Willis Avenue, North Baddesley, Southampton, SO52 9EN

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding SO52 9EN, has a female population slightly higher than UK average, with 55.5% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.2%	55.5%	2.3%	51.0%	4.5%
Male	46.8%	44.5%	-2.3%	49.0%	-4.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	33.9%	30.5%	-3.4%	37.9%	-7.4%
Married: Opposite sex	27%	32.2%	5.2%	44.2%	-12.0%
Civil partnership: Same sex	0%	1.1%	1.1%	0.1%	1.0%
Separated	5.3%	2.8%	-2.5%	2.2%	0.6%
Divorced	16.9%	19.8%	2.9%	9.1%	10.7%
Widowed	16.9%	13.6%	-3.3%	6.1%	7.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	28.4%	48.9%	20.5%	48.4%	0.5%
Good health	35.3%	24.9%	-10.4%	33.6%	-8.7%
Fair health	23.9%	14.8%	-9.1%	12.7%	2.1%
Bad health	9.2%	8.7%	-0.5%	4.0%	4.7%
Very bad health	3.2%	2.6%	-0.6%	1.2%	1.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around SO52 9EN this area, 35% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 14.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	45%	35%	-10.0%	18.2%	16.8%
1-4 GCSEs or Equivalent	6.9%	10.7%	3.8%	9.6%	1.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.4%	13%	-3.4%	13.4%	-0.4%
Apprenticeship	4.8%	8.5%	3.7%	5.3%	3.2%
HNC, HND or 2+ A Levels	12.2%	13.6%	1.4%	16.9%	-3.3%
Degree or Similar	12.7%	14.1%	1.4%	33.8%	-19.7%
Other	2.1%	5.1%	3.0%	2.8%	2.3%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 87.9% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	3.9%	3.9%	1.1%	2.8%
Chinese	1.8%	1.7%	-0.1%	0.7%	1.0%
Indian	1.4%	0%	-1.4%	3.1%	-3.1%
Other Asian	0.9%	1.3%	0.4%	1.6%	-0.3%
Black African	0%	1.7%	1.7%	2.5%	-0.8%
Mixed White and Asian	0%	1.3%	1.3%	0.8%	0.5%
Mixed White and African	0%	1.3%	1.3%	0.4%	0.9%
Mixed White and Caribbean	0.9%	0.9%	0.0%	0.9%	0.0%
Mixed Other	0.5%	0%	-0.5%	0.8%	-0.8%
White	93.6%	87.9%	-5.7%	81.4%	6.5%
Arab	0.9%	0%	-0.9%	0.6%	-0.6%

Country of Birth

In this area, 85.2% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.7%	85.2%	-7.5%	83.2%	2.0%
European Union	1.8%	3.9%	2.1%	6.1%	-2.2%
Africa	3.2%	4.4%	1.2%	2.7%	1.7%
Middle East and Asia	1.4%	6.6%	5.2%	5.6%	1.0%
The Americas and the Caribbean	0.5%	0%	-0.5%	1.3%	-1.3%
British Overseas	0.5%	0%	-0.5%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.3%	84.8%	-6.5%	83.2%	1.6%
10+ Years	0%	11.3%	11.3%	9.8%	1.5%
5-10 Years	0.9%	1.3%	0.4%	2.9%	-1.6%
2-5 Years	2.8%	1.7%	-1.1%	2.2%	-0.5%
Less than 2 years	5%	0.9%	-4.1%	1.9%	-1.0%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	74.7%	76.7%	-2.0%
Ireland	0.9%	0.6%	0.3%
Portugal	0.4%	0.5%	-0.1%
Poland	1.7%	1.3%	0.4%
Central and Western Africa	0.4%	0.3%	0.1%
South and Eastern Africa	0.9%	0.2%	0.7%
Eastern Asia	1.3%	0.3%	1.0%
Southern Asia	0.4%	1.2%	-0.8%
South-East Asia	0.4%	0.2%	0.2%
No passport held	18.8%	13.5%	5.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	41.5%	37.2%	4.3%
Christian	46.7%	46.2%	0.5%
Buddhist	1.7%	0.5%	1.2%
Muslim	4.4%	6.5%	-2.1%
Not answered	5.7%	6.0%	-0.3%

Safety

Is Willis Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Willis Avenue was 82.3 per 1,000 residents, which is 250.9% higher than the Romsey Tadburn average. The most reported crime type was Violence and sexual offences.

Willis Avenue has the 4th highest crime rate of 33 local areas in Romsey Tadburn and the 91st highest crime rate of 407 local areas in Test Valley .

