Ashmead Arcade, Waterlooville, PO7 3AU

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO7 3AU, has a female population slightly higher than UK average, with 52.3% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	48%	52.3%	4.3%	51.0%	1.3%
Male	52%	47.7%	-4.3%	49.0%	-1.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	25.9%	42%	16.1%	37.9%	4.1%
Married: Opposite sex	64.8%	44.5%	-20.3%	44.2%	0.3%
Married: Same sex	0%	0.6%	0.6%	0.3%	0.3%
Civil partnership: Opposite sex	0%	0.3%	0.3%	0.1%	0.2%
Separated	1.2%	1.9%	0.7%	2.2%	-0.3%
Divorced	5.6%	9.4%	3.8%	9.1%	0.3%
Widowed	2.5%	1.3%	-1.2%	6.1%	-4.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (88.4%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	50.5%	57%	6.5%	48.4%	8.6%
Good health	36.5%	31.4%	-5.1%	33.6%	-2.2%
Fair health	10.5%	9.2%	-1.3%	12.7%	-3.5%
Bad health	2.5%	2%	-0.5%	4.0%	-2.0%
Very bad health	0%	0.4%	0.4%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around PO7 3AU this area, 9.7% of residents have no qualifications. This is significantly lower than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	18.5%	9.7%	-8.8%	18.2%	-8.5%
1-4 GCSEs or Equivalent	15.4%	7.2%	-8.2%	9.6%	-2.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.5%	17.2%	-1.3%	13.4%	3.8%
Apprenticeship	4.9%	6.3%	1.4%	5.3%	1.0%
HNC, HND or 2+ A Levels	9.9%	22.2%	12.3%	16.9%	5.3%
Degree or Similar	29%	35%	6.0%	33.8%	1.2%
Other	3.7%	2.5%	-1.2%	2.8%	-0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	1%	1.1%	0.1%	3.1%	-2.0%
Pakistani	3%	0%	-3.0%	2.7%	-2.7%
Other Asian	0%	0.7%	0.7%	1.6%	-0.9%
Mixed White and Asian	0%	1.3%	1.3%	0.8%	0.5%
Mixed White and African	0%	1.1%	1.1%	0.4%	0.7%
Mixed Other	0.5%	0.4%	-0.1%	0.8%	-0.4%
White	95.5%	95.1%	-0.4%	81.4%	13.7%
Arab	0%	0.2%	0.2%	0.6%	-0.4%

Country of Birth

In this area, 90.1% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.5%	90.1%	-1.4%	83.2%	6.9%
European Union	4%	5.7%	1.7%	6.1%	-0.4%
Rest of Europe	0%	0.9%	0.9%	0.8%	0.1%
Africa	0.5%	0.7%	0.2%	2.7%	-2.0%
Middle East and Asia	3.5%	2.4%	-1.1%	5.6%	-3.2%
The Americas and the Caribbean	0.5%	0.2%	-0.3%	1.3%	-1.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.5%	90.1%	-1.4%	83.2%	6.9%
10+ Years	0%	5.7%	5.7%	9.8%	-4.1%
5-10 Years	1.5%	2.6%	1.1%	2.9%	-0.3%
2-5 Years	0.5%	1.3%	0.8%	2.2%	-0.9%
Less than 2 years	6.5%	0.2%	-6.3%	1.9%	-1.7%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	81.1%	76.7%	4.4%
France	0.2%	0.3%	-0.1%
Italy	0.2%	0.6%	-0.4%
Portugal	0.7%	0.5%	0.2%
Spain	0.2%	0.4%	-0.2%
Lithuania	0.9%	0.3%	0.6%
Poland	0.2%	1.3%	-1.1%
Romania	1.8%	0.9%	0.9%
Other EU countries	1.3%	1.5%	-0.2%
North America and the Caribbean	0.4%	0.3%	0.1%
No passport held	13%	13.5%	-0.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	61.1%	37.2%	23.9%
Christian	32.1%	46.2%	-14.1%
Hindu	0.2%	1.7%	-1.5%
Sikh	0.2%	0.9%	-0.7%
Other religion	0.4%	0.6%	-0.2%
Not answered	5.9%	6.0%	-0.1%

Safety

Is Ashmead Arcade Street dangerous?

Over the last 12 months, the overall crime rate around Ashmead Arcade was 28.9 per 1,000 residents, which is 36.1% lower than the Denmead average. The most reported crime type was Violence and sexual offences.

Ashmead Arcade has the 14th lowest crime rate of 33 local areas in Denmead and the 142nd lowest crime rate of 379 local areas in Winchester .

