Armstrong Mall, Southwood Business Park, Farnborough, GU14 0NR

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding GU14 0NR has a slightly higher male population, with 52.7% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.7%	47.3%	-4.4%	51.0%	-3.7%
Male	48.3%	52.7%	4.4%	49.0%	3.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of GU14 0NR there is a very large concentration of residents that are married - 56.9% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.6%	28.2%	-1.4%	37.9%	-9.7%
Married: Opposite sex	56.3%	56.9%	0.6%	44.2%	12.7%
Separated	1.5%	1.1%	-0.4%	2.2%	-1.1%
Divorced	10.2%	8.8%	-1.4%	9.1%	-0.3%
Widowed	2.4%	5%	2.6%	6.1%	-1.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	55.4%	55.7%	0.3%	48.4%	7.3%
Good health	32.6%	28.9%	-3.7%	33.6%	-4.7%
Fair health	9.5%	10.5%	1.0%	12.7%	-2.2%
Bad health	1.2%	4.4%	3.2%	4.0%	0.4%
Very bad health	1.2%	0.4%	-0.8%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	14.1%	12%	-2.1%	18.2%	-6.2%
1-4 GCSEs or Equivalent	13.1%	9.8%	-3.3%	9.6%	0.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.4%	12.5%	-5.9%	13.4%	-0.9%
Apprenticeship	5.3%	3.8%	-1.5%	5.3%	-1.5%
HNC, HND or 2+ A Levels	15%	20.1%	5.1%	16.9%	3.2%
Degree or Similar	31.1%	39.7%	8.6%	33.8%	5.9%
Other	2.9%	2.2%	-0.7%	2.8%	-0.6%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 88.2% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0.8%	0%	-0.8%	1.1%	-1.1%
Chinese	1.2%	2.2%	1.0%	0.7%	1.5%
Indian	2.9%	4.8%	1.9%	3.1%	1.7%
Pakistani	0%	0.4%	0.4%	2.7%	-2.3%
Other Asian	0%	1.7%	1.7%	1.6%	0.1%
Black African	2.5%	2.2%	-0.3%	2.5%	-0.3%
Mixed White and Asian	0%	0.4%	0.4%	0.8%	-0.4%
Mixed Other	0.4%	0%	-0.4%	0.8%	-0.8%
White	89.7%	88.2%	-1.5%	81.4%	6.8%
Gypsy or Irish Traveller	2.1%	0%	-2.1%	0.1%	-0.1%
Other	0.4%	0%	-0.4%	1.6%	-1.6%

Country of Birth

In this area, 85.5% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.9%	85.5%	-10.4%	83.2%	2.3%
European Union	0%	6.1%	6.1%	6.1%	0.0%
Rest of Europe	0.4%	0%	-0.4%	0.8%	-0.8%
Africa	1.7%	3.9%	2.2%	2.7%	1.2%
Middle East and Asia	2.1%	4.4%	2.3%	5.6%	-1.2%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.9%	85.2%	-10.7%	83.2%	2.0%
10+ Years	0%	7.9%	7.9%	9.8%	-1.9%
5-10 Years	0.4%	4.4%	4.0%	2.9%	1.5%
2-5 Years	1.2%	0%	-1.2%	2.2%	-2.2%
Less than 2 years	2.5%	2.6%	0.1%	1.9%	0.7%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	84%	76.7%	7.3%
Portugal	0.4%	0.5%	-0.1%
Poland	1.3%	1.3%	0.0%
Romania	1.8%	0.9%	0.9%
Other EU countries	1.8%	1.5%	0.3%
South and Eastern Africa	1.3%	0.2%	1.1%
Eastern Asia	0.4%	0.3%	0.1%
Southern Asia	0.4%	1.2%	-0.8%
No passport held	8.4%	13.5%	-5.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	36.4%	37.2%	-0.8%
Christian	54.8%	46.2%	8.6%
Buddhist	0.4%	0.5%	-0.1%
Muslim	1.8%	6.5%	-4.7%
Sikh	3.1%	0.9%	2.2%
Not answered	3.5%	6.0%	-2.5%

Safety

Is Armstrong Mall Street dangerous?

Over the last 12 months, the overall crime rate around Armstrong Mall was 237.2 per 1,000 residents, which is 156.5% higher than the Cove and Southwood average. The most reported crime type was Shoplifting.

Armstrong Mall has the 6th highest crime rate of 60 local areas in Cove and Southwood and the 23rd highest crime rate of 304 local areas in Rushmoor .

