The Avenue, Cowes, PO31 8JL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO31 8JL is generally consistent with those figures, having a male population of 48.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	56.4%	51.3%	-5.1%	51.0%	0.3%
Male	43.6%	48.7%	5.1%	49.0%	-0.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of PO31 8JL there is a very large concentration of residents that are married - 57.5% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	16.5%	20.7%	4.2%	37.9%	-17.2%
Married: Opposite sex	55.7%	57.5%	1.8%	44.2%	13.3%
Separated	2.1%	2.6%	0.5%	2.2%	0.4%
Divorced	9.8%	10.4%	0.6%	9.1%	1.3%
Widowed	16%	8.8%	-7.2%	6.1%	2.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	40.4%	50.9%	10.5%	48.4%	2.5%
Good health	36.4%	29.7%	-6.7%	33.6%	-3.9%
Fair health	14.2%	14.2%	0.0%	12.7%	1.5%
Bad health	7.1%	4.3%	-2.8%	4.0%	0.3%
Very bad health	1.8%	0.9%	-0.9%	1.2%	-0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 44%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	21.1%	10.4%	-10.7%	18.2%	-7.8%
1-4 GCSEs or Equivalent	10.8%	6.7%	-4.1%	9.6%	-2.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	10.8%	11.9%	1.1%	13.4%	-1.5%
Apprenticeship	8.2%	7.3%	-0.9%	5.3%	2.0%
HNC, HND or 2+ A Levels	8.8%	16.6%	7.8%	16.9%	-0.3%
Degree or Similar	38.1%	44%	5.9%	33.8%	10.2%
Other	2.1%	3.1%	1.0%	2.8%	0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 94.8% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0%	0.9%	0.9%	3.1%	-2.2%
Mixed White and Caribbean	0.4%	0%	-0.4%	0.9%	-0.9%
Mixed Other	0%	1.3%	1.3%	0.8%	0.5%
White	99.6%	94.8%	-4.8%	81.4%	13.4%
Gypsy or Irish Traveller	0%	0.4%	0.4%	0.1%	0.3%
Roma	0%	0.9%	0.9%	0.2%	0.7%
Other	0%	1.7%	1.7%	1.6%	0.1%

Country of Birth

In this area, 94.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.3%	94.4%	-2.9%	83.2%	11.2%
European Union	0.4%	2.1%	1.7%	6.1%	-4.0%
Rest of Europe	0%	0.4%	0.4%	0.8%	-0.4%
Africa	1.3%	0%	-1.3%	2.7%	-2.7%
Middle East and Asia	0%	0.9%	0.9%	5.6%	-4.7%
The Americas and the Caribbean	0%	2.1%	2.1%	1.3%	0.8%
Oceania	0.4%	0%	-0.4%	0.3%	-0.3%
British Overseas	0.4%	0%	-0.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.3%	94.4%	-2.9%	83.2%	11.2%
10+ Years	0.9%	3%	2.1%	9.8%	-6.8%
5-10 Years	0.4%	0.9%	0.5%	2.9%	-2.0%
Less than 2 years	1.3%	1.7%	0.4%	1.9%	-0.2%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	83.6%	76.7%	6.9%
France	0.4%	0.3%	0.1%
Germany	0.4%	0.2%	0.2%
Spain	0.4%	0.4%	0.0%
North America and the Caribbean	2.2%	0.3%	1.9%
No passport held	12.9%	13.5%	-0.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	45.7%	37.2%	8.5%
Christian	50.4%	46.2%	4.2%
Buddhist	0.4%	0.5%	-0.1%
Hindu	0.9%	1.7%	-0.8%
Not answered	2.6%	6.0%	-3.4%

Safety

Is The Avenue Street dangerous?

Over the last 12 months, the overall crime rate around The Avenue was 25.5 per 1,000 residents, which is 50.7% lower than the Cowes Medina average. The most reported crime type was Violence and sexual offences.

The Avenue has the 19th lowest crime rate of 56 local areas in Cowes Medina and the 104th lowest crime rate of 467 local areas in Isle of Wight .

Violent and sexual offences accounted for around 21.3 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -66.7%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 55% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,500

Income Rank
5/10

Household Income in PO31 8JL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 9/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on The Avenue are based on 48 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for The Avenue, Cowes, PO31 8JL

Estimated Average Property Prices for PO31 8JL

Average Price
£418,638

Semi-Detached
£384,537

Terraced
£282,149

Detached
£497,105

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for The Avenue

Average Price
£366,246

Semi-Detached
£370,851

Terraced
£251,215

Detached
£443,545

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on The AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
8 The Avenue, Cowes, Isle Of Wight Terraced, an established residential building	£280,000	2025-05-02	£281,545
20 The Avenue, Cowes, Isle Of Wight Detached, an established residential building	£475,000	2025-03-26	£459,544
30 The Avenue, Cowes, Isle Of Wight Detached, an established residential building	£550,000	2025-01-29	£526,395
28 The Avenue, Cowes, Isle Of Wight Detached, an established residential building	£587,000	2023-06-02	£533,202
3 The Avenue, Cowes, Isle Of Wight Detached, an established residential building	£350,000	2023-03-24	£321,193

