Rowlands Avenue, Waterlooville, PO7 7RU

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO7 7RU is generally consistent with those figures, having a male population of 49.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51%	50.4%	-0.6%	51.0%	-0.6%
Male	49%	49.6%	0.6%	49.0%	0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of PO7 7RU there is a very large concentration of residents that are married - 53.6% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	23.8%	29.3%	5.5%	37.9%	-8.6%
Married: Opposite sex	59.2%	53.6%	-5.6%	44.2%	9.4%
Married: Same sex	0%	0.4%	0.4%	0.3%	0.1%
Separated	2.2%	1.8%	-0.4%	2.2%	-0.4%
Divorced	8.3%	9.3%	1.0%	9.1%	0.2%
Widowed	6.5%	5.7%	-0.8%	6.1%	-0.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (85.4%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	49.9%	49.3%	-0.6%	48.4%	0.9%
Good health	37.1%	36.1%	-1.0%	33.6%	2.5%
Fair health	10.5%	12.9%	2.4%	12.7%	0.2%
Bad health	2.3%	1.5%	-0.8%	4.0%	-2.5%
Very bad health	0.3%	0.3%	0.0%	1.2%	-0.9%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	16.6%	13.9%	-2.7%	18.2%	-4.3%
1-4 GCSEs or Equivalent	17.7%	11%	-6.7%	9.6%	1.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.1%	12.8%	-5.3%	13.4%	-0.6%
Apprenticeship	5.4%	8.2%	2.8%	5.3%	2.9%
HNC, HND or 2+ A Levels	13.7%	21%	7.3%	16.9%	4.1%
Degree or Similar	22.7%	28.8%	6.1%	33.8%	-5.0%
Other	5.8%	4.3%	-1.5%	2.8%	1.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.3%	0.3%	0.0%	3.1%	-2.8%
Other Asian	0.8%	0.9%	0.1%	1.6%	-0.7%
Other Black	0.3%	0.3%	0.0%	0.5%	-0.2%
Mixed White and Asian	0.3%	0%	-0.3%	0.8%	-0.8%
Mixed White and African	0%	0.6%	0.6%	0.4%	0.2%
Mixed White and Caribbean	1.1%	0%	-1.1%	0.9%	-0.9%
Mixed Other	0.3%	0.6%	0.3%	0.8%	-0.2%
White	96.9%	97.4%	0.5%	81.4%	16.0%

Country of Birth

In this area, 96.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.8%	96.8%	1.0%	83.2%	13.6%
European Union	1.7%	1.5%	-0.2%	6.1%	-4.6%
Africa	1.1%	0%	-1.1%	2.7%	-2.7%
Middle East and Asia	1.1%	1.8%	0.7%	5.6%	-3.8%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.5%	96.8%	1.3%	83.2%	13.6%
10+ Years	0.3%	2.9%	2.6%	9.8%	-6.9%
5-10 Years	1.4%	0.3%	-1.1%	2.9%	-2.6%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	2.5%	0%	-2.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	91.2%	76.7%	14.5%
Ireland	0.3%	0.6%	-0.3%
France	0.3%	0.3%	0.0%
Portugal	0.3%	0.5%	-0.2%
No passport held	7.9%	13.5%	-5.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	54%	37.2%	16.8%
Christian	37.2%	46.2%	-9.0%
Buddhist	0.9%	0.5%	0.4%
Other religion	1.5%	0.6%	0.9%
Not answered	6.5%	6.0%	0.5%

Safety

Is Rowlands Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Rowlands Avenue was 39.0 per 1,000 residents, which is 4.4% higher than the Cowplain average. The most reported crime type was Violence and sexual offences.

Rowlands Avenue has the 25th highest crime rate of 59 local areas in Cowplain and the 135th lowest crime rate of 361 local areas in Havant .

Violent and sexual offences accounted for around 24.0 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 6.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly higher level of wealth to the average household in England and Wales. 68% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£50,400

Income Rank
7/10

Household Income in PO7 7RU, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 1/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 1/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 1/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Rowlands Avenue are based on 89 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Havant.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Rowlands Avenue, Waterlooville, PO7 7RU

Estimated Average Property Prices for PO7 7RU

Average Price
£400,086

Semi-Detached
£367,933

Terraced
£354,985

Detached
£472,684

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Rowlands Avenue

Average Price
£412,394

Semi-Detached
£385,087

Terraced
£379,359

Detached
£472,906

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Rowlands AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
22 Rowlands Avenue, Waterlooville, Hampshire Semi-Detached, an established residential building	£390,000	2024-11-29	£420,628
18 Rowlands Avenue, Waterlooville, Hampshire Semi-Detached, an established residential building	£395,000	2023-05-26	£414,730
2 Rowlands Avenue, Waterlooville, Hampshire Semi-Detached, an established residential building	£300,000	2022-07-29	£314,344
8C Rowlands Avenue, Waterlooville, Hampshire Detached, an established residential building	£535,000	2021-02-22	£629,929
8B Rowlands Avenue, Waterlooville, Hampshire Semi-Detached, an established residential building	£375,000	2021-02-22	£454,947

