Granada Road, Hedge End, Southampton, SO30 4AU

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding SO30 4AU, has a female population slightly higher than UK average, with 52.9% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	54.5%	52.9%	-1.6%	51.0%	1.9%
Male	45.5%	47.1%	1.6%	49.0%	-1.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of SO30 4AU there is a very large concentration of residents that are married - 63.9% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	20.6%	19.7%	-0.9%	37.9%	-18.2%
Married: Opposite sex	60.5%	63.9%	3.4%	44.2%	19.7%
Separated	0.8%	0.8%	0.0%	2.2%	-1.4%
Divorced	8.1%	6.6%	-1.5%	9.1%	-2.5%
Widowed	10.1%	9%	-1.1%	6.1%	2.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	50.2%	42.6%	-7.6%	48.4%	-5.8%
Good health	28.6%	39.8%	11.2%	33.6%	6.2%
Fair health	16.2%	12.1%	-4.1%	12.7%	-0.6%
Bad health	4.4%	4.8%	0.4%	4.0%	0.8%
Very bad health	0.7%	0.7%	0.0%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	24.6%	18.4%	-6.2%	18.2%	0.2%
1-4 GCSEs or Equivalent	13.3%	10.7%	-2.6%	9.6%	1.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.7%	15.6%	-0.1%	13.4%	2.2%
Apprenticeship	7.7%	9%	1.3%	5.3%	3.7%
HNC, HND or 2+ A Levels	13.7%	19.7%	6.0%	16.9%	2.8%
Degree or Similar	20.2%	23.4%	3.2%	33.8%	-10.4%
Other	4.8%	3.3%	-1.5%	2.8%	0.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.7%	0%	-0.7%	3.1%	-3.1%
Other Asian	0%	0.7%	0.7%	1.6%	-0.9%
Mixed White and Asian	0%	0.3%	0.3%	0.8%	-0.5%
Mixed Other	0.7%	0%	-0.7%	0.8%	-0.8%
White	98.7%	99%	0.3%	81.4%	17.6%

Country of Birth

In this area, 94.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	94.3%	94.8%	0.5%	83.2%	11.6%
European Union	4%	4.2%	0.2%	6.1%	-1.9%
Africa	0.7%	0.3%	-0.4%	2.7%	-2.4%
Middle East and Asia	0.3%	0.7%	0.4%	5.6%	-4.9%
The Americas and the Caribbean	0.7%	0%	-0.7%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	93.6%	94.8%	1.2%	83.2%	11.6%
10+ Years	0.3%	3.8%	3.5%	9.8%	-6.0%
5-10 Years	0.3%	1.4%	1.1%	2.9%	-1.5%
2-5 Years	1%	0%	-1.0%	2.2%	-2.2%
Less than 2 years	4.7%	0%	-4.7%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	87.9%	76.7%	11.2%
Ireland	0.3%	0.6%	-0.3%
Spain	0.3%	0.4%	-0.1%
Poland	0.7%	1.3%	-0.6%
No passport held	10.7%	13.5%	-2.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	39.8%	37.2%	2.6%
Christian	52.9%	46.2%	6.7%
Buddhist	0.7%	0.5%	0.2%
Not answered	6.6%	6.0%	0.6%

Safety

Is Granada Road dangerous?

Over the last 12 months, the overall crime rate around Granada Road was 27.1 per 1,000 residents, which is 64.1% lower than the Botley average. The most reported crime type was Violence and sexual offences.

Granada Road has the 35th lowest crime rate of 91 local areas in Botley and the 134th lowest crime rate of 430 local areas in Eastleigh .

Violent and sexual offences accounted for around 17.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -81.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 77% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£54,000

Income Rank
8/10

Household Income in SO30 4AU, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 1/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Granada Road are based on 108 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Eastleigh.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Granada Road, Hedge End, Southampton, SO30 4AU

Estimated Average Property Prices for SO30 4AU

Average Price
£466,951

Semi-Detached
£459,848

Terraced
no sales

Detached
£468,980

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Granada Road

Average Price
£461,608

Semi-Detached
£386,767

Terraced
£367,017

Detached
£508,034

Flats/Maisonettes
no sales

Other
£141,649

Property Prices Comparison

Latest Property Sales on Granada Road

Address	Sale Price	Sale Date	Price Estimate 2025
61 Granada Road, Southampton, Hampshire Detached, an established residential building	£430,000	2024-09-09	£420,757
61 Granada Road, Southampton, Hampshire Detached, an established residential building	£280,000	2023-06-26	£274,825
47 Granada Road, Southampton, Hampshire Detached, an established residential building	£483,000	2023-02-03	£463,602
59 Granada Road, Southampton, Hampshire Semi-Detached, an established residential building	£435,000	2021-11-12	£458,093
57 Granada Road, Southampton, Hampshire Detached, an established residential building	£455,000	2016-10-26	£552,706

View All Property Sales and Other Statistics for SO30 4AU

Employment

SO30 4AU area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in SO30 4AU area is much higher than the country's average. According to Census 2011, 39% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	93
Full-Time Employee	69
Part-Time Employee	31
Self-Employed	16
Full-Time Student (with or without job)	7
Looking after home or family	7
Long-Term Sick or disabled	6
Other	4
Unemployed	4
Student (economically inactive)	4