View All Property Sales and Other Statistics for PO31 8JL

Employment

PO31 8JL area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO31 8JL area is much higher than the country's average. According to Census 2011, 41% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	78
Full-Time Employee	50
Part-Time Employee	19
Self-Employed	16
Student (economically inactive)	6
Looking after home or family	6
Unemployed	5
Other	4
Full-Time Student (with or without job)	4
Long-Term Sick or disabled	3

Employment Industry

Human health and social work activities	19
Education	14
Wholesale and retail trade; repair of motor vehicles and motor cycles	12
Manufacturing	11
Accommodation and food service activities	9
Public administration and defence; compulsory social security	8
Other	8
Professional, scientific and technical activities	6
Real estate activities	5
Construction	4
Information and communication	2
Transport and storage	2
Administrative and support service activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Gurnard Primary School Baring Road , PO31 8DS	- not rated	738 yd	Community school	No	Mixed	More About School
Lanesend Primary School Love Lane , PO31 7ES	- not rated	1,417 yd	Academy converter	No	Mixed	More About School
Cowes Primary School Edinburgh Close , PO31 8HF	- not rated	1,477 yd	Community school	No	Mixed	More About School
Lanesend Primary School Love Lane , PO31 7ES	- not rated	1,501 yd	Community school	No	Mixed	More About School
Northwood Primary School Wyatts Lane , PO31 8PU	3out of 4	2,342 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Enterprise College Crossfield Avenue , PO31 8HB	- not rated	1,564 yd	Foundation school	No	Mixed	More About School
Cowes High School Crossfield Avenue , PO31 8HB	- not rated	1,564 yd	Community school	Not Applicable	Mixed	More About School
Cowes Enterprise College, An Ormiston Academy Crossfield Avenue , PO31 8HB	3out of 4	1,582 yd	Academy sponsor led	No	Mixed	More About School
Isle of Wight Studio School Grange Road , PO32 6EA	- not rated	2,975 yd	Studio schools	No	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Solent Middle School Baring Road , PO31 8DS	- not rated	738 yd	Community school	Not Applicable	Mixed	More About School
Somerton Middle School Love Lane , PO31 7ES	- not rated	1,496 yd	Community school	Not Applicable	Mixed	More About School
Osborne Middle School Beatrice Avenue , PO32 6PA	- not rated	3,669 yd	Community school	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Priory School Beatrice Avenue , PO32 6LP	- not rated	4,577 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Gurnard Press Bistro Ltd	31 Worsley Road, Gurnard	106 yd
The Dining Room	3 Church Road, Gurnard	215 yd
The Watersedge Beach Cafe	Watersedge Restaurant, 40 Shore Road	591 yd
The Pavilion At Gurnard Pines	Gurnard Pines Country Club, Gurnard Pines	724 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Portland Inn	Portland Inn, 2 Worsley Road	177 yd
Gurnard Sailing Club	29 Shore Road, Gurnard	591 yd
Northwood Cricket Club	Park Road, Cowes	776 yd
Isle Of Wight Community Club - Bar	Isle Of Wight Community Club, Park Road	811 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Flavour Trayz	5B The Prospect Business Centre, Prospect Road		1,057 yd

Sport

Facility Name	Sport Objects	Distance
Fitness At Gurnard COCKLETON LANE	health and fitness suite, swimming pool, tennis courts	740 yd
Gurnard Primary School BARING ROAD	grass pitches	743 yd
Park Road Recreation Ground COWES RECREATION PARK PUBLIC CONVENIENCE COWES RECREATION PARK PUBLIC CONVENIENCE PARK ROAD	grass pitches	931 yd
The Isle Of Wight Community Club PARK ROAD	grass pitches, indoor bowls	931 yd
The Wood (Northwood Cricket Club) PARK ROAD	grass pitches	1,014 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	81.8%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	81.8%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	81.8%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	81.8%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	6.1%
Percentage of premises unable to receive 5Mbit/s	6.1%
Percentage of premises unable to receive 10Mbit/s	6.1%
Percentage of premises unable to receive 30Mbit/s	18.2%

Download Speed

Median download speed	59.7 Mbit/s
Average download speed	132 Mbit/s
Minimum download speed	938.84 Mbit/s
Maximum download speed	938.84 Mbit/s

Upload Speed

Median upload speed	57.6 Mbit/s
Average upload speed	115.3 Mbit/s
Maximum upload speed	930.06 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO31 8JL