South Bank Road, East Cowes, PO32 6JD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO32 6JD, has a female population slightly higher than UK average, with 53% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.5%	53%	2.5%	51.0%	2.0%
Male	49.5%	47%	-2.5%	49.0%	-2.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.1%	38.5%	9.4%	37.9%	0.6%
Married: Opposite sex	43.7%	36.4%	-7.3%	44.2%	-7.8%
Married: Same sex	0%	0.7%	0.7%	0.3%	0.4%
Separated	1%	1%	0.0%	2.2%	-1.2%
Divorced	14.9%	14.8%	-0.1%	9.1%	5.7%
Widowed	11.3%	8.6%	-2.7%	6.1%	2.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	38.1%	41.4%	3.3%	48.4%	-7.0%
Good health	38.9%	31.2%	-7.7%	33.6%	-2.4%
Fair health	15.7%	15.5%	-0.2%	12.7%	2.8%
Bad health	4.6%	9.7%	5.1%	4.0%	5.7%
Very bad health	2.7%	2.2%	-0.5%	1.2%	1.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 17.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	35.1%	26%	-9.1%	18.2%	7.8%
1-4 GCSEs or Equivalent	19.5%	14%	-5.5%	9.6%	4.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.6%	16.8%	2.2%	13.4%	3.4%
Apprenticeship	5.6%	7.2%	1.6%	5.3%	1.9%
HNC, HND or 2+ A Levels	10.6%	14.7%	4.1%	16.9%	-2.2%
Degree or Similar	12.3%	17.8%	5.5%	33.8%	-16.0%
Other	2.3%	3.4%	1.1%	2.8%	0.6%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.6% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	0%	-0.3%	0.7%	-0.7%
Other Asian	0.8%	0%	-0.8%	1.6%	-1.6%
Black African	0%	0.3%	0.3%	2.5%	-2.2%
Mixed White and Asian	0.3%	0.3%	0.0%	0.8%	-0.5%
Mixed White and Caribbean	0.5%	0.3%	-0.2%	0.9%	-0.6%
Mixed Other	0.3%	0.3%	0.0%	0.8%	-0.5%
White	97.8%	98.6%	0.8%	81.4%	17.2%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 98.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97%	98.6%	1.6%	83.2%	15.4%
European Union	0.8%	1.1%	0.3%	6.1%	-5.0%
Africa	0.3%	0.3%	0.0%	2.7%	-2.4%
Middle East and Asia	1.4%	0%	-1.4%	5.6%	-5.6%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%
British Overseas	0.3%	0%	-0.3%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97%	98.6%	1.6%	83.2%	15.4%
10+ Years	0%	1.1%	1.1%	9.8%	-8.7%
5-10 Years	0.3%	0.3%	0.0%	2.9%	-2.6%
2-5 Years	0.8%	0%	-0.8%	2.2%	-2.2%
Less than 2 years	1.9%	0%	-1.9%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	70.2%	76.7%	-6.5%
Ireland	0.3%	0.6%	-0.3%
Germany	0.3%	0.2%	0.1%
No passport held	29.2%	13.5%	15.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	51.9%	37.2%	14.7%
Christian	44.8%	46.2%	-1.4%
Jewish	0.3%	0.5%	-0.2%
Not answered	3%	6.0%	-3.0%

Safety

Is South Bank Road dangerous?

Over the last 12 months, the overall crime rate around South Bank Road was 61.5 per 1,000 residents, which is 21.8% lower than the East Cowes average. The most reported crime type was Violence and sexual offences.

South Bank Road has the 10th highest crime rate of 23 local areas in East Cowes and the 201st highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 50.8 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -23.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,600

Income Rank
2/10

Household Income in PO32 6JD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 10/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 10/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 10/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on South Bank Road are based on 48 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Medina.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for South Bank Road, East Cowes, PO32 6JD

Estimated Average Property Prices for PO32 6JD

Average Price
£225,621

Semi-Detached
£232,023

Terraced
£221,619

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for South Bank Road

Average Price
£228,600

Semi-Detached
£229,717

Terraced
£227,869

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on South Bank Road

Address	Sale Price	Sale Date	Price Estimate 2025
28 South Bank Road, East Cowes, Isle Of Wight Semi-Detached, an established residential building	£270,000	2024-01-26	£266,075
56 South Bank Road, East Cowes, Isle Of Wight Terraced, an established residential building	£220,000	2021-11-04	£229,945
17 South Bank Road, East Cowes, Isle Of Wight Semi-Detached, an established residential building	£170,000	2021-08-31	£190,697
50 South Bank Road, East Cowes, Isle Of Wight Semi-Detached, an established residential building	£197,500	2021-03-10	£224,464
46 South Bank Road, East Cowes, Isle Of Wight Terraced, an established residential building	£146,000	2020-10-12	£173,010

View All Property Sales and Other Statistics for PO32 6JD

Employment

Economic Activity

Retired	83
Full-Time Employee	80
Part-Time Employee	37
Long-Term Sick or disabled	30
Self-Employed	18
Looking after home or family	15
Unemployed	11
Student (economically inactive)	8
Full-Time Student (with or without job)	7
Other	6

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	30
Human health and social work activities	22
Manufacturing	21
Public administration and defence; compulsory social security	12
Construction	11
Accommodation and food service activities	11
Education	10
Administrative and support service activities	9
Transport and storage	9
Other	4
Water supply; sewerage, waste management and remediation activities	4
Professional, scientific and technical activities	4
Information and communication	2
Financial and insurance activities	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Queensgate Foundation Primary Beatrice Avenue , PO32 6PA	3out of 4	708 yd	Foundation school	No	Mixed	More About School
Holy Cross Catholic Primary School Millfield Avenue , PO32 6AS	2out of 4	1,340 yd	Voluntary aided school	No	Mixed	More About School
Lanesend Primary School Love Lane , PO31 7ES	3out of 4	1,951 yd	Academy converter	No	Mixed	More About School
Cowes Primary School Edinburgh Close , PO31 8HF	3out of 4	2,319 yd	Community school	No	Mixed	More About School
Northwood Primary School Wyatts Lane , Northwood PO31 8PU	3out of 4	3,072 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Enterprise College, An Ormiston Academy Crossfield Avenue , PO31 8HB	3out of 4	2,516 yd	Academy sponsor led	No	Mixed	More About School
Medina College Fairlee Road , PO30 2DX	2out of 4	4,687 yd	Foundation school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Priory School Beatrice Avenue , PO32 6LP	- not rated	1,588 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Distance
East Cowes Victoria Football Club	Beatrice Avenue, East Cowes	431 yd
Osborne Golf Club	Osborne House, Osborne House Estate	676 yd
The Lifeboat	Lifeboat Inn, Britannia Way	929 yd
Victoria Tavern	62 Clarence Road, East Cowes	1,040 yd
Osborne Masonic Club	Masonic Hall, Osborne Road	1,054 yd

Sport

Facility Name	Sport Objects	Distance
Queens Gate Foundation Primary BEATRICE AVENUE	artificial grass pitch, grass pitches	484 yd
East Cowes Victoria Athletic Football Club BEATRICE AVENUE	grass pitches	619 yd
Osborne Golf Club OSBORNE HOUSE ESTATE	golf	627 yd
East Cowes Cricket Club Beatrice Avenue	grass pitches	782 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	96.3 Mbit/s
Average download speed	183.3 Mbit/s
Minimum download speed	529.24 Mbit/s
Maximum download speed	529.24 Mbit/s

Upload Speed

Median upload speed	81.2 Mbit/s
Average upload speed	162.4 Mbit/s
Maximum upload speed	537.11 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.