Williams Way, Higham Ferrers, Rushden, NN10 8AJ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around NN10 8AJ is generally consistent with those figures, having a male population of 48.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.3%	51.3%	1.0%	51.0%	0.3%
Male	49.7%	48.7%	-1.0%	49.0%	-0.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of NN10 8AJ there is a very large concentration of residents that are married - 52.9% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	24.9%	30.3%	5.4%	37.9%	-7.6%
Married: Opposite sex	55.6%	52.9%	-2.7%	44.2%	8.7%
Married: Same sex	0%	1.2%	1.2%	0.3%	0.9%
Separated	2.9%	2.4%	-0.5%	2.2%	0.2%
Divorced	13.7%	6.3%	-7.4%	9.1%	-2.8%
Widowed	2.9%	6.9%	4.0%	6.1%	0.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (86.8%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	47.4%	48.9%	1.5%	48.4%	0.5%
Good health	34.9%	37.9%	3.0%	33.6%	4.3%
Fair health	12.5%	9.3%	-3.2%	12.7%	-3.4%
Bad health	3.7%	2.6%	-1.1%	4.0%	-1.4%
Very bad health	1.4%	1.2%	-0.2%	1.2%	0.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	18.1%	13.5%	-4.6%	18.2%	-4.7%
1-4 GCSEs or Equivalent	17.7%	13.5%	-4.2%	9.6%	3.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.5%	17.4%	-2.1%	13.4%	4.0%
Apprenticeship	4.7%	5.4%	0.7%	5.3%	0.1%
HNC, HND or 2+ A Levels	13.7%	21%	7.3%	16.9%	4.1%
Degree or Similar	22.7%	26.6%	3.9%	33.8%	-7.2%
Other	3.6%	2.7%	-0.9%	2.8%	-0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	1.4%	1%	-0.4%	3.1%	-2.1%
Black African	0%	0.5%	0.5%	2.5%	-2.0%
Black Caribbean	0.3%	0.2%	-0.1%	1.0%	-0.8%
Other Black	0%	0.7%	0.7%	0.5%	0.2%
Mixed White and Asian	0.3%	0%	-0.3%	0.8%	-0.8%
Mixed White and African	0%	0.2%	0.2%	0.4%	-0.2%
Mixed White and Caribbean	0%	0.7%	0.7%	0.9%	-0.2%
Mixed Other	0%	0.5%	0.5%	0.8%	-0.3%
White	98%	95.5%	-2.5%	81.4%	14.1%
Arab	0%	0.7%	0.7%	0.6%	0.1%

Country of Birth

In this area, 94.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.6%	94.5%	-2.1%	83.2%	11.3%
European Union	0.9%	3.1%	2.2%	6.1%	-3.0%
Africa	1.1%	2.2%	1.1%	2.7%	-0.5%
Middle East and Asia	0.3%	0%	-0.3%	5.6%	-5.6%
The Americas and the Caribbean	0.6%	0%	-0.6%	1.3%	-1.3%
Oceania	0.6%	0.2%	-0.4%	0.3%	-0.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.3%	94.5%	-1.8%	83.2%	11.3%
10+ Years	0.3%	3.1%	2.8%	9.8%	-6.7%
5-10 Years	0.3%	1.2%	0.9%	2.9%	-1.7%
2-5 Years	0%	1.2%	1.2%	2.2%	-1.0%
Less than 2 years	3.1%	0%	-3.1%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	87.1%	76.7%	10.4%
Ireland	1.2%	0.6%	0.6%
Italy	0.7%	0.6%	0.1%
Lithuania	0.2%	0.3%	-0.1%
Romania	0.7%	0.9%	-0.2%
Other EU countries	0.7%	1.5%	-0.8%
No passport held	9.3%	13.5%	-4.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	53.9%	37.2%	16.7%
Christian	41.8%	46.2%	-4.4%
Hindu	0.7%	1.7%	-1.0%
Sikh	0.2%	0.9%	-0.7%
Other religion	0.5%	0.6%	-0.1%
Not answered	2.9%	6.0%	-3.1%

Safety

Is Williams Way Street dangerous?

Over the last 12 months, the overall crime rate around Williams Way was 83.0 per 1,000 residents, which is 24.0% lower than the Higham Ferrers average. The most reported crime type was Violence and sexual offences.

Williams Way has the 43rd highest crime rate of 91 local areas in Higham Ferrers and the 384th highest crime rate of 1,075 local areas in North Northamptonshire .

