The Avenue, Cheadle, Stoke-on-trent, ST10 1EG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST10 1EG is primarily male, with 53.5% of the population being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	48.3%	46.5%	-1.8%	51.0%	-4.5%
Male	51.7%	53.5%	1.8%	49.0%	4.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	25.4%	35.8%	10.4%	37.9%	-2.1%
Married: Opposite sex	37.8%	36.9%	-0.9%	44.2%	-7.3%
Civil partnership: Opposite sex	0%	0.5%	0.5%	0.1%	0.4%
Separated	1.7%	2.4%	0.7%	2.2%	0.2%
Divorced	17.4%	12.5%	-4.9%	9.1%	3.4%
Widowed	17.7%	11.9%	-5.8%	6.1%	5.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (67.7%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	26%	34.4%	8.4%	48.4%	-14.0%
Good health	31.9%	33.3%	1.4%	33.6%	-0.3%
Fair health	18.3%	23.7%	5.4%	12.7%	11.0%
Bad health	9.9%	7.1%	-2.8%	4.0%	3.1%
Very bad health	13.9%	1.6%	-12.3%	1.2%	0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	41.5%	25.7%	-15.8%	18.2%	7.5%
1-4 GCSEs or Equivalent	10%	8.4%	-1.6%	9.6%	-1.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.7%	15.1%	1.4%	13.4%	1.7%
Apprenticeship	2.3%	11.4%	9.1%	5.3%	6.1%
HNC, HND or 2+ A Levels	6.7%	11.9%	5.2%	16.9%	-5.0%
Degree or Similar	20.7%	23.2%	2.5%	33.8%	-10.6%
Other	5%	4.3%	-0.7%	2.8%	1.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	0.9%	0.9%	1.1%	-0.2%
Chinese	1.5%	0%	-1.5%	0.7%	-0.7%
Indian	0.3%	0.7%	0.4%	3.1%	-2.4%
Pakistani	0%	0.5%	0.5%	2.7%	-2.2%
Other Asian	0.3%	0.2%	-0.1%	1.6%	-1.4%
Mixed White and Asian	0%	1.4%	1.4%	0.8%	0.6%
Mixed White and African	0.3%	0.2%	-0.1%	0.4%	-0.2%
Mixed White and Caribbean	0%	0.9%	0.9%	0.9%	0.0%
White	97.5%	95.2%	-2.3%	81.4%	13.8%

Country of Birth

In this area, 94.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.2%	94.3%	-2.9%	83.2%	11.1%
European Union	0.9%	2.3%	1.4%	6.1%	-3.8%
Rest of Europe	0.3%	0.2%	-0.1%	0.8%	-0.6%
Africa	0%	0.2%	0.2%	2.7%	-2.5%
Middle East and Asia	1.5%	2.7%	1.2%	5.6%	-2.9%
The Americas and the Caribbean	0%	0.2%	0.2%	1.3%	-1.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.2%	94.3%	-2.9%	83.2%	11.1%
10+ Years	0%	3.2%	3.2%	9.8%	-6.6%
5-10 Years	1.2%	1.6%	0.4%	2.9%	-1.3%
2-5 Years	0%	0.7%	0.7%	2.2%	-1.5%
Less than 2 years	1.5%	0.2%	-1.3%	1.9%	-1.7%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	64.6%	76.7%	-12.1%
Italy	0.2%	0.6%	-0.4%
Portugal	0.2%	0.5%	-0.3%
Romania	1.1%	0.9%	0.2%
Other EU countries	1.6%	1.5%	0.1%
Southern Asia	0.2%	1.2%	-1.0%
No passport held	32%	13.5%	18.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.2%	37.2%	-3.0%
Christian	51.7%	46.2%	5.5%
Hindu	0.9%	1.7%	-0.8%
Muslim	1.4%	6.5%	-5.1%
Other religion	0.2%	0.6%	-0.4%
Not answered	11.6%	6.0%	5.6%

Safety

Is The Avenue Street dangerous?

Over the last 12 months, the overall crime rate around The Avenue was 164.7 per 1,000 residents, which is 129.6% higher than the Cheadle North East average. The most reported crime type was Violence and sexual offences.

