Willoughby Avenue, Long Eaton, Nottingham, NG10 4JL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding NG10 4JL, has a female population slightly higher than UK average, with 52.8% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	48.4%	52.8%	4.4%	51.0%	1.8%
Male	51.6%	47.2%	-4.4%	49.0%	-1.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.7%	31.8%	2.1%	37.9%	-6.1%
Married: Opposite sex	53.4%	48.8%	-4.6%	44.2%	4.6%
Married: Same sex	0.8%	0.8%	0.0%	0.3%	0.5%
Separated	1.9%	1.7%	-0.2%	2.2%	-0.5%
Divorced	9%	8.7%	-0.3%	9.1%	-0.4%
Widowed	5.3%	8.3%	3.0%	6.1%	2.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	46.5%	46.3%	-0.2%	48.4%	-2.1%
Good health	36.5%	36%	-0.5%	33.6%	2.4%
Fair health	13.8%	11.9%	-1.9%	12.7%	-0.8%
Bad health	1.9%	4.2%	2.3%	4.0%	0.2%
Very bad health	1.3%	1.6%	0.3%	1.2%	0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	28.9%	20.5%	-8.4%	18.2%	2.3%
1-4 GCSEs or Equivalent	16.5%	13.9%	-2.6%	9.6%	4.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.4%	12.7%	-2.7%	13.4%	-0.7%
Apprenticeship	3%	7%	4.0%	5.3%	1.7%
HNC, HND or 2+ A Levels	12.8%	17.6%	4.8%	16.9%	0.7%
Degree or Similar	21.4%	26.2%	4.8%	33.8%	-7.6%
Other	1.9%	2%	0.1%	2.8%	-0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 96.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.6%	0.7%	0.1%	3.1%	-2.4%
Other Asian	0.3%	0.3%	0.0%	1.6%	-1.3%
Black Caribbean	1.3%	0%	-1.3%	1.0%	-1.0%
Mixed White and Asian	0%	1.3%	1.3%	0.8%	0.5%
Mixed White and Caribbean	0.3%	1.3%	1.0%	0.9%	0.4%
White	97.4%	96.4%	-1.0%	81.4%	15.0%

Country of Birth

In this area, 96.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.4%	96.7%	-1.7%	83.2%	13.5%
European Union	0.3%	1.3%	1.0%	6.1%	-4.8%
Africa	0.6%	0.7%	0.1%	2.7%	-2.0%
Middle East and Asia	0.3%	1%	0.7%	5.6%	-4.6%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%
Oceania	0%	0.3%	0.3%	0.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.4%	96.7%	-1.7%	83.2%	13.5%
10+ Years	0%	2.3%	2.3%	9.8%	-7.5%
5-10 Years	0%	0.7%	0.7%	2.9%	-2.2%
2-5 Years	0.3%	0.3%	0.0%	2.2%	-1.9%
Less than 2 years	1.3%	0%	-1.3%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	78.8%	76.7%	2.1%
Ireland	0.3%	0.6%	-0.3%
Other EU countries	0.3%	1.5%	-1.2%
South and Eastern Africa	0.3%	0.2%	0.1%
South-East Asia	0.7%	0.2%	0.5%
No passport held	19.5%	13.5%	6.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	54.4%	37.2%	17.2%
Christian	36.5%	46.2%	-9.7%
Hindu	0.7%	1.7%	-1.0%
Not answered	8.5%	6.0%	2.5%

Safety

Is Willoughby Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Willoughby Avenue was 38.5 per 1,000 residents, which is 66.9% lower than the Derby Road East average. The most reported crime type was Anti-social behaviour.

Willoughby Avenue has the 10th lowest crime rate of 50 local areas in Derby Road East and the 137th lowest crime rate of 377 local areas in Erewash .

Violent and sexual offences accounted for around 6.4 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -53.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 78% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,300

Income Rank
3/10

Household Income in NG10 4JL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willoughby Avenue are based on 47 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Erewash.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willoughby Avenue, Long Eaton, Nottingham, NG10 4JL

Estimated Average Property Prices for NG10 4JL

Average Price
£206,064

Semi-Detached
£207,686

Terraced
£181,081

Detached
£258,789

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willoughby Avenue

Average Price
£199,525

Semi-Detached
£205,413

Terraced
£182,638

Detached
£249,233

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Willoughby AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
33 Willoughby Avenue, Nottingham, Derbyshire Detached, an established residential building	£257,500	2023-08-04	£248,716
17 Willoughby Avenue, Nottingham, Derbyshire Semi-Detached, an established residential building	£190,000	2021-11-12	£212,500
8 Willoughby Avenue, Nottingham, Derbyshire Terraced, an established residential building	£120,000	2021-10-29	£135,282
25 Willoughby Avenue, Nottingham, Derbyshire Semi-Detached, an established residential building	£170,000	2021-07-15	£198,853
12 Willoughby Avenue, Nottingham, Derbyshire Terraced, an established residential building	£153,000	2021-04-29	£178,822

