Ayerswood, Hedge End, Southampton, SO30 0DF

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around SO30 0DF is generally consistent with those figures, having a male population of 48.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.5%	51.1%	1.6%	51.0%	0.1%
Male	50.5%	48.9%	-1.6%	49.0%	-0.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of SO30 0DF there is a very large concentration of residents that are married - 53% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	30%	35%	5.0%	37.9%	-2.9%
Married: Opposite sex	49.6%	53%	3.4%	44.2%	8.8%
Married: Same sex	0.5%	0%	-0.5%	0.3%	-0.3%
Civil partnership: Same sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	2.9%	2.1%	-0.8%	2.2%	-0.1%
Divorced	10.9%	8.1%	-2.8%	9.1%	-1.0%
Widowed	6.1%	0.9%	-5.2%	6.1%	-5.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (88.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	49.7%	59.4%	9.7%	48.4%	11.0%
Good health	32.2%	29.2%	-3.0%	33.6%	-4.4%
Fair health	13.2%	7.1%	-6.1%	12.7%	-5.6%
Bad health	3.9%	3.1%	-0.8%	4.0%	-0.9%
Very bad health	1%	1.2%	0.2%	1.2%	0.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19.4%	11%	-8.4%	18.2%	-7.2%
1-4 GCSEs or Equivalent	12.1%	10.2%	-1.9%	9.6%	0.6%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.7%	15.3%	-0.4%	13.4%	1.9%
Apprenticeship	7.3%	6.8%	-0.5%	5.3%	1.5%
HNC, HND or 2+ A Levels	11.9%	21.2%	9.3%	16.9%	4.3%
Degree or Similar	29.1%	35.2%	6.1%	33.8%	1.4%
Other	4.6%	0.4%	-4.2%	2.8%	-2.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 93.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	0.3%	0.3%	1.1%	-0.8%
Chinese	0.2%	0.6%	0.4%	0.7%	-0.1%
Indian	1.9%	0.6%	-1.3%	3.1%	-2.5%
Black African	0.4%	0%	-0.4%	2.5%	-2.5%
Black Caribbean	1%	0%	-1.0%	1.0%	-1.0%
Mixed White and Asian	0.4%	0.6%	0.2%	0.8%	-0.2%
Mixed White and African	0%	1.2%	1.2%	0.4%	0.8%
Mixed White and Caribbean	0.2%	1.2%	1.0%	0.9%	0.3%
Mixed Other	0.2%	0.9%	0.7%	0.8%	0.1%
White	95.5%	93.5%	-2.0%	81.4%	12.1%
Gypsy or Irish Traveller	0.2%	0%	-0.2%	0.1%	-0.1%
Other	0%	0.9%	0.9%	1.6%	-0.7%

Country of Birth

In this area, 90.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	94.8%	90.4%	-4.4%	83.2%	7.2%
European Union	1.4%	3.7%	2.3%	6.1%	-2.4%
Rest of Europe	0.2%	1.2%	1.0%	0.8%	0.4%
Africa	1.2%	1.9%	0.7%	2.7%	-0.8%
Middle East and Asia	1.6%	2.5%	0.9%	5.6%	-3.1%
The Americas and the Caribbean	0.6%	0.3%	-0.3%	1.3%	-1.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	93.8%	90.4%	-3.4%	83.2%	7.2%
10+ Years	0%	6.2%	6.2%	9.8%	-3.6%
5-10 Years	0.8%	0.3%	-0.5%	2.9%	-2.6%
2-5 Years	1.4%	3.1%	1.7%	2.2%	0.9%
Less than 2 years	3.9%	0%	-3.9%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.1%	76.7%	9.4%
Portugal	1.2%	0.5%	0.7%
Spain	1.2%	0.4%	0.8%
Poland	0.6%	1.3%	-0.7%
Romania	0.9%	0.9%	0.0%
Other EU countries	0.6%	1.5%	-0.9%
South and Eastern Africa	0.3%	0.2%	0.1%
No passport held	9%	13.5%	-4.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	54.5%	37.2%	17.3%
Christian	38.7%	46.2%	-7.5%
Hindu	1.2%	1.7%	-0.5%
Jewish	0.3%	0.5%	-0.2%
Muslim	2.2%	6.5%	-4.3%
Not answered	3.1%	6.0%	-2.9%

Safety

Is Ayerswood Street dangerous?

Over the last 12 months, the overall crime rate around Ayerswood was 61.1 per 1,000 residents, which is 20.1% lower than the Bursledon & Hound North average. The most reported crime type was Violence and sexual offences.

Ayerswood has the 23rd highest crime rate of 53 local areas in Bursledon & Hound North and the 141st highest crime rate of 430 local areas in Eastleigh .

