Ward Avenue, Cowes, PO31 8AY

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO31 8AY is generally consistent with those figures, having a male population of 49.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.3%	50.3%	0.0%	51.0%	-0.7%
Male	49.7%	49.7%	0.0%	49.0%	0.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of PO31 8AY there is a very large concentration of residents that are married - 53.2% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	22.1%	20.5%	-1.6%	37.9%	-17.4%
Married: Opposite sex	52.1%	53.2%	1.1%	44.2%	9.0%
Separated	0.7%	2.6%	1.9%	2.2%	0.4%
Divorced	12.9%	11.5%	-1.4%	9.1%	2.4%
Widowed	12.1%	12.2%	0.1%	6.1%	6.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	45.4%	41.4%	-4.0%	48.4%	-7.0%
Good health	36.2%	33.1%	-3.1%	33.6%	-0.5%
Fair health	14.7%	20.7%	6.0%	12.7%	8.0%
Bad health	3.1%	3.6%	0.5%	4.0%	-0.4%
Very bad health	0.6%	1.2%	0.6%	1.2%	0.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around PO31 8AY this area, 9% of residents have no qualifications. This is significantly lower than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	12.9%	9%	-3.9%	18.2%	-9.2%
1-4 GCSEs or Equivalent	3.6%	7.7%	4.1%	9.6%	-1.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	9.3%	16%	6.7%	13.4%	2.6%
Apprenticeship	4.3%	5.8%	1.5%	5.3%	0.5%
HNC, HND or 2+ A Levels	14.3%	14.7%	0.4%	16.9%	-2.2%
Degree or Similar	55%	41.7%	-13.3%	33.8%	7.9%
Other	0.7%	5.1%	4.4%	2.8%	2.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.8% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	1.2%	1.2%	0.0%	3.1%	-1.9%
Pakistani	1.2%	0%	-1.2%	2.7%	-2.7%
Other Asian	0.6%	0.6%	0.0%	1.6%	-1.0%
Mixed White and Asian	4.9%	0%	-4.9%	0.8%	-0.8%
Mixed White and African	0.6%	0%	-0.6%	0.4%	-0.4%
Mixed White and Caribbean	0%	1.2%	1.2%	0.9%	0.3%
Mixed Other	0%	0.6%	0.6%	0.8%	-0.2%
White	91.4%	95.8%	4.4%	81.4%	14.4%
Other	0%	0.6%	0.6%	1.6%	-1.0%

Country of Birth

In this area, 84.5% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.6%	84.5%	-8.1%	83.2%	1.3%
European Union	3.1%	6%	2.9%	6.1%	-0.1%
Rest of Europe	0%	1.2%	1.2%	0.8%	0.4%
Africa	0.6%	1.2%	0.6%	2.7%	-1.5%
Middle East and Asia	3.1%	1.8%	-1.3%	5.6%	-3.8%
The Americas and the Caribbean	0.6%	0.6%	0.0%	1.3%	-0.7%
Oceania	0%	4.2%	4.2%	0.3%	3.9%
British Overseas	0%	0.6%	0.6%	0.0%	0.6%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.4%	84.5%	-6.9%	83.2%	1.3%
10+ Years	0.6%	14.9%	14.3%	9.8%	5.1%
5-10 Years	1.2%	0%	-1.2%	2.9%	-2.9%
Less than 2 years	6.7%	0.6%	-6.1%	1.9%	-1.3%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	90.5%	76.7%	13.8%
Ireland	1.2%	0.6%	0.6%
Italy	0.6%	0.6%	0.0%
Other EU countries	1.2%	1.5%	-0.3%
Eastern Asia	0.6%	0.3%	0.3%
Oceania	0.6%	0.1%	0.5%
No passport held	5.4%	13.5%	-8.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	36.5%	37.2%	-0.7%
Christian	59.3%	46.2%	13.1%
Buddhist	1.2%	0.5%	0.7%
Hindu	0.6%	1.7%	-1.1%
Not answered	2.4%	6.0%	-3.6%

Safety

Is Ward Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Ward Avenue was 116.4 per 1,000 residents, which is 124.6% higher than the Cowes Medina average. The most reported crime type was Anti-social behaviour.

