Keeling Road, Cheadle, Stoke-on-trent, ST10 1HB

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST10 1HB has a slightly higher male population, with 51.5% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.3%	48.5%	-1.8%	51.0%	-2.5%
Male	49.7%	51.5%	1.8%	49.0%	2.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	37%	35.2%	-1.8%	37.9%	-2.7%
Married: Opposite sex	34.5%	36.1%	1.6%	44.2%	-8.1%
Married: Same sex	0%	0.9%	0.9%	0.3%	0.6%
Separated	2.6%	2.6%	0.0%	2.2%	0.4%
Divorced	9.8%	15%	5.2%	9.1%	5.9%
Widowed	16.2%	10.3%	-5.9%	6.1%	4.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (70.5%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	35.2%	31.8%	-3.4%	48.4%	-16.6%
Good health	33.1%	38.7%	5.6%	33.6%	5.1%
Fair health	21%	22.3%	1.3%	12.7%	9.6%
Bad health	7.6%	5.5%	-2.1%	4.0%	1.5%
Very bad health	3.1%	1.7%	-1.4%	1.2%	0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST10 1HB this area, 31.2% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 15%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	42.6%	31.2%	-11.4%	18.2%	13.0%
1-4 GCSEs or Equivalent	11.1%	9%	-2.1%	9.6%	-0.6%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20.9%	13.2%	-7.7%	13.4%	-0.2%
Apprenticeship	1.7%	7.3%	5.6%	5.3%	2.0%
HNC, HND or 2+ A Levels	8.1%	21.8%	13.7%	16.9%	4.9%
Degree or Similar	13.2%	15%	1.8%	33.8%	-18.8%
Other	2.6%	2.6%	0.0%	2.8%	-0.2%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.6% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0%	2%	2.0%	3.1%	-1.1%
Black African	0%	0.3%	0.3%	2.5%	-2.2%
Mixed White and Caribbean	1.4%	0%	-1.4%	0.9%	-0.9%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	98.3%	97.6%	-0.7%	81.4%	16.2%

Country of Birth

In this area, 93.9% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	100%	93.9%	-6.1%	83.2%	10.7%
European Union	0%	2.7%	2.7%	6.1%	-3.4%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Africa	0%	0.7%	0.7%	2.7%	-2.0%
Middle East and Asia	0%	1.7%	1.7%	5.6%	-3.9%
The Americas and the Caribbean	0%	0.3%	0.3%	1.3%	-1.0%
Oceania	0%	0.3%	0.3%	0.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	99.3%	94.2%	-5.1%	83.2%	11.0%
10+ Years	0%	5.1%	5.1%	9.8%	-4.7%
5-10 Years	0%	0.7%	0.7%	2.9%	-2.2%
Less than 2 years	0.7%	0%	-0.7%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	66.7%	76.7%	-10.0%
Poland	2%	1.3%	0.7%
South and Eastern Africa	0.3%	0.2%	0.1%
Southern Asia	0.3%	1.2%	-0.9%
No passport held	30.6%	13.5%	17.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	27%	37.2%	-10.2%
Christian	65.9%	46.2%	19.7%
Buddhist	0.3%	0.5%	-0.2%
Not answered	6.8%	6.0%	0.8%

Safety

Is Keeling Road dangerous?

Over the last 12 months, the overall crime rate around Keeling Road was 73.8 per 1,000 residents, which is 4.6% higher than the Cheadle North East average. The most reported crime type was Violence and sexual offences.

Keeling Road has the 8th lowest crime rate of 20 local areas in Cheadle North East and the 96th highest crime rate of 314 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 57.1 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -71.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 76% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,700

Income Rank
3/10

Household Income in ST10 1HB, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Keeling Road are based on 30 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Keeling Road, Cheadle, Stoke-on-trent, ST10 1HB

Estimated Average Property Prices for ST10 1HB

Average Price
£195,394

Semi-Detached
£195,394

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Keeling Road

Average Price
£203,348

Semi-Detached
£203,348

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Keeling Road

Address	Sale Price	Sale Date	Price Estimate 2025
4 Keeling Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£228,000	2025-06-13	£240,024
2 Keeling Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£240,000	2025-02-07	£246,898
12 Keeling Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£270,000	2024-02-23	£289,525
4 Keeling Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£159,950	2021-02-19	£187,179
14 Keeling Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£127,000	2019-07-26	£167,080

View All Property Sales and Other Statistics for ST10 1HB

Employment

Economic Activity

Full-Time Employee	90
Retired	52
Part-Time Employee	26
Long-Term Sick or disabled	21
Self-Employed	12
Looking after home or family	11
Unemployed	9
Other	6
Student (economically inactive)	6
Full-Time Student (with or without job)	1

