The Avenue, Totland Bay, PO39 0DH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO39 0DH, has a female population slightly higher than UK average, with 52.1% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	54.6%	52.1%	-2.5%	51.0%	1.1%
Male	45.4%	47.9%	2.5%	49.0%	-1.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	28.3%	31%	2.7%	37.9%	-6.9%
Married: Opposite sex	48.1%	46.3%	-1.8%	44.2%	2.1%
Separated	3%	3.7%	0.7%	2.2%	1.5%
Divorced	13.1%	11.2%	-1.9%	9.1%	2.1%
Widowed	7.6%	7.9%	0.3%	6.1%	1.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.7%	37.5%	-2.2%	48.4%	-10.9%
Good health	38.7%	37.5%	-1.2%	33.6%	3.9%
Fair health	14.9%	17.5%	2.6%	12.7%	4.8%
Bad health	5.7%	5.7%	0.0%	4.0%	1.7%
Very bad health	1.1%	1.8%	0.7%	1.2%	0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 16.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	27%	25.8%	-1.2%	18.2%	7.6%
1-4 GCSEs or Equivalent	16.5%	14.3%	-2.2%	9.6%	4.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.8%	11.9%	-7.9%	13.4%	-1.5%
Apprenticeship	5.5%	7.8%	2.3%	5.3%	2.5%
HNC, HND or 2+ A Levels	13.1%	20.1%	7.0%	16.9%	3.2%
Degree or Similar	16.9%	16.4%	-0.5%	33.8%	-17.4%
Other	1.3%	3.7%	2.4%	2.8%	0.9%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.9% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Asian	0.4%	0%	-0.4%	1.6%	-1.6%
Black Caribbean	0.4%	0%	-0.4%	1.0%	-1.0%
Other Black	0%	0.4%	0.4%	0.5%	-0.1%
Mixed Other	0%	1.1%	1.1%	0.8%	0.3%
White	99.3%	97.9%	-1.4%	81.4%	16.5%
Other	0%	0.7%	0.7%	1.6%	-0.9%

Country of Birth

In this area, 95.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.8%	95.3%	-1.5%	83.2%	12.1%
European Union	0.7%	2.5%	1.8%	6.1%	-3.6%
Rest of Europe	0%	0.4%	0.4%	0.8%	-0.4%
Africa	0.4%	1.1%	0.7%	2.7%	-1.6%
Middle East and Asia	1.1%	0%	-1.1%	5.6%	-5.6%
The Americas and the Caribbean	0.4%	0.7%	0.3%	1.3%	-0.6%
Oceania	0.7%	0%	-0.7%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.7%	95.7%	0.0%	83.2%	12.5%
10+ Years	0%	4%	4.0%	9.8%	-5.8%
5-10 Years	0.7%	0%	-0.7%	2.9%	-2.9%
2-5 Years	0.7%	0.4%	-0.3%	2.2%	-1.8%
Less than 2 years	2.8%	0%	-2.8%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	73%	76.7%	-3.7%
Ireland	0.7%	0.6%	0.1%
Poland	0.7%	1.3%	-0.6%
Romania	0.4%	0.9%	-0.5%
No passport held	25.3%	13.5%	11.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	38.1%	37.2%	0.9%
Christian	57.3%	46.2%	11.1%
Other religion	0.7%	0.6%	0.1%
Not answered	3.9%	6.0%	-2.1%

Safety

Is The Avenue Street dangerous?

Over the last 12 months, the overall crime rate around The Avenue was 86.3 per 1,000 residents, which is 92.8% higher than the Freshwater North & Yarmouth average. The most reported crime type was Violence and sexual offences.

