Pickford Way, Swindon, SN25 4ZD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around SN25 4ZD is generally consistent with those figures, having a male population of 48.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.8%	51.9%	0.1%	51.0%	0.9%
Male	48.2%	48.1%	-0.1%	49.0%	-0.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	30%	33.6%	3.6%	37.9%	-4.3%
Married: Opposite sex	50.5%	45.6%	-4.9%	44.2%	1.4%
Separated	3.3%	2.8%	-0.5%	2.2%	0.6%
Divorced	14.3%	13.8%	-0.5%	9.1%	4.7%
Widowed	1.9%	4.1%	2.2%	6.1%	-2.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (91.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	56.4%	56.3%	-0.1%	48.4%	7.9%
Good health	37.2%	35.3%	-1.9%	33.6%	1.7%
Fair health	4.3%	8%	3.7%	12.7%	-4.7%
Bad health	2.1%	0.3%	-1.8%	4.0%	-3.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	6.2%	13.1%	6.9%	18.2%	-5.1%
1-4 GCSEs or Equivalent	15.2%	11.7%	-3.5%	9.6%	2.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20.5%	20.2%	-0.3%	13.4%	6.8%
Apprenticeship	4.3%	5.2%	0.9%	5.3%	-0.1%
HNC, HND or 2+ A Levels	20.5%	19.2%	-1.3%	16.9%	2.3%
Degree or Similar	25.2%	28.2%	3.0%	33.8%	-5.6%
Other	8.1%	2.3%	-5.8%	2.8%	-0.5%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 84.6% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.7%	0.7%	0.7%	0.0%
Indian	2.5%	2.4%	-0.1%	3.1%	-0.7%
Pakistani	0%	0.3%	0.3%	2.7%	-2.4%
Other Asian	4.6%	3.1%	-1.5%	1.6%	1.5%
Black African	1.1%	2.8%	1.7%	2.5%	0.3%
Mixed White and Asian	0.7%	0.7%	0.0%	0.8%	-0.1%
Mixed White and African	1.8%	0%	-1.8%	0.4%	-0.4%
Mixed White and Caribbean	0.7%	0.3%	-0.4%	0.9%	-0.6%
Mixed Other	0%	2.1%	2.1%	0.8%	1.3%
White	87.9%	84.6%	-3.3%	81.4%	3.2%
Other	0.7%	2.8%	2.1%	1.6%	1.2%

Country of Birth

In this area, 74.8% of the population were born in the United Kingdom, which is lower than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	80.5%	74.8%	-5.7%	83.2%	-8.4%
European Union	8.5%	12.9%	4.4%	6.1%	6.8%
Rest of Europe	0.7%	1.4%	0.7%	0.8%	0.6%
Africa	2.1%	3.8%	1.7%	2.7%	1.1%
Middle East and Asia	7.4%	5.6%	-1.8%	5.6%	0.0%
The Americas and the Caribbean	0.7%	1.4%	0.7%	1.3%	0.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	80.5%	74.3%	-6.2%	83.2%	-8.9%
10+ Years	0.4%	14.2%	13.8%	9.8%	4.4%
5-10 Years	8.5%	3.8%	-4.7%	2.9%	0.9%
2-5 Years	6%	3.8%	-2.2%	2.2%	1.6%
Less than 2 years	4.6%	3.8%	-0.8%	1.9%	1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	70.8%	76.7%	-5.9%
France	0.3%	0.3%	0.0%
Germany	0.7%	0.2%	0.5%
Italy	1.7%	0.6%	1.1%
Portugal	1%	0.5%	0.5%
Spain	1%	0.4%	0.6%
Lithuania	1%	0.3%	0.7%
Poland	3.8%	1.3%	2.5%
Romania	1.4%	0.9%	0.5%
Other EU countries	4.5%	1.5%	3.0%
Eastern Asia	0.3%	0.3%	0.0%
Southern Asia	2.4%	1.2%	1.2%
North America and the Caribbean	0.3%	0.3%	0.0%
Central and South America	0.3%	0.2%	0.1%
Oceania	0.3%	0.1%	0.2%
No passport held	9.7%	13.5%	-3.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	41.5%	37.2%	4.3%
Christian	45.6%	46.2%	-0.6%
Buddhist	2.4%	0.5%	1.9%
Hindu	2.4%	1.7%	0.7%
Muslim	2.1%	6.5%	-4.4%
Other religion	0.3%	0.6%	-0.3%
Not answered	5.6%	6.0%	-0.4%

Safety

Is Pickford Way Street dangerous?

Over the last 12 months, the overall crime rate around Pickford Way was 45.3 per 1,000 residents, which is 16.0% lower than the Priory Vale average. The most reported crime type was Anti-social behaviour.

Pickford Way has the 65th highest crime rate of 145 local areas in Priory Vale and the 333rd lowest crime rate of 728 local areas in Swindon .

