The Rowans is in Marchwood, Southampton and in New Forest district. SO40 4YW is located in the Marchwood & Eling electoral ward, within the English Parliamentary constituency of New Forest East. This postcode has been in use since 1994-12-01.
StreetScan combines information about The Rowans, Marchwood, Southampton, SO40 4YW and displays a report on the quality of life in this place and its surroundings.
Nearby postcodes are: SO40 4YT, SO40 4XS, SO40 4YS, SO40 4SX, SO40 4YR, SO40 4XN, SO40 4YG, SO40 4YJ, SO40 4YF.
In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding SO40 4YW, has a female population slightly higher than UK average, with 52.1% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Female | 51% | 52.1% | 1.1% | 51.0% | 1.1% |
| Male | 49% | 47.9% | -1.1% | 49.0% | -1.1% |
Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.
In the immediate vicinity of SO40 4YW there is a very large concentration of residents that are married - 63.2% of the resident population. In contrast, the average marriage rate across the census is about 44%.
Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Single | 24.8% | 22.6% | -2.2% | 37.9% | -15.3% |
| Married: Opposite sex | 67.7% | 63.2% | -4.5% | 44.2% | 19.0% |
| Married: Same sex | 0% | 0.7% | 0.7% | 0.3% | 0.4% |
| Separated | 1.7% | 1% | -0.7% | 2.2% | -1.2% |
| Divorced | 3.3% | 6.9% | 3.6% | 9.1% | -2.2% |
| Widowed | 2.6% | 5.6% | 3.0% | 6.1% | -0.5% |
Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.
Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.
This area has a high percentage of residents reporting their health as Good or Very Good (85.1%) compared to the average (82%). This typically indicates either a younger population or more affluent area.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Very good health | 54.5% | 52.5% | -2.0% | 48.4% | 4.1% |
| Good health | 35.4% | 32.6% | -2.8% | 33.6% | -1.0% |
| Fair health | 8.4% | 12.2% | 3.8% | 12.7% | -0.5% |
| Bad health | 1.4% | 2.1% | 0.7% | 4.0% | -1.9% |
| Very bad health | 0.3% | 0.6% | 0.3% | 1.2% | -0.6% |
During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.
In the area around SO40 4YW this area, 9.2% of residents have no qualifications. This is significantly lower than the UK average of 18.2%.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| No qualifications | 8.9% | 9.2% | 0.3% | 18.2% | -9.0% |
| 1-4 GCSEs or Equivalent | 10.6% | 8.9% | -1.7% | 9.6% | -0.7% |
| 5 or more GCSEs, an A-Level or 1-2 AS Levels | 21.8% | 16% | -5.8% | 13.4% | 2.6% |
| Apprenticeship | 5.6% | 3.8% | -1.8% | 5.3% | -1.5% |
| HNC, HND or 2+ A Levels | 17.8% | 22.2% | 4.4% | 16.9% | 5.3% |
| Degree or Similar | 33% | 38.6% | 5.6% | 33.8% | 4.8% |
| Other | 2.3% | 1.4% | -0.9% | 2.8% | -1.4% |
In this area, the population is predominantly white, with 96.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Chinese | 0% | 0.3% | 0.3% | 0.7% | -0.4% |
| Other Asian | 0.3% | 0.3% | 0.0% | 1.6% | -1.3% |
| Black African | 0% | 0.6% | 0.6% | 2.5% | -1.9% |
| Black Caribbean | 0% | 0.3% | 0.3% | 1.0% | -0.7% |
| Other Black | 0.8% | 0% | -0.8% | 0.5% | -0.5% |
| Mixed White and Asian | 0% | 1.5% | 1.5% | 0.8% | 0.7% |
| Mixed White and Caribbean | 0.3% | 0.3% | 0.0% | 0.9% | -0.6% |
| White | 97% | 96.5% | -0.5% | 81.4% | 15.1% |
| Gypsy or Irish Traveller | 0.3% | 0% | -0.3% | 0.1% | -0.1% |
| Arab | 0.5% | 0% | -0.5% | 0.6% | -0.6% |
| Other | 0.8% | 0.3% | -0.5% | 1.6% | -1.3% |
In this area, 94.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| United Kingdom | 95.6% | 94.4% | -1.2% | 83.2% | 11.2% |
| European Union | 0.8% | 1.8% | 1.0% | 6.1% | -4.3% |
| Rest of Europe | 0% | 0.6% | 0.6% | 0.8% | -0.2% |
| Africa | 1.1% | 0.6% | -0.5% | 2.7% | -2.1% |
| Middle East and Asia | 0.8% | 1.2% | 0.4% | 5.6% | -4.4% |
| The Americas and the Caribbean | 0.8% | 1.2% | 0.4% | 1.3% | -0.1% |
| Oceania | 0.8% | 0% | -0.8% | 0.3% | -0.3% |
| British Overseas | 0% | 0.3% | 0.3% | 0.0% | 0.3% |
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Born in the UK | 95.1% | 94.4% | -0.7% | 83.2% | 11.2% |
