New Road, Wootton Bassett, Swindon, SN4 7DG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding SN4 7DG has a slightly higher male population, with 50% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.4%	50%	-3.4%	51.0%	-1.0%
Male	46.6%	50%	3.4%	49.0%	1.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of SN4 7DG there is a very large concentration of residents that are married - 52.3% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	31.8%	33.4%	1.6%	37.9%	-4.5%
Married: Opposite sex	53.2%	52.3%	-0.9%	44.2%	8.1%
Married: Same sex	0.6%	1%	0.4%	0.3%	0.7%
Separated	1.6%	2%	0.4%	2.2%	-0.2%
Divorced	8.4%	7.9%	-0.5%	9.1%	-1.2%
Widowed	4.2%	3.3%	-0.9%	6.1%	-2.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (86.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	52.8%	41.9%	-10.9%	48.4%	-6.5%
Good health	34.7%	44.7%	10.0%	33.6%	11.1%
Fair health	9.5%	9.1%	-0.4%	12.7%	-3.6%
Bad health	1.1%	3.4%	2.3%	4.0%	-0.6%
Very bad health	1.9%	0.9%	-1.0%	1.2%	-0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	11%	12%	1.0%	18.2%	-6.2%
1-4 GCSEs or Equivalent	15.3%	10.3%	-5.0%	9.6%	0.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.9%	16%	-0.9%	13.4%	2.6%
Apprenticeship	5.2%	4.3%	-0.9%	5.3%	-1.0%
HNC, HND or 2+ A Levels	14%	20.3%	6.3%	16.9%	3.4%
Degree or Similar	36%	35.3%	-0.7%	33.8%	1.5%
Other	1.6%	1.7%	0.1%	2.8%	-1.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 94% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	1.1%	0.8%	0.7%	0.4%
Other Asian	0.5%	0.6%	0.1%	1.6%	-1.0%
Black Caribbean	0.5%	0.3%	-0.2%	1.0%	-0.7%
Other Black	0.3%	0%	-0.3%	0.5%	-0.5%
Mixed White and Asian	0.5%	1.4%	0.9%	0.8%	0.6%
Mixed White and African	0.3%	0.9%	0.6%	0.4%	0.5%
Mixed White and Caribbean	0.3%	0%	-0.3%	0.9%	-0.9%
Mixed Other	0.3%	1.7%	1.4%	0.8%	0.9%
White	95.7%	94%	-1.7%	81.4%	12.6%
Other	1.4%	0%	-1.4%	1.6%	-1.6%

Country of Birth

In this area, 93.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.9%	93.4%	1.5%	83.2%	10.2%
European Union	3.3%	2.8%	-0.5%	6.1%	-3.3%
Rest of Europe	0%	0.6%	0.6%	0.8%	-0.2%
Africa	0.8%	0%	-0.8%	2.7%	-2.7%
Middle East and Asia	1.4%	1.7%	0.3%	5.6%	-3.9%
The Americas and the Caribbean	1.4%	0.9%	-0.5%	1.3%	-0.4%
Oceania	1.4%	0.6%	-0.8%	0.3%	0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.3%	93.2%	1.9%	83.2%	10.0%
10+ Years	1.1%	5.7%	4.6%	9.8%	-4.1%
5-10 Years	0.3%	0.3%	0.0%	2.9%	-2.6%
2-5 Years	1.4%	0%	-1.4%	2.2%	-2.2%
Less than 2 years	6%	0.9%	-5.1%	1.9%	-1.0%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.5%	76.7%	9.8%
Germany	0.6%	0.2%	0.4%
Other EU countries	0.6%	1.5%	-0.9%
Other Europe	0.3%	0.2%	0.1%
Central and South America	0.9%	0.2%	0.7%
Oceania	0.3%	0.1%	0.2%
No passport held	10.9%	13.5%	-2.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	39%	37.2%	1.8%
Christian	52.5%	46.2%	6.3%
Buddhist	2.3%	0.5%	1.8%
Not answered	6.2%	6.0%	0.2%

Safety

Is New Road dangerous?

Over the last 12 months, the overall crime rate around New Road was 13.7 per 1,000 residents, which is 20.0% lower than the Lyneham average. The most reported crime type was Anti-social behaviour.

New Road has the 10th lowest crime rate of 38 local areas in Lyneham and the 210th lowest crime rate of 1,627 local areas in Wiltshire .