Violent and sexual offences accounted for around 20.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -82.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 85% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£57,500

Income Rank
9/10

Household Income in SN25 4ZD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Pickford Way are based on 54 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Swindon.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Pickford Way, Swindon, SN25 4ZD

Estimated Average Property Prices for SN25 4ZD

Average Price
£254,472

Semi-Detached
£244,561

Terraced
£260,779

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Pickford Way

Average Price
£269,378

Semi-Detached
£269,355

Terraced
£269,411

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Pickford WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
16 Pickford Way, Swindon, Swindon Terraced, an established residential building	£278,000	2025-04-04	£280,786
4 Pickford Way, Swindon, Swindon Semi-Detached, an established residential building	£230,000	2023-08-22	£236,928
8 Pickford Way, Swindon, Swindon Semi-Detached, an established residential building	£249,950	2023-01-27	£256,449
6 Pickford Way, Swindon, Swindon Semi-Detached, an established residential building	£185,000	2021-06-01	£223,306
11 Pickford Way, Swindon, Swindon Semi-Detached, an established residential building	£175,000	2019-08-27	£223,878

View All Property Sales and Other Statistics for SN25 4ZD

Employment

SN25 4ZD area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	104
Part-Time Employee	29
Retired	21
Self-Employed	17
Looking after home or family	12
Student (economically inactive)	9
Full-Time Student (with or without job)	8
Other	6
Unemployed	4
Long-Term Sick or disabled	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	31
Manufacturing	22
Human health and social work activities	17
Information and communication	17
Financial and insurance activities	13
Administrative and support service activities	11
Education	10
Other	9
Accommodation and food service activities	9
Public administration and defence; compulsory social security	8
Construction	8
Professional, scientific and technical activities	7
Transport and storage	7
Real estate activities	2
Electricity, gas, steam and air conditioning supply	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Abbey Meads Community Primary School Hugo Drive , Abbey Meads SN25 4GY	3out of 4	169 yd	Academy converter	Yes	Mixed	More About School
Catherine Wayte Primary School Elstree Way , Abbey Meads SN25 4TA	- not rated	652 yd	Academy converter	No	Mixed	More About School
Bridlewood Primary School Chartwell Road , SN25 2EX	2out of 4	854 yd	Community school	Yes	Mixed	More About School
Seven Fields Primary School Leigh Road , Penhill SN2 5DE	1out of 4	1,333 yd	Academy converter	Yes	Mixed	More About School
Greenmeadow Primary School Pen Close , Greenmeadow SN25 3LW	3out of 4	1,339 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Abbey Park School The Learning Campus , Redhouse Way SN25 2ND	1out of 4	1,931 yd	Academy sponsor led	No	Mixed	More About School
Great Western Academy William Morris Way , Tadpole Garden Village SN25 2PP	- not rated	2,387 yd	Free schools	Not Applicable	Mixed	More About School
Nova Hreod Academy Akers Way , Moredon SN2 2NQ	3out of 4	2,589 yd	Academy converter	No	Mixed	More About School
Kingsdown School Hyde Rd , Stratton St Margaret SN2 7SH	2out of 4	2,801 yd	Academy converter	No	Mixed	More About School
UTC Swindon Bristol Street , SN1 5ET	1out of 4	4,526 yd	University technical college	No	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Swindon Academy Beech Avenue , SN2 1JR	3out of 4	2,225 yd	Academy sponsor led	Yes	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Luke's Academy Cricklade Road , SN2 7AS	1out of 4	1,876 yd	Academy special sponsor led	Not Applicable	Mixed	More About School
Uplands School The Learning Campus , Tadpole Lane SN25 2NB	4out of 4	2,025 yd	Academy special converter	Not Applicable	Mixed	More About School
Brimble Hill Special School Tadpole Lane , Redhouse SN25 2NB	3out of 4	2,193 yd	Academy special converter	Yes	Mixed	More About School
Churchward School William Morris Way , SN25 2PP	- not rated	2,416 yd	Free schools special	Not Applicable	Mixed	More About School
Crowdys Hill School Jefferies Avenue , SN2 7HJ	3out of 4	2,783 yd	Community special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Community Enterprise Centre Cafe	Atworth Close, Penhill	606 yd
Starbucks (Inside Asda)	Unit A1, North Swindon District Centre	935 yd
Eurest (c/o Asda Walmart Customer Restaurant)	Unit A1, North Swindon District Centre	935 yd
Nando's	Unit A2, North Swindon District Centre	935 yd
David Lloyd Leisure Ltd	Latham Road, Abbey Meads	940 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Toby Carvery	Elstree Way, Abbey Meads	62 yd
The Abbey Meads	Elstree Way, Abbey Meads	62 yd
The Jovial Monk	Highdown Way, St Andrews Ridge	605 yd
The Blunsdon Arms	Lady Lane, Swindon	687 yd
Robins Farm	Latham Road, Abbey Meads	940 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Abbey Meads Rendezvous	Unit 2, Abbeymeads Village Centre	62 yd
The Griddle / Chicken Hut	1 Hannington Close, Penhill	581 yd
Gourmet Hive	Unit 5, Neighbourhood Centre	773 yd
Monica's Fish Bar	Unit 2, Neighbourhood Centre	773 yd
Panku Streetfood (Within Asda Wal Mart)	Unit A1, North Swindon District Centre	935 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco Express	Unit 4 Abbeymeads Village Centre, Elstree Way	62 yd
Co-Op	Unit 1, Neighbourhood Centre	773 yd
Marks & Spencer Plc	Unit C1B, North Swindon District Centre	935 yd
Asda Stores Ltd	Unit A1, North Swindon District Centre	935 yd
Aldi Stores Ltd	Latham Road, Abbey Meads	940 yd

Sport

Facility Name	Sport Objects	Distance
Abbey Meads Community Primary School HUGO DRIVE	artificial grass pitch, grass pitches	126 yd
David Lloyd Club (Swindon) LATHAM ROAD	health and fitness suite, indoor tennis centre, swimming pool, tennis courts	934 yd
Dw Sports Fitness (Swindon) ORBITAL SHOPPING PARK ORBITAL SHOPPING PARK THAMESDOWN DRIVE	health and fitness suite, swimming pool	1,092 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	58.1 Mbit/s
Average download speed	167.4 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	14.4 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of SN25 4ZD