Goodwood Avenue, Cheadle, Stoke-on-trent, ST10 1BZ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST10 1BZ has a slightly higher male population, with 51.3% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.2%	48.7%	-0.5%	51.0%	-2.3%
Male	50.8%	51.3%	0.5%	49.0%	2.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST10 1BZ there is a very large concentration of residents that are married - 55.8% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	20.7%	22.3%	1.6%	37.9%	-15.6%
Married: Opposite sex	60.8%	55.8%	-5.0%	44.2%	11.6%
Separated	0.9%	1.9%	1.0%	2.2%	-0.3%
Divorced	6.8%	7.9%	1.1%	9.1%	-1.2%
Widowed	10.8%	12.1%	1.3%	6.1%	6.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	30%	34.2%	4.2%	48.4%	-14.2%
Good health	45%	41.2%	-3.8%	33.6%	7.6%
Fair health	19.6%	16.2%	-3.4%	12.7%	3.5%
Bad health	4.2%	7%	2.8%	4.0%	3.0%
Very bad health	1.3%	1.3%	0.0%	1.2%	0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST10 1BZ this area, 32.1% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 12.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	45.5%	32.1%	-13.4%	18.2%	13.9%
1-4 GCSEs or Equivalent	9.5%	14.9%	5.4%	9.6%	5.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.1%	12.1%	-5.0%	13.4%	-1.3%
Apprenticeship	5%	9.8%	4.8%	5.3%	4.5%
HNC, HND or 2+ A Levels	5.4%	15.3%	9.9%	16.9%	-1.6%
Degree or Similar	11.3%	12.6%	1.3%	33.8%	-21.2%
Other	6.3%	3.3%	-3.0%	2.8%	0.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
White	100%	99.1%	-0.9%	81.4%	17.7%

Country of Birth

In this area, 96.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.8%	96.5%	-2.3%	83.2%	13.3%
European Union	0%	0.4%	0.4%	6.1%	-5.7%
Africa	0%	1.3%	1.3%	2.7%	-1.4%
Middle East and Asia	0%	0.4%	0.4%	5.6%	-5.2%
The Americas and the Caribbean	0.8%	0%	-0.8%	1.3%	-1.3%
Oceania	0%	1.3%	1.3%	0.3%	1.0%
British Overseas	0.4%	0%	-0.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.8%	96.5%	-2.3%	83.2%	13.3%
10+ Years	0.4%	3.1%	2.7%	9.8%	-6.7%
5-10 Years	0%	0.4%	0.4%	2.9%	-2.5%
Less than 2 years	0.8%	0%	-0.8%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	76.3%	76.7%	-0.4%
No passport held	23.7%	13.5%	10.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	23.7%	37.2%	-13.5%
Christian	68.4%	46.2%	22.2%
Other religion	0.4%	0.6%	-0.2%
Not answered	7.5%	6.0%	1.5%

Safety

Is Goodwood Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Goodwood Avenue was 17.0 per 1,000 residents, which is 76.4% lower than the Cheadle North East average. The most reported crime type was Other theft.

Goodwood Avenue has the 2nd lowest crime rate of 20 local areas in Cheadle North East and the 49th lowest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 8.5 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -53.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 76% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,700

Income Rank
3/10

Household Income in ST10 1BZ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Goodwood Avenue are based on 14 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Goodwood Avenue, Cheadle, Stoke-on-trent, ST10 1BZ

Estimated Average Property Prices for ST10 1BZ

Average Price
£201,877

Semi-Detached
£201,747

Terraced
no sales

Detached
£202,912

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Goodwood Avenue

Average Price
£201,351

Semi-Detached
£201,177

Terraced
no sales

Detached
£201,783

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Goodwood AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
19 Goodwood Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£215,000	2022-09-09	£222,868
3 Goodwood Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£170,000	2021-10-05	£200,405
29 Goodwood Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£169,000	2021-02-26	£199,675
33A Goodwood Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£147,500	2018-05-09	£205,304
33A Goodwood Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£133,000	2016-02-12	£202,648

