Golden Cross Parade, Rochford, SS4 1UB

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding SS4 1UB, has a female population slightly higher than UK average, with 53.8% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51%	53.8%	2.8%	51.0%	2.8%
Male	49%	46.2%	-2.8%	49.0%	-2.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	38.2%	38.2%	0.0%	37.9%	0.3%
Married: Opposite sex	40.2%	37.7%	-2.5%	44.2%	-6.5%
Married: Same sex	0%	0.5%	0.5%	0.3%	0.2%
Separated	3.7%	2.3%	-1.4%	2.2%	0.1%
Divorced	11%	15%	4.0%	9.1%	5.9%
Widowed	6.9%	6.4%	-0.5%	6.1%	0.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	44.5%	43.7%	-0.8%	48.4%	-4.7%
Good health	41.2%	34.8%	-6.4%	33.6%	1.2%
Fair health	10.7%	17.2%	6.5%	12.7%	4.5%
Bad health	3.2%	3.6%	0.4%	4.0%	-0.4%
Very bad health	0.3%	0.7%	0.4%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 21.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	28%	19.9%	-8.1%	18.2%	1.7%
1-4 GCSEs or Equivalent	21.5%	12.7%	-8.8%	9.6%	3.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.1%	18.1%	1.0%	13.4%	4.7%
Apprenticeship	4.9%	6.3%	1.4%	5.3%	1.0%
HNC, HND or 2+ A Levels	13%	20.4%	7.4%	16.9%	3.5%
Degree or Similar	13%	21.7%	8.7%	33.8%	-12.1%
Other	2.4%	0.9%	-1.5%	2.8%	-1.9%

Culture

Ethnic Group

In this area, the population is predominantly white, with 91.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	0.7%	0.7%	1.1%	-0.4%
Pakistani	0%	1.1%	1.1%	2.7%	-1.6%
Other Asian	2.3%	2.9%	0.6%	1.6%	1.3%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Black Caribbean	0.3%	0.7%	0.4%	1.0%	-0.3%
Other Black	0.3%	1.4%	1.1%	0.5%	0.9%
Mixed White and Asian	0.3%	1.1%	0.8%	0.8%	0.3%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	95.8%	91.4%	-4.4%	81.4%	10.0%
Gypsy or Irish Traveller	0.3%	0%	-0.3%	0.1%	-0.1%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 92.9% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	94.5%	92.9%	-1.6%	83.2%	9.7%
European Union	2.6%	2.1%	-0.5%	6.1%	-4.0%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Middle East and Asia	2.3%	4.3%	2.0%	5.6%	-1.3%
The Americas and the Caribbean	0.3%	0.7%	0.4%	1.3%	-0.6%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	94.5%	93.9%	-0.6%	83.2%	10.7%
10+ Years	0.3%	5%	4.7%	9.8%	-4.8%
5-10 Years	1%	1.1%	0.1%	2.9%	-1.8%
2-5 Years	1.3%	0%	-1.3%	2.2%	-2.2%
Less than 2 years	2.9%	0%	-2.9%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	80.8%	76.7%	4.1%
Italy	0.4%	0.6%	-0.2%
Portugal	0.4%	0.5%	-0.1%
Poland	1.8%	1.3%	0.5%
Southern Asia	1.4%	1.2%	0.2%
South-East Asia	0.4%	0.2%	0.2%
No passport held	14.9%	13.5%	1.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	52.3%	37.2%	15.1%
Christian	36.5%	46.2%	-9.7%
Buddhist	1.1%	0.5%	0.6%
Hindu	1.8%	1.7%	0.1%
Jewish	0.4%	0.5%	-0.1%
Muslim	3.6%	6.5%	-2.9%
Other religion	0.4%	0.6%	-0.2%
Not answered	4%	6.0%	-2.0%

Safety

Is Golden Cross Parade Street dangerous?

Over the last 12 months, the overall crime rate around Golden Cross Parade was 136.5 per 1,000 residents, which is 245.6% higher than the Hawkwell East average. The most reported crime type was Violence and sexual offences.

Golden Cross Parade has the 5th highest crime rate of 54 local areas in Hawkwell East and the 14th highest crime rate of 264 local areas in Rochford .

