White Cross Square, Cheltenham, GL53 7AY

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around GL53 7AY is generally consistent with those figures, having a male population of 48.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.6%	51.1%	0.5%	51.0%	0.1%
Male	49.4%	48.9%	-0.5%	49.0%	-0.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	35.3%	36%	0.7%	37.9%	-1.9%
Married: Opposite sex	40.4%	42.6%	2.2%	44.2%	-1.6%
Married: Same sex	1.3%	0%	-1.3%	0.3%	-0.3%
Separated	2.6%	2.9%	0.3%	2.2%	0.7%
Divorced	12.8%	12.4%	-0.4%	9.1%	3.3%
Widowed	7.7%	6.2%	-1.5%	6.1%	0.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (91.5%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	55.1%	51.1%	-4.0%	48.4%	2.7%
Good health	33%	40.4%	7.4%	33.6%	6.8%
Fair health	8.5%	6.7%	-1.8%	12.7%	-6.0%
Bad health	1.7%	1.9%	0.2%	4.0%	-2.1%
Very bad health	1.7%	0%	-1.7%	1.2%	-1.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around GL53 7AY this area, 4.2% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 65.3%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	7.1%	4.2%	-2.9%	18.2%	-14.0%
1-4 GCSEs or Equivalent	3.2%	2.9%	-0.3%	9.6%	-6.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.5%	9.6%	-3.9%	13.4%	-3.8%
Apprenticeship	2.6%	2.1%	-0.5%	5.3%	-3.2%
HNC, HND or 2+ A Levels	11.5%	14.6%	3.1%	16.9%	-2.3%
Degree or Similar	53.8%	65.3%	11.5%	33.8%	31.5%
Other	8.3%	1.3%	-7.0%	2.8%	-1.5%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 84.3% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	1.5%	1.5%	1.1%	0.4%
Chinese	0%	1.1%	1.1%	0.7%	0.4%
Indian	5.1%	1.9%	-3.2%	3.1%	-1.2%
Pakistani	0%	1.9%	1.9%	2.7%	-0.8%
Other Asian	6.3%	3.4%	-2.9%	1.6%	1.8%
Black African	0%	1.1%	1.1%	2.5%	-1.4%
Black Caribbean	0%	0.4%	0.4%	1.0%	-0.6%
Mixed White and Asian	0%	0.4%	0.4%	0.8%	-0.4%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
Mixed White and Caribbean	0%	1.1%	1.1%	0.9%	0.2%
Mixed Other	1.1%	1.9%	0.8%	0.8%	1.1%
White	87.5%	84.3%	-3.2%	81.4%	2.9%
Other	0%	0.7%	0.7%	1.6%	-0.9%

Country of Birth

In this area, 80.7% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	80.7%	80.7%	0.0%	83.2%	-2.5%
European Union	6.8%	7.8%	1.0%	6.1%	1.7%
Rest of Europe	0.6%	0.4%	-0.2%	0.8%	-0.4%
Africa	1.1%	1.9%	0.8%	2.7%	-0.8%
Middle East and Asia	9.1%	8.1%	-1.0%	5.6%	2.5%
The Americas and the Caribbean	1.1%	1.1%	0.0%	1.3%	-0.2%
Oceania	0.6%	0%	-0.6%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	79.5%	80.7%	1.2%	83.2%	-2.5%
10+ Years	6.3%	8.5%	2.2%	9.8%	-1.3%
5-10 Years	2.3%	1.9%	-0.4%	2.9%	-1.0%
2-5 Years	4.5%	5.2%	0.7%	2.2%	3.0%
Less than 2 years	7.4%	3.7%	-3.7%	1.9%	1.8%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	79.9%	76.7%	3.2%
Ireland	1.9%	0.6%	1.3%
France	0.7%	0.3%	0.4%
Italy	1.1%	0.6%	0.5%
Portugal	0.4%	0.5%	-0.1%
Poland	0.7%	1.3%	-0.6%
Romania	1.1%	0.9%	0.2%
Other EU countries	1.1%	1.5%	-0.4%
Central and Western Africa	0.7%	0.3%	0.4%
Eastern Asia	1.5%	0.3%	1.2%
Southern Asia	2.6%	1.2%	1.4%
South-East Asia	2.2%	0.2%	2.0%
No passport held	5.9%	13.5%	-7.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	42.2%	37.2%	5.0%
Christian	43.7%	46.2%	-2.5%
Buddhist	0.4%	0.5%	-0.1%
Jewish	0.4%	0.5%	-0.1%
Muslim	4.1%	6.5%	-2.4%
Other religion	1.1%	0.6%	0.5%
Not answered	8.1%	6.0%	2.1%

Safety

Is White Cross Square Street dangerous?

