Heathfield Road, Freshwater, PO40 9LQ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO40 9LQ, has a female population slightly higher than UK average, with 55.2% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	54.2%	55.2%	1.0%	51.0%	4.2%
Male	45.8%	44.8%	-1.0%	49.0%	-4.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	37.1%	40.1%	3.0%	37.9%	2.2%
Married: Opposite sex	42.8%	37.8%	-5.0%	44.2%	-6.4%
Married: Same sex	0.7%	0%	-0.7%	0.3%	-0.3%
Separated	2.5%	4.1%	1.6%	2.2%	1.9%
Divorced	11.2%	13.9%	2.7%	9.1%	4.8%
Widowed	5.8%	4.1%	-1.7%	6.1%	-2.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	43.2%	41.6%	-1.6%	48.4%	-6.8%
Good health	37%	32%	-5.0%	33.6%	-1.6%
Fair health	14.8%	18%	3.2%	12.7%	5.3%
Bad health	4.2%	6.9%	2.7%	4.0%	2.9%
Very bad health	0.8%	1.5%	0.7%	1.2%	0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 15.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	25.5%	21.1%	-4.4%	18.2%	2.9%
1-4 GCSEs or Equivalent	16.9%	17.4%	0.5%	9.6%	7.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	21.2%	17%	-4.2%	13.4%	3.6%
Apprenticeship	5%	8.7%	3.7%	5.3%	3.4%
HNC, HND or 2+ A Levels	12.9%	16.2%	3.3%	16.9%	-0.7%
Degree or Similar	16.5%	15.5%	-1.0%	33.8%	-18.3%
Other	1.8%	4.2%	2.4%	2.8%	1.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	0%	-0.3%	0.7%	-0.7%
Pakistani	0%	0.3%	0.3%	2.7%	-2.4%
Other Asian	0%	0.6%	0.6%	1.6%	-1.0%
Black African	0.5%	0%	-0.5%	2.5%	-2.5%
Mixed White and Asian	0.3%	0.6%	0.3%	0.8%	-0.2%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	98.4%	98.5%	0.1%	81.4%	17.1%
Gypsy or Irish Traveller	0.3%	0%	-0.3%	0.1%	-0.1%

Country of Birth

In this area, 96.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.7%	96.4%	-1.3%	83.2%	13.2%
European Union	1%	1.8%	0.8%	6.1%	-4.3%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Africa	0.3%	0%	-0.3%	2.7%	-2.7%
Middle East and Asia	0.3%	0.9%	0.6%	5.6%	-4.7%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%
Oceania	0.5%	0.6%	0.1%	0.3%	0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.7%	96.7%	-1.0%	83.2%	13.5%
10+ Years	0%	1.8%	1.8%	9.8%	-8.0%
5-10 Years	0.3%	1.5%	1.2%	2.9%	-1.4%
2-5 Years	1%	0%	-1.0%	2.2%	-2.2%
Less than 2 years	1%	0%	-1.0%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	64.2%	76.7%	-12.5%
Poland	0.9%	1.3%	-0.4%
Other EU countries	0.6%	1.5%	-0.9%
Oceania	0.6%	0.1%	0.5%
No passport held	33.7%	13.5%	20.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	51.4%	37.2%	14.2%
Christian	39.3%	46.2%	-6.9%
Buddhist	0.3%	0.5%	-0.2%
Muslim	0.6%	6.5%	-5.9%
Other religion	1.8%	0.6%	1.2%
Not answered	6.6%	6.0%	0.6%

Safety

Is Heathfield Road dangerous?

Over the last 12 months, the overall crime rate around Heathfield Road was 53.8 per 1,000 residents, which is 20.1% higher than the Freshwater North & Yarmouth average. The most reported crime type was Violence and sexual offences.

