Deauville Avenue, Cowes, PO31 7GA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding PO31 7GA has a slightly higher male population, with 50% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	55.2%	50%	-5.2%	51.0%	-1.0%
Male	44.8%	50%	5.2%	49.0%	1.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	16.3%	24.9%	8.6%	37.9%	-13.0%
Married: Opposite sex	54.7%	50.9%	-3.8%	44.2%	6.7%
Married: Same sex	0%	0.7%	0.7%	0.3%	0.4%
Separated	0.6%	1.4%	0.8%	2.2%	-0.8%
Divorced	12.2%	14.2%	2.0%	9.1%	5.1%
Widowed	16.3%	7.8%	-8.5%	6.1%	1.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	40.3%	42.3%	2.0%	48.4%	-6.1%
Good health	30.3%	38.4%	8.1%	33.6%	4.8%
Fair health	21.4%	13.6%	-7.8%	12.7%	0.9%
Bad health	7%	4.2%	-2.8%	4.0%	0.2%
Very bad health	1%	1.5%	0.5%	1.2%	0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	26.2%	13.3%	-12.9%	18.2%	-4.9%
1-4 GCSEs or Equivalent	12.8%	7.5%	-5.3%	9.6%	-2.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.8%	15.1%	2.3%	13.4%	1.7%
Apprenticeship	6.4%	9.7%	3.3%	5.3%	4.4%
HNC, HND or 2+ A Levels	9.3%	14%	4.7%	16.9%	-2.9%
Degree or Similar	28.5%	38%	9.5%	33.8%	4.2%
Other	4.1%	2.5%	-1.6%	2.8%	-0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Pakistani	0.5%	0%	-0.5%	2.7%	-2.7%
White	99.5%	99.7%	0.2%	81.4%	18.3%
Roma	0%	0.3%	0.3%	0.2%	0.1%

Country of Birth

In this area, 94.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.5%	94.2%	-3.3%	83.2%	11.0%
European Union	0%	1.8%	1.8%	6.1%	-4.3%
Rest of Europe	0%	0.9%	0.9%	0.8%	0.1%
Africa	0%	1.5%	1.5%	2.7%	-1.2%
Middle East and Asia	0.5%	0.3%	-0.2%	5.6%	-5.3%
The Americas and the Caribbean	0.5%	1.2%	0.7%	1.3%	-0.1%
Oceania	0.5%	0%	-0.5%	0.3%	-0.3%
British Overseas	1%	0%	-1.0%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.5%	94.5%	-3.0%	83.2%	11.3%
10+ Years	0%	2.7%	2.7%	9.8%	-7.1%
5-10 Years	0.5%	0%	-0.5%	2.9%	-2.9%
2-5 Years	0%	1.5%	1.5%	2.2%	-0.7%
Less than 2 years	2%	1.2%	-0.8%	1.9%	-0.7%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	90.3%	76.7%	13.6%
Ireland	0.3%	0.6%	-0.3%
Germany	0.3%	0.2%	0.1%
South and Eastern Africa	1.2%	0.2%	1.0%
North America and the Caribbean	1.2%	0.3%	0.9%
No passport held	6.7%	13.5%	-6.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	38.3%	37.2%	1.1%
Christian	55.3%	46.2%	9.1%
Buddhist	0.3%	0.5%	-0.2%
Muslim	1.2%	6.5%	-5.3%
Other religion	0.3%	0.6%	-0.3%
Not answered	4.6%	6.0%	-1.4%

Safety

Is Deauville Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Deauville Avenue was 6.0 per 1,000 residents, which is 88.4% lower than the Cowes Medina average. The most reported crime type was Anti-social behaviour.

Deauville Avenue has the 4th lowest crime rate of 56 local areas in Cowes Medina and the 10th lowest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 0.0 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -38.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 55% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,500

Income Rank
5/10

Household Income in PO31 7GA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 9/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Deauville Avenue are based on 40 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Deauville Avenue, Cowes, PO31 7GA