Violent and sexual offences accounted for around 68.3 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -61.2%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 52% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£44,300

Income Rank
5/10

Household Income in SS4 1UB, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Golden Cross Parade are based on 15 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Rochford.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Golden Cross Parade, Rochford, SS4 1UB

Estimated Average Property Prices for SS4 1UB

Average Price
£365,919

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£147,336

Other
£1,786,708

Estimated Average Property Prices for Golden Cross Parade

Average Price
£370,280

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£149,092

Other
£1,808,002

Property Prices Comparison

Latest Property Sales on Golden Cross ParadeStreet

Address	Sale Price	Sale Date	Price Estimate 2025
6A Golden Cross Parade, Rochford, Essex Flats/Maisonettes, an established residential building	£150,000	2023-09-12	£147,319
7A Golden Cross Parade, Rochford, Essex Flats/Maisonettes, an established residential building	£150,000	2023-09-12	£147,319
8A Golden Cross Parade, Rochford, Essex Flats/Maisonettes, an established residential building	£150,000	2023-09-12	£147,319
12A Golden Cross Parade, Rochford, Essex Flats/Maisonettes, an established residential building	£150,000	2023-09-12	£147,319
13A Golden Cross Parade, Rochford, Essex Flats/Maisonettes, an established residential building	£150,000	2023-09-12	£147,319

View All Property Sales and Other Statistics for SS4 1UB

Employment

SS4 1UB area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	78
Retired	50
Part-Time Employee	30
Self-Employed	24
Other	9
Looking after home or family	9
Student (economically inactive)	8
Unemployed	7
Long-Term Sick or disabled	6
Full-Time Student (with or without job)	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	25
Construction	21
Human health and social work activities	18
Education	15
Financial and insurance activities	14
Manufacturing	14
Public administration and defence; compulsory social security	12
Professional, scientific and technical activities	7
Accommodation and food service activities	6
Transport and storage	6
Other	5
Information and communication	4
Administrative and support service activities	4
Agriculture, forestry and fishing	2
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holt Farm Infant School Ashingdon Road , SS4 1RS	3out of 4	725 yd	Community school	No	Mixed	More About School
Holt Farm Junior School Ashingdon Road , Hawkwell SS4 1RS	3out of 4	785 yd	Academy sponsor led	No	Mixed	More About School
St Teresa's Catholic Primary School Ashingdon Road , SS4 1RF	3out of 4	1,047 yd	Academy converter	No	Mixed	More About School
Waterman Primary Academy The Boulevard , SS4 1QF	3out of 4	1,260 yd	Academy converter	No	Mixed	More About School
Rochford Primary and Nursery School 6 Ashingdon Road , SS4 1NJ	3out of 4	1,679 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King Edmund School Vaughan Close , SS4 1TL	3out of 4	470 yd	Academy converter	Not Applicable	Mixed	More About School
Greensward Academy Greensward Lane , SS5 5HG	3out of 4	2,524 yd	Academy sponsor led	Not Applicable	Mixed	More About School
The Eastwood Academy Rayleigh Road , SS9 5UU	4out of 4	4,591 yd	Academy converter	Not Applicable	Mixed	More About School
Southend High School for Boys Prittlewell Chase , SS0 0RG	4out of 4	5,203 yd	Academy converter	Not Applicable	Boys	More About School
Chase High School Prittlewell Chase , SS0 0RT	2out of 4	5,363 yd	Academy sponsor led	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Poplar Adolescent Unit Rochford Hospital , Union Lane SS4 1RB	3out of 4	1,830 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Kingsdown School Snakes Lane , SS2 6XT	3out of 4	4,328 yd	Academy special converter	Yes	Mixed	More About School
The St Christopher School Mountdale Gardens , SS9 4AW	4out of 4	5,259 yd	Academy special converter	Yes	Mixed	More About School
Lancaster School Prittlewell Chase , SS0 0RT	3out of 4	5,363 yd	Academy special converter	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Cafe 206	204 - 206 Ashingdon Road, Rochford		328 yd
The Wellspring	St Teresa's Catholic Primary School, Ashingdon Road		950 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Rochford 100 Rugby Club	Rochford Rugby Club, Magnolia Road		818 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Lin Lam	11 Golden Cross Parade, Ashingdon Road	31 yd
Munch Kings	2 Golden Cross Parade, Ashingdon Road	31 yd
Pasha Kebab	1 Golden Cross Parade, Ashingdon Road	31 yd
Turkish Mangal @ Rochford	1 Golden Cross Parade, Ashingdon Road	31 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
The Co-operative Group	6 - 8 Golden Cross Parade, Ashingdon Road		31 yd

Sport

Facility Name	Sport Objects	Distance
King Edmund Business & Enterprise School VAUGHAN CLOSE	artificial grass pitch, grass pitches, health and fitness suite, swimming pool	340 yd
Holt Farm Junior School ASHINGDON ROAD	swimming pool	695 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	96.9%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	96.9%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	46.9%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	76 Mbit/s
Average download speed	69.2 Mbit/s
Minimum download speed	158.53 Mbit/s
Maximum download speed	158.53 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	17.7 Mbit/s
Maximum upload speed	29.96 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.