Willow Road, London, NW3 1TR

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around NW3 1TR is generally consistent with those figures, having a male population of 49.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.8%	50.4%	0.6%	51.0%	-0.6%
Male	50.2%	49.6%	-0.6%	49.0%	0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	31.8%	33.2%	1.4%	37.9%	-4.7%
Married: Opposite sex	52.8%	50.3%	-2.5%	44.2%	6.1%
Married: Same sex	2.6%	1.6%	-1.0%	0.3%	1.3%
Civil partnership: Same sex	0%	2.1%	2.1%	0.1%	2.0%
Separated	0.9%	1%	0.1%	2.2%	-1.2%
Divorced	8.2%	7.3%	-0.9%	9.1%	-1.8%
Widowed	3.9%	4.7%	0.8%	6.1%	-1.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (89.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	58.8%	63.2%	4.4%	48.4%	14.8%
Good health	30.1%	26.4%	-3.7%	33.6%	-7.2%
Fair health	10.4%	8.2%	-2.2%	12.7%	-4.5%
Bad health	0.7%	2.2%	1.5%	4.0%	-1.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around NW3 1TR this area, 3.1% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 78.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	4.3%	3.1%	-1.2%	18.2%	-15.1%
1-4 GCSEs or Equivalent	3.4%	2.1%	-1.3%	9.6%	-7.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	7.3%	4.1%	-3.2%	13.4%	-9.3%
Apprenticeship	0%	1.6%	1.6%	5.3%	-3.7%
HNC, HND or 2+ A Levels	6.9%	9.3%	2.4%	16.9%	-7.6%
Degree or Similar	73.8%	78.2%	4.4%	33.8%	44.4%
Other	4.3%	1.6%	-2.7%	2.8%	-1.2%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 88.9% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1.7%	0.4%	-1.3%	0.7%	-0.3%
Indian	0%	0.4%	0.4%	3.1%	-2.7%
Other Asian	1.4%	0.4%	-1.0%	1.6%	-1.2%
Black African	1.7%	2.1%	0.4%	2.5%	-0.4%
Black Caribbean	0.3%	0%	-0.3%	1.0%	-1.0%
Other Black	0.3%	0%	-0.3%	0.5%	-0.5%
Mixed White and Asian	2.4%	2.1%	-0.3%	0.8%	1.3%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
Mixed White and Caribbean	0.3%	0.4%	0.1%	0.9%	-0.5%
Mixed Other	1.4%	1.7%	0.3%	0.8%	0.9%
White	88.9%	88.9%	0.0%	81.4%	7.5%
Arab	0.7%	0%	-0.7%	0.6%	-0.6%
Other	0.7%	3%	2.3%	1.6%	1.4%

Country of Birth

In this area, 65.2% of the population were born in the United Kingdom, which is lower than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	73%	65.2%	-7.8%	83.2%	-18.0%
European Union	9%	11.2%	2.2%	6.1%	5.1%
Rest of Europe	1%	3.9%	2.9%	0.8%	3.1%
Africa	4.2%	5.2%	1.0%	2.7%	2.5%
Middle East and Asia	4.2%	3%	-1.2%	5.6%	-2.6%
The Americas and the Caribbean	5.5%	9.9%	4.4%	1.3%	8.6%
Oceania	2.8%	1.7%	-1.1%	0.3%	1.4%
British Overseas	0.3%	0%	-0.3%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	72.3%	65.5%	-6.8%	83.2%	-17.7%
10+ Years	5.5%	15.5%	10.0%	9.8%	5.7%
5-10 Years	0.7%	7.8%	7.1%	2.9%	4.9%
2-5 Years	10.4%	6.9%	-3.5%	2.2%	4.7%
Less than 2 years	11.1%	4.3%	-6.8%	1.9%	2.4%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	79.4%	76.7%	2.7%
Ireland	1.7%	0.6%	1.1%
Italy	1.7%	0.6%	1.1%
Spain	0.4%	0.4%	0.0%
Romania	0.4%	0.9%	-0.5%
Other EU countries	5.2%	1.5%	3.7%
Turkey	1.7%	0.1%	1.6%
Other Europe	1.3%	0.2%	1.1%
South-East Asia	0.4%	0.2%	0.2%
North America and the Caribbean	5.2%	0.3%	4.9%
Oceania	1.7%	0.1%	1.6%
No passport held	0.9%	13.5%	-12.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44%	37.2%	6.8%
Christian	31.9%	46.2%	-14.3%
Buddhist	0.9%	0.5%	0.4%
Jewish	11.2%	0.5%	10.7%
Muslim	1.3%	6.5%	-5.2%
Other religion	0.4%	0.6%	-0.2%
Not answered	10.3%	6.0%	4.3%

Safety

Is Willow Road dangerous?