Violent and sexual offences accounted for around 43.3 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -74.2%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 73% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£52,100

Income Rank
8/10

Household Income in SO52 9EN, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 6/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willis Avenue are based on 2 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Test Valley.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willis Avenue, North Baddesley, Southampton, SO52 9EN

Estimated Average Property Prices for SO52 9EN

Average Price
£304,190

Semi-Detached
no sales

Terraced
no sales

Detached
£304,190

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willis Avenue

Average Price
£350,400

Semi-Detached
no sales

Terraced
no sales

Detached
£350,400

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Willis AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
38 Willis Avenue, Southampton, Hampshire Detached, an established residential building	£265,000	2020-10-05	£306,056
38 Willis Avenue, Southampton, Hampshire Detached, an established residential building	£207,000	2005-10-24	£394,744

View All Property Sales and Other Statistics for SO52 9EN

Employment

The percentage of retired residents living in SO52 9EN area is much higher than the country's average. According to Census 2011, 36% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	63
Full-Time Employee	38
Part-Time Employee	22
Other	17
Long-Term Sick or disabled	13
Unemployed	8
Looking after home or family	7
Self-Employed	5
Student (economically inactive)	3
Full-Time Student (with or without job)	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	14
Human health and social work activities	10
Education	8
Construction	7
Accommodation and food service activities	7
Other	6
Administrative and support service activities	6
Transport and storage	5
Manufacturing	5
Real estate activities	3
Professional, scientific and technical activities	2
Water supply; sewerage, waste management and remediation activities	1
Financial and insurance activities	1
Public administration and defence; compulsory social security	1
Information and communication	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hardmoor Early Years Centre Leaside Way , Bassett Green SO16 3EP	3out of 4	5,329 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
North Baddesley Junior School Fleming Avenue , North Baddesley SO52 9EP	3out of 4	211 yd	Community school	No	Mixed	More About School
North Baddesley Infant School Botley Road , North Baddesley SO52 9EE	3out of 4	215 yd	Community school	No	Mixed	More About School
St Francis Church of England Primary School Pilgrims Close , Valley Park SO53 4ST	4out of 4	2,797 yd	Voluntary aided school	No	Mixed	More About School
Halterworth Primary School Halterworth Lane , SO51 9AD	- not rated	2,802 yd	Academy converter	No	Mixed	More About School
Knightwood Primary School Bell Flower Way , Knightwood Road SO53 4HW	4out of 4	3,075 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Mountbatten School Whitenap Lane , SO51 5SY	3out of 4	2,508 yd	Academy converter	Not Applicable	Mixed	More About School
The Toynbee School Bodycoats Road , Chandler's Ford SO53 2PL	3out of 4	4,900 yd	Community school	No	Mixed	More About School
Cantell School Violet Road , Bassett SO16 3GJ	3out of 4	5,185 yd	Foundation school	No	Mixed	More About School
The Romsey School Greatbridge Road , SO51 8ZB	3out of 4	5,252 yd	Academy converter	Not Applicable	Mixed	More About School
Oasis Academy Lord's Hill Romsey Road , SO16 8FA	3out of 4	5,284 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stroud, the King Edward VI Preparatory School Highwood House , Highwood Lane SO51 9ZH	- not rated	2,799 yd	Other independent school	Yes	Mixed	More About School
The Cedar School Redbridge Lane , Nursling SO16 0XN	3out of 4	4,506 yd	Community special school	Yes	Mixed	More About School
Rosewood Free School Aldermoor Road , SO16 5NA	4out of 4	4,544 yd	Free schools special	Yes	Mixed	More About School
Vermont School Vermont Close , Off Winchester Road SO16 7LT	3out of 4	4,789 yd	Foundation special school	Not Applicable	Mixed	More About School
Great Oaks School Vermont Close , Off Winchester Road SO16 7LT	3out of 4	4,875 yd	Academy special converter	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Beadle's	19 Fleming Avenue, North Baddesley	123 yd
Bella Vita	120 Botley Road, North Baddesley	137 yd
Arthur's Play Space	All Saints Church And Hall, Rownhams Road	372 yd
Water Margin	The Water Margin, 72 Botley Road	526 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Bedes Lea	Bedes Lea, 112 Rownhams Lane		959 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Chunkys	15 Fleming Avenue, North Baddesley	123 yd
Pipasa Balti Indian Takeaway	27 Fleming Avenue, North Baddesley	123 yd
Sheung Moon	94 Botley Road, North Baddesley	314 yd
Hong Kong Takeaway	7 Seymour Parade, Seymour Lane	924 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Coop	Co-Operative Stores Ltd, 116 - 118 Botley Road		314 yd
The Southern Co-operative Ltd	1 - 3 Seymour Parade, Seymour Lane		924 yd

Sport

Facility Name	Sport Objects	Distance
North Baddesley Recreation Ground RECREATION GROUND PAVILLION RECREATION GROUND PAVILLION SANDY LANE	grass pitches, tennis courts	253 yd
Chilworth Golf Centre CHILWORTH OLD VILLAGE	golf	510 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	60.6%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	60.6%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	60.6%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	75.3 Mbit/s
Average download speed	85.7 Mbit/s
Minimum download speed	500 Mbit/s
Maximum download speed	500 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	11.7 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.