Willowfield Drive, Kidderminster, DY11 5HA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding DY11 5HA, has a female population slightly higher than UK average, with 52.4% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.5%	52.4%	1.9%	51.0%	1.4%
Male	49.5%	47.6%	-1.9%	49.0%	-1.4%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of DY11 5HA there is a very large concentration of residents that are married - 59.7% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	20.1%	24.7%	4.6%	37.9%	-13.2%
Married: Opposite sex	68.7%	59.7%	-9.0%	44.2%	15.5%
Married: Same sex	0.8%	0.8%	0.0%	0.3%	0.5%
Separated	1.2%	0.8%	-0.4%	2.2%	-1.4%
Divorced	4.4%	7.6%	3.2%	9.1%	-1.5%
Widowed	4.8%	6.5%	1.7%	6.1%	0.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	45.7%	43.7%	-2.0%	48.4%	-4.7%
Good health	40.5%	38.6%	-1.9%	33.6%	5.0%
Fair health	10.6%	13.2%	2.6%	12.7%	0.5%
Bad health	2.3%	3.5%	1.2%	4.0%	-0.5%
Very bad health	1%	1%	0.0%	1.2%	-0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19.3%	16%	-3.3%	18.2%	-2.2%
1-4 GCSEs or Equivalent	14.9%	10.6%	-4.3%	9.6%	1.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	23.3%	14.1%	-9.2%	13.4%	0.7%
Apprenticeship	3.6%	7.2%	3.6%	5.3%	1.9%
HNC, HND or 2+ A Levels	12.9%	22.1%	9.2%	16.9%	5.2%
Degree or Similar	21.7%	28.5%	6.8%	33.8%	-5.3%
Other	4.4%	1.5%	-2.9%	2.8%	-1.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	0%	-0.3%	0.7%	-0.7%
Pakistani	0%	0.3%	0.3%	2.7%	-2.4%
Black Caribbean	0.6%	0%	-0.6%	1.0%	-1.0%
Other Black	0.3%	0%	-0.3%	0.5%	-0.5%
Mixed White and Caribbean	0.3%	0.3%	0.0%	0.9%	-0.6%
White	98.4%	99.4%	1.0%	81.4%	18.0%

Country of Birth

In this area, 98.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.7%	98.4%	-0.3%	83.2%	15.2%
European Union	0.3%	0.3%	0.0%	6.1%	-5.8%
Africa	0%	0.3%	0.3%	2.7%	-2.4%
Middle East and Asia	0.3%	0.3%	0.0%	5.6%	-5.3%
The Americas and the Caribbean	0.6%	0.6%	0.0%	1.3%	-0.7%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.7%	98.4%	-0.3%	83.2%	15.2%
10+ Years	0%	1.3%	1.3%	9.8%	-8.5%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	1%	0.3%	-0.7%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.3%	76.7%	5.6%
Ireland	0.3%	0.6%	-0.3%
Germany	0.3%	0.2%	0.1%
Southern Asia	0.3%	1.2%	-0.9%
North America and the Caribbean	0.3%	0.3%	0.0%
No passport held	16.4%	13.5%	2.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.7%	37.2%	-2.5%
Christian	54.7%	46.2%	8.5%
Buddhist	0.3%	0.5%	-0.2%
Muslim	0.3%	6.5%	-6.2%
Other religion	0.6%	0.6%	0.0%
Not answered	9.3%	6.0%	3.3%

Safety

Is Willowfield Drive Street dangerous?

Over the last 12 months, the overall crime rate around Willowfield Drive was 9.6 per 1,000 residents, which is 81.9% lower than the Franche & Habberley North average. The most reported crime type was Anti-social behaviour.

Willowfield Drive has the 3rd lowest crime rate of 23 local areas in Franche & Habberley North and the 12th lowest crime rate of 334 local areas in Wyre Forest .

