Keelings Road, Stoke-on-trent, ST1 6PB

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST1 6PB has a slightly higher male population, with 52.8% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	43.4%	47.2%	3.8%	51.0%	-3.8%
Male	56.6%	52.8%	-3.8%	49.0%	3.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST1 6PB, a significant portion of the population is single, making up 44.7% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	30.7%	44.7%	14.0%	37.9%	6.8%
Married: Opposite sex	43.7%	36.6%	-7.1%	44.2%	-7.6%
Married: Same sex	0.9%	0%	-0.9%	0.3%	-0.3%
Separated	4.7%	1.6%	-3.1%	2.2%	-0.6%
Divorced	11.6%	11%	-0.6%	9.1%	1.9%
Widowed	8.4%	6.1%	-2.3%	6.1%	0.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	41.2%	45.2%	4.0%	48.4%	-3.2%
Good health	26.6%	30.8%	4.2%	33.6%	-2.8%
Fair health	16.8%	14.4%	-2.4%	12.7%	1.7%
Bad health	10.6%	7%	-3.6%	4.0%	3.0%
Very bad health	4.7%	2.7%	-2.0%	1.2%	1.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST1 6PB this area, 31.6% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	42.3%	31.6%	-10.7%	18.2%	13.4%
1-4 GCSEs or Equivalent	13.5%	10.9%	-2.6%	9.6%	1.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.4%	12.6%	-1.8%	13.4%	-0.8%
Apprenticeship	4.7%	10.9%	6.2%	5.3%	5.6%
HNC, HND or 2+ A Levels	9.3%	13.4%	4.1%	16.9%	-3.5%
Degree or Similar	12.1%	18.2%	6.1%	33.8%	-15.6%
Other	3.7%	2.4%	-1.3%	2.8%	-0.4%

Culture

Ethnic Group

In this area, the population is more ethnically diverse compared to the UK average. While 73.9% of the residents identify as white, which is lower than the UK average of 81.4%, there are significant representations of other ethnic groups.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1.1%	0%	-1.1%	0.7%	-0.7%
Indian	1.8%	2.3%	0.5%	3.1%	-0.8%
Pakistani	5.1%	8.7%	3.6%	2.7%	6.0%
Other Asian	1.8%	2.3%	0.5%	1.6%	0.7%
Black African	2.2%	3%	0.8%	2.5%	0.5%
Black Caribbean	0.7%	1%	0.3%	1.0%	0.0%
Mixed White and Asian	5.1%	2.3%	-2.8%	0.8%	1.5%
Mixed White and Caribbean	1.1%	0.3%	-0.8%	0.9%	-0.6%
Mixed Other	0.4%	0%	-0.4%	0.8%	-0.8%
White	79.9%	73.9%	-6.0%	81.4%	-7.5%
Gypsy or Irish Traveller	0%	0.7%	0.7%	0.1%	0.6%
Arab	0.7%	0%	-0.7%	0.6%	-0.6%
Other	0%	5.4%	5.4%	1.6%	3.8%

Country of Birth

In this area, 82.3% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	89.8%	82.3%	-7.5%	83.2%	-0.9%
European Union	1.5%	7.7%	6.2%	6.1%	1.6%
Africa	1.5%	1.7%	0.2%	2.7%	-1.0%
Middle East and Asia	6.9%	8%	1.1%	5.6%	2.4%
The Americas and the Caribbean	0.4%	0.3%	-0.1%	1.3%	-1.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	89.8%	82.8%	-7.0%	83.2%	-0.4%
10+ Years	1.5%	9.8%	8.3%	9.8%	0.0%
5-10 Years	0.4%	2%	1.6%	2.9%	-0.9%
2-5 Years	2.9%	2.7%	-0.2%	2.2%	0.5%
Less than 2 years	5.5%	2.7%	-2.8%	1.9%	0.8%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	64.3%	76.7%	-12.4%
Ireland	0.3%	0.6%	-0.3%
Germany	0.3%	0.2%	0.1%
Italy	1%	0.6%	0.4%
Romania	2%	0.9%	1.1%
Other EU countries	5.7%	1.5%	4.2%
Central and Western Africa	1%	0.3%	0.7%
South and Eastern Africa	1%	0.2%	0.8%
Middle East	0.7%	0.1%	0.6%
Southern Asia	1%	1.2%	-0.2%
No passport held	22.7%	13.5%	9.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.6%	37.2%	-2.6%
Christian	42.9%	46.2%	-3.3%
Muslim	15.9%	6.5%	9.4%
Sikh	2.3%	0.9%	1.4%
Other religion	0.7%	0.6%	0.1%
Not answered	3.7%	6.0%	-2.3%

