Imperial Avenue, Minster On Sea, Sheerness, ME12 2HG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ME12 2HG, has a female population slightly higher than UK average, with 52.3% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.4%	52.3%	-1.1%	51.0%	1.3%
Male	46.6%	47.7%	1.1%	49.0%	-1.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ME12 2HG there is a very large concentration of residents that are married - 51.1% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	25%	30.1%	5.1%	37.9%	-7.8%
Married: Opposite sex	53.6%	51.1%	-2.5%	44.2%	6.9%
Civil partnership: Opposite sex	0%	0.7%	0.7%	0.1%	0.6%
Separated	3.2%	1.1%	-2.1%	2.2%	-1.1%
Divorced	9.7%	10.7%	1.0%	9.1%	1.6%
Widowed	8.5%	6.3%	-2.2%	6.1%	0.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	44.1%	47.1%	3.0%	48.4%	-1.3%
Good health	38.6%	33.7%	-4.9%	33.6%	0.1%
Fair health	13.2%	13.1%	-0.1%	12.7%	0.4%
Bad health	3.2%	5.6%	2.4%	4.0%	1.6%
Very bad health	1%	0.7%	-0.3%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 16.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	21%	22.6%	1.6%	18.2%	4.4%
1-4 GCSEs or Equivalent	20.6%	12.4%	-8.2%	9.6%	2.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.3%	19.3%	2.0%	13.4%	5.9%
Apprenticeship	6%	6.9%	0.9%	5.3%	1.6%
HNC, HND or 2+ A Levels	11.3%	18.6%	7.3%	16.9%	1.7%
Degree or Similar	18.5%	16.1%	-2.4%	33.8%	-17.7%
Other	5.2%	4%	-1.2%	2.8%	1.2%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Asian	0.3%	0%	-0.3%	1.6%	-1.6%
Black African	0.3%	0%	-0.3%	2.5%	-2.5%
Mixed White and Asian	0%	0.7%	0.7%	0.8%	-0.1%
Mixed White and Caribbean	0%	0.3%	0.3%	0.9%	-0.6%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	98.7%	98.3%	-0.4%	81.4%	16.9%
Gypsy or Irish Traveller	0.3%	0%	-0.3%	0.1%	-0.1%
Other	0%	0.7%	0.7%	1.6%	-0.9%

Country of Birth

In this area, 97.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.7%	97.4%	-0.3%	83.2%	14.2%
European Union	0.6%	2.3%	1.7%	6.1%	-3.8%
Rest of Europe	0.6%	0%	-0.6%	0.8%	-0.8%
The Americas and the Caribbean	1%	0.3%	-0.7%	1.3%	-1.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.1%	97.4%	0.3%	83.2%	14.2%
10+ Years	0%	2.6%	2.6%	9.8%	-7.2%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	2.6%	0%	-2.6%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	88.6%	76.7%	11.9%
Spain	0.3%	0.4%	-0.1%
Lithuania	0.7%	0.3%	0.4%
No passport held	10.4%	13.5%	-3.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	47%	37.2%	9.8%
Christian	44%	46.2%	-2.2%
Buddhist	0.3%	0.5%	-0.2%
Other religion	1%	0.6%	0.4%
Not answered	7.6%	6.0%	1.6%

Safety

Is Imperial Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Imperial Avenue was 82.0 per 1,000 residents, which is 28.1% higher than the Minster Cliffs average. The most reported crime type was Violence and sexual offences.

Imperial Avenue has the 19th highest crime rate of 42 local areas in Minster Cliffs and the 182nd highest crime rate of 454 local areas in Swale .