Employment Industry

Manufacturing	20
Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Human health and social work activities	16
Construction	9
Education	9
Accommodation and food service activities	8
Administrative and support service activities	7
Other	6
Transport and storage	4
Professional, scientific and technical activities	3
Electricity, gas, steam and air conditioning supply	2
Financial and insurance activities	2
Real estate activities	2
Public administration and defence; compulsory social security	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	- not rated	446 yd	Voluntary aided school	No	Mixed	More About School
St Giles' Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	446 yd	Academy converter	No	Mixed	More About School
Cheadle Primary School The Avenue , Cheadle ST10 1EN	3out of 4	589 yd	Community school	Yes	Mixed	More About School
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	3out of 4	692 yd	Academy sponsor led	No	Mixed	More About School
Bishop Rawle CofE (A) Primary School Royal Walk , Cheadle ST10 1QA	- not rated	692 yd	Voluntary aided school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Painsley Catholic College Station Road , Cheadle ST10 1LH	3out of 4	943 yd	Academy converter	No	Mixed	More About School
Painsley Catholic College Station Road , Cheadle ST10 1LH	- not rated	943 yd	Voluntary aided school	No	Mixed	More About School
Cheadle High School Station Road , Cheadle ST10 1LH	- not rated	997 yd	Community school	Not Applicable	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	997 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	492 yd	Other independent special school	Not Applicable	Mixed	More About School
The Moorlands Sixth Form College Attlee Road , Cheadle ST10 1LL	- not rated	1,129 yd	Sixth form centres	Not Applicable	Mixed	More About School
Sycamore Meadow Outdoor Learning Centre Draycott Cross , Cheadle ST10 2NT	- not rated	3,218 yd	Other independent special school	Not Applicable	Mixed	More About School
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	5,144 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Moorlands Home Link	4 Tape Street, Cheadle	287 yd
HONG TAI	2 High Street, Cheadle	320 yd
The Mughal	8 High Street, Cheadle	331 yd
PIZZA LA PIETRA	High Street, Cheadle	363 yd
The Wheatsheaf (JD Wetherspoons)	High Street, Cheadle	409 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Lamplighter	60 Tape Street, Cheadle	316 yd
THE BAKERS ARMS	21 High Street, Cheadle	362 yd
THE BIRD IN HAND	117 Tape Street, Cheadle	469 yd
CHEADLE CRICKET CLUB	Tean Road, Cheadle	917 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Cheadle Spice	6-8 Queen Street, Cheadle	242 yd
Dominos Pizza	3a Tape Street, Cheadle	250 yd
Cheadle Kebab and Pizza	44 Chapel Street, Cheadle	288 yd
THE GOLDFISH BOWL	40 Chapel Street, Cheadle	297 yd
Babylon Cheadle Ltd	9a High Street, Cheadle	325 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ICELAND FROZEN FOODS	Tape Street, Cheadle	270 yd
ASDA CHEADLE	Ashbourne Road, Cheadle	309 yd
Cheadle Convenience Store	82-84 High Street, Cheadle	545 yd
MORRISONS DAILY	36 Tean Road, Cheadle	752 yd

Sport

Facility Name	Sport Objects	Distance
South Moorlands Leisure Centre SOUTH MOORLANDS LEISURE CENTRE SOUTH MOORLANDS LEISURE CENTRE ALLEN STREET	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	477 yd
Cheadle Primary School CHEADLE PRIMARY SCHOOL CHEADLE PRIMARY SCHOOL THE AVENUE	grass pitches	592 yd
Cheadle Recreation Ground THE RECREATION GROUND THE RECREATION GROUND TEAN ROAD	grass pitches, tennis courts	628 yd
Churchill Road RECREATION GROUND RECREATION GROUND CHURCHILL ROAD	grass pitches	753 yd
Thorley Drive Pitches THORLEY DRIVE	grass pitches	819 yd
Cheadle Cricket Club TEAN ROAD	grass pitches	922 yd
Painsley Catholic College STATION ROAD	grass pitches, health and fitness suite, tennis courts	951 yd
The Cheadle Academy STATION ROAD	grass pitches	999 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	97.1%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	97.1%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	97.1%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	97.1%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	2.9%
Percentage of premises unable to receive 30Mbit/s	2.9%

Download Speed

Median download speed	50.4 Mbit/s
Average download speed	48.7 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	12.7 Mbit/s
Average upload speed	12.3 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.