Safety

Is Keelings Road dangerous?

Over the last 12 months, the overall crime rate around Keelings Road was 165.6 per 1,000 residents, which is 16.3% higher than the Birches Head & Northwood average. The most reported crime type was Violence and sexual offences.

Keelings Road has the 24th highest crime rate of 68 local areas in Birches Head & Northwood and the 219th highest crime rate of 842 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 60.5 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -72.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much lower level of wealth compared to the average household in England and Wales. 96% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£31,000

Income Rank
1/10

Household Income in ST1 6PB, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 8/10 (high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Keelings Road are based on 63 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Keelings Road, Stoke-on-trent, ST1 6PB

Estimated Average Property Prices for ST1 6PB

Average Price
£119,231

Semi-Detached
£128,793

Terraced
£99,382

Detached
£160,905

Flats/Maisonettes
no sales

Other
£128,530

Estimated Average Property Prices for Keelings Road

Average Price
£111,971

Semi-Detached
£191,383

Terraced
£97,320

Detached
£110,815

Flats/Maisonettes
£57,826

Other
£105,063

Property Prices Comparison

Latest Property Sales on Keelings Road

Address	Sale Price	Sale Date	Price Estimate 2025
74A - 76 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Other, an established residential building	£70,000	2025-10-17	£67,300
68 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Other, an established residential building	£38,000	2023-10-25	£37,963
68 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Other, an established residential building	£36,500	2023-01-18	£37,303
72 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£145,000	2022-02-04	£162,141
68 Keelings Road, Stoke-On-Trent, Stoke-On-Trent Other, an established residential building	£46,000	2021-06-21	£50,066

