King William Drive, Cheltenham, GL53 7RP

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around GL53 7RP is generally consistent with those figures, having a male population of 49.3%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.4%	50.7%	-2.7%	51.0%	-0.3%
Male	46.6%	49.3%	2.7%	49.0%	0.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of GL53 7RP there is a very large concentration of residents that are married - 71.2% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	13.2%	18%	4.8%	37.9%	-19.9%
Married: Opposite sex	74.1%	71.2%	-2.9%	44.2%	27.0%
Married: Same sex	0.8%	0%	-0.8%	0.3%	-0.3%
Separated	0.4%	0.4%	0.0%	2.2%	-1.8%
Divorced	4.5%	3.2%	-1.3%	9.1%	-5.9%
Widowed	7%	7.2%	0.2%	6.1%	1.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (87.5%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	51.2%	53.1%	1.9%	48.4%	4.7%
Good health	34.3%	34.4%	0.1%	33.6%	0.8%
Fair health	11.7%	10.3%	-1.4%	12.7%	-2.4%
Bad health	2.8%	1.8%	-1.0%	4.0%	-2.2%
Very bad health	0%	0.4%	0.4%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around GL53 7RP this area, 8.1% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 54.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	8.6%	8.1%	-0.5%	18.2%	-10.1%
1-4 GCSEs or Equivalent	8.6%	3.6%	-5.0%	9.6%	-6.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.3%	14.9%	-2.4%	13.4%	1.5%
Apprenticeship	2.1%	2.4%	0.3%	5.3%	-2.9%
HNC, HND or 2+ A Levels	8.6%	13.3%	4.7%	16.9%	-3.6%
Degree or Similar	52.3%	54.8%	2.5%	33.8%	21.0%
Other	2.5%	2.8%	0.3%	2.8%	0.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	2.1%	0%	-2.1%	1.1%	-1.1%
Chinese	0%	2.2%	2.2%	0.7%	1.5%
Pakistani	0%	1.8%	1.8%	2.7%	-0.9%
Other Asian	0%	0.4%	0.4%	1.6%	-1.2%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
White	97.9%	95.3%	-2.6%	81.4%	13.9%

Country of Birth

In this area, 89.1% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.5%	89.1%	-2.4%	83.2%	5.9%
European Union	2.8%	4%	1.2%	6.1%	-2.1%
Africa	2.1%	2.5%	0.4%	2.7%	-0.2%
Middle East and Asia	2.5%	3.3%	0.8%	5.6%	-2.3%
The Americas and the Caribbean	0.7%	0%	-0.7%	1.3%	-1.3%
Oceania	0.4%	1.1%	0.7%	0.3%	0.8%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	90.8%	89.8%	-1.0%	83.2%	6.6%
10+ Years	0.4%	7.3%	6.9%	9.8%	-2.5%
5-10 Years	0.7%	0.7%	0.0%	2.9%	-2.2%
2-5 Years	0%	0.7%	0.7%	2.2%	-1.5%
Less than 2 years	8.1%	1.5%	-6.6%	1.9%	-0.4%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	92.3%	76.7%	15.6%
Ireland	0.7%	0.6%	0.1%
Italy	1.1%	0.6%	0.5%
Portugal	0.4%	0.5%	-0.1%
Other EU countries	0.4%	1.5%	-1.1%
Eastern Asia	0.4%	0.3%	0.1%
Southern Asia	0.4%	1.2%	-0.8%
South-East Asia	0.4%	0.2%	0.2%
No passport held	4%	13.5%	-9.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	24.1%	37.2%	-13.1%
Christian	67.9%	46.2%	21.7%
Buddhist	0.7%	0.5%	0.2%
Muslim	1.8%	6.5%	-4.7%
Other religion	0.4%	0.6%	-0.2%
Not answered	5.1%	6.0%	-0.9%

Safety

Is King William Drive Street dangerous?

Over the last 12 months, the overall crime rate around King William Drive was 11.2 per 1,000 residents, which is 58.2% lower than the Charlton Park average. The most reported crime type was Anti-social behaviour.

King William Drive has the 6th lowest crime rate of 39 local areas in Charlton Park and the 19th lowest crime rate of 397 local areas in Cheltenham .

Violent and sexual offences accounted for around 0.0 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -70.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 91% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£61,900

Income Rank
10/10

Household Income in GL53 7RP, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 1/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 1/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 1/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 2/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 6/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 1/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on King William Drive are based on 48 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Cheltenham.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for King William Drive, Cheltenham, GL53 7RP

Estimated Average Property Prices for GL53 7RP

Average Price
£794,916

Semi-Detached
no sales

Terraced
no sales

Detached
£794,916

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for King William Drive

Average Price
£778,244

Semi-Detached
no sales

Terraced
no sales

Detached
£778,244

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on King William DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
68 King William Drive, Cheltenham, Gloucestershire Detached, an established residential building	£800,000	2023-07-12	£815,139
5 King William Drive, Cheltenham, Gloucestershire Detached, an established residential building	£515,000	2022-10-28	£513,995
27 King William Drive, Cheltenham, Gloucestershire Detached, an established residential building	£637,159	2021-08-25	£744,930
2 King William Drive, Cheltenham, Gloucestershire Detached, an established residential building	£550,000	2020-12-11	£636,482
14 King William Drive, Cheltenham, Gloucestershire Detached, an established residential building	£535,000	2020-10-23	£637,885

