The Birches, Cheadle, Stoke-on-trent, ST10 1QB

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST10 1QB has a slightly higher male population, with 50.5% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53%	49.5%	-3.5%	51.0%	-1.5%
Male	47%	50.5%	3.5%	49.0%	1.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.7%	28.2%	-1.5%	37.9%	-9.7%
Married: Opposite sex	51.2%	47.7%	-3.5%	44.2%	3.5%
Civil partnership: Same sex	0%	0.8%	0.8%	0.1%	0.7%
Separated	2.7%	1.5%	-1.2%	2.2%	-0.7%
Divorced	5.5%	10.7%	5.2%	9.1%	1.6%
Widowed	10.9%	11.1%	0.2%	6.1%	5.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.5%	40.5%	1.0%	48.4%	-7.9%
Good health	38.2%	34.6%	-3.6%	33.6%	1.0%
Fair health	14.1%	18.6%	4.5%	12.7%	5.9%
Bad health	7.2%	5.3%	-1.9%	4.0%	1.3%
Very bad health	1%	1%	0.0%	1.2%	-0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST10 1QB this area, 30.9% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 19.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	34.4%	30.9%	-3.5%	18.2%	12.7%
1-4 GCSEs or Equivalent	9%	7.3%	-1.7%	9.6%	-2.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.2%	12.2%	-5.0%	13.4%	-1.2%
Apprenticeship	3.5%	7.6%	4.1%	5.3%	2.3%
HNC, HND or 2+ A Levels	12.9%	18.7%	5.8%	16.9%	1.8%
Degree or Similar	19.5%	19.5%	0.0%	33.8%	-14.3%
Other	3.5%	3.8%	0.3%	2.8%	1.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 94.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	1.3%	1.3%	0.7%	0.6%
Other Asian	1.6%	0.7%	-0.9%	1.6%	-0.9%
Other Black	0.3%	0%	-0.3%	0.5%	-0.5%
Mixed White and Asian	0%	0.7%	0.7%	0.8%	-0.1%
Mixed White and African	0%	0.7%	0.7%	0.4%	0.3%
Mixed White and Caribbean	0%	2%	2.0%	0.9%	1.1%
White	98%	94.7%	-3.3%	81.4%	13.3%

Country of Birth

In this area, 97% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.4%	97%	0.6%	83.2%	13.8%
European Union	2%	0.7%	-1.3%	6.1%	-5.4%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	0%	0.3%	0.3%	2.7%	-2.4%
Middle East and Asia	0.7%	2%	1.3%	5.6%	-3.6%
Oceania	0.7%	0%	-0.7%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.4%	97%	0.6%	83.2%	13.8%
10+ Years	0%	2.6%	2.6%	9.8%	-7.2%
5-10 Years	1.3%	0%	-1.3%	2.9%	-2.9%
2-5 Years	0.3%	0.3%	0.0%	2.2%	-1.9%
Less than 2 years	2%	0%	-2.0%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	79.4%	76.7%	2.7%
Ireland	0.3%	0.6%	-0.3%
Romania	0.3%	0.9%	-0.6%
South-East Asia	0.3%	0.2%	0.1%
No passport held	19.6%	13.5%	6.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	20.4%	37.2%	-16.8%
Christian	73.6%	46.2%	27.4%
Buddhist	1%	0.5%	0.5%
Other religion	0.7%	0.6%	0.1%
Not answered	4.3%	6.0%	-1.7%

Safety

Is The Birches Street dangerous?

Over the last 12 months, the overall crime rate around The Birches was 38.4 per 1,000 residents, which is 46.5% lower than the Cheadle North East average. The most reported crime type was Violence and sexual offences.

The Birches has the 6th lowest crime rate of 20 local areas in Cheadle North East and the 131st lowest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 23.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -45.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 76% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,700

Income Rank
3/10

Household Income in ST10 1QB, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on The Birches are based on 68 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for The Birches, Cheadle, Stoke-on-trent, ST10 1QB

Estimated Average Property Prices for ST10 1QB

Average Price
£288,569

Semi-Detached
no sales

Terraced
no sales

Detached
£288,569

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for The Birches

Average Price
£211,911

Semi-Detached
£202,505

Terraced
£180,030

Detached
£316,162

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on The BirchesStreet

Address	Sale Price	Sale Date	Price Estimate 2025
1 The Birches, Stoke-On-Trent, Staffordshire Detached, an established residential building	£217,000	2012-08-17	£376,279
1A The Birches, Stoke-On-Trent, Staffordshire Detached, an established residential building	£125,000	2009-12-18	£207,661
1 The Birches, Stoke-On-Trent, Staffordshire Detached, an established residential building	£75,000	1999-02-08	£321,875