View All Property Sales and Other Statistics for ST1 6PB

Employment

Economic Activity

Full-Time Employee	74
Retired	44
Part-Time Employee	30
Long-Term Sick or disabled	24
Self-Employed	22
Student (economically inactive)	14
Looking after home or family	14
Unemployed	11
Other	10
Full-Time Student (with or without job)	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	27
Manufacturing	16
Human health and social work activities	10
Other	9
Education	8
Construction	6
Accommodation and food service activities	6
Administrative and support service activities	5
Transport and storage	4
Public administration and defence; compulsory social security	4
Financial and insurance activities	3
Electricity, gas, steam and air conditioning supply	3
Professional, scientific and technical activities	3
Water supply; sewerage, waste management and remediation activities	1
Information and communication	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Northwood and Broom Community Nursery School Northwood Park Road , Hanley ST1 6QU	- not rated	287 yd	Local authority nursery school	Yes	Mixed	More About School
Northwood Nursery School Northwood Park Road , Hanley ST1 6QU	- not rated	287 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Abbey Hulton Nursery School Abbey Road , ST2 8AX	- not rated	1,793 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Kingsland Nursery School Werrington Road , Bucknall ST2 9AS	- not rated	2,330 yd	Local authority nursery school	Yes	Mixed	More About School
Thomas Boughey Nursery School College Road , Shelton ST4 2DQ	- not rated	2,483 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Co-op Academy Grove Turner Street , Northwood ST1 2NL	3out of 4	159 yd	Academy converter	No	Mixed	More About School
Grove Junior School Turner Street , Northwood ST1 2NL	- not rated	159 yd	Community school	No	Mixed	More About School
Co-op Academy Northwood Keelings Road , Northwood ST1 6QA	3out of 4	293 yd	Academy converter	Yes	Mixed	More About School
Northwood Broom Community School Keelings Road , Northwood ST1 6QA	- not rated	293 yd	Community school	Yes	Mixed	More About School
St George and St Martin's Catholic Academy Boulton Street , Birches Head ST1 2NQ	3out of 4	314 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Birches Head Academy Birches Head Road , Hanley ST2 8DD	1out of 4	1,555 yd	Academy converter	No	Mixed	More About School
Birches Head Academy Birches Head Road , Hanley ST2 8DD	- not rated	1,555 yd	Foundation school	No	Mixed	More About School
Holden Lane High School Specialist Sports College Milton Road , Sneyd Green ST1 6LG	- not rated	1,978 yd	Community school	No	Mixed	More About School
The Excel Academy Milton Road , Sneyd Green ST1 6LG	3out of 4	1,978 yd	Academy converter	No	Mixed	More About School
Stoke Studio College for Manufacturing and Design Engineering Moorland Road , Burslem ST6 1JJ	- not rated	2,406 yd	Studio schools	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	2,299 yd	Further education	Not Applicable	Mixed	More About School
City of Stoke-on-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	3,077 yd	Further education	Not Applicable	Mixed	More About School
City of Stoke-On-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	3,077 yd	Academy 16-19 converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cedar Independent School 4 Geneva Drive , Birches Head ST1 6UW	- not rated	1,067 yd	Other independent special school	Not Applicable	Mixed	More About School
Spruce House School 114 Milton Road , Sneyd Green ST1 6HD	- not rated	1,193 yd	Other independent special school	Not Applicable	Mixed	More About School
Unity School Cartwright House , Broad Street ST1 4EU	- not rated	1,340 yd	Other independent special school	No	Mixed	More About School
Want2Achieve The Academy Unit 1 , Trent Walk ST1 3HE	- not rated	1,596 yd	Other independent school	No	Mixed	More About School
Phoenix Independent School Unit E , Metro Business Park ST1 4AF	- not rated	1,757 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Happy Snappin'	76 Keelings Road	6 yd
Salahuddin Restaurant and Bakery	90 Town Road	326 yd
Premier Ices	Pavilion, Central Forest Park, Chell Street	566 yd
Ali Baba UK	15 Hillchurch Street	566 yd
Tasty Lunch	4 Hillchurch Street	618 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Wheatsheaf Stores	78 Keelings Road	6 yd
The Cat Inn	81 Keelings Road	161 yd
The Masons Arms	Dilke Street	244 yd
Cross Guns	19 Vincent Street	374 yd
The Cheshire Cheese	Cheshire Cheese, 48 Chell Street	425 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Northwood Fryer	92 Lower Mayer Street	135 yd
Big J's Butties	6 Rawlins Street	167 yd
Eat Well	105 Turner Street	256 yd
Takeaway @ Salahuddin	90 Town Road	326 yd
Good Fortune	41a Hulton Street	353 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Co-op Late Shop	131a Keelings Road	161 yd
Iceland	19/27 Charles Street	851 yd
Farmfoods	800 Leek Road	895 yd

Sport

Facility Name	Sport Objects	Distance
Premier Gym (Closed) Chell Street	health and fitness suite	425 yd
Northwood Stadium NORTHWOOD SPORTS CENTRE NORTHWOOD SPORTS CENTRE KEELINGS ROAD	artificial grass pitch, athletics tracks, grass pitches, health and fitness suite, squash courts	681 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	94.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	94.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	94.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	200 Mbit/s
Average download speed	199.3 Mbit/s
Minimum download speed	500 Mbit/s
Maximum download speed	500 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	21.4 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.