The Avenue has the 7th highest crime rate of 33 local areas in Freshwater North & Yarmouth and the 127th highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 53.6 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 11.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO39 0DH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on The Avenue are based on 154 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for The Avenue, Totland Bay, PO39 0DH

Estimated Average Property Prices for PO39 0DH

Average Price
£305,946

Semi-Detached
£279,771

Terraced
£276,527

Detached
£410,067

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for The Avenue

Average Price
£313,112

Semi-Detached
£312,251

Terraced
£261,385

Detached
£478,092

Flats/Maisonettes
£149,019

Other
£210,867

Property Prices Comparison

Latest Property Sales on The AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
1 Dante Mews, 14A The Avenue, Totland Bay, Isle Of Wight Terraced, an established residential building	£270,000	2024-11-13	£270,576
29A The Avenue, Totland Bay, Isle Of Wight Terraced, an established residential building	£280,000	2023-02-24	£267,195
2 Dante Mews, 14A The Avenue, Totland Bay, Isle Of Wight Terraced, an established residential building	£250,000	2022-04-25	£251,338
1 Dante Mews, 14A The Avenue, Totland Bay, Isle Of Wight Terraced, an established residential building	£240,000	2021-09-03	£261,439
3 Dante Mews, 14A The Avenue, Totland Bay, Isle Of Wight Terraced, an established residential building	£265,000	2021-07-23	£290,695

View All Property Sales and Other Statistics for PO39 0DH

Employment

PO39 0DH area has a high level of entrepreneurship. Only 24% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

PO39 0DH area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO39 0DH area is much higher than the country's average. According to Census 2011, 36% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	87
Full-Time Employee	51
Part-Time Employee	34
Self-Employed	29
Student (economically inactive)	10
Long-Term Sick or disabled	10
Looking after home or family	9
Other	7
Unemployed	6
Full-Time Student (with or without job)	2

Employment Industry

Human health and social work activities	22
Construction	19
Accommodation and food service activities	17
Wholesale and retail trade; repair of motor vehicles and motor cycles	12
Education	9
Administrative and support service activities	6
Other	5
Manufacturing	5
Transport and storage	5
Professional, scientific and technical activities	4
Public administration and defence; compulsory social security	3
Information and communication	1
Real estate activities	1
Financial and insurance activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	1,139 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	3,501 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Sugarloaf	1 Clifton Buildings, Avenue Road	300 yd
Duo Baguettes	3 Cliff Hall Buildings, Avenue Road	398 yd
Freshwater Coffee House	5 School Green Road, Freshwater	480 yd
C&C Services	STREET RECORD, The Broadway	527 yd
Cath And Mike's	17 School Green Road, Freshwater	529 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
West Wight Social Club	Avenue Road, Freshwater	300 yd
The Vine Inn	1 School Green Road, Freshwater	529 yd
Totland Bay Bowling Club	The Broadway, Totland	593 yd
Freshwater Conservative Club	Queens Road, Freshwater	610 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road	679 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
The Burger And Grill	Avenue Road, Freshwater	176 yd
Fuoco Pizza	Eves Electrical, Avenue Road	299 yd
Double Dragon	7 Tennyson Road, Freshwater	359 yd
Rainbow Fish Bar	1 - 2 Cliff Hall Buildings, Avenue Road	376 yd
Sunbo	The Broadway, Totland	644 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road		176 yd
Sainsbury's	Sainsburys, 10 School Green Road		478 yd

Sport

Facility Name	Sport Objects	Distance
West Wight Sports Centre MOA PLACE	health and fitness suite, swimming pool	637 yd
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	644 yd
West Wight Middle School (Closed) Queens Road	grass pitches	774 yd
All Saints C Of E Primary School SCHOOL GREEN ROAD	grass pitches	808 yd
Stroud Playing Field (Closed) School Green Road	grass pitches	1,015 yd
West Wight Football Club WEST WIGHT FOOTBALL CLUB WEST WIGHT FOOTBALL CLUB CAMP ROAD	grass pitches	1,086 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	91.7%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	83.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	83.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	83.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	64.8 Mbit/s
Average download speed	58.9 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	18.7 Mbit/s
Average upload speed	15.3 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO39 0DH