Baird Road, Waterwells Business Park, Gloucester, GL2 2DG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding GL2 2DG has a slightly higher male population, with 50.3% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.2%	49.7%	-2.5%	51.0%	-1.3%
Male	47.8%	50.3%	2.5%	49.0%	1.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of GL2 2DG there is a very large concentration of residents that are married - 56.4% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	27.9%	23.3%	-4.6%	37.9%	-14.6%
Married: Opposite sex	53%	56.4%	3.4%	44.2%	12.2%
Civil partnership: Same sex	0%	1.5%	1.5%	0.1%	1.4%
Separated	2.3%	4.5%	2.2%	2.2%	2.3%
Divorced	10%	9%	-1.0%	9.1%	-0.1%
Widowed	6.8%	5.3%	-1.5%	6.1%	-0.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	45.9%	40.3%	-5.6%	48.4%	-8.1%
Good health	38.9%	40.9%	2.0%	33.6%	7.3%
Fair health	11.5%	15.4%	3.9%	12.7%	2.7%
Bad health	2.6%	2.7%	0.1%	4.0%	-1.3%
Very bad health	1.1%	0.7%	-0.4%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	25.6%	22.2%	-3.4%	18.2%	4.0%
1-4 GCSEs or Equivalent	17.4%	11.1%	-6.3%	9.6%	1.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.1%	14.1%	-1.0%	13.4%	0.7%
Apprenticeship	5%	7.4%	2.4%	5.3%	2.1%
HNC, HND or 2+ A Levels	14.6%	14.1%	-0.5%	16.9%	-2.8%
Degree or Similar	18.3%	28.9%	10.6%	33.8%	-4.9%
Other	4.1%	2.2%	-1.9%	2.8%	-0.6%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0%	0.7%	0.7%	3.1%	-2.4%
Other Asian	1.5%	0.7%	-0.8%	1.6%	-0.9%
Black African	0%	0.7%	0.7%	2.5%	-1.8%
Other Black	0.4%	0%	-0.4%	0.5%	-0.5%
Mixed White and Caribbean	0.7%	0%	-0.7%	0.9%	-0.9%
White	97%	95.3%	-1.7%	81.4%	13.9%
Other	0.4%	2.7%	2.3%	1.6%	1.1%

Country of Birth

In this area, 95.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.4%	95.3%	-2.1%	83.2%	12.1%
European Union	0%	2%	2.0%	6.1%	-4.1%
Africa	0.7%	1.3%	0.6%	2.7%	-1.4%
Middle East and Asia	1.9%	0.7%	-1.2%	5.6%	-4.9%
The Americas and the Caribbean	0%	0.7%	0.7%	1.3%	-0.6%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97%	95.3%	-1.7%	83.2%	12.1%
10+ Years	0.7%	2.7%	2.0%	9.8%	-7.1%
5-10 Years	1.1%	0.7%	-0.4%	2.9%	-2.2%
2-5 Years	0%	1.3%	1.3%	2.2%	-0.9%
Less than 2 years	1.1%	0%	-1.1%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	85.7%	76.7%	9.0%
Germany	0.7%	0.2%	0.5%
Poland	0.7%	1.3%	-0.6%
No passport held	12.9%	13.5%	-0.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	37.6%	37.2%	0.4%
Christian	54.4%	46.2%	8.2%
Other religion	0.7%	0.6%	0.1%
Not answered	7.4%	6.0%	1.4%

Safety

Is Baird Road dangerous?

Over the last 12 months, the overall crime rate around Baird Road was 963.4 per 1,000 residents, which is 784.1% higher than the Grange average. The most reported crime type was Violence and sexual offences.

Baird Road has the highest crime rate of 87 local areas in Grange and the 5th highest crime rate of 412 local areas in Gloucester .

Violent and sexual offences accounted for around 549.7 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -46.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 72% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£51,900

Income Rank
8/10

Household Income in GL2 2DG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Baird Road are based on 23 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Gloucester.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Baird Road, Waterwells Business Park, Gloucester, GL2 2DG

Estimated Average Property Prices for GL2 2DG

Average Price
£401,323

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£401,323

Estimated Average Property Prices for Baird Road

Average Price
£442,780

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£442,780

Property Prices Comparison

Latest Property Sales on Baird Road

Address	Sale Price	Sale Date	Price Estimate 2025
Unit 2 Whitworth Court Baird Road, Gloucester, Gloucestershire Other, an established residential building	£371,000	2023-11-24	£363,844
Unit 8 Whitworth Court Baird Road, Gloucester, Gloucestershire Other, an established residential building	£368,400	2018-10-18	£427,734
Unit 9 Whitworth Court Baird Road, Gloucester, Gloucestershire Other, an established residential building	£463,200	2018-10-18	£537,802
Unit 1 Whitworth Court Baird Road, Gloucester, Gloucestershire Other, an established residential building	£325,000	2018-10-12	£377,344
Unit 6 Whitworth Court Baird Road, Gloucester, Gloucestershire Other, an established residential building	£300,000	2018-05-08	£347,066

