Avenue Road, Freshwater, PO40 9UT

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO40 9UT, has a female population slightly higher than UK average, with 53.4% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.8%	53.4%	3.6%	51.0%	2.4%
Male	50.2%	46.6%	-3.6%	49.0%	-2.4%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	28.3%	31.2%	2.9%	37.9%	-6.7%
Married: Opposite sex	45.5%	36.9%	-8.6%	44.2%	-7.3%
Married: Same sex	0.7%	1.3%	0.6%	0.3%	1.0%
Separated	2.8%	4.1%	1.3%	2.2%	1.9%
Divorced	12.6%	15.1%	2.5%	9.1%	6.0%
Widowed	10.1%	11.4%	1.3%	6.1%	5.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	31.7%	34.1%	2.4%	48.4%	-14.3%
Good health	40.8%	39.2%	-1.6%	33.6%	5.6%
Fair health	17.8%	17.2%	-0.6%	12.7%	4.5%
Bad health	7.6%	7.9%	0.3%	4.0%	3.9%
Very bad health	2.1%	1.6%	-0.5%	1.2%	0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 20.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	24.5%	20.3%	-4.2%	18.2%	2.1%
1-4 GCSEs or Equivalent	15.4%	8.3%	-7.1%	9.6%	-1.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.3%	18.4%	4.1%	13.4%	5.0%
Apprenticeship	5.2%	8.3%	3.1%	5.3%	3.0%
HNC, HND or 2+ A Levels	14%	19.4%	5.4%	16.9%	2.5%
Degree or Similar	21.7%	20.6%	-1.1%	33.8%	-13.2%
Other	4.9%	4.8%	-0.1%	2.8%	2.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 94.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.5%	0.5%	0.7%	-0.2%
Other Asian	0.3%	0.8%	0.5%	1.6%	-0.8%
Black African	0%	1.1%	1.1%	2.5%	-1.4%
Other Black	0%	0.8%	0.8%	0.5%	0.3%
Mixed White and Asian	1.2%	1.1%	-0.1%	0.8%	0.3%
Mixed White and African	0.3%	0%	-0.3%	0.4%	-0.4%
Mixed White and Caribbean	0.3%	0%	-0.3%	0.9%	-0.9%
Mixed Other	1.5%	1.1%	-0.4%	0.8%	0.3%
White	96.4%	94.3%	-2.1%	81.4%	12.9%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 92.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.7%	92.6%	-4.1%	83.2%	9.4%
European Union	0.9%	1.6%	0.7%	6.1%	-4.5%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	1.2%	2.5%	1.3%	2.7%	-0.2%
Middle East and Asia	0.3%	2.7%	2.4%	5.6%	-2.9%
The Americas and the Caribbean	0.3%	0.5%	0.2%	1.3%	-0.8%
British Overseas	0.3%	0%	-0.3%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.4%	92.6%	-3.8%	83.2%	9.4%
10+ Years	0.3%	3.8%	3.5%	9.8%	-6.0%
5-10 Years	0.9%	1.9%	1.0%	2.9%	-1.0%
2-5 Years	0.9%	0.5%	-0.4%	2.2%	-1.7%
Less than 2 years	1.5%	1.1%	-0.4%	1.9%	-0.8%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	69.9%	76.7%	-6.8%
Ireland	1.1%	0.6%	0.5%
Spain	0.3%	0.4%	-0.1%
Poland	0.3%	1.3%	-1.0%
Central and Western Africa	1.1%	0.3%	0.8%
Eastern Asia	0.3%	0.3%	0.0%
South-East Asia	0.3%	0.2%	0.1%
Central and South America	0.5%	0.2%	0.3%
No passport held	26.3%	13.5%	12.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.4%	37.2%	7.2%
Christian	48.5%	46.2%	2.3%
Muslim	0.5%	6.5%	-6.0%
Other religion	1.1%	0.6%	0.5%
Not answered	5.4%	6.0%	-0.6%

Safety

Is Avenue Road dangerous?

Over the last 12 months, the overall crime rate around Avenue Road was 90.9 per 1,000 residents, which is 103.1% higher than the Freshwater North & Yarmouth average. The most reported crime type was Violence and sexual offences.

