Avenue Road, Rushden, NN10 0SJ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around NN10 0SJ is generally consistent with those figures, having a male population of 48.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.7%	51.4%	-2.3%	51.0%	0.4%
Male	46.3%	48.6%	2.3%	49.0%	-0.4%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of NN10 0SJ there is a very large concentration of residents that are married - 62.5% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	16.9%	19%	2.1%	37.9%	-18.9%
Married: Opposite sex	67.2%	62.5%	-4.7%	44.2%	18.3%
Separated	0.5%	1%	0.5%	2.2%	-1.2%
Divorced	8.2%	10%	1.8%	9.1%	0.9%
Widowed	7.1%	7.5%	0.4%	6.1%	1.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	42.9%	40.3%	-2.6%	48.4%	-8.1%
Good health	35.1%	39.8%	4.7%	33.6%	6.2%
Fair health	16.1%	14.5%	-1.6%	12.7%	1.8%
Bad health	4.9%	5%	0.1%	4.0%	1.0%
Very bad health	1%	0.5%	-0.5%	1.2%	-0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	17.5%	22.3%	4.8%	18.2%	4.1%
1-4 GCSEs or Equivalent	13.1%	11.9%	-1.2%	9.6%	2.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20.8%	11.9%	-8.9%	13.4%	-1.5%
Apprenticeship	7.1%	7.9%	0.8%	5.3%	2.6%
HNC, HND or 2+ A Levels	10.9%	15.8%	4.9%	16.9%	-1.1%
Degree or Similar	24.6%	30.2%	5.6%	33.8%	-3.6%
Other	6%	0%	-6.0%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.8% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	1%	0.9%	-0.1%	3.1%	-2.2%
Pakistani	0.5%	0%	-0.5%	2.7%	-2.7%
Other Asian	0.5%	0.9%	0.4%	1.6%	-0.7%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Mixed Other	0.5%	0%	-0.5%	0.8%	-0.8%
White	97.6%	97.8%	0.2%	81.4%	16.4%

Country of Birth

In this area, 94.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.7%	94.2%	1.5%	83.2%	11.0%
European Union	1.5%	2.7%	1.2%	6.1%	-3.4%
Africa	2.4%	0%	-2.4%	2.7%	-2.7%
Middle East and Asia	2.4%	2.7%	0.3%	5.6%	-2.9%
The Americas and the Caribbean	0%	0.4%	0.4%	1.3%	-0.9%
Oceania	1%	0%	-1.0%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	91.7%	94.2%	2.5%	83.2%	11.0%
10+ Years	1%	5.8%	4.8%	9.8%	-4.0%
Less than 2 years	7.3%	0%	-7.3%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.3%	76.7%	5.6%
Ireland	0.4%	0.6%	-0.2%
Italy	0.4%	0.6%	-0.2%
Other EU countries	0.4%	1.5%	-1.1%
Eastern Asia	0.4%	0.3%	0.1%
No passport held	15.9%	13.5%	2.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	37.2%	37.2%	0.0%
Christian	54.3%	46.2%	8.1%
Buddhist	0.4%	0.5%	-0.1%
Jewish	0.4%	0.5%	-0.1%
Muslim	0.4%	6.5%	-6.1%
Not answered	7.2%	6.0%	1.2%

Safety

Is Avenue Road dangerous?

Over the last 12 months, the overall crime rate around Avenue Road was 71.1 per 1,000 residents, which is 28.8% lower than the Rushden Pemberton West average. The most reported crime type was Violence and sexual offences.

Avenue Road has the 4th highest crime rate of 32 local areas in Rushden Pemberton West and the 447th highest crime rate of 1,080 local areas in North Northamptonshire .

Violent and sexual offences accounted for around 33.2 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -57.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£46,700

Income Rank
6/10

Household Income in NN10 0SJ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 2/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Avenue Road are based on 152 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for North Northamptonshire.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Avenue Road, Rushden, NN10 0SJ

Estimated Average Property Prices for NN10 0SJ

Average Price
£579,976

Semi-Detached
£412,840

Terraced
£348,123

Detached
£631,894

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Avenue Road

Average Price
£598,980

Semi-Detached
£385,295

Terraced
£395,812

Detached
£638,882

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Avenue Road

Address	Sale Price	Sale Date	Price Estimate 2025
34 Avenue Road, Rushden, North Northamptonshire Semi-Detached, an established residential building	£322,000	2024-07-31	£341,373
32 Avenue Road, Rushden, North Northamptonshire Detached, an established residential building	£630,000	2024-03-07	£669,459
26A Avenue Road, Rushden, North Northamptonshire Detached, an established residential building	£497,000	2022-08-19	£504,561
2C Avenue Road, Rushden, North Northamptonshire Detached, an established residential building	£600,000	2021-06-29	£702,456
76 Avenue Road, Rushden, Northamptonshire Detached, an established residential building	£420,000	2020-11-04	£503,497

View All Property Sales and Other Statistics for NN10 0SJ

Employment

NN10 0SJ area has a high level of entrepreneurship. Only 21% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

NN10 0SJ area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in NN10 0SJ area is much higher than the country's average. According to Census 2011, 38% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	76
Full-Time Employee	51
Self-Employed	25
Part-Time Employee	22
Long-Term Sick or disabled	18
Looking after home or family	6
Student (economically inactive)	3
Full-Time Student (with or without job)	1
Other	0
Unemployed	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	22
Manufacturing	14
Construction	11
Human health and social work activities	11
Education	8
Transport and storage	6
Agriculture, forestry and fishing	5
Administrative and support service activities	5
Public administration and defence; compulsory social security	5
Other	4
Accommodation and food service activities	4
Professional, scientific and technical activities	3
Financial and insurance activities	3
Information and communication	3
Real estate activities	2
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Rushden Primary Academy Goulsbra Road , NN10 0YX	3out of 4	1,752 yd	Academy sponsor led	No	Mixed	More About School
St Lawrence Church of England Primary School Manor Lane , Wymington NN10 9LL	2out of 4	2,244 yd	Voluntary aided school	Yes	Mixed	More About School
South End Junior School Wymington Road , NN10 9JU	3out of 4	2,486 yd	Community school	No	Mixed	More About School
South End Infant School Wymington Road , NN10 9JU	4out of 4	2,582 yd	Community school	No	Mixed	More About School
Newton Road School Newton Road , NN10 0HH	1out of 4	2,926 yd	Academy sponsor led	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Rushden Academy Hayway , NN10 6AG	1out of 4	4,401 yd	Academy sponsor led	Not Applicable	Mixed	More About School
The Ferrers School Queensway , Higham Ferrers NN10 8LF	1out of 4	4,477 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hinwick Hall College Hinwick , NN29 7JD	- not rated	4,929 yd	Miscellaneous	Not Applicable	Mixed	More About School
Chelveston Road School Chelveston Road ,	- not rated	5,116 yd	Free schools special	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Garley Catering Services	John White Sports And Social Club, Bedford Road		759 yd

Sport

Facility Name	Sport Objects	Distance
John White Golf Club RUSHDEN GOLF RANGE RUSHDEN GOLF RANGE BEDFORD ROAD	golf	1,073 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	98.1%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	98.1%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	98.1%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	38.8 Mbit/s
Average download speed	92.4 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	8.3 Mbit/s
Average upload speed	73.7 Mbit/s
Maximum upload speed	600 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of NN10 0SJ