| 10+ Years | 0% | 5% | 5.0% | 9.8% | -4.8% |
| 5-10 Years | 0.3% | 0% | -0.3% | 2.9% | -2.9% |
| 2-5 Years | 0.5% | 0.6% | 0.1% | 2.2% | -1.6% |
| Less than 2 years | 4.1% | 0% | -4.1% | 1.9% | -1.9% |
| 2021 | UK Average | postcode vs UK (pp) | |
|---|---|---|---|
| United Kingdom | 92.9% | 76.7% | 16.2% |
| France | 1.5% | 0.3% | 1.2% |
| Poland | 0.3% | 1.3% | -1.0% |
| Other EU countries | 0.3% | 1.5% | -1.2% |
| Central and Western Africa | 0.3% | 0.3% | 0.0% |
| Eastern Asia | 0.3% | 0.3% | 0.0% |
| North America and the Caribbean | 0.3% | 0.3% | 0.0% |
| No passport held | 4.1% | 13.5% | -9.4% |
| 2021 | UK Average | postcode vs UK (pp) | |
|---|---|---|---|
| No religion | 35.7% | 37.2% | -1.5% |
| Christian | 60.5% | 46.2% | 14.3% |
| Buddhist | 0.3% | 0.5% | -0.2% |
| Muslim | 0.3% | 6.5% | -6.2% |
| Not answered | 3.2% | 6.0% | -2.8% |
Over the last 12 months, the overall crime rate around The Rowans was 17.5 per 1,000 residents, which is 67.3% lower than the Dibden & Dibden Purlieu average. The most reported crime type was Violence and sexual offences.
The Rowans has the 16th lowest crime rate of 85 local areas in Dibden & Dibden Purlieu and the 98th lowest crime rate of 549 local areas in New Forest .
Violent and sexual offences accounted for around 11.7 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -13.3%.

Households in this area have a slightly higher level of wealth to the average household in England and Wales. 64% of analyzed areas in England and Wales have lower average household annual income than this area.

| Address | Sale Price | Sale Date | Price Estimate 2025 |
|---|---|---|---|
| 5 The Rowans, Southampton, Hampshire Semi-Detached, an established residential building | £315,000 | 2025-01-24 | £321,051 |
| 19 The Rowans, Southampton, Hampshire Detached, an established residential building | £200,000 | 2024-02-09 | £199,785 |
| 26 The Rowans, Southampton, Hampshire Detached, an established residential building | £347,500 | 2023-07-19 | £329,099 |
| 33 The Rowans, Southampton, Hampshire Detached, an established residential building | £474,250 | 2023-01-31 | £441,053 |
| 17 The Rowans, Southampton, Hampshire Detached, an established residential building | £422,000 | 2020-11-03 | £464,450 |
SO40 4YW area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.
The percentage of retired residents living in SO40 4YW area is much higher than the country's average. According to Census 2011, 35% residents of this area were retired, while the average in the UK was 14%.
| Retired | 101 |
| Full-Time Employee | 93 |
| Part-Time Employee | 44 |
| Self-Employed | 22 |
| Full-Time Student (with or without job) | 8 |
| Student (economically inactive) | 7 |
| Unemployed | 7 |
| Looking after home or family | 5 |
| Long-Term Sick or disabled | 2 |
| Other | 1 |
| Human health and social work activities | 37 |
| Wholesale and retail trade; repair of motor vehicles and motor cycles | 28 |
| Manufacturing | 22 |
| Education | 22 |
| Public administration and defence; compulsory social security | 21 |
| Professional, scientific and technical activities | 20 |
| Construction | 13 |
| Administrative and support service activities | 10 |
| Financial and insurance activities | 9 |
| Information and communication | 8 |
| Accommodation and food service activities | 8 |
| Other | 6 |
| Transport and storage | 6 |
| Water supply; sewerage, waste management and remediation activities | 2 |
| Real estate activities | 1 |
| Electricity, gas, steam and air conditioning supply | 1 |
| Mining and quarrying | 1 |
| Agriculture, forestry and fishing | 1 |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Marchwood Junior School Main Road , Marchwood SO40 4ZH | 4out of 4 | 350 yd | Community school | No | Mixed | More About School |
| Marchwood Church of England Infant School Twiggs Lane , Marchwood SO40 4ZE | 3out of 4 | 864 yd | Voluntary controlled school | No | Mixed | More About School |
| Tanners Brook Primary School Elmes Drive , Millbrook SO15 4PF | 3out of 4 | 3,110 yd | Academy sponsor led | No | Mixed | More About School |