Avenue Road has the 5th highest crime rate of 33 local areas in Freshwater North & Yarmouth and the 118th highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 56.2 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -46.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO40 9UT, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Avenue Road are based on 93 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Avenue Road, Freshwater, PO40 9UT

Estimated Average Property Prices for PO40 9UT

Average Price
£178,850

Semi-Detached
£189,683

Terraced
£228,201

Detached
£272,274

Flats/Maisonettes
£134,513

Other
£106,734

Estimated Average Property Prices for Avenue Road

Average Price
£182,418

Semi-Detached
£193,523

Terraced
£227,732

Detached
£311,680

Flats/Maisonettes
£140,476

Other
£132,700

Property Prices Comparison

Latest Property Sales on Avenue Road

Address	Sale Price	Sale Date	Price Estimate 2025
1B Clifton Buildings Avenue Road, Freshwater, Isle Of Wight Flats/Maisonettes, an established residential building	£160,000	2024-11-19	£159,825
1A Clifton Buildings Avenue Road, Freshwater, Isle Of Wight Other, an established residential building	£160,000	2024-07-02	£157,754
Clifton Buildings Avenue Road, Freshwater, Isle Of Wight Other, an established residential building	£170,000	2024-07-02	£167,613
Isle Of Wight Flowers Avenue Road, Freshwater, Isle Of Wight Other, an established residential building	£70,000	2023-10-11	£66,091
P J Thorne Butchers Avenue Road, Freshwater, Isle Of Wight Other, an established residential building	£75,000	2023-06-13	£69,944

View All Property Sales and Other Statistics for PO40 9UT

Employment

PO40 9UT area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO40 9UT area is much higher than the country's average. According to Census 2011, 33% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	103
Full-Time Employee	62
Part-Time Employee	53
Self-Employed	35
Long-Term Sick or disabled	29
Unemployed	11
Looking after home or family	10
Student (economically inactive)	7
Other	5
Full-Time Student (with or without job)	0

Employment Industry

Human health and social work activities	34
Wholesale and retail trade; repair of motor vehicles and motor cycles	27
Construction	17
Accommodation and food service activities	15
Education	14
Manufacturing	11
Other	9
Public administration and defence; compulsory social security	7
Transport and storage	5
Professional, scientific and technical activities	3
Information and communication	3
Financial and insurance activities	3
Agriculture, forestry and fishing	2
Administrative and support service activities	1
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	1,247 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	3,360 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Sugarloaf	1 Clifton Buildings, Avenue Road	3 yd
Duo Baguettes	3 Cliff Hall Buildings, Avenue Road	99 yd
Freshwater Coffee House	5 School Green Road, Freshwater	181 yd
Cath And Mike's	17 School Green Road, Freshwater	229 yd
West Wight Sports Centre	West Wight Swimming Pool Trust, Queens Road	365 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
West Wight Social Club	Avenue Road, Freshwater	3 yd
The Vine Inn	1 School Green Road, Freshwater	229 yd
Freshwater Conservative Club	Queens Road, Freshwater	373 yd
Totland Bay Bowling Club	The Broadway, Totland	873 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road	971 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Fuoco Pizza	Eves Electrical, Avenue Road	23 yd
Rainbow Fish Bar	1 - 2 Cliff Hall Buildings, Avenue Road	80 yd
Double Dragon	7 Tennyson Road, Freshwater	89 yd
The Burger And Grill	Avenue Road, Freshwater	126 yd
Sunbo	The Broadway, Totland	910 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road	126 yd
Sainsbury's	Sainsburys, 10 School Green Road	191 yd
Tesco Stores Limited	Afton Road, Freshwater	950 yd

Sport

Facility Name	Sport Objects	Distance
West Wight Sports Centre MOA PLACE	health and fitness suite, swimming pool	367 yd
All Saints C Of E Primary School SCHOOL GREEN ROAD	grass pitches	516 yd
West Wight Middle School (Closed) Queens Road	grass pitches	528 yd
Stroud Playing Field (Closed) School Green Road	grass pitches	714 yd
West Wight Football Club WEST WIGHT FOOTBALL CLUB WEST WIGHT FOOTBALL CLUB CAMP ROAD	grass pitches	838 yd
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	922 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	97.1%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	76.3 Mbit/s
Average download speed	65.6 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.7 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO40 9UT