.4%	2.7%	-2.7%
Other Asian	0%	0.4%	0.4%	1.6%	-1.2%
Mixed White and Caribbean	0.9%	0%	-0.9%	0.9%	-0.9%
White	98.7%	98.7%	0.0%	81.4%	17.3%
Gypsy or Irish Traveller	0%	0.8%	0.8%	0.1%	0.7%

Country of Birth

In this area, 97% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97%	97%	0.0%	83.2%	13.8%
European Union	0.4%	0.8%	0.4%	6.1%	-5.3%
Rest of Europe	0%	0.4%	0.4%	0.8%	-0.4%
Africa	0.9%	0.4%	-0.5%	2.7%	-2.3%
Middle East and Asia	1.3%	0.4%	-0.9%	5.6%	-5.2%
Oceania	0%	0.8%	0.8%	0.3%	0.5%
British Overseas	0.4%	0%	-0.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97%	97%	0.0%	83.2%	13.8%
10+ Years	0%	2.5%	2.5%	9.8%	-7.3%
5-10 Years	0%	0.4%	0.4%	2.9%	-2.5%
2-5 Years	0.4%	0%	-0.4%	2.2%	-2.2%
Less than 2 years	2.6%	0%	-2.6%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	83.5%	76.7%	6.8%
Ireland	0.4%	0.6%	-0.2%
Poland	0.4%	1.3%	-0.9%
South and Eastern Africa	0.4%	0.2%	0.2%
No passport held	15.2%	13.5%	1.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	27%	37.2%	-10.2%
Christian	67.1%	46.2%	20.9%
Muslim	0.4%	6.5%	-6.1%
Other religion	0.4%	0.6%	-0.2%
Not answered	5.1%	6.0%	-0.9%

Safety

Is Bradley In The Moors Street dangerous?

Over the last 12 months, the overall crime rate around Bradley In The Moors was 49.4 per 1,000 residents, which is 40.8% lower than the Alton average. The most reported crime type was Violence and sexual offences.

Bradley In The Moors has the 10th highest crime rate of 21 local areas in Alton and the 150th highest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 24.7 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -24.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 65% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£40,900

Income Rank
4/10

Household Income in ST10 4DF, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Bradley In The Moors are based on 14 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Bradley In The Moors, Alton, Stoke-on-trent, ST10 4DF

Estimated Average Property Prices for ST10 4DF

Average Price
£680,635

Semi-Detached
£313,634

Terraced
no sales

Detached
£591,468

Flats/Maisonettes
no sales

Other
£2,227,477

Estimated Average Property Prices for Bradley In The Moors

Average Price
£653,834

Semi-Detached
£276,066

Terraced
no sales

Detached
£579,941

Flats/Maisonettes
no sales

Other
£2,008,817

Property Prices Comparison

Latest Property Sales on Bradley In The MoorsStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Rose Cottage Bradley In The Moors, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£460,000	2024-12-09	£483,046
Bradley Hall Farm Bradley In The Moors, Stoke-On-Trent, Staffordshire Other, an established residential building	£2,250,000	2022-08-02	£2,213,964
Rose Cottage Bradley In The Moors, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£260,000	2020-11-27	£319,063
Rose Cottage Bradley In The Moors, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£88,750	2018-05-09	£125,689
Church Grange Bradley In The Moors, Stoke-On-Trent, Staffordshire Detached, an established residential building	£350,000	2016-07-14	£511,348

View All Property Sales and Other Statistics for ST10 4DF

Employment

ST10 4DF area has a very high level of entrepreneurship. Only 7% of streets have higher percent of entrepreneur residents. 16% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

ST10 4DF area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST10 4DF area is much higher than the country's average. According to Census 2011, 33% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	69
Full-Time Employee	52
Self-Employed	34
Part-Time Employee	25
Student (economically inactive)	10
Looking after home or family	8
Unemployed	6
Other	3
Full-Time Student (with or without job)	3
Long-Term Sick or disabled	1

Employment Industry

Manufacturing	25
Accommodation and food service activities	14
Construction	13
Wholesale and retail trade; repair of motor vehicles and motor cycles	11
Education	10
Human health and social work activities	7
Other	7
Transport and storage	6
Administrative and support service activities	5
Public administration and defence; compulsory social security	5
Information and communication	3
Professional, scientific and technical activities	3
Agriculture, forestry and fishing	2
Mining and quarrying	2
Water supply; sewerage, waste management and remediation activities	2
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Peter's CofE Academy Alton Town Head , Alton ST10 4AW	3out of 4	1,997 yd	Academy converter	No	Mixed	More About School
The Valley Primary School School Drive , Oakamoor ST10 3DQ	3out of 4	3,926 yd	Academy converter	No	Mixed	More About School
All Saints CofE Academy Denstone Oak Road , Denstone ST14 5HT	3out of 4	4,679 yd	Academy converter	Yes	Mixed	More About School
The Faber Catholic Primary School Cotton Lane , Cotton ST10 3DN	3out of 4	4,767 yd	Academy converter	Yes	Mixed	More About School
Hutchinson Memorial CofE First School Uttoxeter Road , Checkley ST10 4NB	4out of 4	5,016 yd	Academy converter	Yes	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Denstone College Denstone , ST14 5HN	- not rated	3,616 yd	Other independent school	No	Mixed	More About School
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	5,375 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

We haven't found any places rated by Food Standards Agency in ST10 4DF area.

Sport

We haven't found any sport facilities near ST10 4DF postcode.

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	17.6%
Percentage of premises unable to receive 10Mbit/s	100.0%
Percentage of premises unable to receive 30Mbit/s	100.0%

Download Speed

Median download speed	4.7 Mbit/s
Average download speed	4.3 Mbit/s
Minimum download speed	5.54 Mbit/s
Maximum download speed	5.54 Mbit/s

Upload Speed

Median upload speed	1 Mbit/s
Average upload speed	0.8 Mbit/s
Maximum upload speed	1.06 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.