Baird Way, Minster On Sea, Sheerness, ME12 3UG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ME12 3UG has a slightly higher male population, with 51.9% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.5%	48.1%	-5.4%	51.0%	-2.9%
Male	46.5%	51.9%	5.4%	49.0%	2.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ME12 3UG, a significant portion of the population is single, making up 44.9% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	24.2%	44.9%	20.7%	37.9%	7.0%
Married: Opposite sex	47.7%	39.8%	-7.9%	44.2%	-4.4%
Married: Same sex	0.5%	0.8%	0.3%	0.3%	0.5%
Separated	3.8%	2.3%	-1.5%	2.2%	0.1%
Divorced	13.3%	10.5%	-2.8%	9.1%	1.4%
Widowed	10.5%	1.6%	-8.9%	6.1%	-4.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (90.9%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	30.3%	59.5%	29.2%	48.4%	11.1%
Good health	34.8%	31.4%	-3.4%	33.6%	-2.2%
Fair health	24%	7%	-17.0%	12.7%	-5.7%
Bad health	8.8%	1.8%	-7.0%	4.0%	-2.2%
Very bad health	2%	0.3%	-1.7%	1.2%	-0.9%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ME12 3UG this area, 9.1% of residents have no qualifications. This is significantly lower than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	42.3%	9.1%	-33.2%	18.2%	-9.1%
1-4 GCSEs or Equivalent	14.5%	14.2%	-0.3%	9.6%	4.6%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.5%	19.8%	6.3%	13.4%	6.4%
Apprenticeship	5.1%	4.7%	-0.4%	5.3%	-0.6%
HNC, HND or 2+ A Levels	7.9%	22.1%	14.2%	16.9%	5.2%
Degree or Similar	11.7%	28.5%	16.8%	33.8%	-5.3%
Other	4.8%	1.6%	-3.2%	2.8%	-1.2%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 85.4% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0.9%	1.2%	0.3%	1.1%	0.1%
Chinese	0.2%	0%	-0.2%	0.7%	-0.7%
Indian	0%	2.6%	2.6%	3.1%	-0.5%
Other Asian	0%	1.2%	1.2%	1.6%	-0.4%
Black African	0%	7.3%	7.3%	2.5%	4.8%
Black Caribbean	0.2%	0%	-0.2%	1.0%	-1.0%
Mixed White and Caribbean	1.3%	0%	-1.3%	0.9%	-0.9%
Mixed Other	0%	1.2%	1.2%	0.8%	0.4%
White	97.3%	85.4%	-11.9%	81.4%	4.0%
Gypsy or Irish Traveller	0%	0.6%	0.6%	0.1%	0.5%
Arab	0%	0.3%	0.3%	0.6%	-0.3%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 87.7% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.3%	87.7%	-9.6%	83.2%	4.5%
European Union	0.9%	4.7%	3.8%	6.1%	-1.4%
Rest of Europe	0.2%	0.3%	0.1%	0.8%	-0.5%
Africa	0.4%	5.8%	5.4%	2.7%	3.1%
Middle East and Asia	0.4%	1.5%	1.1%	5.6%	-4.1%
The Americas and the Caribbean	0.2%	0%	-0.2%	1.3%	-1.3%
British Overseas	0.4%	0%	-0.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.2%	87.7%	-8.5%	83.2%	4.5%
10+ Years	0%	8.5%	8.5%	9.8%	-1.3%
5-10 Years	0%	2.9%	2.9%	2.9%	0.0%
2-5 Years	0.2%	0%	-0.2%	2.2%	-2.2%
Less than 2 years	3.6%	0.9%	-2.7%	1.9%	-1.0%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.9%	76.7%	6.2%
Germany	0.6%	0.2%	0.4%
Portugal	0.3%	0.5%	-0.2%
Lithuania	1.2%	0.3%	0.9%
Poland	2.6%	1.3%	1.3%
Romania	1.2%	0.9%	0.3%
North Africa	0.3%	0.1%	0.2%
Central and Western Africa	1.2%	0.3%	0.9%
South and Eastern Africa	1.2%	0.2%	1.0%
Southern Asia	0.9%	1.2%	-0.3%
North America and the Caribbean	0.3%	0.3%	0.0%
No passport held	7.5%	13.5%	-6.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	54.8%	37.2%	17.6%
Christian	37.6%	46.2%	-8.6%
Hindu	0.6%	1.7%	-1.1%
Muslim	2.6%	6.5%	-3.9%
Sikh	0.9%	0.9%	0.0%
Other religion	0.6%	0.6%	0.0%
Not answered	2.9%	6.0%	-3.1%

Safety

Is Baird Way Street dangerous?

Over the last 12 months, the overall crime rate around Baird Way was 129.2 per 1,000 residents, which is 101.8% higher than the Minster Cliffs average. The most reported crime type was Violence and sexual offences.

Baird Way has the 11th highest crime rate of 42 local areas in Minster Cliffs and the 102nd highest crime rate of 454 local areas in Swale .

