Hooke Hill, Freshwater, PO40 9LD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO40 9LD, has a female population slightly higher than UK average, with 53.2% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.2%	53.2%	2.0%	51.0%	2.2%
Male	48.8%	46.8%	-2.0%	49.0%	-2.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of PO40 9LD there is a very large concentration of residents that are married - 64.2% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	17.4%	16.9%	-0.5%	37.9%	-21.0%
Married: Opposite sex	67.2%	64.2%	-3.0%	44.2%	20.0%
Married: Same sex	0%	0.8%	0.8%	0.3%	0.5%
Separated	0.9%	1.6%	0.7%	2.2%	-0.6%
Divorced	5.5%	7.4%	1.9%	9.1%	-1.7%
Widowed	8.9%	9.1%	0.2%	6.1%	3.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.1%	33.2%	-5.9%	48.4%	-15.2%
Good health	35.7%	45.6%	9.9%	33.6%	12.0%
Fair health	17.8%	14.8%	-3.0%	12.7%	2.1%
Bad health	5.8%	4.4%	-1.4%	4.0%	0.4%
Very bad health	1.6%	2%	0.4%	1.2%	0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	21.7%	17.2%	-4.5%	18.2%	-1.0%
1-4 GCSEs or Equivalent	8.1%	6.1%	-2.0%	9.6%	-3.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.8%	14.8%	2.0%	13.4%	1.4%
Apprenticeship	6.4%	11.1%	4.7%	5.3%	5.8%
HNC, HND or 2+ A Levels	12.3%	12.3%	0.0%	16.9%	-4.6%
Degree or Similar	36.2%	34.8%	-1.4%	33.8%	1.0%
Other	2.6%	3.7%	1.1%	2.8%	0.9%

Culture

Ethnic Group

In this area, the population is predominantly white, with 100% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1.2%	0%	-1.2%	0.7%	-0.7%
Indian	0.4%	0%	-0.4%	3.1%	-3.1%
Other Asian	0.8%	0%	-0.8%	1.6%	-1.6%
Mixed Other	0.4%	0%	-0.4%	0.8%	-0.8%
White	97.3%	100%	2.7%	81.4%	18.6%

Country of Birth

In this area, 91.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95%	91.7%	-3.3%	83.2%	8.5%
European Union	1.2%	3.6%	2.4%	6.1%	-2.5%
Africa	1.9%	1.2%	-0.7%	2.7%	-1.5%
Middle East and Asia	1.2%	0.4%	-0.8%	5.6%	-5.2%
The Americas and the Caribbean	0%	0.8%	0.8%	1.3%	-0.5%
Oceania	0.8%	2.4%	1.6%	0.3%	2.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95%	91.7%	-3.3%	83.2%	8.5%
10+ Years	0%	7.9%	7.9%	9.8%	-1.9%
2-5 Years	0.8%	0.4%	-0.4%	2.2%	-1.8%
Less than 2 years	4.3%	0%	-4.3%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	88%	76.7%	11.3%
Ireland	0.8%	0.6%	0.2%
Italy	0.8%	0.6%	0.2%
Oceania	1.6%	0.1%	1.5%
No passport held	8.8%	13.5%	-4.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	25.7%	37.2%	-11.5%
Christian	65.5%	46.2%	19.3%
Jewish	0.4%	0.5%	-0.1%
Other religion	2%	0.6%	1.4%
Not answered	6.4%	6.0%	0.4%

Safety

Is Hooke Hill Street dangerous?

Over the last 12 months, the overall crime rate around Hooke Hill was 46.6 per 1,000 residents, which is 4.1% higher than the Freshwater North & Yarmouth average. The most reported crime type was Anti-social behaviour.

Hooke Hill has the 16th lowest crime rate of 33 local areas in Freshwater North & Yarmouth and the 216th lowest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 17.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -33.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO40 9LD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 7/10 (above average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Hooke Hill are based on 83 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Hooke Hill, Freshwater, PO40 9LD

Estimated Average Property Prices for PO40 9LD

Average Price
£511,512

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£511,512

Estimated Average Property Prices for Hooke Hill

Average Price
£274,437

Semi-Detached
£278,864

Terraced
no sales

Detached
£432,105

Flats/Maisonettes
£156,783

Other
£506,519

Property Prices Comparison

Latest Property Sales on Hooke HillStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Acorn Spring Works Hooke Hill, Freshwater, Isle Of Wight Other, an established residential building	£400,000	2016-11-10	£506,519

View All Property Sales and Other Statistics for PO40 9LD

Employment

PO40 9LD area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO40 9LD area is much higher than the country's average. According to Census 2011, 59% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	144
Full-Time Employee	32
Part-Time Employee	23
Self-Employed	21
Other	7
Student (economically inactive)	7
Looking after home or family	5
Long-Term Sick or disabled	4
Unemployed	0
Full-Time Student (with or without job)	0

Employment Industry

Human health and social work activities	14
Wholesale and retail trade; repair of motor vehicles and motor cycles	12
Education	10
Other	9
Manufacturing	7
Transport and storage	7
Construction	7
Professional, scientific and technical activities	5
Accommodation and food service activities	5
Information and communication	4
Public administration and defence; compulsory social security	4
Real estate activities	3
Agriculture, forestry and fishing	2
Administrative and support service activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	1,911 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	2,976 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Honnor & Jeffery Ltd	Afton Garden Centre, Afton Road	136 yd
The Rabbit Hole IOW	55 School Green Road, Freshwater	498 yd
Jaffran Indian Restaurant	45 School Green Road, Freshwater	521 yd
West Wight Sports Centre	West Wight Swimming Pool Trust, Queens Road	683 yd
Cath And Mike's	17 School Green Road, Freshwater	689 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Red Lion	Red Lion Inn, Church Place	429 yd
The Vine Inn	1 School Green Road, Freshwater	689 yd
Freshwater Conservative Club	Queens Road, Freshwater	773 yd
West Wight Social Club	Avenue Road, Freshwater	910 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Rainbow Fish Bar	1 - 2 Cliff Hall Buildings, Avenue Road	840 yd
Double Dragon	7 Tennyson Road, Freshwater	871 yd
Fuoco Pizza	Eves Electrical, Avenue Road	915 yd
The Burger And Grill	Avenue Road, Freshwater	1,036 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco Stores Limited	Afton Road, Freshwater	70 yd
Sainsbury's	Sainsburys, 10 School Green Road	760 yd
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road	1,036 yd

Sport

Facility Name	Sport Objects	Distance
Stroud Playing Field (Closed) School Green Road	grass pitches	217 yd
All Saints C Of E Primary School SCHOOL GREEN ROAD	grass pitches	415 yd
West Wight Sports Centre MOA PLACE	health and fitness suite, swimming pool	682 yd
West Wight Football Club WEST WIGHT FOOTBALL CLUB WEST WIGHT FOOTBALL CLUB CAMP ROAD	grass pitches	688 yd
West Wight Middle School (Closed) Queens Road	grass pitches	700 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO40 9LD