Employment Industry

Education	19
Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Manufacturing	17
Construction	11
Public administration and defence; compulsory social security	10
Transport and storage	10
Human health and social work activities	10
Financial and insurance activities	7
Professional, scientific and technical activities	7
Other	5
Administrative and support service activities	5
Information and communication	5
Accommodation and food service activities	2
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kings Copse Primary School Kings Copse Road , Hedge End SO30 0PQ	3out of 4	1,097 yd	Community school	No	Mixed	More About School
Freegrounds Infant School Hobb Lane , Hedge End SO30 0GG	3out of 4	1,289 yd	Community school	No	Mixed	More About School
Freegrounds Junior School Hobb Lane , Hedge End SO30 0GG	3out of 4	1,289 yd	Community school	No	Mixed	More About School
Kanes Hill Primary School Fairfax Court , Hinkler Road SO19 6FW	3out of 4	1,323 yd	Academy converter	No	Mixed	More About School
Kanes Hill Primary School Fairfax Court , Hinkler Road SO19 6FW	- not rated	1,327 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wildern School Wildern Lane , Hedge End SO30 4EJ	- not rated	1,438 yd	Foundation school	Not Applicable	Mixed	More About School
Wildern School Wildern Lane , Hedge End SO30 4EJ	3out of 4	1,438 yd	Academy converter	Not Applicable	Mixed	More About School
Woodlands Community College Minstead Avenue , Harefield SO18 5FW	3out of 4	2,362 yd	Foundation school	No	Mixed	More About School
Deer Park School Sika Avenue , Hedge End SO30 2HT	3out of 4	2,763 yd	Free schools	No	Mixed	More About School
Oasis Academy Mayfield Ashley Crescent , SO19 9NA	3out of 4	3,381 yd	Academy sponsor led	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Itchen College Middle Road , Bitterne SO19 7TB	- not rated	3,482 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Serendipity School 399 Hinkler Road , Thornhill SO19 6DS	- not rated	1,824 yd	Other independent special school	No	Girls	More About School
Bursledon Hospital School Blundell Lane , Bursledon SO31 1AA	- not rated	2,041 yd	Community special school	Not Applicable	Mixed	More About School
Springwell School Hinkler Road , Thornhill SO19 6DH	4out of 4	2,140 yd	Community special school	No	Mixed	More About School
Woodhill Preparatory School Brook Lane , SO30 2ER	- not rated	2,529 yd	Other independent school	Yes	Mixed	More About School
The King's School 26 Quob Lane , West End SO30 3HN	- not rated	3,290 yd	Other independent school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
KINGS COMMUNITY CHURCH - JUNCTION CAFE	KING'S COMMUNITY CHURCH, UPPER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4BZ	511 yd
THE LONGSHIP CAFE	HEDGE END GOLF CENTRE, UPPER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4BZ	531 yd
SPRING TIDES CAFE	LANKESTER HOUSE, 1 FREEGROUNDS ROAD, HEDGE END, SOUTHAMPTON, SO30 0HG	752 yd
GREGGS	3A LOWER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4FN	900 yd
McDONALD'S	UNIT 1A, HEDGE END RETAIL PARK, CHARLES WATTS WAY, HEDGE END, SOUTHAMPTON, SO30 4RT	940 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Southern Parishes Conservative Club	SOUTHERN PARISHES CONSERVATIVE CLUB, THE HILL, UPPER NORTHAM CLOSE, HEDGE END, SOUTHAMPTON, SO30 4BB	396 yd
Hedge End Club Ltd	HEDGE END CLUB, 4 BURSLEDON ROAD, HEDGE END, SOUTHAMPTON, SO30 0BR	399 yd
COOP MICROBAR	5 LOWER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4FN	906 yd
THE BARLEYCORN	THE BARLEYCORN PUBLIC HOUSE, 2 LOWER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4FQ	931 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
DOMINO'S PIZZA	6 ST JOHNS CENTRE, ST JOHNS ROAD, HEDGE END, SOUTHAMPTON, SO30 4QU	789 yd
Mr PIZZA	11 ST JOHNS CENTRE, ST JOHNS ROAD, HEDGE END, SOUTHAMPTON, SO30 4QU	789 yd
J HENRY'S FISH & CHIPS	5A UPPER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4DY	801 yd
WOK HARD	1B LOWER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4FN	868 yd
Hedge End Kebabs	5A LOWER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4FN	911 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
CO-OP	9B LOWER NORTHAM ROAD, HEDGE END, SOUTHAMPTON, SO30 4FN		927 yd
ALDI STORES LIMITED	UNIT 1, HEDGE END RETAIL PARK, CHARLES WATTS WAY, HEDGE END, SOUTHAMPTON, SO30 4RT		953 yd

Sport

Facility Name	Sport Objects	Distance
Hedge End Village Hall ST. JOHNS ROAD		554 yd
Hedge End Golf Centre UPPER NORTHAM ROAD	golf, health and fitness suite	666 yd
Greta Park SOWDEN CLOSE	grass pitches	825 yd
Turnpike Way Recreation Ground THISTLE ROAD	grass pitches	863 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	36.5 Mbit/s
Average download speed	159.7 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	6.9 Mbit/s
Average upload speed	14.9 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.