Ward Avenue has the 6th highest crime rate of 56 local areas in Cowes Medina and the 75th highest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 15.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -31.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 73% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£38,700

Income Rank
3/10

Household Income in PO31 8AY, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 8/10 (high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ward Avenue are based on 42 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ward Avenue, Cowes, PO31 8AY

Estimated Average Property Prices for PO31 8AY

Average Price
£666,234

Semi-Detached
no sales

Terraced
no sales

Detached
£666,234

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Ward Avenue

Average Price
£622,736

Semi-Detached
£535,992

Terraced
no sales

Detached
£624,852

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Ward AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
21 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£765,000	2025-09-24	£765,000
6 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£925,000	2025-03-28	£912,194
17 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£726,500	2021-06-09	£796,141
21 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£625,000	2020-11-20	£699,819
1 Ward Avenue, Cowes, Isle Of Wight Detached, an established residential building	£468,000	2020-09-16	£550,658

View All Property Sales and Other Statistics for PO31 8AY

Employment

PO31 8AY area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO31 8AY area is much higher than the country's average. According to Census 2011, 47% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	73
Full-Time Employee	28
Part-Time Employee	15
Self-Employed	15
Looking after home or family	9
Other	7
Unemployed	5
Long-Term Sick or disabled	3
Full-Time Student (with or without job)	1
Student (economically inactive)	0

Employment Industry

Manufacturing	11
Human health and social work activities	10
Wholesale and retail trade; repair of motor vehicles and motor cycles	6
Public administration and defence; compulsory social security	6
Other	5
Professional, scientific and technical activities	5
Education	5
Accommodation and food service activities	5
Construction	4
Transport and storage	4
Financial and insurance activities	4
Real estate activities	1
Water supply; sewerage, waste management and remediation activities	1
Electricity, gas, steam and air conditioning supply	1
Agriculture, forestry and fishing	1
Information and communication	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Primary School Edinburgh Close , PO31 8HF	3out of 4	556 yd	Community school	No	Mixed	More About School
Gurnard Primary School Baring Road , PO31 8DS	3out of 4	1,075 yd	Community school	No	Mixed	More About School
Lanesend Primary School Love Lane , PO31 7ES	3out of 4	1,485 yd	Academy converter	No	Mixed	More About School
Holy Cross Catholic Primary School Millfield Avenue , PO32 6AS	2out of 4	2,154 yd	Voluntary aided school	No	Mixed	More About School
Queensgate Foundation Primary Beatrice Avenue , PO32 6PA	3out of 4	3,313 yd	Foundation school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Enterprise College, An Ormiston Academy Crossfield Avenue , PO31 8HB	3out of 4	269 yd	Academy sponsor led	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Priory School Beatrice Avenue , PO32 6LP	- not rated	4,234 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Laura Sadler Catering	Masonic Lodge, 26 Castle Road	295 yd
Northwood House Charitable Trust Company Limited	Northwood House, Ward Avenue	323 yd
Royal London Yacht Club	The Parade, Cowes	383 yd
Richmonds Bakery Ltd	11 Bath Road, Cowes	410 yd
Number 3	DB's Restaurant, 3 Bath Road	425 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Royal Ocean Racing Club Ltd Cowes	Royal Corinthian Yacht Club, Castle Hill	292 yd
Medina 35 Masonic Lodge	Masonic Lodge, 26 Castle Road	295 yd
Royal Yacht Squadron	Cowes Castle, The Parade	376 yd
The Globe	The Parade, Cowes	430 yd
The Union Inn	Union Inn, Watch House Lane	479 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Captain Takeout	60 High Street, Cowes	456 yd
Manny's Baguettes	63 High Street, Cowes	458 yd
Well Bread	Paper Pallette, 53 - 54 High Street	508 yd
Chip Ahoy	36 Victoria Road, Cowes	655 yd
Corries Cabin	17 Shooters Hill, Cowes	703 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Marks And Spencer	Marks And Spencers, Carvel Lane		559 yd
Sainsbury's	Sainsburys, 129 - 130 High Street		654 yd

Sport

Facility Name	Sport Objects	Distance
Cowes Enterprise College CROSSFIELD AVENUE	grass pitches	168 yd
Cowes Golf Club CROSSFIELD AVENUE	golf	704 yd
Westwood Park WESTWOOD PARK WESTWOOD PARK REYNOLDS CLOSE	grass pitches	835 yd
The Isle Of Wight Community Club PARK ROAD	grass pitches, indoor bowls	1,048 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	96.2%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	96.2%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	96.2%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.8 Mbit/s
Average download speed	152.8 Mbit/s
Minimum download speed	938.49 Mbit/s
Maximum download speed	938.49 Mbit/s

Upload Speed

Median upload speed	57.3 Mbit/s
Average upload speed	129.4 Mbit/s
Maximum upload speed	929.83 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO31 8AY