Broadway, Totland Bay, PO39 0BN

Overview of PO39 0BN

People
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Culture
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Safety
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Affluence
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Property Prices
Average Price: £289,441
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Employment
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Schools
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Food And Drink
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Sport
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Broadband
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Broadway is in Totland Bay and in Isle Of Wight district. PO39 0BN is located in the Totland & Colwell electoral ward, within the English Parliamentary constituency of Isle of Wight. This postcode has been in use since 1980-01-01.

StreetScan combines information about Broadway, Totland Bay, PO39 0BN and displays a report on the quality of life in this place and its surroundings.

Nearby postcodes are: PO39 0BL, PO39 0BW, PO39 0FB, PO39 0BJ, PO39 0BB, PO39 0BP, PO39 0DF, PO39 0EA, PO39 0BS.

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO39 0BN is generally consistent with those figures, having a male population of 49.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.3%	50.5%	1.2%	51.0%	-0.5%
Male	50.7%	49.5%	-1.2%	49.0%	0.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	32.4%	38.9%	6.5%	37.9%	1.0%
Married: Opposite sex	45.8%	39.7%	-6.1%	44.2%	-4.5%
Civil partnership: Opposite sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	2.7%	1.3%	-1.4%	2.2%	-0.9%
Divorced	12.9%	15%	2.1%	9.1%	5.9%
Widowed	6.2%	4.3%	-1.9%	6.1%	-1.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	47.2%	46.7%	-0.5%	48.4%	-1.7%
Good health	35.8%	34%	-1.8%	33.6%	0.4%
Fair health	11.8%	14.4%	2.6%	12.7%	1.7%
Bad health	4.2%	4.1%	-0.1%	4.0%	0.1%
Very bad health	1%	0.7%	-0.3%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	16.9%	16.2%	-0.7%	18.2%	-2.0%
1-4 GCSEs or Equivalent	17.8%	10.6%	-7.2%	9.6%	1.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.8%	16.2%	-1.6%	13.4%	2.8%
Apprenticeship	4%	5.5%	1.5%	5.3%	0.2%
HNC, HND or 2+ A Levels	15.1%	20.4%	5.3%	16.9%	3.5%
Degree or Similar	23.1%	27.7%	4.6%	33.8%	-6.1%
Other	5.3%	3.4%	-1.9%	2.8%	0.6%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.9% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.7%	0%	-0.7%	0.7%	-0.7%
Other Asian	1.4%	0%	-1.4%	1.6%	-1.6%
Mixed White and Asian	2.1%	0%	-2.1%	0.8%	-0.8%
Mixed White and Caribbean	0.3%	0%	-0.3%	0.9%	-0.9%
Mixed Other	0.3%	1.7%	1.4%	0.8%	0.9%
White	95.1%	97.9%	2.8%	81.4%	16.5%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 97.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.5%	97.6%	2.1%	83.2%	14.4%
European Union	1.7%	2.1%	0.4%	6.1%	-4.0%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Middle East and Asia	2.1%	0%	-2.1%	5.6%	-5.6%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.5%	97.6%	2.1%	83.2%	14.4%
10+ Years	0.7%	2.1%	1.4%	9.8%	-7.7%
5-10 Years	0.3%	0.3%	0.0%	2.9%	-2.6%
2-5 Years	1.4%	0%	-1.4%	2.2%	-2.2%
Less than 2 years	2.1%	0%	-2.1%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	71.2%	76.7%	-5.5%
Italy	0.7%	0.6%	0.1%
Spain	0.3%	0.4%	-0.1%
Other EU countries	0.3%	1.5%	-1.2%
No passport held	27.4%	13.5%	13.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	51.6%	37.2%	14.4%
Christian	42.9%	46.2%	-3.3%
Other religion	0.3%	0.6%	-0.3%
Not answered	5.2%	6.0%	-0.8%

Safety

Is Broadway Street dangerous?

Over the last 12 months, the overall crime rate around Broadway was 54.8 per 1,000 residents, which is 22.4% higher than the Freshwater North & Yarmouth average. The most reported crime type was Violence and sexual offences.

Broadway has the 13th highest crime rate of 33 local areas in Freshwater North & Yarmouth and the 221st highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 41.1 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 23.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO39 0BN, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Broadway are based on 80 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Broadway, Totland Bay, PO39 0BN

Estimated Average Property Prices for PO39 0BN

Average Price
£175,315

Semi-Detached
£196,238

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£147,417

Other
no sales

Estimated Average Property Prices for Broadway

Average Price
£289,441

Semi-Detached
£241,825

Terraced
£262,148

Detached
£434,581

Flats/Maisonettes
£140,559

Other
no sales

Property Prices Comparison

Latest Property Sales on BroadwayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
1 Wintonia The Broadway, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£129,000	2018-11-19	£151,774
Raedean The Broadway, Totland Bay, Isle Of Wight Semi-Detached, an established residential building	£85,000	2018-09-28	£110,242
Raedean The Broadway, Totland Bay, Isle Of Wight Semi-Detached, an established residential building	£90,000	2016-12-08	£129,220
Bon Accord The Broadway, Totland Bay, Isle Of Wight Semi-Detached, an established residential building	£172,500	2016-08-09	£242,119
1 Wintonia Broadway, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£110,000	2011-12-15	£151,478

View All Property Sales and Other Statistics for PO39 0BN

Employment

PO39 0BN area has a very high level of entrepreneurship. Only 13% of streets have higher percent of entrepreneur residents. 14% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

Economic Activity

Retired	60
Part-Time Employee	40
Full-Time Employee	39
Self-Employed	33
Looking after home or family	18
Long-Term Sick or disabled	18
Unemployed	10
Other	8
Student (economically inactive)	6
Full-Time Student (with or without job)	5

Employment Industry

Human health and social work activities	27
Wholesale and retail trade; repair of motor vehicles and motor cycles	20
Accommodation and food service activities	15
Education	12
Manufacturing	12
Construction	7
Transport and storage	6
Other	5
Professional, scientific and technical activities	5
Administrative and support service activities	4
Public administration and defence; compulsory social security	4
Information and communication	3
Agriculture, forestry and fishing	2
Electricity, gas, steam and air conditioning supply	2
Financial and insurance activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	527 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	4,322 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Waterfront Bar/Restaurant	The Waterfront, Esplanade	428 yd
C&C Services	STREET RECORD, The Broadway	439 yd
Bay Cafe	Totland Pier, Madeira Road	445 yd
Longbeach Bar	Longbeach Apartments, Colwell Chine Road	981 yd
The Hut	Colwell Chine Road, Totland	981 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Totland Bay Bowling Club	The Broadway, Totland	382 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road	848 yd
West Wight Social Club	Avenue Road, Freshwater	1,047 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Totties	Crystal House, The Broadway	25 yd
Sunbo	The Broadway, Totland	284 yd
The Burger And Grill	Avenue Road, Freshwater	942 yd
Fuoco Pizza	Eves Electrical, Avenue Road	1,030 yd
Double Dragon	7 Tennyson Road, Freshwater	1,045 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road		942 yd

Sport

Facility Name	Sport Objects	Distance
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	347 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	55 Mbit/s
Average download speed	61.9 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	16.6 Mbit/s
Average upload speed	14.5 Mbit/s
Maximum upload speed	19 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.