Avenue Road, Shanklin, PO37 7BG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO37 7BG is generally consistent with those figures, having a male population of 48.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.2%	51.6%	1.4%	51.0%	0.6%
Male	49.8%	48.4%	-1.4%	49.0%	-0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around PO37 7BG, a significant portion of the population is single, making up 43.7% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	32.7%	43.7%	11.0%	37.9%	5.8%
Married: Opposite sex	32.3%	29.3%	-3.0%	44.2%	-14.9%
Married: Same sex	0.8%	0%	-0.8%	0.3%	-0.3%
Civil partnership: Same sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	2.8%	2.3%	-0.5%	2.2%	0.1%
Divorced	15.4%	14.4%	-1.0%	9.1%	5.3%
Widowed	16.1%	9.5%	-6.6%	6.1%	3.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	32.6%	34.4%	1.8%	48.4%	-14.0%
Good health	35.1%	38%	2.9%	33.6%	4.4%
Fair health	17.2%	18.8%	1.6%	12.7%	6.1%
Bad health	9.3%	8%	-1.3%	4.0%	4.0%
Very bad health	5.8%	0.8%	-5.0%	1.2%	-0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	32.7%	22.5%	-10.2%	18.2%	4.3%
1-4 GCSEs or Equivalent	15.4%	9.9%	-5.5%	9.6%	0.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.5%	9.9%	-8.6%	13.4%	-3.5%
Apprenticeship	6.3%	9%	2.7%	5.3%	3.7%
HNC, HND or 2+ A Levels	4.3%	15.8%	11.5%	16.9%	-1.1%
Degree or Similar	16.9%	29.7%	12.8%	33.8%	-4.1%
Other	5.9%	3.2%	-2.7%	2.8%	0.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	0%	-0.3%	0.7%	-0.7%
Other Asian	0.3%	0.8%	0.5%	1.6%	-0.8%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Black Caribbean	0%	0.4%	0.4%	1.0%	-0.6%
Mixed White and African	0%	1.2%	1.2%	0.4%	0.8%
Mixed White and Caribbean	1%	0%	-1.0%	0.9%	-0.9%
Mixed Other	0.3%	1.2%	0.9%	0.8%	0.4%
White	97.9%	95.2%	-2.7%	81.4%	13.8%
Other	0%	0.8%	0.8%	1.6%	-0.8%

Country of Birth

In this area, 92.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.1%	92.8%	1.7%	83.2%	9.6%
European Union	2.7%	2.8%	0.1%	6.1%	-3.3%
Rest of Europe	0.7%	0.4%	-0.3%	0.8%	-0.4%
Africa	1.7%	2%	0.3%	2.7%	-0.7%
Middle East and Asia	1%	1.6%	0.6%	5.6%	-4.0%
The Americas and the Caribbean	2.4%	0%	-2.4%	1.3%	-1.3%
Oceania	0.3%	0.4%	0.1%	0.3%	0.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.1%	92.8%	1.7%	83.2%	9.6%
10+ Years	1%	6.4%	5.4%	9.8%	-3.4%
5-10 Years	3.1%	0.8%	-2.3%	2.9%	-2.1%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	4.5%	0%	-4.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	77.7%	76.7%	1.0%
Other EU countries	1.2%	1.5%	-0.3%
South-East Asia	0.8%	0.2%	0.6%
No passport held	20.2%	13.5%	6.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	46%	37.2%	8.8%
Christian	44%	46.2%	-2.2%
Buddhist	0.4%	0.5%	-0.1%
Jewish	0.8%	0.5%	0.3%
Muslim	0.4%	6.5%	-6.1%
Not answered	8.4%	6.0%	2.4%

Safety

Is Avenue Road dangerous?

Over the last 12 months, the overall crime rate around Avenue Road was 78.7 per 1,000 residents, which is 14.7% higher than the Lake North average. The most reported crime type was Violence and sexual offences.

Avenue Road has the 20th highest crime rate of 58 local areas in Lake North and the 149th highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 55.1 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -27.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much lower level of wealth compared to the average household in England and Wales. 96% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£30,900

Income Rank
1/10

Household Income in PO37 7BG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Avenue Road are based on 95 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Avenue Road, Shanklin, PO37 7BG