Over the last 12 months, the overall crime rate around White Cross Square was 8.5 per 1,000 residents, which is 68.4% lower than the Charlton Park average. The most reported crime type was Other theft.

White Cross Square has the 4th lowest crime rate of 39 local areas in Charlton Park and the 11th lowest crime rate of 397 local areas in Cheltenham .

Violent and sexual offences accounted for around 2.8 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -72.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 91% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£61,900

Income Rank
10/10

Household Income in GL53 7AY, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 1/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 1/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 1/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 1/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 1/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on White Cross Square are based on 19 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Cheltenham.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for White Cross Square, Cheltenham, GL53 7AY

Estimated Average Property Prices for GL53 7AY

Average Price
£642,476

Semi-Detached
£647,968

Terraced
£634,238

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for White Cross Square

Average Price
£566,475

Semi-Detached
£967,624

Terraced
£511,559

Detached
£555,318

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on White Cross SquareStreet

Address	Sale Price	Sale Date	Price Estimate 2025
19 Whitecross Square, Cheltenham, Gloucestershire Semi-Detached, an established residential building	£396,666	2024-10-18	£403,969
21 Whitecross Square, Cheltenham, Gloucestershire Semi-Detached, an established residential building	£550,000	2022-09-21	£564,502
23 Whitecross Square, Cheltenham, Gloucestershire Semi-Detached, an established residential building	£500,000	2022-03-15	£562,634
17 Whitecross Square, Cheltenham, Gloucestershire Semi-Detached, an established residential building	£420,000	2020-08-28	£522,391
5 Whitecross Square, Cheltenham, Gloucestershire Terraced, an established residential building	£394,000	2020-07-16	£510,310

View All Property Sales and Other Statistics for GL53 7AY

Employment

GL53 7AY area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in GL53 7AY area is much higher than the country's average. According to Census 2011, 36% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Full-Time Employee	94
Retired	87
Part-Time Employee	22
Self-Employed	17
Student (economically inactive)	10
Full-Time Student (with or without job)	4
Other	2
Looking after home or family	2
Long-Term Sick or disabled	1
Unemployed	1

Employment Industry

Human health and social work activities	28
Education	10
Professional, scientific and technical activities	9
Manufacturing	9
Public administration and defence; compulsory social security	7
Administrative and support service activities	7
Wholesale and retail trade; repair of motor vehicles and motor cycles	6
Financial and insurance activities	5
Information and communication	5
Other	4
Accommodation and food service activities	4
Construction	3

