Broadway, Totland Bay, PO39 0AT

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO39 0AT is generally consistent with those figures, having a male population of 49.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.3%	50.6%	-1.7%	51.0%	-0.4%
Male	47.7%	49.4%	1.7%	49.0%	0.4%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	25.2%	28.3%	3.1%	37.9%	-9.6%
Married: Opposite sex	47%	44.1%	-2.9%	44.2%	-0.1%
Married: Same sex	0%	0.7%	0.7%	0.3%	0.4%
Separated	3.4%	2%	-1.4%	2.2%	-0.2%
Divorced	16.2%	12.8%	-3.4%	9.1%	3.7%
Widowed	8.3%	12.1%	3.8%	6.1%	6.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (70.6%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	34.9%	29.1%	-5.8%	48.4%	-19.3%
Good health	38.5%	41.5%	3.0%	33.6%	7.9%
Fair health	20.1%	20.8%	0.7%	12.7%	8.1%
Bad health	4.9%	6.4%	1.5%	4.0%	2.4%
Very bad health	1.6%	2.2%	0.6%	1.2%	1.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 22.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	25.2%	17.4%	-7.8%	18.2%	-0.8%
1-4 GCSEs or Equivalent	11.3%	11.4%	0.1%	9.6%	1.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.2%	12.4%	-6.8%	13.4%	-1.0%
Apprenticeship	6.8%	8.1%	1.3%	5.3%	2.8%
HNC, HND or 2+ A Levels	10.9%	23.8%	12.9%	16.9%	6.9%
Degree or Similar	21.8%	22.8%	1.0%	33.8%	-11.0%
Other	4.9%	4%	-0.9%	2.8%	1.2%

Culture

Ethnic Group

In this area, the population is predominantly white, with 96.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1.6%	2.5%	0.9%	0.7%	1.8%
Indian	0.3%	0%	-0.3%	3.1%	-3.1%
Pakistani	0%	0.3%	0.3%	2.7%	-2.4%
Other Asian	1.6%	0.6%	-1.0%	1.6%	-1.0%
Mixed White and Asian	0.3%	0.3%	0.0%	0.8%	-0.5%
Mixed White and African	0.3%	0%	-0.3%	0.4%	-0.4%
Mixed Other	0.7%	0%	-0.7%	0.8%	-0.8%
White	95.1%	96.2%	1.1%	81.4%	14.8%

Country of Birth

In this area, 92% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.1%	92%	-0.1%	83.2%	8.8%
European Union	1%	2.6%	1.6%	6.1%	-3.5%
Rest of Europe	0%	0.6%	0.6%	0.8%	-0.2%
Africa	2.6%	1.9%	-0.7%	2.7%	-0.8%
Middle East and Asia	3%	2.9%	-0.1%	5.6%	-2.7%
Oceania	1%	0%	-1.0%	0.3%	-0.3%
British Overseas	0.3%	0%	-0.3%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.1%	92%	0.9%	83.2%	8.8%
10+ Years	1%	6.1%	5.1%	9.8%	-3.7%
5-10 Years	2.6%	1%	-1.6%	2.9%	-1.9%
2-5 Years	1.6%	0%	-1.6%	2.2%	-2.2%
Less than 2 years	3.6%	1%	-2.6%	1.9%	-0.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	77.2%	76.7%	0.5%
Ireland	0.6%	0.6%	0.0%
France	0.3%	0.3%	0.0%
Poland	0.3%	1.3%	-1.0%
Turkey	0.3%	0.1%	0.2%
South and Eastern Africa	0.3%	0.2%	0.1%
Southern Asia	0.3%	1.2%	-0.9%
South-East Asia	0.3%	0.2%	0.1%
Oceania	0.3%	0.1%	0.2%
No passport held	19.9%	13.5%	6.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.1%	37.2%	6.9%
Christian	50.5%	46.2%	4.3%
Buddhist	0.3%	0.5%	-0.2%
Jewish	0.3%	0.5%	-0.2%
Muslim	0.6%	6.5%	-5.9%
Other religion	0.3%	0.6%	-0.3%
Not answered	3.8%	6.0%	-2.2%

Safety

Is Broadway Street dangerous?

Over the last 12 months, the overall crime rate around Broadway was 41.8 per 1,000 residents, which is 6.7% lower than the Freshwater North & Yarmouth average. The most reported crime type was Violence and sexual offences.

Broadway has the 10th lowest crime rate of 33 local areas in Freshwater North & Yarmouth and the 189th lowest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 27.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -33.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO39 0AT, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Broadway are based on 80 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Broadway, Totland Bay, PO39 0AT

Estimated Average Property Prices for PO39 0AT

Average Price
£310,370

Semi-Detached
no sales

Terraced
£339,632

Detached
£384,099

Flats/Maisonettes
£128,049

Other
£238,243

Estimated Average Property Prices for Broadway

Average Price
£289,441

Semi-Detached
£241,825

Terraced
£262,148

Detached
£434,581

Flats/Maisonettes
£140,559

Other
no sales

Property Prices Comparison

Latest Property Sales on BroadwayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Hope Cottage The Broadway, Totland Bay, Isle Of Wight Detached, an established residential building	£320,000	2022-08-19	£300,616
1 Williams Court The Broadway, Totland Bay, Isle Of Wight Other, an established residential building	£200,000	2018-09-06	£235,917
Greenridge The Broadway, Totland Bay, Isle Of Wight Detached, an established residential building	£255,000	2018-05-11	£330,957
1 Williams Court The Broadway, Totland Bay, Isle Of Wight Other, an established residential building	£195,000	2018-04-24	£234,565
1 Sherwood House The Broadway, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£110,000	2016-02-09	£141,850

View All Property Sales and Other Statistics for PO39 0AT

Employment

PO39 0AT area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO39 0AT area is much higher than the country's average. According to Census 2011, 47% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	139
Full-Time Employee	51
Part-Time Employee	35
Self-Employed	31
Long-Term Sick or disabled	13
Looking after home or family	10
Other	7
Unemployed	5
Student (economically inactive)	2
Full-Time Student (with or without job)	2

Employment Industry

Human health and social work activities	22
Construction	20
Wholesale and retail trade; repair of motor vehicles and motor cycles	14
Accommodation and food service activities	13
Manufacturing	11
Education	9
Professional, scientific and technical activities	7
Administrative and support service activities	7
Public administration and defence; compulsory social security	6
Other	5
Information and communication	4
Financial and insurance activities	2
Transport and storage	2
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	795 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	4,083 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
C&C Services	STREET RECORD, The Broadway	156 yd
Bay Cafe	Totland Pier, Madeira Road	406 yd
The Waterfront Bar/Restaurant	The Waterfront, Esplanade	580 yd
Longbeach Bar	Longbeach Apartments, Colwell Chine Road	693 yd
The Hut	Colwell Chine Road, Totland	693 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Totland Bay Bowling Club	The Broadway, Totland	94 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road	564 yd
West Wight Social Club	Avenue Road, Freshwater	904 yd
Freshwater Conservative Club	Queens Road, Freshwater	1,071 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sunbo	The Broadway, Totland	7 yd
Totties	Crystal House, The Broadway	313 yd
The Burger And Grill	Avenue Road, Freshwater	785 yd
Fuoco Pizza	Eves Electrical, Avenue Road	893 yd
Double Dragon	7 Tennyson Road, Freshwater	926 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road		785 yd
Sainsbury's	Sainsburys, 10 School Green Road		1,035 yd

Sport

Facility Name	Sport Objects	Distance
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	69 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.7 Mbit/s
Average download speed	68.4 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.6 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO39 0AT