View All Property Sales and Other Statistics for PO7 7RU

Employment

PO7 7RU area has a high level of entrepreneurship. Only 16% of streets have higher percent of entrepreneur residents. 13% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

PO7 7RU area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	101
Retired	57
Part-Time Employee	51
Self-Employed	37
Full-Time Student (with or without job)	9
Student (economically inactive)	9
Unemployed	7
Looking after home or family	6
Other	3
Long-Term Sick or disabled	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	33
Education	27
Construction	23
Human health and social work activities	22
Manufacturing	21
Professional, scientific and technical activities	13
Other	12
Administrative and support service activities	11
Information and communication	11
Public administration and defence; compulsory social security	9
Accommodation and food service activities	5
Transport and storage	5
Real estate activities	3
Financial and insurance activities	2
Electricity, gas, steam and air conditioning supply	2
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hart Plain Junior School Hart Plain Avenue , Cowplain PO8 8SA	3out of 4	590 yd	Community school	No	Mixed	More About School
Hart Plain Infant School Hart Plain Avenue , Cowplain PO8 8RZ	3out of 4	672 yd	Community school	No	Mixed	More About School
Berewood Primary School Kentidge Way , PO7 3BE	3out of 4	1,020 yd	Academy sponsor led	No	Mixed	More About School
Queen's Inclosure Primary School Cornelius Drive , PO7 8NT	3out of 4	1,277 yd	Community school	No	Mixed	More About School
Springwood Infant School Springwood Avenue , PO7 8ED	3out of 4	1,559 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Cowplain School Hart Plain Avenue , Cowplain PO8 8RY	3out of 4	796 yd	Academy converter	No	Mixed	More About School
Oaklands Catholic School Stakes Hill Road , PO7 7BW	3out of 4	2,330 yd	Academy converter	Not Applicable	Mixed	More About School
Crookhorn College Stakes Hill Road , PO7 5UD	3out of 4	2,550 yd	Foundation school	No	Mixed	More About School
Park Community School Middle Park Way , Leigh Park PO9 4BU	3out of 4	3,041 yd	Community school	No	Mixed	More About School
Purbrook Park School Park Avenue , Purbrook PO7 5DS	3out of 4	3,285 yd	Foundation school	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Havant and South Downs College College Road , PO7 8AA	- not rated	3,133 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Jubilee School 84-86 Jubilee Road , PO7 7RE	- not rated	186 yd	Other independent special school	Not Applicable	Mixed	More About School
The Waterloo School Warfield Avenue , PO7 7JJ	3out of 4	971 yd	Community special school	Not Applicable	Mixed	More About School
Rachel Madocks School Eagle Avenue , Cowplain PO8 9XP	3out of 4	1,630 yd	Community special school	Yes	Mixed	More About School
Prospect School Freeley Road , PO9 4AQ	3out of 4	2,628 yd	Community special school	Not Applicable	Boys	More About School
Riverside Community Special School Scratchface Lane , Purbrook PO7 5QD	4out of 4	2,916 yd	Community special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Waterlooville Baptist Church	368 London Road	270 yd
All About The Grind	34H Aston Road	568 yd
Harvest View Brownies / Graze@322	320-322 London Road	654 yd
Okka	318A London Road	658 yd
Cafe Havana	4	673 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Woodpecker	179A London Road	150 yd
Waterlooville Sports Bar	16 Aston Road	408 yd
Royal Naval Association	3	452 yd
Denmead Queen	Denmead Queen	685 yd
The Rainbow Public House	214 Milton Road	883 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sushi Gourmet	Sainsburys Supermarkets Ltd	597 yd
Noodle Bar	115 London Road	715 yd
Milton Tandoori	141 Milton Road	847 yd
Lin's Wok	147 Milton Road	865 yd
Pizza Hut	151 Milton Road	877 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco Stores	179 London Road	174 yd
Sainsbury's	Sainsburys Supermarkets Ltd	597 yd
Marks & Spencer Simply Foods	10 Wellington Retail Park	710 yd
Iceland Foods	22-24 Wellington Way	722 yd
Lidl	Lidl UK	845 yd

Sport

Facility Name	Sport Objects	Distance
Waterlooville Recreation Ground Rowlands Avenue	grass pitches, tennis courts	268 yd
The Cowplain School HART PLAIN AVENUE	artificial grass pitch, grass pitches	756 yd
247 Fitness (Waterlooville) UNIT 15 UNIT 15 DUKES WALK	health and fitness suite	792 yd
The Waterloo School WARFIELD AVENUE		833 yd
Waterlooville Leisure Centre WATERBERRY DRIVE	health and fitness suite, swimming pool	958 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	96.8%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	96.8%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	96.8%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	65.8 Mbit/s
Average download speed	164.1 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	16.7 Mbit/s
Average upload speed	18.6 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.