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Naunton Park Primary School Naunton Lane , GL53 7BT	4out of 4	381 yd	Community school	No	Mixed	More About School
St John's Church of England Primary School Albion Street , GL52 2SN	3out of 4	1,339 yd	Voluntary controlled school	No	Mixed	More About School
Leckhampton Church of England Primary School Hall Road , Leckhampton GL53 0HP	4out of 4	1,408 yd	Voluntary controlled school	No	Mixed	More About School
St James' Church of England Primary School Merestones Road , GL50 2RS	4out of 4	1,584 yd	Academy converter	No	Mixed	More About School
Holy Apostles' Church of England Primary School Battledown Approach , Charlton Kings GL52 6QZ	4out of 4	1,653 yd	Voluntary aided school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cheltenham Bournside School and Sixth Form Centre Warden Hill Road , GL51 3EF	3out of 4	2,092 yd	Academy converter	Not Applicable	Mixed	More About School
The High School Leckhampton C/O Balcarras School East End Road , Charlton Kings GL53 8QF	- not rated	2,302 yd	Free schools	No	Mixed	More About School
Balcarras School East End Road , Charlton Kings GL53 8QF	4out of 4	2,302 yd	Academy converter	Not Applicable	Mixed	More About School
Pittville School Albert Road , GL52 3JD	3out of 4	2,933 yd	Foundation school	No	Mixed	More About School
Pate's Grammar School Princess Elizabeth Way , GL51 0HG	4out of 4	3,965 yd	Academy converter	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Gloucestershire College Cheltenham Campus , Princess Elizabeth Way GL51 7SJ	- not rated	3,781 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cheltenham College Bath Road , GL53 7LD	- not rated	564 yd	Other independent school	Yes	Mixed	More About School
St Edward's School Cirencester Road , Charlton Kings GL53 8EY	- not rated	982 yd	Other independent school	No	Mixed	More About School
University of Gloucestershire The Park , The Park Campus GL50 2RH	- not rated	1,184 yd	Higher education institutions	Not Applicable	Mixed	More About School
Cheltenham Ladies' College Bayshill Road , GL50 3EP	- not rated	1,278 yd	Other independent school	No	Girls	More About School
Gloucestershire Hospital Education Service St George's Road , County Offices GL50 3EW	4out of 4	1,568 yd	Pupil referral unit	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Mel's Cafe	Unit 4, Churchill House	460 yd
The Meadow Cafe	Old Bath Road, Cheltenham	505 yd
Cantina Del Barrio	162 - 164 Bath Road, Cheltenham	582 yd
Indian Brasserie	146 Bath Road, Cheltenham	586 yd
Curious Cafe And Bistro	204 Bath Road, Cheltenham	604 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
East Gloucestershire Club	Old Bath Road, Cheltenham	255 yd
Cheltenham Croquet Club	Old Bath Road, Cheltenham	255 yd
Exmouth Arms	167 Bath Road, Cheltenham	628 yd
The Brown Jug	242 Bath Road, Cheltenham	639 yd
Norwood Arms	The Norwood, Leckhampton Road	683 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Big Fish	166 Bath Road, Cheltenham	586 yd
Subway	142 Bath Road, Cheltenham	586 yd
The Curious Cafe Deli	202 Bath Road, Cheltenham	601 yd
Burger Star	206 Bath Road, Cheltenham	604 yd
Domino's Pizza	155 Bath Road, Cheltenham	621 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
The Co-operative Food	Co-Op, 192 Bath Road	595 yd
Sainsbury's	135 - 137 Bath Road, Cheltenham	622 yd
Gloucestershire Managed Services	Riverside House, College Baths Road	635 yd

Sport

Facility Name	Sport Objects	Distance
East Gloucestershire Club EAST GLOUCESTERSHIRE SPORTS CLUB EAST GLOUCESTERSHIRE SPORTS CLUB OLD BATH ROAD	squash courts, tennis courts	261 yd
Naunton Park ASQUITH ROAD	grass pitches	458 yd
Cheltenham College BATH ROAD	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool, tennis courts	662 yd
Sandford Parks Lido SANDFORD PARKS LIDO SANDFORD PARKS LIDO KEYNSHAM ROAD	swimming pool	752 yd
Reach Fitness (Cheltenham) KEYNSHAM ROAD	health and fitness suite	756 yd
Sandford Park SANDFORD PARK PLACE	grass pitches	867 yd
St Edward'S School ST EDWARDS SCHOOL SWIMMING POOL ST EDWARDS SCHOOL SWIMMING POOL CIRENCESTER ROAD	artificial grass pitch, grass pitches, health and fitness suite, swimming pool	868 yd
Montpellier Gardens MONTPELLIER TERRACE	tennis courts	1,066 yd
Ymca (Cheltenham Vittoria Walk) VITTORIA WALK	squash courts	1,077 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	57.1 Mbit/s
Average download speed	53.3 Mbit/s
Minimum download speed	79.67 Mbit/s
Maximum download speed	79.67 Mbit/s

Upload Speed

Median upload speed	10.9 Mbit/s
Average upload speed	12.6 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.