Imperial Avenue, Southampton, SO15 8QH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around SO15 8QH is generally consistent with those figures, having a male population of 48.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	47.9%	51.2%	3.3%	51.0%	0.2%
Male	52.1%	48.8%	-3.3%	49.0%	-0.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	44.1%	39.4%	-4.7%	37.9%	1.5%
Married: Opposite sex	39.1%	44.5%	5.4%	44.2%	0.3%
Separated	2.5%	1.8%	-0.7%	2.2%	-0.4%
Divorced	9.3%	9.9%	0.6%	9.1%	0.8%
Widowed	5%	4.4%	-0.6%	6.1%	-1.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	50.9%	52.6%	1.7%	48.4%	4.2%
Good health	35.5%	32.1%	-3.4%	33.6%	-1.5%
Fair health	10.4%	11.6%	1.2%	12.7%	-1.1%
Bad health	3%	3.2%	0.2%	4.0%	-0.8%
Very bad health	0.3%	0.6%	0.3%	1.2%	-0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	18.3%	16%	-2.3%	18.2%	-2.2%
1-4 GCSEs or Equivalent	9%	9.1%	0.1%	9.6%	-0.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	11.5%	14.5%	3.0%	13.4%	1.1%
Apprenticeship	3.9%	6.5%	2.6%	5.3%	1.2%
HNC, HND or 2+ A Levels	14.3%	12.7%	-1.6%	16.9%	-4.2%
Degree or Similar	35.1%	38.2%	3.1%	33.8%	4.4%
Other	7.9%	2.9%	-5.0%	2.8%	0.1%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 82% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	2.4%	0.3%	-2.1%	0.7%	-0.4%
Indian	2.4%	7.3%	4.9%	3.1%	4.2%
Pakistani	0.9%	0.6%	-0.3%	2.7%	-2.1%
Other Asian	3%	1.5%	-1.5%	1.6%	-0.1%
Black African	4.7%	3.5%	-1.2%	2.5%	1.0%
Black Caribbean	0.6%	0.6%	0.0%	1.0%	-0.4%
Other Black	0%	0.9%	0.9%	0.5%	0.4%
Mixed White and Asian	0.9%	0%	-0.9%	0.8%	-0.8%
Mixed White and African	1.8%	0.3%	-1.5%	0.4%	-0.1%
Mixed White and Caribbean	1.5%	1.5%	0.0%	0.9%	0.6%
Mixed Other	0.3%	0.9%	0.6%	0.8%	0.1%
White	79.9%	82%	2.1%	81.4%	0.6%
Arab	1.8%	0%	-1.8%	0.6%	-0.6%
Other	0%	0.9%	0.9%	1.6%	-0.7%

Country of Birth

In this area, 71% of the population were born in the United Kingdom, which is lower than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	77.2%	71%	-6.2%	83.2%	-12.2%
European Union	9.2%	15.5%	6.3%	6.1%	9.4%
Rest of Europe	0%	2%	2.0%	0.8%	1.2%
Africa	5.6%	4.9%	-0.7%	2.7%	2.2%
Middle East and Asia	7.1%	4.6%	-2.5%	5.6%	-1.0%
The Americas and the Caribbean	0.6%	2%	1.4%	1.3%	0.7%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	76.9%	72%	-4.9%	83.2%	-11.2%
10+ Years	6.2%	11.4%	5.2%	9.8%	1.6%
5-10 Years	5.3%	8.5%	3.2%	2.9%	5.6%
2-5 Years	5.6%	5%	-0.6%	2.2%	2.8%
Less than 2 years	5.9%	3.2%	-2.7%	1.9%	1.3%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	63.6%	76.7%	-13.1%
Ireland	0.3%	0.6%	-0.3%
Italy	0.6%	0.6%	0.0%
Portugal	0.6%	0.5%	0.1%
Spain	1.4%	0.4%	1.0%
Poland	6.9%	1.3%	5.6%
Romania	3.5%	0.9%	2.6%
Other EU countries	3.5%	1.5%	2.0%
Central and Western Africa	1.7%	0.3%	1.4%
South and Eastern Africa	0.3%	0.2%	0.1%
Southern Asia	2%	1.2%	0.8%
Central and South America	0.6%	0.2%	0.4%
No passport held	15%	13.5%	1.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	35.8%	37.2%	-1.4%
Christian	50.6%	46.2%	4.4%
Hindu	0.6%	1.7%	-1.1%
Muslim	1.5%	6.5%	-5.0%
Sikh	3.2%	0.9%	2.3%
Other religion	0.3%	0.6%	-0.3%
Not answered	8.1%	6.0%	2.1%