The Avenue has the 3rd highest crime rate of 20 local areas in Cheadle North East and the 26th highest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 97.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 7.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 76% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,700

Income Rank
3/10

Household Income in ST10 1EG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on The Avenue are based on 208 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for The Avenue, Cheadle, Stoke-on-trent, ST10 1EG

Estimated Average Property Prices for ST10 1EG

Average Price
£270,473

Semi-Detached
£270,990

Terraced
no sales

Detached
£274,182

Flats/Maisonettes
no sales

Other
£232,432

Estimated Average Property Prices for The Avenue

Average Price
£296,800

Semi-Detached
£295,318

Terraced
£132,287

Detached
£361,683

Flats/Maisonettes
no sales

Other
£348,953

Property Prices Comparison

Latest Property Sales on The AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
28 The Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£195,000	2024-01-18	£215,570
32 The Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£283,000	2023-03-31	£298,964
8 The Avenue, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£283,500	2023-01-13	£297,108
38 The Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£225,000	2021-09-09	£263,652
34 The Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£245,000	2021-06-11	£286,563

View All Property Sales and Other Statistics for ST10 1EG

Employment

ST10 1EG area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST10 1EG area is much higher than the country's average. According to Census 2011, 39% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	142
Full-Time Employee	106
Part-Time Employee	38
Long-Term Sick or disabled	30
Self-Employed	16
Looking after home or family	12
Student (economically inactive)	8
Other	7
Unemployed	5
Full-Time Student (with or without job)	4

Employment Industry

Other	15
Human health and social work activities	14
Education	14
Manufacturing	14
Wholesale and retail trade; repair of motor vehicles and motor cycles	12
Construction	8
Accommodation and food service activities	7
Transport and storage	4
Public administration and defence; compulsory social security	4
Professional, scientific and technical activities	3
Financial and insurance activities	3
Administrative and support service activities	3
Water supply; sewerage, waste management and remediation activities	2
Mining and quarrying	2
Electricity, gas, steam and air conditioning supply	2
Real estate activities	1
Information and communication	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	1out of 4	152 yd	Academy sponsor led	No	Mixed	More About School
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	178 yd	Academy converter	No	Mixed	More About School
Cheadle Primary School The Avenue , Cheadle ST10 1EN	2out of 4	199 yd	Community school	Yes	Mixed	More About School
St Thomas' Catholic Primary School Parklands Road , Tean ST10 4DS	4out of 4	3,554 yd	Academy converter	No	Mixed	More About School
Dilhorne Endowed CofE Primary School Godley Lane , Dilhorne ST10 2PF	2out of 4	3,585 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Painsley Catholic College Station Road , Cheadle ST10 1LH	4out of 4	402 yd	Academy converter	No	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	405 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	411 yd	Other independent special school	Not Applicable	Mixed	More About School
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	4,541 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Bodrum Shawarma	88 High Street, Cheadle	363 yd
The Market Cafe, Cheadle	High Street, Cheadle	363 yd
CAPUCHINO AT THE SUMMERHOUSE	64 High Street, Cheadle	365 yd
The Wheatsheaf (JD Wetherspoons)	High Street, Cheadle	384 yd
MOSHI COFFEE LTD	56b High Street, Cheadle	396 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
THE BIRD IN HAND	117 Tape Street, Cheadle	200 yd
The Lamplighter	60 Tape Street, Cheadle	253 yd
THE BAKERS ARMS	21 High Street, Cheadle	453 yd
CHEADLE CRICKET CLUB	Tean Road, Cheadle	492 yd
Hungry Horse	100 Tean Road, Cheadle	754 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
CHEADLE NOODLE BAR	1 Tean Road, Cheadle	199 yd
THE GOLDFISH BOWL	40 Chapel Street, Cheadle	267 yd
Cheadle Kebab and Pizza	44 Chapel Street, Cheadle	273 yd
Jennys	13 Cross Street, Cheadle	308 yd
YE OLDE OATCAKE SHOPPE	11 Cross Street, Cheadle	313 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
MORRISONS DAILY	36 Tean Road, Cheadle	298 yd
ICELAND FROZEN FOODS	Tape Street, Cheadle	356 yd
Cheadle Convenience Store	82-84 High Street, Cheadle	364 yd
ASDA CHEADLE	Ashbourne Road, Cheadle	398 yd

Sport

Facility Name	Sport Objects	Distance
Cheadle Primary School CHEADLE PRIMARY SCHOOL CHEADLE PRIMARY SCHOOL THE AVENUE	grass pitches	100 yd
Cheadle Recreation Ground THE RECREATION GROUND THE RECREATION GROUND TEAN ROAD	grass pitches, tennis courts	270 yd
Painsley Catholic College STATION ROAD	grass pitches, health and fitness suite, tennis courts	404 yd
The Cheadle Academy STATION ROAD	grass pitches	443 yd
Cheadle Cricket Club TEAN ROAD	grass pitches	497 yd
South Moorlands Leisure Centre SOUTH MOORLANDS LEISURE CENTRE SOUTH MOORLANDS LEISURE CENTRE ALLEN STREET	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	511 yd
Thorley Drive Pitches THORLEY DRIVE	grass pitches	835 yd
Stanfields Playing Fields MACKENZIE CRESCENT	grass pitches	873 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	86.5%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	86.5%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	86.5%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	56.1 Mbit/s
Average download speed	54.7 Mbit/s
Minimum download speed	79.98 Mbit/s
Maximum download speed	79.98 Mbit/s

Upload Speed

Median upload speed	15 Mbit/s
Average upload speed	13.7 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.