Violent and sexual offences accounted for around 81.3 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -31.7%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 72% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£39,000

Income Rank
3/10

Household Income in ME12 3UG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 7/10 (above average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 8/10 (high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 9/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 8/10 (high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Baird Way are based on 63 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Swale.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Baird Way, Minster On Sea, Sheerness, ME12 3UG

Estimated Average Property Prices for ME12 3UG

Average Price
£287,210

Semi-Detached
£365,716

Terraced
£293,421

Detached
£362,517

Flats/Maisonettes
£179,198

Other
no sales

Estimated Average Property Prices for Baird Way

Average Price
£310,351

Semi-Detached
£373,942

Terraced
£299,205

Detached
£373,079

Flats/Maisonettes
£179,531

Other
£1,583,863

Property Prices Comparison

Latest Property Sales on Baird WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
1 Baird Way, Sheerness, Kent Flats/Maisonettes, an established residential building	£183,000	2025-02-28	£183,982
46 Baird Way, Sheerness, Kent Detached, an established residential building	£325,000	2025-02-27	£333,811
21 Baird Way, Sheerness, Kent Flats/Maisonettes, an established residential building	£190,000	2023-12-08	£187,400
6 Baird Way, Sheerness, Kent Detached, an established residential building	£360,000	2023-07-26	£355,311
14 Baird Way, Sheerness, Kent Terraced, an established residential building	£305,000	2023-05-19	£309,407

View All Property Sales and Other Statistics for ME12 3UG

Employment

ME12 3UG area has a high level of entrepreneurship. Only 22% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

ME12 3UG area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	151
Part-Time Employee	35
Self-Employed	31
Looking after home or family	10
Retired	9
Student (economically inactive)	7
Other	3
Full-Time Student (with or without job)	3
Long-Term Sick or disabled	3
Unemployed	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	26
Manufacturing	21
Human health and social work activities	20
Construction	19
Transport and storage	19
Education	14
Public administration and defence; compulsory social security	13
Accommodation and food service activities	10
Financial and insurance activities	4
Administrative and support service activities	4
Information and communication	4
Professional, scientific and technical activities	3
Other	2
Water supply; sewerage, waste management and remediation activities	2
Agriculture, forestry and fishing	2
Real estate activities	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Halfway Houses Primary School Danley Road , ME12 3AP	3out of 4	543 yd	Academy converter	No	Mixed	More About School
Richmond Academy Unity Street , ME12 2ET	2out of 4	1,057 yd	Academy sponsor led	Yes	Mixed	More About School
West Minster Primary School St George's Avenue , ME12 1ET	3out of 4	1,789 yd	Community school	Yes	Mixed	More About School
Rose Street Primary School Rose Street , ME12 1AW	3out of 4	1,814 yd	Community school	Yes	Mixed	More About School
St Edward's Catholic Primary School New Road , ME12 1BW	3out of 4	1,926 yd	Academy sponsor led	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oasis Academy Isle of Sheppey Minster Road , ME12 3JQ	2out of 4	1,164 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elliott Park School 18-20 Marina Drive , Minster-on-Sea ME12 2DP	- not rated	1,542 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Sheerness Golf Club	Power Station Road, Minster-on-sea	106 yd
Stones Coffee Shop Ltd	Cafe, Stones Garden Centre	342 yd
Koh-I-Noor Indian Restaurant	6A Minster Road, Minster-on-sea	649 yd
Halfway Grill	6 Minster Road, Minster-on-sea	649 yd
Mem's Mezze	Halfway House, Halfway Road	667 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Heritage	17-19 Minster Road, Minster-On-Sea	670 yd
The Shisha Bar	2 Minster Road, Minster-on-sea	687 yd
Sheerness East Working Men's Club	47 Queenborough Road, Halfway	886 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Ministry Of Spice Limited / Taste Of India	9A Minster Road, Minster-on-sea	685 yd
Halfway Chinese	3 Queenborough Road, Halfway	690 yd
Halfway Pizza	9 Queenborough Road, Halfway	690 yd

Sport

Facility Name	Sport Objects	Distance
Sheerness Golf Club SHEERNESS GOLF CLUB SHEERNESS GOLF CLUB POWER STATION ROAD	golf	347 yd
Sheerness Driving Range (Closed) Halfway Road	golf	452 yd
Halfway Houses Primary School DANLEY ROAD	grass pitches	457 yd
Danley Middle School (Closed) Halfway Road	grass pitches	517 yd
Sheerness East Working Mens Club QUEENBOROUGH ROAD	grass pitches	890 yd
Holm Park QUEENBOROUGH ROAD	grass pitches	928 yd
Isle Of Sheppey Academy (Closed) Minster Road	artificial grass pitch, grass pitches	956 yd
Oasis Academy Isle Of Sheppey (East Site) Minster Road	artificial grass pitch, grass pitches, tennis courts	1,037 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	160 Mbit/s
Average download speed	231.7 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	30 Mbit/s
Average upload speed	36.1 Mbit/s
Maximum upload speed	115 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.