Willow Road, Maltby, Rotherham, S66 8DT

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around S66 8DT is generally consistent with those figures, having a male population of 48.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49%	51.9%	2.9%	51.0%	0.9%
Male	51%	48.1%	-2.9%	49.0%	-0.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	30%	40.5%	10.5%	37.9%	2.6%
Married: Opposite sex	50.6%	39.6%	-11.0%	44.2%	-4.6%
Separated	2.1%	3.2%	1.1%	2.2%	1.0%
Divorced	8.4%	5.9%	-2.5%	9.1%	-3.2%
Widowed	8.9%	10.8%	1.9%	6.1%	4.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.7%	48.1%	8.4%	48.4%	-0.3%
Good health	35.3%	30%	-5.3%	33.6%	-3.6%
Fair health	18.5%	14.8%	-3.7%	12.7%	2.1%
Bad health	5.8%	5.7%	-0.1%	4.0%	1.7%
Very bad health	0.7%	1.4%	0.7%	1.2%	0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 15.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	34.2%	26.5%	-7.7%	18.2%	8.3%
1-4 GCSEs or Equivalent	17.3%	12.1%	-5.2%	9.6%	2.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19%	14.8%	-4.2%	13.4%	1.4%
Apprenticeship	5.5%	10.3%	4.8%	5.3%	5.0%
HNC, HND or 2+ A Levels	10.1%	17.9%	7.8%	16.9%	1.0%
Degree or Similar	7.2%	15.7%	8.5%	33.8%	-18.1%
Other	6.8%	2.7%	-4.1%	2.8%	-0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.6% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Pakistani	0.3%	0%	-0.3%	2.7%	-2.7%
Mixed White and Asian	0.3%	0%	-0.3%	0.8%	-0.8%
Mixed Other	0%	0.4%	0.4%	0.8%	-0.4%
White	99%	99.6%	0.6%	81.4%	18.2%
Arab	0.3%	0%	-0.3%	0.6%	-0.6%

Country of Birth

In this area, 97.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	99.7%	97.5%	-2.2%	83.2%	14.3%
European Union	0%	2.1%	2.1%	6.1%	-4.0%
The Americas and the Caribbean	0%	0.4%	0.4%	1.3%	-0.9%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.6%	97.5%	-1.1%	83.2%	14.3%
10+ Years	0%	0.4%	0.4%	9.8%	-9.4%
5-10 Years	0%	1.8%	1.8%	2.9%	-1.1%
2-5 Years	0%	0.4%	0.4%	2.2%	-1.8%
Less than 2 years	1.4%	0%	-1.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.4%	76.7%	5.7%
Poland	1.8%	1.3%	0.5%
Other EU countries	0.4%	1.5%	-1.1%
No passport held	15.5%	13.5%	2.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.5%	37.2%	7.3%
Christian	50.2%	46.2%	4.0%
Not answered	5.3%	6.0%	-0.7%

Safety

Is Willow Road dangerous?

Over the last 12 months, the overall crime rate around Willow Road was 45.3 per 1,000 residents, which is 26.5% lower than the Bramley & Ravenfield average. The most reported crime type was Violence and sexual offences.

Willow Road has the 46th lowest crime rate of 104 local areas in Bramley & Ravenfield and the 286th lowest crime rate of 869 local areas in Rotherham .

Violent and sexual offences accounted for around 29.1 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -48.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 67% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£40,100

Income Rank
4/10

Household Income in S66 8DT, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 8/10 (high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willow Road are based on 63 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Rotherham.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willow Road, Maltby, Rotherham, S66 8DT

Estimated Average Property Prices for S66 8DT

Average Price
£159,566

Semi-Detached
£159,566

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willow Road

Average Price
£241,460

Semi-Detached
£196,166

Terraced
no sales

Detached
£315,062

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Willow Road

Address	Sale Price	Sale Date	Price Estimate 2025
6 Willow Road, Rotherham, South Yorkshire Semi-Detached, an established residential building	£136,000	2024-01-22	£151,157
14 Willow Road, Rotherham, South Yorkshire Semi-Detached, an established residential building	£160,000	2023-08-25	£177,469
16 Willow Road, Rotherham, South Yorkshire Semi-Detached, an established residential building	£165,000	2023-06-15	£184,522
2 Willow Road, Rotherham, South Yorkshire Semi-Detached, an established residential building	£135,000	2022-11-29	£147,039
2 Willow Road, Rotherham, South Yorkshire Semi-Detached, an established residential building	£86,000	2022-09-02	£95,487

