Heather Row, Nately Scures, Hook, RG27 9JP

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding RG27 9JP has a female population much higher than UK average, with 60.3% of the population being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	58.9%	60.3%	1.4%	51.0%	9.3%
Male	41.1%	39.7%	-1.4%	49.0%	-9.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	18.6%	18.8%	0.2%	37.9%	-19.1%
Married: Opposite sex	49.2%	48.5%	-0.7%	44.2%	4.3%
Separated	1.6%	2.6%	1.0%	2.2%	0.4%
Divorced	8.7%	6.6%	-2.1%	9.1%	-2.5%
Widowed	21.9%	23.6%	1.7%	6.1%	17.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (67%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	36%	39.2%	3.2%	48.4%	-9.2%
Good health	35.5%	27.8%	-7.7%	33.6%	-5.8%
Fair health	22.3%	21.3%	-1.0%	12.7%	8.6%
Bad health	6.1%	10.6%	4.5%	4.0%	6.6%
Very bad health	0%	1.1%	1.1%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around RG27 9JP this area, 33.9% of residents have no qualifications. This is significantly higher than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	29%	33.9%	4.9%	18.2%	15.7%
1-4 GCSEs or Equivalent	10.4%	4.3%	-6.1%	9.6%	-5.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.1%	15.2%	2.1%	13.4%	1.8%
Apprenticeship	3.8%	3.5%	-0.3%	5.3%	-1.8%
HNC, HND or 2+ A Levels	10.9%	10%	-0.9%	16.9%	-6.9%
Degree or Similar	27.9%	32.6%	4.7%	33.8%	-1.2%
Other	4.9%	0.4%	-4.5%	2.8%	-2.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 92% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.5%	0%	-0.5%	0.7%	-0.7%
Indian	0.5%	0.8%	0.3%	3.1%	-2.3%
Other Asian	0%	2.3%	2.3%	1.6%	0.7%
Black African	0.5%	0%	-0.5%	2.5%	-2.5%
Black Caribbean	0.5%	0.8%	0.3%	1.0%	-0.2%
Mixed White and Asian	0%	0.8%	0.8%	0.8%	0.0%
Mixed White and Caribbean	0.5%	0.8%	0.3%	0.9%	-0.1%
Mixed Other	0%	1.5%	1.5%	0.8%	0.7%
White	97.5%	92%	-5.5%	81.4%	10.6%
Other	0%	1.1%	1.1%	1.6%	-0.5%

Country of Birth

In this area, 92% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.4%	92%	-0.4%	83.2%	8.8%
European Union	4.6%	2.3%	-2.3%	6.1%	-3.8%
Africa	1%	1.9%	0.9%	2.7%	-0.8%
Middle East and Asia	1%	0.8%	-0.2%	5.6%	-4.8%
The Americas and the Caribbean	1%	1.5%	0.5%	1.3%	0.2%
Oceania	0%	1.5%	1.5%	0.3%	1.2%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.4%	92%	0.6%	83.2%	8.8%
10+ Years	1.5%	5.3%	3.8%	9.8%	-4.5%
5-10 Years	2%	1.5%	-0.5%	2.9%	-1.4%
2-5 Years	2%	0.4%	-1.6%	2.2%	-1.8%
Less than 2 years	3%	0.8%	-2.2%	1.9%	-1.1%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	75.4%	76.7%	-1.3%
Ireland	0.8%	0.6%	0.2%
South and Eastern Africa	0.4%	0.2%	0.2%
North America and the Caribbean	0.4%	0.3%	0.1%
Oceania	0.4%	0.1%	0.3%
No passport held	22.7%	13.5%	9.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	32.1%	37.2%	-5.1%
Christian	45%	46.2%	-1.2%
Buddhist	0.4%	0.5%	-0.1%
Hindu	0.8%	1.7%	-0.9%
Sikh	1.9%	0.9%	1.0%
Other religion	0.8%	0.6%	0.2%
Not answered	19.1%	6.0%	13.1%

Safety

Is Heather Row Street dangerous?