Violent and sexual offences accounted for around 29.5 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -60.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 75% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£38,100

Income Rank
3/10

Household Income in ME12 2HG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 7/10 (above average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Imperial Avenue are based on 82 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Swale.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Imperial Avenue, Minster On Sea, Sheerness, ME12 2HG

Estimated Average Property Prices for ME12 2HG

Average Price
£390,887

Semi-Detached
£314,411

Terraced
£360,988

Detached
£406,560

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Imperial Avenue

Average Price
£400,600

Semi-Detached
£277,627

Terraced
£382,704

Detached
£427,561

Flats/Maisonettes
no sales

Other
£329,930

Property Prices Comparison

Latest Property Sales on Imperial AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Lesearn Imperial Avenue, Sheerness, Kent Detached, an established residential building	£385,000	2025-03-07	£395,438
Mole End Imperial Avenue, Sheerness, Kent Detached, an established residential building	£138,600	2025-01-20	£141,914
Bedrock Imperial Avenue, Sheerness, Kent Detached, an established residential building	£510,000	2023-12-13	£527,679
Kimberworth Imperial Avenue, Sheerness, Kent Detached, an established residential building	£520,000	2023-10-25	£549,571
Mariners Imperial Avenue, Sheerness, Kent Detached, an established residential building	£395,000	2022-12-16	£387,525

View All Property Sales and Other Statistics for ME12 2HG

Employment

ME12 2HG area has a high level of entrepreneurship. Only 20% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

ME12 2HG area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	84
Retired	76
Self-Employed	34
Part-Time Employee	30
Looking after home or family	15
Long-Term Sick or disabled	13
Student (economically inactive)	9
Unemployed	6
Other	4
Full-Time Student (with or without job)	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	28
Construction	26
Manufacturing	20
Human health and social work activities	14
Public administration and defence; compulsory social security	14
Education	11
Transport and storage	10
Professional, scientific and technical activities	9
Accommodation and food service activities	7
Administrative and support service activities	6
Information and communication	6
Financial and insurance activities	5
Other	3
Agriculture, forestry and fishing	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Minster in Sheppey Primary School Brecon Chase , Minster ME12 2HX	3out of 4	476 yd	Academy converter	No	Mixed	More About School
St Georges CofE (Aided) Primary School Chequers Road , ME12 3QU	3out of 4	834 yd	Academy converter	No	Mixed	More About School
Thistle Hill Academy Aspen Drive , Minster-on-Sea ME12 3UD	2out of 4	1,598 yd	Academy sponsor led	No	Mixed	More About School
Halfway Houses Primary School Danley Road , ME12 3AP	3out of 4	2,622 yd	Academy converter	No	Mixed	More About School
Richmond Academy Unity Street , ME12 2ET	2out of 4	3,261 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oasis Academy Isle of Sheppey Minster Road , ME12 3JQ	2out of 4	2,336 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elliott Park School 18-20 Marina Drive , Minster-on-Sea ME12 2DP	- not rated	1,303 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Abbey Cake Shop	1 Chapel Street, Minster-on-sea	370 yd
Spice Of India	10 High Street, Minster-on-sea	395 yd
Banks Restaurant	428 Minster Road, Minster-on-sea	448 yd
The Little Oyster Cafe	Cafe, Little Oyster Residential Home	971 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Minster Working Men's Club	Minster Working Mens Club, 1 Union Road	406 yd
Charisma Cocktail Bar	Kings Arms, 2 High Street	418 yd
The Highlanders	Highlander, 13 High Street	424 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Miramar	4 High Street, Minster-on-sea		406 yd
Hundal Kebab House Limited	29 High Street, Minster-on-sea		419 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-op	19-23 Queens Road, Minster-on-sea		242 yd

Sport

Facility Name	Sport Objects	Distance
Gilbert Hall Off Chequers Road	grass pitches	537 yd
St George'S Church Of England Primary School CHEQUERS ROAD	grass pitches	714 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	9.1%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	1.8%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	1.8%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	62.1 Mbit/s
Average download speed	60.9 Mbit/s
Minimum download speed	158.36 Mbit/s
Maximum download speed	158.36 Mbit/s

Upload Speed

Median upload speed	15.4 Mbit/s
Average upload speed	14.9 Mbit/s
Maximum upload speed	25.99 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.