Estimated Average Property Prices for PO37 7BG

Average Price
£217,390

Semi-Detached
£349,177

Terraced
£338,394

Detached
£401,994

Flats/Maisonettes
£146,823

Other
no sales

Estimated Average Property Prices for Avenue Road

Average Price
£210,434

Semi-Detached
£370,884

Terraced
£349,152

Detached
£339,169

Flats/Maisonettes
£153,282

Other
no sales

Property Prices Comparison

Latest Property Sales on Avenue Road

Address	Sale Price	Sale Date	Price Estimate 2025
Flat 14 Coach House Mews, 10 Avenue Road, Shanklin, Isle Of Wight Flats/Maisonettes, an established residential building	£152,500	2025-04-04	£152,670
Flat 4 41 Avenue Road, Shanklin, Isle Of Wight Flats/Maisonettes, an established residential building	£180,000	2022-10-07	£162,633
Flat 1 41 Avenue Road, Shanklin, Isle Of Wight Flats/Maisonettes, an established residential building	£215,000	2021-12-15	£206,943
37 Avenue Road, Shanklin, Isle Of Wight Flats/Maisonettes, an established residential building	£115,000	2021-09-23	£116,163
27 Avenue Road, Shanklin, Isle Of Wight Flats/Maisonettes, an established residential building	£106,000	2021-06-30	£106,474

View All Property Sales and Other Statistics for PO37 7BG

Employment

The percentage of retired residents living in PO37 7BG area is much higher than the country's average. According to Census 2011, 32% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	71
Full-Time Employee	54
Self-Employed	26
Part-Time Employee	20
Unemployed	14
Long-Term Sick or disabled	12
Other	10
Looking after home or family	10
Student (economically inactive)	4
Full-Time Student (with or without job)	3

Employment Industry

Accommodation and food service activities	22
Human health and social work activities	19
Wholesale and retail trade; repair of motor vehicles and motor cycles	16
Construction	14
Education	8
Other	7
Public administration and defence; compulsory social security	6
Transport and storage	5
Administrative and support service activities	4
Manufacturing	3
Professional, scientific and technical activities	2
Real estate activities	2
Agriculture, forestry and fishing	1
Financial and insurance activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Gatten and Lake Primary School Oaklyn Gardens , PO37 7DG	3out of 4	642 yd	Community school	No	Mixed	More About School
St Blasius Shanklin CofE Primary Academy Albert Road , PO37 7LY	3out of 4	729 yd	Academy sponsor led	No	Mixed	More About School
Broadlea Primary School Newport Road , Lake PO36 9PE	2out of 4	1,578 yd	Community school	No	Mixed	More About School
Wroxall Primary School Castle Road , Wroxall PO38 3DP	2out of 4	4,033 yd	Community school	Yes	Mixed	More About School
Newchurch Primary School School Lane , Newchurch PO36 0NL	3out of 4	4,335 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Island Free School Newport Road , PO38 1BG	3out of 4	5,245 yd	Free schools	No	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Bay Church of England School Winchester Park Road , Isle of Wight PO36 9BA	3out of 4	3,091 yd	Voluntary controlled school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Catherine's School Grove Road , PO38 1TT	3out of 4	5,263 yd	Non-maintained special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Dragon Pearl Chinese Restaurant	Dragon Pearl Restaurant, 43 Atherley Road	81 yd
Tumblers Cafe	2 - 4 Atherley Road, Shanklin	186 yd
Age Concern Day Centre - Shanklin Group	Shanklin Age Concern, 106 Regent Street	281 yd
The Hideaway	Hideaway Cottage Cafe, St Boniface Cliff Road	313 yd
The Scullery	54 Regent Street, Shanklin	332 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Falcon Hotel	50 Regent Street, Shanklin	332 yd
Plough And Barleycorn	4 North Road, Shanklin	425 yd
Shanklin Bowling Club	Brook Road, Shanklin	436 yd
Pot Black	31A Regent Street, Shanklin	438 yd
Poppies	Royal British Legion Club, 2 Collingwood Road	477 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Aj's Takeaway	David's Fish Bar, 45 Atherley Road	81 yd
Mr T's Takeaway Ltd	Mr T's, 46 Atherley Road	82 yd
Hong Kong City	112 Regent Street, Shanklin	281 yd
Chubby's Chunky Chip Shop	Chubbies, 1 Regent Street	469 yd
Yummy Tummy	23 Regent Street, Shanklin	471 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Co-Operative Food Shanklin	50 Landguard Road, Shanklin	419 yd
The Southern Co-Operative Limited	Shanklin Post Office, 42 Regent Street	472 yd
Lidl	Lidl UK, Landguard Manor Road	497 yd
DELI-CIOUS	10 High Street, Shanklin	574 yd

Sport

Facility Name	Sport Objects	Distance
Gatten And Lake Primary School OAKLYN GARDENS	grass pitches	665 yd
Shanklin Youth & Community Centre VICTORIA AVENUE		874 yd
County Ground GREEN LANE	grass pitches	936 yd
The Gym (Closed) Whitecross Business Centre Whitecross Business Centre Whitecross Lane	health and fitness suite	990 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	55.2%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	55.2%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	55.2%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	71.8 Mbit/s
Average download speed	88.1 Mbit/s
Minimum download speed	534.48 Mbit/s
Maximum download speed	534.48 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	51 Mbit/s
Maximum upload speed	537.48 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO37 7BG