Over the last 12 months, the overall crime rate around Willow Road was 128.2 per 1,000 residents, which is 6.7% lower than the Hampstead Town average. The most reported crime type was Vehicle crime.

Willow Road has the 11th highest crime rate of 27 local areas in Hampstead Town and the 259th lowest crime rate of 567 local areas in Camden .

Violent and sexual offences accounted for around 8.5 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 183.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 100% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£88,400

Income Rank
10/10

Household Income in NW3 1TR, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 1/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 1/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 8/10 (high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willow Road are based on 179 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Camden.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willow Road, London, NW3 1TR

Estimated Average Property Prices for NW3 1TR

Average Price
£651,196

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£651,196

Other
no sales

Estimated Average Property Prices for Willow Road

Average Price
£1,430,036

Semi-Detached
£2,137,698

Terraced
£2,864,067

Detached
£5,122,540

Flats/Maisonettes
£767,368

Other
no sales

Property Prices Comparison

Latest Property Sales on Willow Road

Address	Sale Price	Sale Date	Price Estimate 2025
Flat 4 Willow Hall Willow Road, London, Greater London Flats/Maisonettes, an established residential building	£559,000	2023-10-20	£516,573
Flat 6 Willow Hall Willow Road, London, Greater London Flats/Maisonettes, an established residential building	£590,000	2023-09-20	£553,163
Flat 9 Willow Hall Willow Road, London, Greater London Flats/Maisonettes, an established residential building	£530,000	2022-06-13	£492,807
Flat 14 Willow Hall Willow Road, London, Greater London Flats/Maisonettes, an established residential building	£640,000	2019-11-15	£593,862
Flat 15 Willow Hall Willow Road, London, Greater London Flats/Maisonettes, an established residential building	£690,000	2019-09-20	£619,213

View All Property Sales and Other Statistics for NW3 1TR

Employment

NW3 1TR area has a very high level of entrepreneurship. Only 2% of streets have higher percent of entrepreneur residents. 20% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

Economic Activity

Full-Time Employee	62
Retired	46
Self-Employed	38
Looking after home or family	10
Other	10
Student (economically inactive)	8
Unemployed	7
Part-Time Employee	7
Full-Time Student (with or without job)	3
Long-Term Sick or disabled	2

Employment Industry

Professional, scientific and technical activities	34
Other	19
Financial and insurance activities	17
Human health and social work activities	15
Information and communication	15
Education	13
Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Accommodation and food service activities	5
Administrative and support service activities	4
Transport and storage	4
Construction	3
Manufacturing	2
Public administration and defence; compulsory social security	2
Real estate activities	2