View All Property Sales and Other Statistics for S66 8DT

Employment

S66 8DT area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	72
Retired	54
Part-Time Employee	25
Self-Employed	21
Looking after home or family	17
Long-Term Sick or disabled	9
Other	7
Unemployed	7
Student (economically inactive)	7
Full-Time Student (with or without job)	6

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	31
Human health and social work activities	17
Manufacturing	17
Construction	15
Education	11
Accommodation and food service activities	9
Transport and storage	8
Administrative and support service activities	5
Public administration and defence; compulsory social security	5
Other	2
Water supply; sewerage, waste management and remediation activities	2
Professional, scientific and technical activities	2
Financial and insurance activities	2
Mining and quarrying	1
Information and communication	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Maltby Redwood Academy Redwood Drive , Maltby S66 8DL	3out of 4	239 yd	Academy converter	Yes	Mixed	More About School
Maltby Redwood Junior and Infant School Redwood Drive , Maltby S66 8DL	- not rated	239 yd	Community school	Yes	Mixed	More About School
Maltby Lilly Hall Academy Cliff Hill , Maltby S66 8AU	3out of 4	505 yd	Academy converter	Yes	Mixed	More About School
Maltby Lilly Hall Primary School Cliff Hill , Maltby S66 8AU	- not rated	505 yd	Community school	Yes	Mixed	More About School
Maltby Hall Infant School Rolleston Avenue , Maltby S66 8LN	- not rated	930 yd	Community school	Yes	Mixed	More About School

Middle deemed primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Braithwell First and Middle School Micklebring Lane , Braithwell S66 7AS	- not rated	2,931 yd	Community school	Not Applicable	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Maltby Community School - Specialising in Business and Enterprise Braithwell Road , Maltby S66 8AB	- not rated	1,112 yd	Community school	Not Applicable	Mixed	More About School
Maltby Academy Braithwell Road , S66 8AB	3out of 4	1,112 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Wickersley School and Sports College Bawtry Road , Wickersley S66 1JL	- not rated	3,672 yd	Community school	No	Mixed	More About School
Wickersley School and Sports College Bawtry Road , Wickersley S66 1JL	3out of 4	3,672 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hilltop School Larch Road , Maltby S66 8AZ	3out of 4	208 yd	Academy special converter	Yes	Mixed	More About School
Hilltop School Larch Road , Maltby S66 8AZ	- not rated	208 yd	Community special school	Yes	Mixed	More About School
Abbeywood School Rother Way , Hellaby Industrial Estate S66 8QN	- not rated	1,584 yd	Other independent special school	Not Applicable	Mixed	More About School
Focus School - Bramley Campus Rother Way , Hellaby Estate S66 8QN	- not rated	1,585 yd	Other independent school	No	Mixed	More About School
The Willows School Locksley Drive , Thurcroft S66 9NT	- not rated	4,693 yd	Community special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Maltby Spice Lounge	2 Laburnum Parade	147 yd
S&K2 Cafe	101 Rotherham Road	400 yd
Mandys Cabin	Hellaby Lane	1,078 yd
Baxter Storey	Pearson House, Fretwell Road	1,078 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Brooklands Club	110 Rotherham Road	594 yd
The Haynook	Yarwell Drive	880 yd
The Stockyard	Stockyard Truckstop, Hellaby Lane	1,078 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Zac's Fish Bar	7-9 Laburnum Parade		147 yd
Goldfinch Cantonese Takeaway	5 Yarwell Drive		975 yd

Sport

Facility Name	Sport Objects	Distance
Maltby Redwood Academy REDWOOD DRIVE	grass pitches	252 yd
Maltby Lilly Hall Academy CLIFF HILL	grass pitches	504 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	50 Mbit/s
Average download speed	46.4 Mbit/s
Minimum download speed	65.92 Mbit/s
Maximum download speed	65.92 Mbit/s

Upload Speed

Median upload speed	12.4 Mbit/s
Average upload speed	12.4 Mbit/s
Maximum upload speed	18.84 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.