View All Property Sales and Other Statistics for ST10 1QB

Employment

ST10 1QB area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST10 1QB area is much higher than the country's average. According to Census 2011, 34% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	90
Full-Time Employee	82
Part-Time Employee	38
Self-Employed	13
Student (economically inactive)	12
Looking after home or family	9
Long-Term Sick or disabled	8
Unemployed	4
Other	3
Full-Time Student (with or without job)	3

Employment Industry

Manufacturing	28
Wholesale and retail trade; repair of motor vehicles and motor cycles	18
Human health and social work activities	15
Education	13
Transport and storage	12
Administrative and support service activities	10
Construction	7
Accommodation and food service activities	6
Real estate activities	5
Other	4
Professional, scientific and technical activities	4
Public administration and defence; compulsory social security	4
Financial and insurance activities	4
Mining and quarrying	2
Water supply; sewerage, waste management and remediation activities	1
Information and communication	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	1out of 4	159 yd	Academy sponsor led	No	Mixed	More About School
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	386 yd	Academy converter	No	Mixed	More About School
Cheadle Primary School The Avenue , Cheadle ST10 1EN	2out of 4	503 yd	Community school	Yes	Mixed	More About School
Dilhorne Endowed CofE Primary School Godley Lane , Dilhorne ST10 2PF	2out of 4	3,275 yd	Academy converter	No	Mixed	More About School
St Thomas' Catholic Primary School Parklands Road , Tean ST10 4DS	4out of 4	3,672 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	443 yd	Academy converter	Not Applicable	Mixed	More About School
Painsley Catholic College Station Road , Cheadle ST10 1LH	4out of 4	544 yd	Academy converter	No	Mixed	More About School
Blythe Bridge High School Cheadle Road , Blythe Bridge ST11 9PW	3out of 4	5,324 yd	Foundation school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	722 yd	Other independent special school	Not Applicable	Mixed	More About School
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	4,360 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Bodrum Shawarma	88 High Street, Cheadle	244 yd
The Market Cafe, Cheadle	High Street, Cheadle	282 yd
CAPUCHINO AT THE SUMMERHOUSE	64 High Street, Cheadle	315 yd
MOSHI COFFEE LTD	56b High Street, Cheadle	374 yd
The Wheatsheaf (JD Wetherspoons)	High Street, Cheadle	384 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
THE BAKERS ARMS	21 High Street, Cheadle	469 yd
The Lamplighter	60 Tape Street, Cheadle	505 yd
THE BIRD IN HAND	117 Tape Street, Cheadle	507 yd
CHEADLE CRICKET CLUB	Tean Road, Cheadle	716 yd
THE HUNTSMAN	The Green, Cheadle	831 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
PEARL DRAGON	Church Street, Cheadle	240 yd
CHEADLE FISH BAR	63 High Street, Cheadle	277 yd
Jennys	13 Cross Street, Cheadle	305 yd
YE OLDE OATCAKE SHOPPE	11 Cross Street, Cheadle	305 yd
Timmys	High Street, Cheadle	447 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Cheadle Convenience Store	82-84 High Street, Cheadle	261 yd
ICELAND FROZEN FOODS	Tape Street, Cheadle	472 yd
MORRISONS DAILY	36 Tean Road, Cheadle	543 yd
ASDA CHEADLE	Ashbourne Road, Cheadle	678 yd

Sport

Facility Name	Sport Objects	Distance
Cheadle Primary School CHEADLE PRIMARY SCHOOL CHEADLE PRIMARY SCHOOL THE AVENUE	grass pitches	393 yd
The Cheadle Academy STATION ROAD	grass pitches	400 yd
Painsley Catholic College STATION ROAD	grass pitches, health and fitness suite, tennis courts	482 yd
Cheadle Recreation Ground THE RECREATION GROUND THE RECREATION GROUND TEAN ROAD	grass pitches, tennis courts	566 yd
Cheadle Cricket Club TEAN ROAD	grass pitches	720 yd
South Moorlands Leisure Centre SOUTH MOORLANDS LEISURE CENTRE SOUTH MOORLANDS LEISURE CENTRE ALLEN STREET	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	816 yd
Base Body Fitness (Cheadle) (Closed) Unit E Unit E Brookhouse Way	health and fitness suite	916 yd
Stanfields Playing Fields MACKENZIE CRESCENT	grass pitches	1,075 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.