Keates Way, Cheadle, Stoke-on-trent, ST10 1UR

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST10 1UR has a slightly higher male population, with 50.2% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.1%	49.8%	-1.3%	51.0%	-1.2%
Male	48.9%	50.2%	1.3%	49.0%	1.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST10 1UR there is a very large concentration of residents that are married - 59.1% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.4%	27.7%	1.3%	37.9%	-10.2%
Married: Opposite sex	59.9%	59.1%	-0.8%	44.2%	14.9%
Married: Same sex	0.9%	0%	-0.9%	0.3%	-0.3%
Separated	1.8%	2.6%	0.8%	2.2%	0.4%
Divorced	5.7%	5.5%	-0.2%	9.1%	-3.6%
Widowed	5.3%	5.1%	-0.2%	6.1%	-1.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	49.6%	48.7%	-0.9%	48.4%	0.3%
Good health	32.2%	35.2%	3.0%	33.6%	1.6%
Fair health	15.9%	11.2%	-4.7%	12.7%	-1.5%
Bad health	1.9%	3.7%	1.8%	4.0%	-0.3%
Very bad health	0.4%	1.1%	0.7%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	22.5%	14.3%	-8.2%	18.2%	-3.9%
1-4 GCSEs or Equivalent	16.3%	12.6%	-3.7%	9.6%	3.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.7%	17.6%	3.9%	13.4%	4.2%
Apprenticeship	4%	7.1%	3.1%	5.3%	1.8%
HNC, HND or 2+ A Levels	11.9%	18.9%	7.0%	16.9%	2.0%
Degree or Similar	27.8%	26.5%	-1.3%	33.8%	-7.3%
Other	4%	2.9%	-1.1%	2.8%	0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 100% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
White	100%	100%	0.0%	81.4%	18.6%

Country of Birth

In this area, 98.1% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.1%	98.1%	0.0%	83.2%	14.9%
European Union	1.9%	1.1%	-0.8%	6.1%	-5.0%
Africa	0%	0.4%	0.4%	2.7%	-2.3%
Oceania	0%	0.4%	0.4%	0.3%	0.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97%	98.1%	1.1%	83.2%	14.9%
10+ Years	0%	0.4%	0.4%	9.8%	-9.4%
5-10 Years	0%	0.7%	0.7%	2.9%	-2.2%
Less than 2 years	3%	0.7%	-2.3%	1.9%	-1.2%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.2%	76.7%	9.5%
Other EU countries	0.4%	1.5%	-1.1%
Other Europe	0.7%	0.2%	0.5%
North America and the Caribbean	0.4%	0.3%	0.1%
No passport held	12.3%	13.5%	-1.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	25.8%	37.2%	-11.4%
Christian	68.5%	46.2%	22.3%
Not answered	5.6%	6.0%	-0.4%

Safety

Is Keates Way Street dangerous?

Over the last 12 months, the overall crime rate around Keates Way was 113.6 per 1,000 residents, which is 54.6% higher than the Cheadle South East average. The most reported crime type was Other theft.

Keates Way has the 2nd highest crime rate of 26 local areas in Cheadle South East and the 56th highest crime rate of 314 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 40.3 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -41.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 51% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£45,200

Income Rank
6/10

Household Income in ST10 1UR, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Keates Way are based on 5 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Keates Way, Cheadle, Stoke-on-trent, ST10 1UR

Estimated Average Property Prices for ST10 1UR

Average Price
£198,712

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£198,712

Estimated Average Property Prices for Keates Way

Average Price
£193,689

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£193,689

Property Prices Comparison

Latest Property Sales on Keates WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Unit 6 Keates Way, Stoke-On-Trent, Staffordshire Other, an established residential building	£156,000	2017-10-12	£172,778
Unit 3 Keates Way, Stoke-On-Trent, Staffordshire Other, an established residential building	£145,000	2016-09-29	£173,713
Unit 4 Keates Way, Stoke-On-Trent, Staffordshire Other, an established residential building	£200,000	2015-07-03	£255,072
Unit 2 Andrew Ward Keates Way, Stoke-On-Trent, Staffordshire Other, an established residential building	£125,000	2014-02-03	£167,822
Andrew Ward Unit 6 Keates Way, Stoke-On-Trent, Staffordshire Other, an established residential building	£150,000	2014-01-31	£203,077

View All Property Sales and Other Statistics for ST10 1UR

Employment

ST10 1UR area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST10 1UR area is much higher than the country's average. According to Census 2011, 31% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Full-Time Employee	79
Retired	73
Part-Time Employee	29
Self-Employed	22
Student (economically inactive)	11
Full-Time Student (with or without job)	8
Other	5
Looking after home or family	4
Unemployed	4
Long-Term Sick or disabled	1

Employment Industry

Human health and social work activities	23
Wholesale and retail trade; repair of motor vehicles and motor cycles	20
Education	17
Manufacturing	15
Other	12
Construction	12
Financial and insurance activities	9
Accommodation and food service activities	6
Transport and storage	6
Public administration and defence; compulsory social security	6
Professional, scientific and technical activities	6
Water supply; sewerage, waste management and remediation activities	3
Administrative and support service activities	2
Information and communication	1
Mining and quarrying	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	3out of 4	1,160 yd	Academy sponsor led	No	Mixed	More About School
Bishop Rawle CofE (A) Primary School Royal Walk , Cheadle ST10 1QA	- not rated	1,160 yd	Voluntary aided school	No	Mixed	More About School
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	- not rated	1,407 yd	Voluntary aided school	No	Mixed	More About School
St Giles' Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	1,407 yd	Academy converter	No	Mixed	More About School
Cheadle Primary School The Avenue , Cheadle ST10 1EN	3out of 4	1,410 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cheadle High School Station Road , Cheadle ST10 1LH	- not rated	1,018 yd	Community school	Not Applicable	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	1,018 yd	Academy converter	Not Applicable	Mixed	More About School
Painsley Catholic College Station Road , Cheadle ST10 1LH	3out of 4	1,174 yd	Academy converter	No	Mixed	More About School
Painsley Catholic College Station Road , Cheadle ST10 1LH	- not rated	1,174 yd	Voluntary aided school	No	Mixed	More About School
Blythe Bridge High School Cheadle Road , Blythe Bridge ST11 9PW	3out of 4	4,295 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Moorlands Sixth Form College Attlee Road , Cheadle ST10 1LL	- not rated	1,127 yd	Sixth form centres	Not Applicable	Mixed	More About School
Sycamore Meadow Outdoor Learning Centre Draycott Cross , Cheadle ST10 2NT	- not rated	1,400 yd	Other independent special school	Not Applicable	Mixed	More About School
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	1,647 yd	Other independent special school	Not Applicable	Mixed	More About School
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	3,369 yd	Other independent special school	Not Applicable	Mixed	More About School
Portland School Uttoxeter Road , Blythe Bridge ST11 9JG	1out of 4	5,224 yd	Academy special sponsor led	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
THE HUNTSMAN	The Green, Cheadle		329 yd

Sport

Facility Name	Sport Objects	Distance
Base Body Fitness (Cheadle) (Closed) Unit E Unit E Brookhouse Way	health and fitness suite	201 yd
The Cheadle Academy STATION ROAD	grass pitches	1,019 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.