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Granville Plus Nursery School Granville Road , NW6 5RA	3out of 4	3,546 yd	Local authority nursery school	Yes	Mixed	More About School
Portman Early Childhood Centre 12 Salisbury Street , NW8 8DE	4out of 4	4,092 yd	Local authority nursery school	Yes	Mixed	More About School
Dorothy Gardner Nursery School 293 Shirland Road , W9 3JY	2out of 4	4,094 yd	Local authority nursery school	Yes	Mixed	More About School
Margaret McMillan Nursery School Hornsey Rise , N19 3SF	3out of 4	4,106 yd	Local authority nursery school	Yes	Mixed	More About School
Mary Paterson Nursery School 13 Riverton Close , Off Ashmore Road W9 3DS	4out of 4	4,189 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
New End Primary School Streatley Place , Hampstead NW3 1HU	3out of 4	115 yd	Community school	Yes	Mixed	More About School
Christ Church Primary School, Hampstead Christ Church Hill , NW3 1JH	4out of 4	154 yd	Voluntary aided school	No	Mixed	More About School
Hampstead Parochial Church of England Primary School Hampstead Parochial School , Holly Bush Vale , Hampstead NW3 6TX	3out of 4	393 yd	Voluntary aided school	No	Mixed	More About School
Fitzjohn's Primary School 86A Fitzjohn's Avenue , NW3 6NP	3out of 4	606 yd	Community school	Yes	Mixed	More About School
Rosary Catholic Primary School 238 Haverstock Hill , Hampstead NW3 2AE	3out of 4	1,010 yd	Voluntary aided school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
William Ellis School Highgate Road , NW5 1RN	3out of 4	1,844 yd	Voluntary aided school	No	Boys	More About School
Parliament Hill School Highgate Road , NW5 1RL	3out of 4	1,954 yd	Community school	No	Girls	More About School
La Sainte Union Catholic Secondary School Highgate Road , NW5 1RP	3out of 4	1,979 yd	Voluntary aided school	No	Girls	More About School
The UCL Academy Adelaide Road , NW3 3AQ	3out of 4	2,057 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Haverstock School 24 Haverstock Hill , Chalk Farm NW3 2BQ	3out of 4	2,355 yd	Community school	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
WM College 44 Crowndale Road , Mill Hill Road NW1 1TR	- not rated	4,099 yd	Further education	Not Applicable	Mixed	More About School
United Colleges Group 25 Paddington Green , W2 1NB	- not rated	4,490 yd	Further education	Not Applicable	Mixed	More About School
St Charles Catholic Sixth Form College 74 St Charles Square , North Kensington W10 6EY	- not rated	5,405 yd	Further education	Not Applicable	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ark King Solomon Academy Penfold Street , NW1 6RU	4out of 4	4,531 yd	Academy sponsor led	Yes	Mixed	More About School
St Mary Magdalene Academy Liverpool Road , Islington N7 8PG	3out of 4	5,140 yd	Academy sponsor led	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Heathside Preparatory School 16 New End , Hampstead NW3 1JA	- not rated	78 yd	Other independent school	Yes	Mixed	More About School
The Academy School 2 Pilgrims Place , Rosslyn Hill NW3 1NG	- not rated	407 yd	Other independent school	No	Mixed	More About School
North Bridge House Senior School 65 Rosslyn Hill , Hampstead NW3 5UD	- not rated	480 yd	Other independent school	No	Mixed	More About School
St Anthony's Preparatory School 90 Fitzjohn , London NW3 6NP	- not rated	561 yd	Other independent school	No	Boys	More About School
Devonshire House Preparatory School Devonshire House Prep School , 2 NW3 6AE	- not rated	618 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Burgh House Trust	Burgh House, New End Square	94 yd
GOBSTOPPER EVENTS LIMITED	The Old White Bear, 1 Well Road	164 yd
Ginger & White	4a-5a Perrin's Court	221 yd
Oddono’s Gelati	8 Flask Walk	260 yd
La Cage Imaginaire	16 Flask Walk	287 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Wells Tavern	30 Well Walk	105 yd
The Duke of Hamilton	23-25 New End	295 yd
The Flask Public House	14 Flask Walk	302 yd
King William IV	Public House And Premises, 77 Hampstead High Street	340 yd
Freemasons Arms	32 Downshire Hill	394 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
YOU ME SUSHI	9a Hampstead High Street	292 yd
DREAMY N HEALTHY	76 A, Heath Street	327 yd
Ole & Steen Coffee Limited	38-40 Hampstead High Street	334 yd
La Creperie	KING WILLIAM IV, 77 Hampstead High Street	343 yd
Casa Mediterrana	Unit 4, 78 Hampstead High Street	347 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
SAINSBURY'S SUPERMARKET LTD	Sainsburys Hampstead High Street, 35-36 Hampstead High Street	327 yd
Tesco Express	23-27 Heath Street	458 yd
Marks and Spencers Simply food	10 Pond Street	813 yd
Marks And Spencer Food To Go	Royal Free Hospital, Pond Street	860 yd
Kavanagh's Belsize Park	199-205 Haverstock Hill	1,071 yd

Sport

Facility Name	Sport Objects	Distance
North Bridge House Senior School ROSSLYN HILL		415 yd
Barrecore Hampstead POND STREET		677 yd
The Armoury (Hampstead) Pond Street	health and fitness suite	715 yd
Ucs Active FROGNAL	health and fitness suite, swimming pool, tennis courts	760 yd
Royal Free Hospital Recreation Club ROYAL FREE HOSPITAL ROYAL FREE HOSPITAL POND STREET	health and fitness suite, swimming pool	863 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	80 Mbit/s
Average download speed	137.2 Mbit/s
Minimum download speed	500 Mbit/s
Maximum download speed	500 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	48.4 Mbit/s
Maximum upload speed	300 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of NW3 1TR