Violent and sexual offences accounted for around 31.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 420.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 95% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£67,200

Income Rank
10/10

Household Income in GU14 0NR, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 1/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 1/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 1/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 1/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 1/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Armstrong Mall are based on 1 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Rushmoor.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Armstrong Mall, Southwood Business Park, Farnborough, GU14 0NR

Estimated Average Property Prices for GU14 0NR

Average Price
£26,675,715

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£26,675,715

Estimated Average Property Prices for Armstrong Mall

Average Price
£28,204,896

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£28,204,896

Property Prices Comparison

Latest Property Sales on Armstrong MallStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Units 11 And 12 Armstrong Mall, Farnborough, Hampshire Other, an established residential building	£26,307,579	2018-09-26	£28,204,896

View All Property Sales and Other Statistics for GU14 0NR

Employment

GU14 0NR area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	81
Retired	49
Part-Time Employee	21
Self-Employed	10
Full-Time Student (with or without job)	4
Student (economically inactive)	4
Looking after home or family	4
Long-Term Sick or disabled	4
Unemployed	3
Other	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Information and communication	17
Financial and insurance activities	14
Public administration and defence; compulsory social security	12
Manufacturing	12
Human health and social work activities	11
Education	11
Accommodation and food service activities	9
Transport and storage	8
Construction	7
Professional, scientific and technical activities	7
Administrative and support service activities	6
Other	5
Electricity, gas, steam and air conditioning supply	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Southwood Infant School Southwood Lane , Southwood GU14 0NE	3out of 4	401 yd	Community school	No	Mixed	More About School
Parsonage Farm Nursery and Infant School Cherry Tree Close , GU14 9TT	4out of 4	670 yd	Community school	Yes	Mixed	More About School
Cove Junior School Fernhill Road , Cove GU14 9SA	3out of 4	1,083 yd	Community school	No	Mixed	More About School
Cove Infant School 92 Fernhill Road , Cove GU14 9DP	4out of 4	1,149 yd	Community school	No	Mixed	More About School
Guillemont Junior School Sandy Lane , GU14 9ES	3out of 4	1,451 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cove School St John's Road , Cove GU14 9RN	2out of 4	978 yd	Foundation school	No	Mixed	More About School
Fernhill School Neville Duke Road , GU14 9BY	2out of 4	2,959 yd	Community school	No	Mixed	More About School
The Wavell School Lynchford Road , GU14 6BH	3out of 4	3,656 yd	Community school	No	Mixed	More About School
Kings International College Watchetts Drive , GU15 2PQ	3out of 4	4,542 yd	Foundation school	No	Mixed	More About School
Court Moor School Spring Woods , GU52 7RY	3out of 4	5,182 yd	Community school	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Sixth Form College Farnborough Prospect Avenue , GU14 8JX	- not rated	2,796 yd	Academy 16-19 converter	No	Mixed	More About School
Farnborough College of Technology Boundary Road , GU14 6SB	- not rated	3,039 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Samuel Cody School Ballantyne Road , GU14 8SN	3out of 4	2,099 yd	Community special school	Not Applicable	Mixed	More About School
Hurst Lodge School Fernhill Road , Blackwater GU17 9HU	- not rated	2,937 yd	Other independent school	Yes	Mixed	More About School
Farnborough Hill Farnborough Road , GU14 8AT	- not rated	2,986 yd	Other independent school	No	Girls	More About School
Henry Tyndale School Ship Lane , GU14 8BX	4out of 4	3,500 yd	Community special school	Yes	Mixed	More About School
Salesian College 119 Reading Road , GU14 6PA	- not rated	3,844 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Sarsen Stones	10 Apollo Rise, Farnborough	376 yd
Rushmoor Community Football Club	Southwood Pavilion, Grasmere Road	636 yd
Monkey Puzzle Public House	The Monkey Puzzle, 101 Ively Road	661 yd
Nuffield Health	20 Links Way, Farnborough	722 yd
Fleet Spurs Sports Club	Southwood Sports Pavilion, Kennels Lane	969 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Crab & Anchor Public House	The Crab And Anchor, 5 Southwood Village Centre		278 yd
Plough And Horses	The Plough And Horses, 90 Fleet Road		306 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Oriental Hub/ Kings Of Thai	90 Whetstone Road, Farnborough	451 yd
Pizza Choice & Best Kebab	91 Whetstone Road, Farnborough	451 yd
Speedy	1 Fleet Road, Farnborough	800 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Morrisons Supermarkets Limited	Morrisons, 1 Southwood Village Centre		278 yd
Morrisons	Southwood Summit Centre, 1 Aldrin Place		610 yd

Sport

Facility Name	Sport Objects	Distance
Southwood Playing Fields GRASMERE ROAD	grass pitches	693 yd
Nuffield Health (Farnborough) LINKS WAY	health and fitness suite, swimming pool	720 yd
Cove Cricket Club GRASMERE ROAD	grass pitches	752 yd
Cove School ST. JOHNS ROAD	grass pitches	945 yd
Kennels Lane SOUTHWOOD SPORTS PAVILION SOUTHWOOD SPORTS PAVILION KENNELS LANE	grass pitches	967 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	7.1%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	7.1%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	7.1%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.