Estimated Average Property Prices for PO31 7GA

Average Price
£406,728

Semi-Detached
£241,313

Terraced
£351,453

Detached
£582,507

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Deauville Avenue

Average Price
£405,768

Semi-Detached
£266,102

Terraced
£348,512

Detached
£562,735

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Deauville AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
36 Deauville Avenue, Cowes, Isle Of Wight Detached, an established residential building	£400,000	2025-08-26	£403,047
35 Deauville Avenue, Cowes, Isle Of Wight Semi-Detached, an established residential building	£400,000	2025-07-16	£402,119
33 Deauville Avenue, Cowes, Isle Of Wight Semi-Detached, an established residential building	£435,000	2025-01-31	£437,304
31 Deauville Avenue, Cowes, Isle Of Wight Semi-Detached, an established residential building	£450,000	2024-05-01	£467,744
25 Deauville Avenue, Cowes, Isle Of Wight Detached, an established residential building	£782,500	2024-03-27	£786,748

View All Property Sales and Other Statistics for PO31 7GA

Employment

PO31 7GA area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO31 7GA area is much higher than the country's average. According to Census 2011, 36% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	102
Full-Time Employee	73
Part-Time Employee	31
Self-Employed	26
Student (economically inactive)	10
Unemployed	9
Long-Term Sick or disabled	9
Other	8
Looking after home or family	8
Full-Time Student (with or without job)	6

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	14
Manufacturing	11
Public administration and defence; compulsory social security	10
Human health and social work activities	10
Professional, scientific and technical activities	6
Administrative and support service activities	6
Construction	6
Other	6
Education	6
Accommodation and food service activities	5
Transport and storage	3
Information and communication	2
Financial and insurance activities	2
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Lanesend Primary School Love Lane , PO31 7ES	3out of 4	796 yd	Academy converter	No	Mixed	More About School
Gurnard Primary School Baring Road , PO31 8DS	3out of 4	1,014 yd	Community school	No	Mixed	More About School
Cowes Primary School Edinburgh Close , PO31 8HF	3out of 4	1,218 yd	Community school	No	Mixed	More About School
Northwood Primary School Wyatts Lane , Northwood PO31 8PU	3out of 4	1,900 yd	Academy converter	No	Mixed	More About School
Holy Cross Catholic Primary School Millfield Avenue , PO32 6AS	2out of 4	3,008 yd	Voluntary aided school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cowes Enterprise College, An Ormiston Academy Crossfield Avenue , PO31 8HB	3out of 4	1,430 yd	Academy sponsor led	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Priory School Beatrice Avenue , PO32 6LP	- not rated	3,902 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Range Coffee Shop	The Range, 79 Place Road	374 yd
The Dining Room	3 Church Road, Gurnard	593 yd
Gurnard Press Bistro Ltd	31 Worsley Road, Gurnard	830 yd
BAE Cowes	BAE Systems, Newport Road	836 yd
The Pavilion At Gurnard Pines	Gurnard Pines Country Club, Gurnard Pines	908 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Northwood Cricket Club	Park Road, Cowes	391 yd
Isle Of Wight Community Club - Bar	Isle Of Wight Community Club, Park Road	513 yd
The Portland Inn	Portland Inn, 2 Worsley Road	653 yd
Cowes Sports Football Club	Reynolds Close, Cowes	837 yd
Cowes Golf Club	Crossfield Avenue, Cowes	1,065 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Flavour Trayz	5B The Prospect Business Centre, Prospect Road		249 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Aldi Stores Limited	Aldi, Airfield Way		748 yd
The Southern Co-Operative Limited	Co-op Ltd, 155 Mill Hill Road		1,003 yd

Sport

Facility Name	Sport Objects	Distance
The Wood (Northwood Cricket Club) PARK ROAD	grass pitches	424 yd
Park Road Recreation Ground COWES RECREATION PARK PUBLIC CONVENIENCE COWES RECREATION PARK PUBLIC CONVENIENCE PARK ROAD	grass pitches	504 yd
The Isle Of Wight Community Club PARK ROAD	grass pitches, indoor bowls	620 yd
In Shape Fitness Studio THREE GATES ROAD	health and fitness suite	629 yd
Lanesend Primary School Love Lane	grass pitches	725 yd
Westwood Park WESTWOOD PARK WESTWOOD PARK REYNOLDS CLOSE	grass pitches	831 yd
Fitness At Gurnard COCKLETON LANE	health and fitness suite, swimming pool, tennis courts	915 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	117.7 Mbit/s
Average download speed	224.4 Mbit/s
Minimum download speed	550 Mbit/s
Maximum download speed	550 Mbit/s

Upload Speed

Median upload speed	105.4 Mbit/s
Average upload speed	188.1 Mbit/s
Maximum upload speed	537.12 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO31 7GA