Violent and sexual offences accounted for around 45.0 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has risen by about 15.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 77% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£53,600

Income Rank
8/10

Household Income in SO30 0DF, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 8/10 (high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ayerswood are based on 3 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Eastleigh.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ayerswood, Hedge End, Southampton, SO30 0DF

Estimated Average Property Prices for SO30 0DF

Average Price
£639,051

Semi-Detached
no sales

Terraced
no sales

Detached
£639,051

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Ayerswood

Average Price
£695,312

Semi-Detached
no sales

Terraced
no sales

Detached
£695,312

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on AyerswoodStreet

Address	Sale Price	Sale Date	Price Estimate 2025
3 Ayerswood, Southampton, Hampshire Detached, a newly built property	£380,000	2006-05-26	£679,521
1 Ayerswood, Southampton, Hampshire Detached, a newly built property	£380,000	2005-03-03	£706,858
6 Ayerswood, Southampton, Hampshire Detached, a newly built property	£384,000	2004-08-18	£699,557

View All Property Sales and Other Statistics for SO30 0DF

Employment

SO30 0DF area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	114
Part-Time Employee	32
Retired	29
Self-Employed	21
Looking after home or family	11
Full-Time Student (with or without job)	9
Student (economically inactive)	8
Long-Term Sick or disabled	6
Unemployed	4
Other	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	37
Transport and storage	30
Construction	27
Human health and social work activities	26
Education	24
Public administration and defence; compulsory social security	24
Manufacturing	21
Professional, scientific and technical activities	21
Information and communication	18
Financial and insurance activities	14
Accommodation and food service activities	11
Other	7
Real estate activities	7
Administrative and support service activities	4
Water supply; sewerage, waste management and remediation activities	3
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kings Copse Primary School Kings Copse Road , Hedge End SO30 0PQ	3out of 4	953 yd	Community school	No	Mixed	More About School
Hightown Primary School Tunstall Road , Thornhill SO19 6AA	3out of 4	1,409 yd	Academy sponsor led	No	Mixed	More About School
Freegrounds Infant School Hobb Lane , Hedge End SO30 0GG	3out of 4	1,477 yd	Community school	No	Mixed	More About School
Freegrounds Junior School Hobb Lane , Hedge End SO30 0GG	3out of 4	1,477 yd	Community school	No	Mixed	More About School
Kanes Hill Primary School Fairfax Court , Hinkler Road SO19 6FW	2out of 4	1,739 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wildern School Wildern Lane , Hedge End SO30 4EJ	4out of 4	1,918 yd	Academy converter	Not Applicable	Mixed	More About School
Woodlands Community College Minstead Avenue , SO18 5FW	2out of 4	2,832 yd	Foundation school	No	Mixed	More About School
Deer Park Woodhouse Lane , Hedge End	- not rated	3,022 yd	Free schools	No	Mixed	More About School
Oasis Academy Mayfield Ashley Crescent , SO19 9NA	3out of 4	3,178 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Oasis Academy Sholing Middle Road , Sholing SO19 8PH	2out of 4	3,852 yd	Academy sponsor led	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Itchen College Middle Road , Bitterne SO19 7TB	- not rated	3,672 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Serendipity School 399 Hinkler Road , Thornhill SO19 6DS	- not rated	2,049 yd	Other independent special school	No	Girls	More About School
Springwell School Hinkler Road , Thornhill SO19 6DH	4out of 4	2,353 yd	Community special school	No	Mixed	More About School
Fair Ways School New Road , Swanwick SO31 7HE	- not rated	3,316 yd	Other independent special school	No	Mixed	More About School
LWS Academy Montefiore Drive , Sarisbury Green SO31 7NL	2out of 4	4,738 yd	Academy special converter	Not Applicable	Boys	More About School
Yarrow Heights School 104-106 Cobden Avenue , Bitterne Park SO18 1FS	- not rated	4,797 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Hedge End Club Ltd	HEDGE END CLUB, 4 BURSLEDON ROAD, HEDGE END, SOUTHAMPTON, SO30 0BR		778 yd
Southern Parishes Conservative Club	SOUTHERN PARISHES CONSERVATIVE CLUB, THE HILL, UPPER NORTHAM CLOSE, HEDGE END, SOUTHAMPTON, SO30 4BB		1,009 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Tesco Express	1-4 TANHOUSE LANE, HEDGE END, SOUTHAMPTON, SO30 2SZ		1,054 yd

Sport

Facility Name	Sport Objects	Distance
Norman Rodaway Sports Ground CRANBOURNE PARK	grass pitches	823 yd
Kings Copse Primary School KINGS COPSE ROAD	grass pitches	936 yd
Hedge End Village Hall ST. JOHNS ROAD		966 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	83.3%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	83.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	83.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	83.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	16.7%
Percentage of premises unable to receive 10Mbit/s	16.7%
Percentage of premises unable to receive 30Mbit/s	16.7%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.