Safety

Is Imperial Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Imperial Avenue was 61.9 per 1,000 residents, which is 65.5% lower than the Freemantle average. The most reported crime type was Violence and sexual offences.

Imperial Avenue has the 23rd lowest crime rate of 50 local areas in Freemantle and the 264th lowest crime rate of 734 local areas in Southampton .

Violent and sexual offences accounted for around 31.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 12.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 58% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£47,000

Income Rank
6/10

Household Income in SO15 8QH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 10/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Imperial Avenue are based on 168 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Southampton.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Imperial Avenue, Southampton, SO15 8QH

Estimated Average Property Prices for SO15 8QH

Average Price
£263,359

Semi-Detached
no sales

Terraced
£281,490

Detached
£260,484

Flats/Maisonettes
no sales

Other
£232,845

Estimated Average Property Prices for Imperial Avenue

Average Price
£252,196

Semi-Detached
£257,675

Terraced
£260,333

Detached
£284,185

Flats/Maisonettes
£128,952

Other
£213,963

Property Prices Comparison

Latest Property Sales on Imperial AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
27 Imperial Avenue, Southampton, Southampton Terraced, an established residential building	£279,000	2022-09-29	£273,640
24 Imperial Avenue, Southampton, Southampton Detached, an established residential building	£220,000	2017-12-08	£259,578
26 Imperial Avenue, Southampton, Southampton Detached, an established residential building	£205,000	2017-12-04	£241,880
28 Imperial Avenue, Southampton, Southampton Other, an established residential building	£205,000	2017-05-09	£230,685
27 Imperial Avenue, Southampton, Southampton Terraced, an established residential building	£160,000	2014-10-24	£233,383

View All Property Sales and Other Statistics for SO15 8QH

Employment

SO15 8QH area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	112
Retired	53
Part-Time Employee	44
Self-Employed	26
Looking after home or family	10
Unemployed	8
Long-Term Sick or disabled	7
Full-Time Student (with or without job)	6
Other	5
Student (economically inactive)	5

