Keelings Road, Stoke-on-trent, ST1 6QR

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST1 6QR is generally consistent with those figures, having a male population of 49.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	45.8%	50.5%	4.7%	51.0%	-0.5%
Male	54.2%	49.5%	-4.7%	49.0%	0.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST1 6QR, a significant portion of the population is single, making up 42.3% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	38.4%	42.3%	3.9%	37.9%	4.4%
Married: Opposite sex	41.4%	37.6%	-3.8%	44.2%	-6.6%
Separated	3.4%	1.3%	-2.1%	2.2%	-0.9%
Divorced	8.9%	13.2%	4.3%	9.1%	4.1%
Widowed	8%	5.6%	-2.4%	6.1%	-0.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	42.4%	47.6%	5.2%	48.4%	-0.8%
Good health	32.3%	30.2%	-2.1%	33.6%	-3.4%
Fair health	14.6%	15.2%	0.6%	12.7%	2.5%
Bad health	7.6%	5.1%	-2.5%	4.0%	1.1%
Very bad health	3.1%	1.9%	-1.2%	1.2%	0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST1 6QR this area, 31.5% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 18.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	39.2%	31.5%	-7.7%	18.2%	13.3%
1-4 GCSEs or Equivalent	16%	8.4%	-7.6%	9.6%	-1.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	8.9%	18.1%	9.2%	13.4%	4.7%
Apprenticeship	3.4%	6.3%	2.9%	5.3%	1.0%
HNC, HND or 2+ A Levels	11.4%	12.6%	1.2%	16.9%	-4.3%
Degree or Similar	15.2%	18.5%	3.3%	33.8%	-15.3%
Other	5.9%	4.6%	-1.3%	2.8%	1.8%

Culture

Ethnic Group

In this area, the population is more ethnically diverse compared to the UK average. While 57.7% of the residents identify as white, which is lower than the UK average of 81.4%, there are significant representations of other ethnic groups.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	1%	1.0%	1.1%	-0.1%
Pakistani	18.8%	19.6%	0.8%	2.7%	16.9%
Other Asian	1%	5.8%	4.8%	1.6%	4.2%
Black African	2.4%	6.7%	4.3%	2.5%	4.2%
Other Black	0%	0.6%	0.6%	0.5%	0.1%
Mixed White and Asian	0.7%	1.3%	0.6%	0.8%	0.5%
Mixed White and Caribbean	2.1%	1.6%	-0.5%	0.9%	0.7%
Mixed Other	0.3%	0.3%	0.0%	0.8%	-0.5%
White	74.7%	57.7%	-17.0%	81.4%	-23.7%
Arab	0%	0.3%	0.3%	0.6%	-0.3%
Other	0%	5.1%	5.1%	1.6%	3.5%

Country of Birth

In this area, 75.8% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	87.2%	75.8%	-11.4%	83.2%	-7.4%
European Union	2.4%	6.1%	3.7%	6.1%	0.0%
Africa	1.4%	3.5%	2.1%	2.7%	0.8%
Middle East and Asia	9%	13.4%	4.4%	5.6%	7.8%
The Americas and the Caribbean	0%	1.3%	1.3%	1.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	86.1%	75.1%	-11.0%	83.2%	-8.1%
10+ Years	0.7%	12.9%	12.2%	9.8%	3.1%
5-10 Years	2.4%	4.4%	2.0%	2.9%	1.5%
2-5 Years	3.8%	5.4%	1.6%	2.2%	3.2%
Less than 2 years	6.9%	2.2%	-4.7%	1.9%	0.3%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	69.1%	76.7%	-7.6%
Ireland	1.6%	0.6%	1.0%
Italy	1.3%	0.6%	0.7%
Portugal	0.3%	0.5%	-0.2%
Spain	0.3%	0.4%	-0.1%
Poland	1%	1.3%	-0.3%
Romania	1.6%	0.9%	0.7%
Other EU countries	0.6%	1.5%	-0.9%
Central and Western Africa	0.3%	0.3%	0.0%
Southern Asia	2.9%	1.2%	1.7%
South-East Asia	0.3%	0.2%	0.1%
North America and the Caribbean	0.3%	0.3%	0.0%
Central and South America	1%	0.2%	0.8%
No passport held	19.4%	13.5%	5.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	28%	37.2%	-9.2%
Christian	37.3%	46.2%	-8.9%
Muslim	30.9%	6.5%	24.4%
Not answered	3.8%	6.0%	-2.2%

Safety

Is Keelings Road dangerous?

Over the last 12 months, the overall crime rate around Keelings Road was 35.6 per 1,000 residents, which is 72.8% lower than the Birches Head & Northwood average. The most reported crime type was Violence and sexual offences.