View All Property Sales and Other Statistics for GL53 7RP

Employment

GL53 7RP area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in GL53 7RP area is much higher than the country's average. According to Census 2011, 46% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	116
Full-Time Employee	60
Self-Employed	26
Part-Time Employee	20
Student (economically inactive)	14
Full-Time Student (with or without job)	8
Looking after home or family	6
Unemployed	1
Long-Term Sick or disabled	1
Other	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	20
Human health and social work activities	19
Education	15
Professional, scientific and technical activities	14
Public administration and defence; compulsory social security	12
Administrative and support service activities	8
Manufacturing	7
Financial and insurance activities	7
Construction	6
Information and communication	6
Other	5
Electricity, gas, steam and air conditioning supply	3
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Naunton Park Primary School Naunton Lane , GL53 7BT	4out of 4	617 yd	Community school	No	Mixed	More About School
Charlton Kings Infants' School Lyefield Road East , Charlton Kings GL53 8AY	3out of 4	1,217 yd	Academy converter	Yes	Mixed	More About School
Holy Apostles' Church of England Primary School Battledown Approach , Charlton Kings GL52 6QZ	4out of 4	1,462 yd	Voluntary aided school	No	Mixed	More About School
Leckhampton Church of England Primary School Hall Road , Leckhampton GL53 0HP	4out of 4	1,519 yd	Voluntary controlled school	No	Mixed	More About School
St John's Church of England Primary School Albion Street , GL52 2SN	3out of 4	1,520 yd	Voluntary controlled school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The High School Leckhampton C/O Balcarras School East End Road , Charlton Kings GL53 8QF	- not rated	1,748 yd	Free schools	No	Mixed	More About School
Balcarras School East End Road , Charlton Kings GL53 8QF	4out of 4	1,748 yd	Academy converter	Not Applicable	Mixed	More About School
Cheltenham Bournside School and Sixth Form Centre Warden Hill Road , GL51 3EF	3out of 4	2,604 yd	Academy converter	Not Applicable	Mixed	More About School
Pittville School Albert Road , GL52 3JD	3out of 4	3,067 yd	Foundation school	No	Mixed	More About School
Pate's Grammar School Princess Elizabeth Way , GL51 0HG	4out of 4	4,506 yd	Academy converter	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Gloucestershire College Cheltenham Campus , Princess Elizabeth Way GL51 7SJ	- not rated	4,333 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Edward's School Cirencester Road , Charlton Kings GL53 8EY	- not rated	435 yd	Other independent school	No	Mixed	More About School
Cheltenham College Bath Road , GL53 7LD	- not rated	1,033 yd	Other independent school	Yes	Mixed	More About School
St Edward's Preparatory School London Road , Charlton Kings GL52 6NR	- not rated	1,279 yd	Other independent school	Yes	Mixed	More About School
The Richard Pate School Southern Road , Leckhampton GL53 9RP	- not rated	1,462 yd	Other independent school	Yes	Mixed	More About School
University of Gloucestershire The Park , The Park Campus GL50 2RH	- not rated	1,705 yd	Higher education institutions	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Eurest At Spirax Sarco	15 Cirencester Road, Charlton Kings	584 yd
The Meadow Cafe	Old Bath Road, Cheltenham	594 yd
Mel's Cafe	Unit 4, Churchill House	731 yd
The Langton	The Langton Horse, 189 - 191 London Road	752 yd
The Coffee Bean	41A Lyefield Road West, Charlton Kings	783 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
East Gloucestershire Club	Old Bath Road, Cheltenham	305 yd
Cheltenham Croquet Club	Old Bath Road, Cheltenham	305 yd
Cheltenham Motor Club	Upper Park Street, Cheltenham	831 yd
London Inn	The London Inn, 195 London Road	840 yd
The Royal Hotel	54 Horsefair Street, Charlton Kings	994 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Yangtze	44A Church Street, Charlton Kings	744 yd
China House	172 London Road, Cheltenham	751 yd
Wokswagon China House	176 London Road, Cheltenham	815 yd
Castaway Kitchen	Sandford Lido, Keynsham Road	1,010 yd
Dragon Fly	86 London Road, Cheltenham	1,010 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Sainsbury's	Sainsburys Supermarkets Ltd, 86 Cirencester Road	717 yd
Gloucestershire Managed Services	Riverside House, College Baths Road	755 yd
The Co-operative Food	229 London Road, Charlton Kings	931 yd

Sport

Facility Name	Sport Objects	Distance
East Gloucestershire Club EAST GLOUCESTERSHIRE SPORTS CLUB EAST GLOUCESTERSHIRE SPORTS CLUB OLD BATH ROAD	squash courts, tennis courts	296 yd
St Edward'S School ST EDWARDS SCHOOL SWIMMING POOL ST EDWARDS SCHOOL SWIMMING POOL CIRENCESTER ROAD	artificial grass pitch, grass pitches, health and fitness suite, swimming pool	326 yd
Naunton Park ASQUITH ROAD	grass pitches	578 yd
Old Patesians Sports And Social Club Ltd EVEREST ROAD	grass pitches, squash courts	954 yd
Reach Fitness (Cheltenham) KEYNSHAM ROAD	health and fitness suite	991 yd
Sandford Parks Lido SANDFORD PARKS LIDO SANDFORD PARKS LIDO KEYNSHAM ROAD	swimming pool	1,032 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	39.8 Mbit/s
Average download speed	39.6 Mbit/s
Minimum download speed	71.22 Mbit/s
Maximum download speed	71.22 Mbit/s

Upload Speed

Median upload speed	7.5 Mbit/s
Average upload speed	8.3 Mbit/s
Maximum upload speed	18.48 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.