Employment Industry

Human health and social work activities	40
Education	30
Wholesale and retail trade; repair of motor vehicles and motor cycles	29
Professional, scientific and technical activities	16
Manufacturing	14
Administrative and support service activities	13
Transport and storage	13
Construction	10
Financial and insurance activities	9
Accommodation and food service activities	9
Public administration and defence; compulsory social security	8
Other	6
Information and communication	6
Real estate activities	4
Water supply; sewerage, waste management and remediation activities	3
Electricity, gas, steam and air conditioning supply	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hardmoor Early Years Centre Leaside Way , Bassett Green SO16 3EP	3out of 4	4,819 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Foundry Lane Primary School Foundry Lane , Shirley SO15 3JT	3out of 4	121 yd	Foundation school	No	Mixed	More About School
Wordsworth Primary School Victor Street , Shirley SO15 5LH	3out of 4	768 yd	Academy converter	No	Mixed	More About School
St Mark's Church of England Voluntary Controlled Primary School Stafford Road , Shirley SO15 5TE	3out of 4	1,019 yd	Voluntary controlled school	No	Mixed	More About School
Tanners Brook Primary School Elmes Drive , Millbrook SO15 4PF	3out of 4	1,069 yd	Academy sponsor led	No	Mixed	More About School
Freemantle Church of England Community Academy Mansion Road , Freemantle SO15 3BQ	3out of 4	1,090 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Regents Park Community College King Edward Avenue , SO16 4GW	3out of 4	683 yd	Foundation school	No	Mixed	More About School
Upper Shirley High School Bellemoor Road , Upper Shirley SO15 7QU	3out of 4	1,604 yd	Academy converter	Not Applicable	Mixed	More About School
St Anne's Catholic School Carlton Road , SO15 2WZ	4out of 4	2,338 yd	Academy converter	No	Girls	More About School
Oasis Academy Lord's Hill Romsey Road , SO16 8FA	3out of 4	2,364 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Redbridge Community School Cuckmere Lane , SO16 9RJ	3out of 4	2,412 yd	Foundation school	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Richard Taunton Sixth Form College Hill Lane , SO15 5RL	- not rated	1,715 yd	Academy 16-19 converter	No	Mixed	More About School
Southampton City College St Mary Street , SO14 1AR	- not rated	3,616 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Southampton Hospital School 119 Tremona Road , SO16 6HU	3out of 4	1,492 yd	Academy alternative provision converter	Not Applicable	Mixed	More About School
King Edward VI School Wilton Road , SO15 5UQ	- not rated	1,542 yd	Other independent school	No	Mixed	More About School
Assure Community College Unit 4 Northbrook Industrial Estate , Hollybrook Road SO16 6PB	- not rated	1,825 yd	Other independent school	No	Mixed	More About School
The Polygon School Handel Terrace , SO15 2FH	3out of 4	2,023 yd	Foundation special school	Not Applicable	Boys	More About School
Compass School Green Lane , Millbrook SO16 9FQ	3out of 4	2,340 yd	Pupil referral unit	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Treat Me Sweet	33 Heysham Road, Southampton	182 yd
Coffee 1	4A - 5A Shirley High Street, Southampton	378 yd
Mevlana Turkish Kitchen	9A - 10A Shirley High Street, Southampton	395 yd
Kachina Chinese Restaurant	376 Shirley Road, Southampton	396 yd
Roosters Piri Piri	417 Shirley Road, Southampton	405 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Bright Water Inn	370-372 Shirley Road, Southampton	396 yd
The Brass Monkey	358 Shirley Road, Freemantle	396 yd
Santo Lounge	429 Shirley Road, Freemantle	403 yd
Overdraft	383 Shirley Road, Southampton	423 yd
Giddy Bridge	10 - 16 London Road, Southampton	489 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sam's Chicken	8A Shirley High Street, Southampton	395 yd
Pizza Hut	8 Shirley High Street, Southampton	416 yd
Super Chef (Wok)	330 Shirley Road, Freemantle	517 yd
Foodys	334 Shirley Road, Southampton	517 yd
Tanzim's Fish & Chips	328 Shirley Road, Southampton	517 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Lidl	390 Shirley Road, Southampton	366 yd
Spar	125 Foundry Lane, Southampton	385 yd
Twoj Sklep Foods	Rear of, 349 - 353 Shirley Road	423 yd
Tesco Express	349 - 353 Shirley Road, Southampton	423 yd
China Town Oriental Supermarket	1A Marlborough Road, Southampton	441 yd

Sport

Facility Name	Sport Objects	Distance
Easygym (Southampton) Top Floor 366-368 Top Floor 366-368 Shirley Road	health and fitness suite	308 yd
Shirley Swimming Pool KENTISH ROAD	swimming pool	358 yd
Freemantle And Shirley Community Centre RANDOLPH STREET		380 yd
Studio Red Fitness PARK STREET	health and fitness suite	530 yd
Exile Gym REDCAR STREET		652 yd
Freemantle United Reformed Church Shirley Road		777 yd
Regents Park Community College KING EDWARD AVENUE	grass pitches, health and fitness suite, swimming pool	804 yd
Wordsworth Primary School VICTOR STREET	grass pitches	815 yd
Malmesbury Road Playing Fields FORMER CIVIL SERVICE CLUB SPORTS GROUND FORMER CIVIL SERVICE CLUB SPORTS GROUND MALMESBURY ROAD	grass pitches	877 yd
Freemantle Church Of England Academy MANSION ROAD	artificial grass pitch	971 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	500 Mbit/s
Average download speed	471.6 Mbit/s
Minimum download speed	900 Mbit/s
Maximum download speed	900 Mbit/s

Upload Speed

Median upload speed	455 Mbit/s
Average upload speed	452 Mbit/s
Maximum upload speed	900 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.