Avenue Road is in Rushden and in North Northamptonshire district. NN10 0SW is located in the Rushden South electoral ward, within the English Parliamentary constituency of Wellingborough. This postcode has been in use since 1980-01-01.
StreetScan combines information about Avenue Road, Rushden, NN10 0SW and displays a report on the quality of life in this place and its surroundings.
In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding NN10 0SW, has a female population slightly higher than UK average, with 54.7% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Female | 53.3% | 54.7% | 1.4% | 51.0% | 3.7% |
| Male | 46.7% | 45.3% | -1.4% | 49.0% | -3.7% |
Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.
In the immediate vicinity of NN10 0SW there is a very large concentration of residents that are married - 56.1% of the resident population. In contrast, the average marriage rate across the census is about 44%.
Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Single | 17.9% | 22.2% | 4.3% | 37.9% | -15.7% |
| Married: Opposite sex | 59% | 56.1% | -2.9% | 44.2% | 11.9% |
| Separated | 2.1% | 1% | -1.1% | 2.2% | -1.2% |
| Divorced | 5.1% | 7.1% | 2.0% | 9.1% | -2.0% |
| Widowed | 15.9% | 13.6% | -2.3% | 6.1% | 7.5% |
Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.
Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Very good health | 38.2% | 45.3% | 7.1% | 48.4% | -3.1% |
| Good health | 36.4% | 30.8% | -5.6% | 33.6% | -2.8% |
| Fair health | 17.8% | 16.8% | -1.0% | 12.7% | 4.1% |
| Bad health | 4.9% | 6.5% | 1.6% | 4.0% | 2.5% |
| Very bad health | 2.7% | 0.5% | -2.2% | 1.2% | -0.7% |
During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| No qualifications | 36.4% | 21% | -15.4% | 18.2% | 2.8% |
| 1-4 GCSEs or Equivalent | 5.1% | 10.5% | 5.4% | 9.6% | 0.9% |
| 5 or more GCSEs, an A-Level or 1-2 AS Levels | 18.5% | 17.5% | -1.0% | 13.4% | 4.1% |
| Apprenticeship | 7.7% | 6% | -1.7% | 5.3% | 0.7% |
| HNC, HND or 2+ A Levels | 9.7% | 14.5% | 4.8% | 16.9% | -2.4% |
| Degree or Similar | 21% | 30.5% | 9.5% | 33.8% | -3.3% |
| Other | 1.5% | 0% | -1.5% | 2.8% | -2.8% |
In this area, the population is predominantly white, with 97.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Chinese | 0% | 1.4% | 1.4% | 0.7% | 0.7% |
| Other Asian | 0% | 0.5% | 0.5% | 1.6% | -1.1% |
| Mixed White and Asian | 0.4% | 0% | -0.4% | 0.8% | -0.8% |
| Mixed Other | 0.4% | 0% | -0.4% | 0.8% | -0.8% |
| White | 99.1% | 97.7% | -1.4% | 81.4% | 16.3% |
| Other | 0% | 0.5% | 0.5% | 1.6% | -1.1% |
In this area, 95.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| United Kingdom | 97.8% | 95.8% | -2.0% | 83.2% | 12.6% |
| European Union | 0.9% | 0.5% | -0.4% | 6.1% | -5.6% |
| Rest of Europe | 0.4% | 0% | -0.4% | 0.8% | -0.8% |
| Africa | 0.4% | 1.4% | 1.0% | 2.7% | -1.3% |
| Middle East and Asia | 0.4% | 0.9% | 0.5% | 5.6% | -4.7% |
| The Americas and the Caribbean | 0% | 0.9% | 0.9% | 1.3% | -0.4% |
| Oceania | 0% | 0.5% | 0.5% | 0.3% | 0.2% |
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Born in the UK | 97.8% | 95.8% | -2.0% | 83.2% | 12.6% |
| 10+ Years | 0% | 3.3% | 3.3% | 9.8% | -6.5% |
| 2-5 Years | 0% | 0.5% | 0.5% | 2.2% | -1.7% |
| Less than 2 years | 2.2% | 0.5% | -1.7% | 1.9% | -1.4% |
| 2021 | UK Average | postcode vs UK (pp) | |
|---|---|---|---|
| United Kingdom | 85.5% | 76.7% | 8.8% |
| Ireland | 0.5% | 0.6% | -0.1% |
| Southern Asia | 0.5% | 1.2% | -0.7% |
| No passport held | 13.6% | 13.5% | 0.1% |
| 2021 | UK Average | postcode vs UK (pp) | |
|---|---|---|---|
| No religion | 26.6% | 37.2% | -10.6% |
| Christian | 62.1% | 46.2% | 15.9% |
| Buddhist | 0.9% | 0.5% | 0.4% |
| Hindu | 0.5% | 1.7% | -1.2% |
| Not answered | 9.8% | 6.0% | 3.8% |
Over the last 12 months, the overall crime rate around Avenue Road was 32.0 per 1,000 residents, which is 68.0% lower than the Rushden Pemberton West average. The most reported crime type was Violence and sexual offences.