Over the last 12 months, the overall crime rate around Heather Row was 49.3 per 1,000 residents, which is 27.6% higher than the Basing & Upton Grey average. The most reported crime type was Criminal damage and arson.

Heather Row has the 21st highest crime rate of 54 local areas in Basing & Upton Grey and the 261st highest crime rate of 580 local areas in Basingstoke and Deane .

Violent and sexual offences accounted for around 11.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 78.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 87% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£59,100

Income Rank
9/10

Household Income in RG27 9JP, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 1/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 2/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 10/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Heather Row are based on 2 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Hart.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Heather Row, Nately Scures, Hook, RG27 9JP

Estimated Average Property Prices for RG27 9JP

Average Price
£1,204,803

Semi-Detached
no sales

Terraced
no sales

Detached
£1,204,803

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Heather Row

Average Price
£1,281,473

Semi-Detached
no sales

Terraced
no sales

Detached
£1,281,473

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Heather RowStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Heather Row Farm House Heather Row, Hook, Hampshire Detached, an established residential building	£1,340,000	2023-03-30	£1,401,212
Nightingale Cottage Heather Row, Hook, Hampshire Detached, an established residential building	£406,000	2000-12-11	£1,161,734

View All Property Sales and Other Statistics for RG27 9JP

Employment

RG27 9JP area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in RG27 9JP area is much higher than the country's average. According to Census 2011, 49% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	112
Full-Time Employee	51
Self-Employed	22
Part-Time Employee	21
Long-Term Sick or disabled	8
Looking after home or family	5
Other	3
Student (economically inactive)	3
Unemployed	2
Full-Time Student (with or without job)	0

Employment Industry

Accommodation and food service activities	15
Education	11
Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Professional, scientific and technical activities	8
Information and communication	8
Construction	7
Other	5
Manufacturing	5
Transport and storage	4
Administrative and support service activities	4
Human health and social work activities	4
Public administration and defence; compulsory social security	3
Financial and insurance activities	2
Agriculture, forestry and fishing	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hook Infant School Church View , RG27 9NR	4out of 4	2,365 yd	Community school	No	Mixed	More About School
Hook Junior School Ravenscroft , RG27 9NN	4out of 4	2,365 yd	Community school	No	Mixed	More About School
Whitewater Church of England Primary School The Street , Rotherwick RG27 9BG	2out of 4	3,634 yd	Voluntary controlled school	No	Mixed	More About School
Mayhill Junior School The Bury , Odiham RG29 1NB	3out of 4	4,041 yd	Community school	No	Mixed	More About School
Buryfields Infant School Buryfields , Odiham RG29 1NE	3out of 4	4,257 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Robert May's School West Street , Odiham RG29 1NA	3out of 4	3,239 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Loddon School Wildmoor Lane , Sherfield-on-Loddon RG27 0JD	- not rated	5,287 yd	Other independent special school	No	Mixed	More About School
Sherfield School Reading Road , Sherfield-on-Loddon RG27 0HU	- not rated	5,415 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Hogget (Hook) Limited	The Hogget, London Road		615 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Domino's Pizza	Dominos, Oaklands		526 yd

Sport

Facility Name	Sport Objects	Distance
The Club And Spa At The Basingstoke Country Hotel SCURES HILL	health and fitness suite, swimming pool	423 yd
King George V Playing Field KING GEORGE V PLAYING FIELDS KING GEORGE V PLAYING FIELDS HOOK COMMON	grass pitches	828 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	39.8 Mbit/s
Average download speed	37.8 Mbit/s
Minimum download speed	59.98 Mbit/s
Maximum download speed	59.98 Mbit/s

Upload Speed

Median upload speed	4.9 Mbit/s
Average upload speed	8.2 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.