Keats Way, Rushden, NN10 6NH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding NN10 6NH has a slightly higher male population, with 50.3% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	48.4%	49.7%	1.3%	51.0%	-1.3%
Male	51.6%	50.3%	-1.3%	49.0%	1.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of NN10 6NH there is a very large concentration of residents that are married - 52.1% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	21.5%	28.7%	7.2%	37.9%	-9.2%
Married: Opposite sex	60.8%	52.1%	-8.7%	44.2%	7.9%
Married: Same sex	0.7%	0%	-0.7%	0.3%	-0.3%
Separated	2.4%	2.4%	0.0%	2.2%	0.2%
Divorced	8.9%	11.9%	3.0%	9.1%	2.8%
Widowed	5.8%	4.9%	-0.9%	6.1%	-1.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	43%	40.8%	-2.2%	48.4%	-7.6%
Good health	38.4%	36%	-2.4%	33.6%	2.4%
Fair health	14.6%	17.3%	2.7%	12.7%	4.6%
Bad health	3.4%	3.6%	0.2%	4.0%	-0.4%
Very bad health	0.6%	2.3%	1.7%	1.2%	1.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	26.6%	24.1%	-2.5%	18.2%	5.9%
1-4 GCSEs or Equivalent	16%	11.4%	-4.6%	9.6%	1.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.4%	11.4%	-6.0%	13.4%	-2.0%
Apprenticeship	6.1%	7.7%	1.6%	5.3%	2.4%
HNC, HND or 2+ A Levels	12.3%	18.8%	6.5%	16.9%	1.9%
Degree or Similar	16.7%	24.1%	7.4%	33.8%	-9.7%
Other	4.8%	2.5%	-2.3%	2.8%	-0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.6%	0.5%	-0.1%	3.1%	-2.6%
Other Asian	0%	0.3%	0.3%	1.6%	-1.3%
Black Caribbean	0.6%	0%	-0.6%	1.0%	-1.0%
Other Black	0.3%	0%	-0.3%	0.5%	-0.5%
Mixed White and Caribbean	0%	1%	1.0%	0.9%	0.1%
Mixed Other	0.3%	1%	0.7%	0.8%	0.2%
White	97.7%	97.2%	-0.5%	81.4%	15.8%
Gypsy or Irish Traveller	0.3%	0%	-0.3%	0.1%	-0.1%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 93.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	94.6%	93.4%	-1.2%	83.2%	10.2%
European Union	2.6%	4.6%	2.0%	6.1%	-1.5%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Africa	0.6%	0.5%	-0.1%	2.7%	-2.2%
Middle East and Asia	1.4%	0.3%	-1.1%	5.6%	-5.3%
The Americas and the Caribbean	0.9%	1%	0.1%	1.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	93.4%	92.7%	-0.7%	83.2%	9.5%
10+ Years	0.9%	4.5%	3.6%	9.8%	-5.3%
5-10 Years	0%	2.5%	2.5%	2.9%	-0.4%
2-5 Years	1.7%	0%	-1.7%	2.2%	-2.2%
Less than 2 years	4%	0.3%	-3.7%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	76.3%	76.7%	-0.4%
Ireland	0.8%	0.6%	0.2%
Italy	0.3%	0.6%	-0.3%
Spain	1%	0.4%	0.6%
Poland	0.5%	1.3%	-0.8%
Romania	0.3%	0.9%	-0.6%
Other EU countries	1.3%	1.5%	-0.2%
South and Eastern Africa	0.3%	0.2%	0.1%
North America and the Caribbean	0.3%	0.3%	0.0%
Central and South America	0.3%	0.2%	0.1%
No passport held	18.9%	13.5%	5.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	43.7%	37.2%	6.5%
Christian	47.7%	46.2%	1.5%
Buddhist	1.3%	0.5%	0.8%
Not answered	7.4%	6.0%	1.4%

Safety

Is Keats Way Street dangerous?

Over the last 12 months, the overall crime rate around Keats Way was 88.8 per 1,000 residents, which is 18.6% lower than the Higham Ferrers average. The most reported crime type was Violence and sexual offences.

Keats Way has the 38th highest crime rate of 91 local areas in Higham Ferrers and the 358th highest crime rate of 1,075 local areas in North Northamptonshire .