View All Property Sales and Other Statistics for ST10 1BZ

Employment

ST10 1BZ area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST10 1BZ area is much higher than the country's average. According to Census 2011, 49% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	103
Full-Time Employee	58
Part-Time Employee	14
Self-Employed	11
Long-Term Sick or disabled	8
Unemployed	7
Looking after home or family	6
Student (economically inactive)	4
Other	1
Full-Time Student (with or without job)	0

Employment Industry

Manufacturing	25
Wholesale and retail trade; repair of motor vehicles and motor cycles	21
Human health and social work activities	14
Construction	12
Other	8
Accommodation and food service activities	7
Education	4
Public administration and defence; compulsory social security	3
Transport and storage	3
Professional, scientific and technical activities	2
Administrative and support service activities	2
Financial and insurance activities	1
Mining and quarrying	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	844 yd	Academy converter	No	Mixed	More About School
Cheadle Primary School The Avenue , Cheadle ST10 1EN	2out of 4	944 yd	Community school	Yes	Mixed	More About School
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	1out of 4	1,091 yd	Academy sponsor led	No	Mixed	More About School
St Werburgh's CE (A) Primary School Holt Lane , Kingsley ST10 2BA	4out of 4	3,520 yd	Academy converter	Yes	Mixed	More About School
St Thomas' Catholic Primary School Parklands Road , Tean ST10 4DS	4out of 4	4,141 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Painsley Catholic College Station Road , Cheadle ST10 1LH	4out of 4	1,297 yd	Academy converter	No	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	1,373 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	779 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
South Moorlands Leisure Centre	Allen Street, Cheadle	694 yd
Moorlands Home Link	4 Tape Street, Cheadle	746 yd
HONG TAI	2 High Street, Cheadle	771 yd
HALES HALL CARAVAN AND CAMPING	Oakamoor Road, Cheadle	775 yd
The Mughal	8 High Street, Cheadle	790 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Lamplighter	60 Tape Street, Cheadle	743 yd
THE BAKERS ARMS	21 High Street, Cheadle	838 yd
THE BIRD IN HAND	117 Tape Street, Cheadle	847 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Cheadle Spice	6-8 Queen Street, Cheadle	699 yd
Dominos Pizza	3a Tape Street, Cheadle	711 yd
Cheadle Kebab and Pizza	44 Chapel Street, Cheadle	754 yd
THE GOLDFISH BOWL	40 Chapel Street, Cheadle	766 yd
Babylon Cheadle Ltd	9a High Street, Cheadle	791 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ASDA CHEADLE	Ashbourne Road, Cheadle	624 yd
ICELAND FROZEN FOODS	Tape Street, Cheadle	758 yd
Cheadle Convenience Store	82-84 High Street, Cheadle	1,032 yd

Sport

Facility Name	Sport Objects	Distance
South Moorlands Leisure Centre SOUTH MOORLANDS LEISURE CENTRE SOUTH MOORLANDS LEISURE CENTRE ALLEN STREET	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	659 yd
Churchill Road RECREATION GROUND RECREATION GROUND CHURCHILL ROAD	grass pitches	815 yd
Thorley Drive Pitches THORLEY DRIVE	grass pitches	822 yd
Cheadle Recreation Ground THE RECREATION GROUND THE RECREATION GROUND TEAN ROAD	grass pitches, tennis courts	965 yd
Cheadle Primary School CHEADLE PRIMARY SCHOOL CHEADLE PRIMARY SCHOOL THE AVENUE	grass pitches	1,000 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	40 Mbit/s
Average download speed	41.6 Mbit/s
Minimum download speed	74.48 Mbit/s
Maximum download speed	74.48 Mbit/s

Upload Speed

Median upload speed	12.8 Mbit/s
Average upload speed	11.4 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.