Heathfield Road has the 14th highest crime rate of 33 local areas in Freshwater North & Yarmouth and the 226th highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 43.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 86.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO40 9LQ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 9/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Heathfield Road are based on 63 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Heathfield Road, Freshwater, PO40 9LQ

Estimated Average Property Prices for PO40 9LQ

Average Price
£265,889

Semi-Detached
no sales

Terraced
£265,889

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Heathfield Road

Average Price
£329,938

Semi-Detached
£290,977

Terraced
£282,271

Detached
£440,047

Flats/Maisonettes
£176,760

Other
£1,179,171

Property Prices Comparison

Latest Property Sales on Heathfield Road

Address	Sale Price	Sale Date	Price Estimate 2025
2 Medoways Heathfield Road, Freshwater, Isle Of Wight Terraced, an established residential building	£179,950	2016-08-11	£250,503
3 Medoways Heathfield Road, Freshwater, Isle Of Wight Terraced, an established residential building	£157,500	2014-03-06	£245,576
3 Medoways Heathfield Road, Freshwater, Isle Of Wight Terraced, an established residential building	£160,000	2014-02-28	£250,297
3 Medoways Heathfield Road, Freshwater, Isle Of Wight Terraced, an established residential building	£165,000	2006-09-28	£258,545
3 Medoways Heathfield Road, Freshwater, Isle Of Wight Terraced, an established residential building	£123,000	2002-08-02	£327,539

View All Property Sales and Other Statistics for PO40 9LQ

Employment

Economic Activity

Full-Time Employee	58
Part-Time Employee	55
Retired	55
Self-Employed	27
Long-Term Sick or disabled	20
Unemployed	18
Looking after home or family	14
Other	9
Student (economically inactive)	8
Full-Time Student (with or without job)	3

Employment Industry

Human health and social work activities	34
Wholesale and retail trade; repair of motor vehicles and motor cycles	22
Construction	17
Accommodation and food service activities	16
Other	13
Education	9
Manufacturing	6
Professional, scientific and technical activities	5
Administrative and support service activities	5
Public administration and defence; compulsory social security	5
Real estate activities	5
Transport and storage	5
Agriculture, forestry and fishing	2
Information and communication	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	1,505 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	3,126 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Sugarloaf	1 Clifton Buildings, Avenue Road	349 yd
Duo Baguettes	3 Cliff Hall Buildings, Avenue Road	412 yd
Freshwater Coffee House	5 School Green Road, Freshwater	475 yd
Cath And Mike's	17 School Green Road, Freshwater	498 yd
Jaffran Indian Restaurant	45 School Green Road, Freshwater	609 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
West Wight Social Club	Avenue Road, Freshwater	349 yd
The Vine Inn	1 School Green Road, Freshwater	498 yd
Freshwater Conservative Club	Queens Road, Freshwater	715 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road	838 yd
Totland Bay Bowling Club	The Broadway, Totland	923 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
The Burger And Grill	Avenue Road, Freshwater	342 yd
Fuoco Pizza	Eves Electrical, Avenue Road	373 yd
Rainbow Fish Bar	1 - 2 Cliff Hall Buildings, Avenue Road	410 yd
Double Dragon	7 Tennyson Road, Freshwater	439 yd
Sunbo	The Broadway, Totland	991 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road		342 yd
Sainsbury's	Sainsburys, 10 School Green Road		510 yd

Sport

Facility Name	Sport Objects	Distance
All Saints C Of E Primary School SCHOOL GREEN ROAD	grass pitches	639 yd
West Wight Sports Centre MOA PLACE	health and fitness suite, swimming pool	687 yd
West Wight Middle School (Closed) Queens Road	grass pitches	859 yd
Stroud Playing Field (Closed) School Green Road	grass pitches	900 yd
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	977 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	39.8 Mbit/s
Average download speed	44.1 Mbit/s
Minimum download speed	71.36 Mbit/s
Maximum download speed	71.36 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	10 Mbit/s
Maximum upload speed	19 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.