View All Property Sales and Other Statistics for GL2 2DG

Employment

GL2 2DG area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in GL2 2DG area is much higher than the country's average. According to Census 2011, 32% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	43
Full-Time Employee	41
Part-Time Employee	17
Self-Employed	11
Looking after home or family	7
Other	5
Student (economically inactive)	4
Unemployed	3
Long-Term Sick or disabled	3
Full-Time Student (with or without job)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	32
Human health and social work activities	21
Manufacturing	17
Construction	14
Education	13
Financial and insurance activities	9
Administrative and support service activities	9
Professional, scientific and technical activities	7
Public administration and defence; compulsory social security	6
Other	4
Accommodation and food service activities	4
Agriculture, forestry and fishing	3
Transport and storage	3
Electricity, gas, steam and air conditioning supply	2
Information and communication	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Waterwells Primary Academy Boulmer Avenue , Kingsway GL2 2FX	2out of 4	864 yd	Academy sponsor led	Yes	Mixed	More About School
Kingsway Primary School Valley Gardens , Kingsway GL2 2AR	2out of 4	954 yd	Community school	Yes	Mixed	More About School
Field Court Junior School Courtfield Road , Quedgeley GL2 4UF	4out of 4	1,015 yd	Academy converter	No	Mixed	More About School
Field Court Church of England Infant Academy Courtfield Road , Quedgeley GL2 4UF	4out of 4	1,079 yd	Academy converter	No	Mixed	More About School
Hunts Grove Primary Academy Harrier Way , Hunts Grove GL2 4EP	3out of 4	1,123 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Severn Vale School School Lane , Quedgeley GL2 4PR	3out of 4	1,421 yd	Academy converter	Not Applicable	Mixed	More About School
Holmleigh Park High School Windsor Drive , GL4 0RT	1out of 4	1,850 yd	Academy sponsor led	No	Mixed	More About School
St Peter's Catholic High School and Sixth Form Centre Stroud Road , Tuffley GL4 0DD	2out of 4	2,722 yd	Academy converter	Not Applicable	Mixed	More About School
The Crypt School Podsmead Road , GL2 5AE	4out of 4	3,429 yd	Academy converter	Not Applicable	Mixed	More About School
Ribston Hall High School Stroud Road , GL1 5LE	3out of 4	4,413 yd	Academy converter	Not Applicable	Girls	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Gloucester and Forest Alternative Provision School Russet House , 35 Russet Close GL4 0RQ	2out of 4	2,514 yd	Pupil referral unit	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Gather And Gather At Gloucestershire Constabulary	Gloucestershire Constabulary Waterwells Drive Quedgeley Gloucester	222 yd
Laurens Caterers	Unit 10 Stanley Court Edison Close Quedgeley Gloucester	254 yd
Bumble Bee	Telford Way Quedgeley Gloucester GL2 4AB	328 yd
Procook	Unit 2, Gateway 12 Business Park	391 yd
Quedgeley & Hardwicke Cricket Club	Newhaven Road Quedgeley Gloucester	512 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Barn Owl	The Barn Owl Thatcham Avenue Kingsway Quedgeley Gloucester		789 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Ogdens	Unit 1 Oakhill Court Telford Way Quedgeley Gloucester	342 yd
Pirico	Unit 1 Kingsway Local Centre Thatcham Avenue Kingsway Quedgeley Gloucester	760 yd
Dip'n Chick'n	Unit 2 Kingsway Local Centre Thatcham Avenue Kingsway Quedgeley Gloucester	760 yd
Golden Wok	Unit 3 Kingsway Local Centre Thatcham Avenue Kingsway Quedgeley Gloucester	774 yd
Pizza Hut Delivery	Unit 19 Kingsway Local Centre Thatcham Avenue Kingsway Quedgeley Gloucester	774 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Asda	Kingsway Business Park Newhaven Road Quedgeley Gloucester	547 yd
Tesco Stores Limited	One Stop Shop Community Store, Elmgrove Road East	750 yd
Tesco	Unit 11 Kingsway Local Centre Thatcham Avenue Kingsway Quedgeley Gloucester	774 yd

Sport

Facility Name	Sport Objects	Distance
Gloucestershire Constabulary Headquarters POLICE HEADQUARTERS POLICE HEADQUARTERS WATERWELLS DRIVE		229 yd
Bodyflex (Closed) Headquarters Site Headquarters Site Naas Lane	health and fitness suite	439 yd
Waterwells Sports Centre WATERWELLS SPORTS CENTRE WATERWELLS SPORTS CENTRE STEPHENSON DRIVE	artificial grass pitch, grass pitches	530 yd
Kingsway Sport Pavilon Newhaven Road	cycling, grass pitches	767 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.