Avenue Road has the 12th lowest crime rate of 32 local areas in Rushden Pemberton West and the 245th lowest crime rate of 1,080 local areas in North Northamptonshire .
Violent and sexual offences accounted for around 18.3 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -46.5%.

Households in this area have a similar level level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have lower average household annual income than this area.

| Address | Sale Price | Sale Date | Price Estimate 2025 |
|---|---|---|---|
| 164 Avenue Road, Rushden, North Northamptonshire Detached, an established residential building | £375,000 | 2023-10-27 | £385,395 |
| 160 Avenue Road, Rushden, North Northamptonshire Detached, an established residential building | £750,000 | 2022-06-15 | £775,568 |
| 168 Avenue Road, Rushden, North Northamptonshire Terraced, an established residential building | £800,000 | 2021-11-29 | £886,726 |
| 148 Avenue Road, Rushden, North Northamptonshire Detached, an established residential building | £310,000 | 2021-03-11 | £369,857 |
| 152 Avenue Road, Rushden, North Northamptonshire Detached, an established residential building | £685,000 | 2021-02-26 | £820,197 |
NN10 0SW area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.
The percentage of retired residents living in NN10 0SW area is much higher than the country's average. According to Census 2011, 38% residents of this area were retired, while the average in the UK was 14%.
| Retired | 76 |
| Full-Time Employee | 62 |
| Self-Employed | 21 |
| Part-Time Employee | 15 |
| Looking after home or family | 8 |
| Long-Term Sick or disabled | 6 |
| Student (economically inactive) | 5 |
| Other | 2 |
| Unemployed | 2 |
| Full-Time Student (with or without job) | 2 |
| Construction | 16 |
| Wholesale and retail trade; repair of motor vehicles and motor cycles | 15 |
| Manufacturing | 14 |
| Education | 11 |
| Professional, scientific and technical activities | 6 |
| Public administration and defence; compulsory social security | 5 |
| Financial and insurance activities | 4 |
| Transport and storage | 4 |
| Human health and social work activities | 4 |
| Other | 3 |
| Accommodation and food service activities | 3 |
| Administrative and support service activities | 2 |
| Information and communication | 1 |
| Real estate activities | 1 |
| Agriculture, forestry and fishing | 1 |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Rushden Primary Academy Goulsbra Road , NN10 0YX | 3out of 4 | 1,844 yd | Academy sponsor led | No | Mixed | More About School |
| South End Junior School Wymington Road , NN10 9JU | 3out of 4 | 2,826 yd | Community school | No | Mixed | More About School |
| South End Infant School Wymington Road , NN10 9JU | 4out of 4 | 2,837 yd | Community school | No | Mixed | More About School |
| Newton Road School Newton Road , NN10 0HH | 1out of 4 | 2,855 yd | Academy sponsor led | No | Mixed | More About School |
| St Lawrence Church of England Primary School Manor Lane , Wymington NN10 9LL | 2out of 4 | 2,925 yd | Voluntary aided school | Yes | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| The Ferrers School Queensway , Higham Ferrers NN10 8LF | 1out of 4 | 4,175 yd | Academy converter | No | Mixed | More About School |
| Rushden Academy Hayway , NN10 6AG | 1out of 4 | 4,386 yd | Academy sponsor led | Not Applicable | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Chelveston Road School Chelveston Road , | - not rated | 4,717 yd | Free schools special | No | Mixed | More About School |
School statistics for this postcode are based on Ofsted rankings.
This statistics are based on Active Places Data - Contains Data © Sport England
| Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have coverage from a Gigabit capable service from fixed broadband | 100.0% |
| Percentage of premises unable to receive 2Mbit/s | 0.0% |
| Percentage of premises unable to receive 5Mbit/s | 0.0% |
| Percentage of premises unable to receive 10Mbit/s | 0.0% |
| Percentage of premises unable to receive 30Mbit/s | 0.0% |
| Median download speed | 26.3 Mbit/s |
| Average download speed | 144.8 Mbit/s |
| Minimum download speed | 600 Mbit/s |
| Maximum download speed | 600 Mbit/s |
| Median upload speed | 3.6 Mbit/s |
| Average upload speed | 130.7 Mbit/s |
| Maximum upload speed | 600 Mbit/s |
Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.