Violent and sexual offences accounted for around 11.5 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has stayed broadly stable by about 0.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 78% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£54,400

Income Rank
8/10

Household Income in PO7 3AU, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 6/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 10/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ashmead Arcade are based on 11 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Winchester.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ashmead Arcade, Waterlooville, PO7 3AU

Estimated Average Property Prices for PO7 3AU

Average Price
£344,170

Semi-Detached
£332,969

Terraced
no sales

Detached
£346,410

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Ashmead Arcade

Average Price
£356,466

Semi-Detached
£346,481

Terraced
no sales

Detached
£360,210

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Ashmead ArcadeStreet

Address	Sale Price	Sale Date	Price Estimate 2025
4 Ashmead Arcade, Waterlooville, Hampshire Semi-Detached, an established residential building	£320,000	2023-09-07	£347,558
10 Ashmead Arcade, Waterlooville, Hampshire Detached, an established residential building	£328,000	2021-08-19	£368,287
6 Ashmead Arcade, Waterlooville, Hampshire Detached, an established residential building	£280,000	2021-01-22	£313,030
11 Ashmead Arcade, Waterlooville, Hampshire Detached, an established residential building	£310,000	2020-08-11	£357,799
4 Ashmead Arcade, Waterlooville, Hampshire Semi-Detached, an established residential building	£275,000	2019-09-18	£331,609

View All Property Sales and Other Statistics for PO7 3AU

Employment

PO7 3AU area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	148
Part-Time Employee	57
Self-Employed	34
Retired	22
Looking after home or family	20
Long-Term Sick or disabled	9
Other	9
Full-Time Student (with or without job)	9
Student (economically inactive)	9
Unemployed	6

Employment Industry

Agriculture, forestry and fishing	18
Human health and social work activities	14
Education	11
Administrative and support service activities	10
Construction	10
Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Public administration and defence; compulsory social security	7
Other	6
Professional, scientific and technical activities	6
Financial and insurance activities	5
Manufacturing	5
Real estate activities	5
Accommodation and food service activities	5
Information and communication	3
Transport and storage	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Berewood Primary School Kentidge Way , PO7 3BE	3out of 4	384 yd	Academy sponsor led	No	Mixed	More About School
Mill Hill Primary School Mill Road , PO7 7DB	3out of 4	978 yd	Community school	No	Mixed	More About School
Purbrook Infant School Aldermoor Road East , Purbrook PO7 5NQ	3out of 4	1,478 yd	Community school	No	Mixed	More About School
Purbrook Junior School Aldermoor Road East , Purbrook PO7 5NQ	3out of 4	1,478 yd	Community school	No	Mixed	More About School
Hart Plain Junior School Hart Plain Avenue , Cowplain PO8 8SA	3out of 4	1,560 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Cowplain School Hart Plain Avenue , Cowplain PO8 8RY	3out of 4	1,904 yd	Academy converter	No	Mixed	More About School
Oaklands Catholic School Stakes Hill Road , PO7 7BW	3out of 4	2,139 yd	Academy converter	Not Applicable	Mixed	More About School
Crookhorn College Stakes Hill Road , PO7 5UD	3out of 4	2,183 yd	Foundation school	No	Mixed	More About School
Purbrook Park School Park Avenue , Purbrook PO7 5DS	3out of 4	2,461 yd	Foundation school	No	Mixed	More About School
Park Community School Middle Park Way , Leigh Park PO9 4BU	3out of 4	3,371 yd	Community school	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Havant and South Downs College College Road , PO7 8AA	- not rated	2,792 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Jubilee School 84-86 Jubilee Road , PO7 7RE	- not rated	981 yd	Other independent special school	Not Applicable	Mixed	More About School
The Waterloo School Warfield Avenue , PO7 7JJ	3out of 4	995 yd	Community special school	Not Applicable	Mixed	More About School
Rachel Madocks School Eagle Avenue , Cowplain PO8 9XP	3out of 4	2,401 yd	Community special school	Yes	Mixed	More About School
Riverside Community Special School Scratchface Lane , Purbrook PO7 5QD	4out of 4	2,466 yd	Community special school	No	Mixed	More About School
Prospect School Freeley Road , PO9 4AQ	3out of 4	3,112 yd	Community special school	Not Applicable	Boys	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Costa	Pod 3 Wellington Retail Park	429 yd
VK	244A London Road	578 yd
Subway	5 The Clock House	593 yd
Red Rose Lounge	258 London Road	599 yd
Poppins Restaurant	266 London Road	614 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Number 73	73 London Road	551 yd
The Phoenix Club	1B-2A The Clock House	593 yd
Royal Naval Association	3	711 yd
Denmead Queen	Denmead Queen	720 yd
Waterlooville Sports Bar	16 Aston Road	772 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sushi Gourmet	Sainsburys Supermarkets Ltd	533 yd
Domino's Pizza	226-228 London Road	550 yd
Hakka kitchen	75B London Road	554 yd
Jade's Plaice	240 London Road	568 yd
Pars Kabab & Pizza	242 London Road	569 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Asda (Superstore)	Asda Stores	414 yd
Marks & Spencer Simply Foods	10 Wellington Retail Park	429 yd
Sainsbury's	Sainsburys Supermarkets Ltd	533 yd
Iceland Foods	22-24 Wellington Way	604 yd
Lidl	Lidl UK	739 yd

Sport

Facility Name	Sport Objects	Distance
Berewood Primary School BEREWOOD PRIMARY SCHOOL BEREWOOD PRIMARY SCHOOL KENTIDGE WAY	grass pitches	530 yd
The Waterloo School WARFIELD AVENUE		766 yd
247 Fitness (Waterlooville) UNIT 15 UNIT 15 DUKES WALK	health and fitness suite	834 yd
Waterlooville Leisure Centre WATERBERRY DRIVE	health and fitness suite, swimming pool	870 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	60 Mbit/s
Average download speed	116.1 Mbit/s
Minimum download speed	330 Mbit/s
Maximum download speed	330 Mbit/s

Upload Speed

Median upload speed	15 Mbit/s
Average upload speed	19.2 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.