Violent and sexual offences accounted for around 5.5 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 14.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 81% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£55,600

Income Rank
9/10

Household Income in SN4 7DG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 1/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on New Road are based on 156 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for North Wiltshire.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for New Road, Wootton Bassett, Swindon, SN4 7DG

Estimated Average Property Prices for SN4 7DG

Average Price
£393,022

Semi-Detached
£334,083

Terraced
£302,766

Detached
£498,436

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for New Road

Average Price
£356,305

Semi-Detached
£316,474

Terraced
£284,145

Detached
£523,707

Flats/Maisonettes
£84,012

Other
£714,493

Property Prices Comparison

Latest Property Sales on New Road

Address	Sale Price	Sale Date	Price Estimate 2025
45 New Road, Swindon, Wiltshire Detached, an established residential building	£525,000	2025-08-01	£530,769
21 New Road, Swindon, Wiltshire Semi-Detached, an established residential building	£315,000	2024-05-23	£343,486
46 New Road, Swindon, Wiltshire Detached, an established residential building	£600,000	2023-10-25	£613,333
19 New Road, Swindon, Wiltshire Semi-Detached, an established residential building	£340,000	2023-10-12	£355,423
18 New Road, Swindon, Wiltshire Semi-Detached, an established residential building	£425,000	2023-08-25	£447,891

View All Property Sales and Other Statistics for SN4 7DG

Employment

SN4 7DG area has a high level of entrepreneurship. Only 24% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

SN4 7DG area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	114
Retired	72
Part-Time Employee	50
Self-Employed	36
Student (economically inactive)	9
Full-Time Student (with or without job)	8
Looking after home or family	6
Unemployed	6
Long-Term Sick or disabled	5
Other	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	39
Manufacturing	29
Human health and social work activities	26
Education	20
Professional, scientific and technical activities	15
Construction	15
Public administration and defence; compulsory social security	15
Information and communication	12
Financial and insurance activities	12
Other	11
Accommodation and food service activities	11
Administrative and support service activities	7
Transport and storage	4
Water supply; sewerage, waste management and remediation activities	3
Real estate activities	2
Electricity, gas, steam and air conditioning supply	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wootton Bassett Infants' School High Street , Royal Wootton Bassett SN4 7BS	2out of 4	411 yd	Community school	No	Mixed	More About School
Noremarsh Junior School Clarendon Drive , Royal Wootton Bassett SN4 8BT	2out of 4	735 yd	Academy converter	No	Mixed	More About School
St Bartholomew's Primary Academy The Rosary , Royal Wootton Bassett SN4 8AZ	2out of 4	1,199 yd	Academy converter	No	Mixed	More About School
Longleaze Primary School Byron Avenue , Royal Wootton Bassett SN4 8BA	3out of 4	1,473 yd	Foundation school	No	Mixed	More About School
Broad Town Church of England Primary School Broad Town , Wootton Bassett SN4 7RE	3out of 4	4,828 yd	Voluntary controlled school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Royal Wootton Bassett Academy Lime Kiln , Royal Wootton Bassett SN4 7HG	4out of 4	1,387 yd	Academy converter	Not Applicable	Mixed	More About School
Lydiard Park Academy Grange Park Way , Grange Park SN5 6HN	3out of 4	5,287 yd	Academy converter	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Wootton Bassett Methodist Church	High Street, Royal Wootton Bassett	453 yd
SN4 Venue Ltd.	4A High Street, Royal Wootton Bassett	456 yd
Chillies Indian Cuisine	21 High Street, Royal Wootton Bassett	536 yd
Ganges Restaurant	147-148 High Street, Royal Wootton Bassett	552 yd
Il Camino	High Street, Royal Wootton Bassett	552 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Phoenix Bar	3-4 High Street, Royal Wootton Bassett	453 yd
The Waggon and Horses	High Street, Royal Wootton Bassett	536 yd
Wootton Bassett Bowls Club	Tanners Close, Royal Wootton Bassett	601 yd
The Five Bells	Wood Street, Royal Wootton Bassett	704 yd
The Crown Hotel	High Street, Royal Wootton Bassett	714 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
The Harbour	25 High Street, Royal Wootton Bassett	536 yd
Mario's Pizza	146 High Street, Royal Wootton Bassett	552 yd
Happy Cook Chinese Takeaway	152A High Street, Royal Wootton Bassett	552 yd
Subway	40 High Street, Royal Wootton Bassett	692 yd
New Gourmet Oriental	116 High Street, Royal Wootton Bassett	865 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Sainsbury's	Sainsburys, Borough Fields		708 yd
Iceland	121-123 High Street, Royal Wootton Bassett		865 yd

Sport

Facility Name	Sport Objects	Distance
Noremarsh Community Junior School Clarendon Drive	grass pitches	661 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	97.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	97.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	97.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.8 Mbit/s
Average download speed	146.8 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	19.1 Mbit/s
Average upload speed	17.6 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.