Ward Avenue, Cowes, PO31 8AZ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO31 8AZ, has a female population slightly higher than UK average, with 52.2% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	56.6%	52.2%	-4.4%	51.0%	1.2%
Male	43.4%	47.8%	4.4%	49.0%	-1.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of PO31 8AZ there is a very large concentration of residents that are married - 66.9% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	12.7%	17.8%	5.1%	37.9%	-20.1%
Married: Opposite sex	55.5%	66.9%	11.4%	44.2%	22.7%
Married: Same sex	0%	0.8%	0.8%	0.3%	0.5%
Separated	0%	0.4%	0.4%	2.2%	-1.8%
Divorced	8.1%	6.8%	-1.3%	9.1%	-2.3%
Widowed	23.7%	7.2%	-16.5%	6.1%	1.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (87.9%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	38.9%	49.8%	10.9%	48.4%	1.4%
Good health	33.6%	38.1%	4.5%	33.6%	4.5%
Fair health	23%	10%	-13.0%	12.7%	-2.7%
Bad health	3.4%	1%	-2.4%	4.0%	-3.0%
Very bad health	1.1%	1%	-0.1%	1.2%	-0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around PO31 8AZ this area, 8.9% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 50.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	20.3%	8.9%	-11.4%	18.2%	-9.3%
1-4 GCSEs or Equivalent	10.6%	4.6%	-6.0%	9.6%	-5.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.3%	14.3%	2.0%	13.4%	0.9%
Apprenticeship	4.7%	6.3%	1.6%	5.3%	1.0%
HNC, HND or 2+ A Levels	8.1%	12.2%	4.1%	16.9%	-4.7%
Degree or Similar	40.3%	50.2%	9.9%	33.8%	16.4%
Other	3.8%	3.4%	-0.4%	2.8%	0.6%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.4%	2.8%	2.4%	3.1%	-0.3%
Other Asian	0.8%	0%	-0.8%	1.6%	-1.6%
Mixed White and African	0%	1.4%	1.4%	0.4%	1.0%
Mixed White and Caribbean	0%	0.3%	0.3%	0.9%	-0.6%
White	97%	95.5%	-1.5%	81.4%	14.1%
Other	1.9%	0%	-1.9%	1.6%	-1.6%

Country of Birth

In this area, 91.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	90.6%	91.3%	0.7%	83.2%	8.1%
European Union	3.8%	3.5%	-0.3%	6.1%	-2.6%
Rest of Europe	0.8%	0.3%	-0.5%	0.8%	-0.5%
Africa	0.8%	1.7%	0.9%	2.7%	-1.0%
Middle East and Asia	2.6%	2.8%	0.2%	5.6%	-2.8%
The Americas and the Caribbean	0.8%	0.3%	-0.5%	1.3%	-1.0%
Oceania	0.8%	0%	-0.8%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	90.6%	91%	0.4%	83.2%	7.8%
10+ Years	0%	8.3%	8.3%	9.8%	-1.5%
5-10 Years	0.4%	0.3%	-0.1%	2.9%	-2.6%
Less than 2 years	9.1%	0.3%	-8.8%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	88.6%	76.7%	11.9%
Ireland	2.4%	0.6%	1.8%
Germany	1.4%	0.2%	1.2%
Other EU countries	0.3%	1.5%	-1.2%
Southern Asia	0.7%	1.2%	-0.5%
No passport held	6.6%	13.5%	-6.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	36%	37.2%	-1.2%
Christian	55%	46.2%	8.8%
Hindu	2.1%	1.7%	0.4%
Jewish	0.3%	0.5%	-0.2%
Not answered	6.6%	6.0%	0.6%

Safety

Is Ward Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Ward Avenue was 82.3 per 1,000 residents, which is 58.8% higher than the Cowes Medina average. The most reported crime type was Violence and sexual offences.