| Freemantle Church of England Community Academy Mansion Road , Freemantle SO15 3BQ | 3out of 4 | 3,195 yd | Academy converter | Yes | Mixed | More About School |
| Eling Infant School and Nursery School Road , Totton SO40 9HX | 3out of 4 | 3,428 yd | Community school | Yes | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Hounsdown School Jacobs Gutter Lane , Totton SO40 9FT | 4out of 4 | 3,232 yd | Academy converter | Not Applicable | Mixed | More About School |
| Redbridge Community School Cuckmere Lane , SO16 9RJ | 3out of 4 | 3,750 yd | Foundation school | No | Mixed | More About School |
| Regents Park Community College King Edward Avenue , SO16 4GW | 3out of 4 | 3,793 yd | Foundation school | No | Mixed | More About School |
| Applemore College Roman Road , Dibden Purlieu SO45 4RQ | 3out of 4 | 4,272 yd | Foundation school | No | Mixed | More About School |
| St Anne's Catholic School Carlton Road , SO15 2WZ | 4out of 4 | 4,628 yd | Academy converter | No | Girls | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Southampton City College St Mary Street , SO14 1AR | - not rated | 4,761 yd | Further education | Not Applicable | Mixed | More About School |
| Richard Taunton Sixth Form College Hill Lane , SO15 5RL | - not rated | 5,028 yd | Academy 16-19 converter | No | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Marchwood Park Hospital School Southampton Priory Hospital , Marchwood Park SO40 4DA | - not rated | 1,589 yd | Other independent school | No | Mixed | More About School |
| The Polygon School Handel Terrace , SO15 2FH | 3out of 4 | 3,888 yd | Foundation special school | Not Applicable | Boys | More About School |
| GLADE School 49 Junction Road , Totton SO40 3BU | - not rated | 3,914 yd | Other independent special school | Not Applicable | Mixed | More About School |
| Oak Lodge School Roman Road , Dibden Purlieu SO45 4RQ | 3out of 4 | 4,158 yd | Community special school | Not Applicable | Mixed | More About School |
| Greenwood School Cabot Drive , Dibden SO45 5UQ | 3out of 4 | 4,176 yd | Pupil referral unit | Not Applicable | Mixed | More About School |
School statistics for this postcode are based on Ofsted rankings.
| Business Name | Address | Food hygiene rating | Distance |
|---|---|---|---|
| GATHER & GATHER BY CH&CO | STAPLEWOOD CAMPUS, LONG LANE | 567 yd |
| Business Name | Address | Food hygiene rating | Distance |
|---|---|---|---|
| THE ROEBUCK INN | 19 MARCHWOOD VILLAGE CENTRE, MARCHWOOD | 242 yd | |
| THE WHITE HORSE | MAIN ROAD, MARCHWOOD | 472 yd | |
| PLANET KIDS CIC | MARCHWOOD CHURCH OF ENGLAND INFANT SCHOOL, TWIGGS LANE | 814 yd | |
| THE PILGRIM INN | HYTHE ROAD, MARCHWOOD | 936 yd | |
| MARCHWOOD YACHT CLUB | MAGAZINE LANE, MARCHWOOD | 1,038 yd |
| Business Name | Address | Food hygiene rating | Distance |
|---|---|---|---|
| BULTHI HUT INDIAN TAKEAWAY | 16 MARCHWOOD VILLAGE CENTRE, MARCHWOOD | 242 yd | |
| SUNSHINE VALLEY | 11 MARCHWOOD VILLAGE CENTRE, MARCHWOOD | 242 yd |
| Facility Name | Sport Objects | Distance |
|---|---|---|
| Marchwood Junior School MAIN ROAD | grass pitches | 217 yd |
| Lloyds Recreation Ground Main Road | artificial grass pitch, grass pitches | 554 yd |
| Staplewood (Southampton Fc) LONG LANE | artificial grass pitch, grass pitches | 602 yd |
This statistics are based on Active Places Data - Contains Data © Sport England
| Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have coverage from a Gigabit capable service from fixed broadband | 100.0% |
| Percentage of premises unable to receive 2Mbit/s | 0.0% |
| Percentage of premises unable to receive 5Mbit/s | 0.0% |
| Percentage of premises unable to receive 10Mbit/s | 0.0% |
| Percentage of premises unable to receive 30Mbit/s | 0.0% |
| Median download speed | 54.8 Mbit/s |
| Average download speed | 49 Mbit/s |
| Minimum download speed | 78.52 Mbit/s |
| Maximum download speed | 78.52 Mbit/s |
| Median upload speed | 10.1 Mbit/s |
| Average upload speed | 11.6 Mbit/s |
| Maximum upload speed | 20 Mbit/s |
Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.