Violent and sexual offences accounted for around 35.9 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -25.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 50% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£44,800

Income Rank
5/10

Household Income in NN10 8AJ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Williams Way are based on 29 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for North Northamptonshire.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Williams Way, Higham Ferrers, Rushden, NN10 8AJ

Estimated Average Property Prices for NN10 8AJ

Average Price
£422,143

Semi-Detached
no sales

Terraced
no sales

Detached
£422,143

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Williams Way

Average Price
£472,573

Semi-Detached
no sales

Terraced
no sales

Detached
£472,573

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Williams WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
17 Williams Way, Rushden, North Northamptonshire Detached, an established residential building	£400,000	2024-06-21	£422,104
11 Williams Way, Rushden, North Northamptonshire Detached, an established residential building	£395,000	2022-03-24	£419,952
7 Williams Way, Rushden, North Northamptonshire Detached, an established residential building	£375,000	2022-03-09	£398,688
7 Williams Way, Rushden, North Northamptonshire Detached, an established residential building	£375,000	2021-12-10	£403,440
1 Williams Way, Rushden, North Northamptonshire Detached, an established residential building	£348,000	2021-03-05	£411,876

View All Property Sales and Other Statistics for NN10 8AJ

Employment

NN10 8AJ area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	139
Retired	67
Part-Time Employee	47
Self-Employed	38
Looking after home or family	13
Unemployed	8
Student (economically inactive)	8
Other	7
Full-Time Student (with or without job)	5
Long-Term Sick or disabled	5

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	50
Human health and social work activities	21
Manufacturing	19
Construction	18
Professional, scientific and technical activities	16
Education	16
Public administration and defence; compulsory social security	9
Other	9
Transport and storage	9
Administrative and support service activities	8
Information and communication	8
Financial and insurance activities	6
Accommodation and food service activities	5
Real estate activities	2
Water supply; sewerage, waste management and remediation activities	2
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Higham Ferrers Nursery and Infant School Wharf Road , Higham Ferrers NN10 8BQ	3out of 4	298 yd	Academy converter	Yes	Mixed	More About School
Higham Ferrers Nursery and Infant School Wharf Road , Higham Ferrers NN10 8BQ	- not rated	298 yd	Community school	Yes	Mixed	More About School
Higham Ferrers Junior School Saffron Road , Higham Ferrers NN10 8ED	- not rated	380 yd	Community school	No	Mixed	More About School
Higham Ferrers Junior School Saffron Road , Higham Ferrers NN10 8ED	2out of 4	380 yd	Academy converter	No	Mixed	More About School
Henry Chichele Primary School School Lane , NN10 8NQ	2out of 4	923 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Ferrers Specialist Arts College Queensway , Higham Ferrers NN10 8LF	- not rated	945 yd	Foundation school	No	Mixed	More About School
The Ferrers School Queensway , Higham Ferrers NN10 8LF	3out of 4	945 yd	Academy converter	No	Mixed	More About School
Rushden Community College Hayway , NN10 6AG	- not rated	955 yd	Academy sponsor led	No	Mixed	More About School
The Rushden Community College Specialising in Mathematics and Computing Hayway , NN10 6AG	- not rated	955 yd	Community school	No	Mixed	More About School
Rushden Academy Hayway , NN10 6AG	3out of 4	955 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The East Northamptonshire College Queensway , Higham Ferrers NN10 8LF	- not rated	945 yd	Sixth form centres	Not Applicable	Mixed	More About School
Chelveston Road School Chelveston Road , NN10 8HN	3out of 4	1,313 yd	Free schools special	No	Mixed	More About School
Knuston Hall Knuston , NN29 7EU	- not rated	3,129 yd	Miscellaneous	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Spice Lounge	22 High Street, Higham Ferrers	399 yd
Savour The Flavour	32 High Street, Higham Ferrers	399 yd
Bewiched Coffee	20 High Street, Higham Ferrers	428 yd
The Market Square Bakery	2 Market Square, Higham Ferrers	516 yd
Golden Pavillion	15 Market Square, Higham Ferrers	521 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Higham Ferrers Working Mens Club	6 Westfields Terrace, Higham Ferrers	353 yd
Higham Ferrers Town Bowls Club	Vine Hill Drive, Higham Ferrers	387 yd
Joe's Bar	98 High Street, Higham Ferrers	392 yd
The Queens Head	8 High Street, Higham Ferrers	465 yd
The Griffin	The Griffin Inn, 7 High Street	468 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Flames Grill	3 Westfields Terrace, Higham Ferrers	353 yd
Georgia's Fish Bar	4 Westfields Terrace, Higham Ferrers	353 yd
Hong Kong Chinese Take Away	5A High Street, Higham Ferrers	468 yd
Tandoori Takeaway	14 Market Square, Higham Ferrers	521 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-op	26 High Street, Higham Ferrers		399 yd

Sport

Facility Name	Sport Objects	Distance
Higham Band Club WHARF ROAD		343 yd
Saffron Road Recreation Ground SPRING GARDENS	grass pitches, tennis courts	347 yd
Rushden Town Indoor Bowls Club NORTHAMPTON ROAD	indoor bowls	820 yd
Ferrers School QUEENSWAY	artificial grass pitch, grass pitches	945 yd
Rushden Academy HAYWAY	grass pitches, tennis courts	951 yd
Spencer Park SPENCER ROAD	grass pitches, tennis courts	1,090 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	46.2 Mbit/s
Average download speed	75.7 Mbit/s
Minimum download speed	200 Mbit/s
Maximum download speed	200 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	9.2 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.