Violent and sexual offences accounted for around 3.2 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -10.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 72% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£39,000

Income Rank
3/10

Household Income in DY11 5HA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 6/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 8/10 (high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willowfield Drive are based on 107 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wyre Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willowfield Drive, Kidderminster, DY11 5HA

Estimated Average Property Prices for DY11 5HA

Average Price
£264,712

Semi-Detached
£255,198

Terraced
£203,759

Detached
£397,024

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willowfield Drive

Average Price
£257,098

Semi-Detached
£242,977

Terraced
£225,272

Detached
£346,007

Flats/Maisonettes
no sales

Other
£623,833

Property Prices Comparison

Latest Property Sales on Willowfield DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
128 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£220,000	2021-06-18	£258,096
160 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£230,000	2020-01-24	£285,893
59 Willowfield Drive, Kidderminster, Worcestershire Detached, an established residential building	£295,000	2018-02-09	£395,181
61 Willowfield Drive, Kidderminster, Worcestershire Detached, an established residential building	£295,000	2017-10-27	£389,431
124 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£147,500	2015-09-29	£226,226

View All Property Sales and Other Statistics for DY11 5HA

Employment

DY11 5HA area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in DY11 5HA area is much higher than the country's average. According to Census 2011, 35% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	93
Full-Time Employee	86
Part-Time Employee	33
Self-Employed	27
Student (economically inactive)	6
Long-Term Sick or disabled	6
Looking after home or family	4
Full-Time Student (with or without job)	3
Unemployed	3
Other	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	30
Human health and social work activities	26
Manufacturing	24
Construction	19
Education	19
Accommodation and food service activities	7
Administrative and support service activities	6
Public administration and defence; compulsory social security	6
Professional, scientific and technical activities	6
Other	5
Transport and storage	5
Electricity, gas, steam and air conditioning supply	2
Information and communication	2
Water supply; sewerage, waste management and remediation activities	1
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Catherine's CofE (VC) Primary School Marlpool Lane , DY11 5HP	3out of 4	496 yd	Voluntary controlled school	No	Mixed	More About School
Franche Primary School Chestnut Grove , DY11 5QB	3out of 4	891 yd	Community school	Yes	Mixed	More About School
Wolverley Sebright Primary Academy Franche Road , Wolverley DY11 5TP	3out of 4	1,171 yd	Academy converter	No	Mixed	More About School
St Mary's CofE (VA) Primary School Stoney Lane , DY10 2LX	3out of 4	1,256 yd	Voluntary aided school	Yes	Mixed	More About School
St John's CofE Primary School Blakebrook , DY11 6AP	1out of 4	1,668 yd	Academy sponsor led	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Baxter College Habberley Road , DY11 5PQ	1out of 4	1,744 yd	Academy converter	No	Mixed	More About School
Wolverley CofE Secondary School Blakeshall Lane , Wolverley DY11 5XQ	3out of 4	1,923 yd	Voluntary controlled school	No	Mixed	More About School
King Charles I School Hill Grove House , Comberton Road DY10 1XA	3out of 4	2,913 yd	Academy converter	No	Mixed	More About School
The Bewdley School Stourport Road , DY12 1BL	3out of 4	4,947 yd	Foundation school	No	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holy Trinity School Birmingham Road , DY10 2BY	3out of 4	2,084 yd	Free schools	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wyre Forest School Habberley Road , DY11 6FA	3out of 4	1,453 yd	Community special school	Yes	Mixed	More About School
Heathfield Knoll School Wolverley , DY10 3QE	- not rated	1,477 yd	Other independent school	Yes	Mixed	More About School
Nurture Learning County Buildings , Bewdley Road DY11 6RQ	- not rated	1,691 yd	Other independent special school	Not Applicable	Mixed	More About School
Wribbenhall School 21 Crundalls Lane , Wribbenhall DY12 1JL	- not rated	3,813 yd	Other independent school	No	Mixed	More About School
Continu Plus Academy Finepoint , DY11 7FB	3out of 4	5,162 yd	Free schools alternative provision	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Wyre Forest Phoenix Football Club	Mill Lane, Wolverley		816 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Franche Village Sports & Social Club	94 Wolverley Road, Kidderminster		672 yd
The Three Crowns And A Sugar Loaf	Wolverley Road, Kidderminster		711 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Marlpool Garden	43 Willowfield Drive, Kidderminster		15 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-Op	87 Franche Road, Kidderminster		809 yd

Sport

Facility Name	Sport Objects	Distance
Kidderminster Carolians Rfc Marlpool Lane	grass pitches	718 yd
Franche Primary School CHESTNUT GROVE	grass pitches, swimming pool	923 yd
Wolverley Playing Fields MILL LANE PLAYING FIELD MILL LANE PLAYING FIELD MILL LANE	grass pitches	925 yd
Springfield Park USMERE ROAD	grass pitches	1,019 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	66.7%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	66.7%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	66.7%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	77.6 Mbit/s
Average download speed	117.8 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	19.6 Mbit/s
Average upload speed	17.1 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.