Keelings Road has the 10th lowest crime rate of 69 local areas in Birches Head & Northwood and the 149th lowest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 14.2 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -17.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much lower level of wealth compared to the average household in England and Wales. 96% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£31,000

Income Rank
1/10

Household Income in ST1 6QR, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 10/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 10/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 10/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 10/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 10/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 10/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 8/10 (high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Keelings Road are based on 62 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Keelings Road, Stoke-on-trent, ST1 6QR

Estimated Average Property Prices for ST1 6QR

Average Price
£137,990

Semi-Detached
no sales

Terraced
£137,990

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Keelings Road

Average Price
£110,517

Semi-Detached
£186,567

Terraced
£94,952

Detached
£108,489

Flats/Maisonettes
£58,899

Other
£112,433

Property Prices Comparison

Latest Property Sales on Keelings Road

Address	Sale Price	Sale Date	Price Estimate 2025
201 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£118,500	2021-09-09	£134,677
197 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£87,500	2015-04-16	£140,778
201 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£55,000	2010-10-08	£89,589

View All Property Sales and Other Statistics for ST1 6QR

Employment

Economic Activity

Full-Time Employee	72
Retired	44
Part-Time Employee	29
Self-Employed	21
Looking after home or family	15
Long-Term Sick or disabled	15
Unemployed	14
Student (economically inactive)	12
Other	10
Full-Time Student (with or without job)	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	18
Construction	17
Human health and social work activities	17
Manufacturing	17
Public administration and defence; compulsory social security	9
Transport and storage	7
Information and communication	6
Education	6
Accommodation and food service activities	5
Financial and insurance activities	4
Administrative and support service activities	4
Professional, scientific and technical activities	2
Other	1
Mining and quarrying	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bentilee Nursery School Dawlish Drive , Bentilee ST2 0HW	4out of 4	3,054 yd	Local authority nursery school	Yes	Mixed	More About School
Oaklands Nursery School Oaklands Avenue , Porthill ST5 0EX	4out of 4	4,187 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Northwood Broom Academy Keelings Road , Northwood ST1 6QA	3out of 4	131 yd	Academy converter	Yes	Mixed	More About School
Hanley St Luke's CofE Aided Primary School Wellington Road , Hanley ST1 3QH	2out of 4	518 yd	Voluntary aided school	Yes	Mixed	More About School
Grove Academy Turner Street , Northwood ST1 2NL	3out of 4	542 yd	Academy converter	No	Mixed	More About School
St George and St Martin's Catholic Academy Boulton Street , Birches Head ST1 2NQ	3out of 4	640 yd	Academy converter	Yes	Mixed	More About School
Waterside Primary School Eastwood Road , Hanley ST1 3JS	- not rated	858 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Birches Head Academy Birches Head Road , Hanley ST2 8DD	- not rated	1,646 yd	Academy converter	No	Mixed	More About School
The Excel Academy Milton Road , Sneyd Green ST1 6LG	3out of 4	2,206 yd	Academy converter	No	Mixed	More About School
St Peter's CofE Academy Fenton Manor , Fenton ST4 2RR	2out of 4	2,865 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Haywood Academy High Lane , Burslem ST6 7AB	3out of 4	3,712 yd	Academy converter	No	Mixed	More About School
Discovery Academy Discovery Drive , Bentilee ST2 0GA	3out of 4	4,297 yd	Academy sponsor led	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	2,194 yd	Further education	Not Applicable	Mixed	More About School
City of Stoke-On-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	2,861 yd	Academy 16-19 converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Unity School Cartwright House , Broad Street ST1 4EU	- not rated	1,353 yd	Other independent special school	No	Mixed	More About School
The Beechfield School The Caretaker's Bungalow - the Nest , Birches Head Road ST2 8DD	- not rated	1,585 yd	Other independent special school	Not Applicable	Mixed	More About School
Merit Hospital School and Medical Pupil Referral Unit Willeton Street , Bucknall ST2 9JA	3out of 4	1,660 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Phoenix U16 Independent School Unit E , Metro Business Park ST1 4AF	- not rated	1,848 yd	Other independent school	No	Mixed	More About School
Newfriars College Castle Grove , Off Newhouse Road ST2 8BH	- not rated	1,901 yd	Special post 16 institution	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Happy Snappin'	76 Keelings Road	487 yd
Brighter Futures	Residential Unit For People Wi, 23 Hillcrest Street	635 yd
Strength Asylum Gym	Units 1 To 4, Trent Trading Park, Botteslow Street	789 yd
Salahuddin Restaurant and Bakery	90 Town Road	803 yd
Goodwin Plc	Goodwin House, Leek Road	809 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Northwood Inn	55 Botany Bay Road	309 yd
Cross Guns	19 Vincent Street	346 yd
The Cat Inn	81 Keelings Road	352 yd
J&G Meakin Cricket Club	Ivy House Road	476 yd
Wheatsheaf Stores	78 Keelings Road	488 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Catch Of the Day	28 Vincent Street	346 yd
Kebabish Express	105 Bucknall New Road	359 yd
Loftus Fish Bar	15 St Ann Street	406 yd
Big J's Butties	6 Rawlins Street	429 yd
Northwood Fryer	92 Lower Mayer Street	488 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Co-op Late Shop	131a Keelings Road	352 yd
Farmfoods	800 Leek Road	425 yd
Iceland	19/27 Charles Street	873 yd

Sport

Facility Name	Sport Objects	Distance
Northwood Stadium NORTHWOOD SPORTS CENTRE NORTHWOOD SPORTS CENTRE KEELINGS ROAD	artificial grass pitch, athletics tracks, grass pitches, health and fitness suite, squash courts	193 yd
Premier Gym (Closed) Chell Street	health and fitness suite	899 yd
Bucknall Park Northfleet Street	grass pitches, tennis courts	951 yd
Hanley Town Fc (Potteries Park) HANLEY TOWN FOOTBALL CLUB HANLEY TOWN FOOTBALL CLUB ABBEY LANE	grass pitches	1,040 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	40 Mbit/s
Average download speed	40.3 Mbit/s
Minimum download speed	59.74 Mbit/s
Maximum download speed	59.74 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	10 Mbit/s
Maximum upload speed	19.91 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.