Ward Avenue has the 13th highest crime rate of 56 local areas in Cowes Medina and the 138th highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 65.8 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has risen by about 148.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 55% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,500

Income Rank
5/10

Household Income in PO31 8AZ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ward Avenue are based on 42 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ward Avenue, Cowes, PO31 8AZ

Estimated Average Property Prices for PO31 8AZ

Average Price
£615,163

Semi-Detached
no sales

Terraced
no sales

Detached
£615,163

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Ward Avenue

Average Price
£622,736

Semi-Detached
£535,992

Terraced
no sales

Detached
£624,852

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Ward AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
57 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£600,000	2024-08-30	£606,550
29 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£700,000	2024-03-08	£703,800
47 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£895,000	2024-01-17	£862,404
39 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£450,000	2019-01-03	£557,831
25 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£580,000	2015-12-17	£818,720

View All Property Sales and Other Statistics for PO31 8AZ

Employment

PO31 8AZ area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO31 8AZ area is much higher than the country's average. According to Census 2011, 47% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	111
Full-Time Employee	61
Part-Time Employee	22
Self-Employed	21
Student (economically inactive)	8
Looking after home or family	6
Other	4
Full-Time Student (with or without job)	3
Unemployed	1
Long-Term Sick or disabled	0

Employment Industry

Human health and social work activities	17
Education	15
Manufacturing	10
Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Construction	9
Professional, scientific and technical activities	6
Other	6
Transport and storage	5
Information and communication	5
Real estate activities	4
Public administration and defence; compulsory social security	4
Accommodation and food service activities	4
Administrative and support service activities	4
Financial and insurance activities	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Primary School Edinburgh Close , PO31 8HF	3out of 4	250 yd	Community school	No	Mixed	More About School
Gurnard Primary School Baring Road , PO31 8DS	3out of 4	952 yd	Community school	No	Mixed	More About School
Lanesend Primary School Love Lane , PO31 7ES	3out of 4	1,175 yd	Academy converter	No	Mixed	More About School
Holy Cross Catholic Primary School Millfield Avenue , PO32 6AS	2out of 4	2,124 yd	Voluntary aided school	No	Mixed	More About School
Queensgate Foundation Primary Beatrice Avenue , PO32 6PA	3out of 4	3,097 yd	Foundation school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Enterprise College, An Ormiston Academy Crossfield Avenue , PO31 8HB	3out of 4	47 yd	Academy sponsor led	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Priory School Beatrice Avenue , PO32 6LP	- not rated	4,017 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Northwood House Charitable Trust Company Limited	Northwood House, Ward Avenue	14 yd
Parklands Resource Centre	Parklands, Park Road	286 yd
Laura Sadler Catering	Masonic Lodge, 26 Castle Road	453 yd
Moocow	The School House, 55 Cross Street	501 yd
Costa	112 High Street, Cowes	543 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Cowes Golf Club	Crossfield Avenue, Cowes	445 yd
Medina 35 Masonic Lodge	Masonic Lodge, 26 Castle Road	453 yd
Painters Arms	51 Cross Street, Cowes	501 yd
Pier View	Pier View Hotel, 25 High Street	518 yd
Cowes Grazing @ The Compass Bar	10 - 11 High Street, Cowes	529 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Chip Ahoy	36 Victoria Road, Cowes	376 yd
Captain Takeout	60 High Street, Cowes	552 yd
Well Bread	Paper Pallette, 53 - 54 High Street	563 yd
Manny's Baguettes	63 High Street, Cowes	564 yd
Corries Cabin	17 Shooters Hill, Cowes	577 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Marks And Spencer	Marks And Spencers, Carvel Lane	508 yd
Sainsbury's	Sainsburys, 129 - 130 High Street	565 yd
The Southern Co-Operative Limited	Co-op Ltd, 155 Mill Hill Road	937 yd

Sport

Facility Name	Sport Objects	Distance
Cowes Enterprise College CROSSFIELD AVENUE	grass pitches	232 yd
Westwood Park WESTWOOD PARK WESTWOOD PARK REYNOLDS CLOSE	grass pitches	555 yd
Cowes Golf Club CROSSFIELD AVENUE	golf	627 yd
The Isle Of Wight Community Club PARK ROAD	grass pitches, indoor bowls	780 yd
Park Road Recreation Ground COWES RECREATION PARK PUBLIC CONVENIENCE COWES RECREATION PARK PUBLIC CONVENIENCE PARK ROAD	grass pitches	881 yd
The Wood (Northwood Cricket Club) PARK ROAD	grass pitches	985 yd
Gurnard Primary School BARING ROAD	grass pitches	1,050 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	64.4 Mbit/s
Average download speed	92.8 Mbit/s
Minimum download speed	532.11 Mbit/s
Maximum download speed	532.11 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	65.3 Mbit/s
Maximum upload speed	537.05 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO31 8AZ