View All Property Sales and Other Statistics for NG10 4JL

Employment

Economic Activity

Full-Time Employee	82
Retired	61
Part-Time Employee	44
Self-Employed	17
Long-Term Sick or disabled	13
Unemployed	9
Looking after home or family	8
Other	7
Student (economically inactive)	6
Full-Time Student (with or without job)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	28
Manufacturing	25
Human health and social work activities	23
Construction	22
Accommodation and food service activities	15
Education	14
Transport and storage	11
Public administration and defence; compulsory social security	11
Professional, scientific and technical activities	10
Information and communication	6
Administrative and support service activities	6
Real estate activities	4
Financial and insurance activities	3
Other	2
Electricity, gas, steam and air conditioning supply	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Longmoor Primary School Newstead Road , Long Eaton NG10 4JG	3out of 4	272 yd	Community school	Yes	Mixed	More About School
English Martyrs' Catholic Voluntary Academy Bracken Road , Long Eaton NG10 4DA	4out of 4	827 yd	Academy converter	No	Mixed	More About School
Harrington Junior School Derby Road , Long Eaton NG10 4BJ	3out of 4	1,024 yd	Community school	No	Mixed	More About School
Parklands Infant and Nursery School Derby Road , Long Eaton NG10 4BJ	4out of 4	1,103 yd	Community school	Yes	Mixed	More About School
Toton Bispham Drive Junior School Bispham Drive , Toton NG9 6GJ	3out of 4	1,615 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wilsthorpe School Derby Road , Long Eaton NG10 4WT	3out of 4	915 yd	Academy converter	No	Mixed	More About School
Friesland School Nursery Avenue , NG10 5AF	3out of 4	1,832 yd	Academy converter	No	Mixed	More About School
George Spencer Academy Arthur Mee Road , Stapleford NG9 7EW	4out of 4	1,938 yd	Academy converter	Not Applicable	Mixed	More About School
The Long Eaton School Thoresby Road , Long Eaton NG10 3NP	3out of 4	2,260 yd	Academy converter	Not Applicable	Mixed	More About School
Alderman White School Chilwell Lane , Bramcote NG9 3DU	3out of 4	3,988 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
OneSchool Global Uk Nottingham Campus Wellington Street , Long Eaton NG10 4HR	- not rated	643 yd	Other independent school	No	Mixed	More About School
Brackenfield Special School Bracken Road , Long Eaton NG10 4DA	3out of 4	1,037 yd	Community special school	Not Applicable	Mixed	More About School
Trent College Derby Road , Long Eaton NG10 4AD	- not rated	1,171 yd	Other independent school	Yes	Mixed	More About School
Stanton Vale School Thoresby Road , Long Eaton NG10 3NP	3out of 4	2,190 yd	Academy special converter	Yes	Mixed	More About School
Spring Valley School The Old Rectory, Risley Lane , Breaston DE72 3AU	- not rated	2,441 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Hope Long Eaton Breakfast Club at Petersham Hall	Petersham Hall, 95 Grasmere Road		687 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Moorlands LMRCA Club	295 Curzon Street	417 yd
Curzon Club	236 Bennett Street	641 yd
Bridge Inn	Longmoor Lane	670 yd
Zingari Club	College Street	790 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Peking House	283 College Street	201 yd
Little Oriental	89 Grasmere Road	554 yd
Long Eaton Fish Bar	82 College Street	790 yd
China Garden	85 College Street	803 yd
Street Food Kitchen	79 College Street	803 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-op Food	87 Grasmere Road		557 yd
Co-op Food	63-69 College Street		803 yd

Sport

Facility Name	Sport Objects	Distance
Longmoor Primary School NEWSTEAD ROAD	grass pitches	296 yd
English Martyrs' Catholic Voluntary Academy BRACKEN ROAD	grass pitches	866 yd
Wilsthorpe Community School Derby Road	artificial grass pitch, grass pitches	925 yd
Harrington Junior School DERBY ROAD	grass pitches	1,021 yd
Brackenfield Special School BRACKEN ROAD	grass pitches	1,053 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	100 Mbit/s
Average download speed	160.5 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	15 Mbit/s
Average upload speed	18.7 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.