Violent and sexual offences accounted for around 40.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 11.4%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 62% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£41,600

Income Rank
4/10

Household Income in NN10 6NH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 6/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Keats Way are based on 123 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for North Northamptonshire.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Keats Way, Rushden, NN10 6NH

Estimated Average Property Prices for NN10 6NH

Average Price
£259,097

Semi-Detached
£271,548

Terraced
no sales

Detached
£258,599

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Keats Way

Average Price
£292,656

Semi-Detached
£281,826

Terraced
£301,065

Detached
£296,997

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Keats WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
107 Keats Way, Rushden, North Northamptonshire Detached, an established residential building	£230,000	2025-06-06	£234,487
95 Keats Way, Rushden, North Northamptonshire Detached, an established residential building	£267,000	2023-02-28	£266,196
87 Keats Way, Rushden, North Northamptonshire Detached, an established residential building	£275,000	2022-09-16	£275,000
89 Keats Way, Rushden, North Northamptonshire Detached, an established residential building	£223,500	2021-06-25	£259,574
115 Keats Way, Rushden, North Northamptonshire Detached, an established residential building	£220,000	2021-02-10	£261,316

View All Property Sales and Other Statistics for NN10 6NH

Employment

NN10 6NH area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in NN10 6NH area is much higher than the country's average. According to Census 2011, 33% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	109
Full-Time Employee	100
Part-Time Employee	53
Long-Term Sick or disabled	21
Self-Employed	16
Full-Time Student (with or without job)	8
Looking after home or family	8
Other	5
Unemployed	4
Student (economically inactive)	4

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	44
Manufacturing	24
Human health and social work activities	22
Construction	14
Public administration and defence; compulsory social security	13
Education	12
Other	8
Transport and storage	8
Professional, scientific and technical activities	7
Information and communication	5
Administrative and support service activities	4
Real estate activities	3
Accommodation and food service activities	3
Agriculture, forestry and fishing	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Highfield Nursery School Finedon Road , NN8 4AB	3out of 4	5,347 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Tennyson Road Infant School Highfield Road , NN10 9QD	- not rated	742 yd	Community school	Yes	Mixed	More About School
Whitefriars Primary School Boughton Drive , NN10 9HX	3out of 4	1,166 yd	Academy converter	No	Mixed	More About School
Whitefriars Junior School Boughton Drive , NN10 9HX	- not rated	1,166 yd	Community school	No	Mixed	More About School
Whitefriars Primary School Boughton Drive , NN10 9HX	- not rated	1,166 yd	Community school	No	Mixed	More About School
Alfred Lord Tennyson School Alfred Street , NN10 9YS	- not rated	1,412 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Pemberton Boys' School Highfield Road , NN10 9QD	- not rated	820 yd	Community school	Not Applicable	Boys	More About School
Rushden Community College Hayway , NN10 6AG	- not rated	1,240 yd	Academy sponsor led	No	Mixed	More About School
The Rushden Community College Specialising in Mathematics and Computing Hayway , NN10 6AG	- not rated	1,240 yd	Community school	No	Mixed	More About School
Rushden Academy Hayway , NN10 6AG	3out of 4	1,240 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Chichele Girls' School Spencer Road , NN10 6AD	- not rated	1,354 yd	Community school	Not Applicable	Girls	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Knuston Hall Knuston , NN29 7EU	- not rated	1,005 yd	Miscellaneous	Not Applicable	Mixed	More About School
The East Northamptonshire College Queensway , Higham Ferrers NN10 8LF	- not rated	2,686 yd	Sixth form centres	Not Applicable	Mixed	More About School
Chelveston Road School Chelveston Road , NN10 8HN	3out of 4	3,352 yd	Free schools special	No	Mixed	More About School
Hinwick Hall College Hinwick , NN29 7JD	- not rated	5,006 yd	Miscellaneous	Not Applicable	Mixed	More About School
Alderwood The Chestnuts , 296 Bedford Road NN10 0SE	- not rated	5,017 yd	Other independent special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
White Arches Caravans	Wellingborough Road, Rushden		698 yd
Inflatapark Ltd	Unit 6, Brindley Close		1,044 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Welcome Inn	Irchester Road, Rushden	245 yd
The Pemberton Centre	H E Bates Way, Rushden	664 yd
Rushden Windmill Club & Snooker Club	The Windmill Club, Glassbrook Road	689 yd
The Needle And Awl	Northampton Road, Rushden	1,039 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
The Cod House	Rear Of, 80 Irchester Road	256 yd
Spice Of Life	169 Wellingborough Road, Rushden	724 yd
Deb's Fish Bar	172 Wellingborough Road, Rushden	838 yd
New China Town	178 Wellingborough Road, Rushden	845 yd
Welcome Precious	80 Moor Road, Rushden	948 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Lidl	Lidl Store, Brindley Close		966 yd

Sport

Facility Name	Sport Objects	Distance
Pemberton Centre H E BATES WAY	health and fitness suite, squash courts	703 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	71.9 Mbit/s
Average download speed	109.6 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	12.2 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of NN10 6NH