Willowfield Drive, Kidderminster, DY11 5DN

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding DY11 5DN, has a female population slightly higher than UK average, with 52.6% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.7%	52.6%	-1.1%	51.0%	1.6%
Male	46.3%	47.4%	1.1%	49.0%	-1.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	19.8%	28.2%	8.4%	37.9%	-9.7%
Married: Opposite sex	59.9%	49.6%	-10.3%	44.2%	5.4%
Separated	1.3%	2.6%	1.3%	2.2%	0.4%
Divorced	8.4%	8.5%	0.1%	9.1%	-0.6%
Widowed	10.6%	11.1%	0.5%	6.1%	5.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.3%	40.2%	0.9%	48.4%	-8.2%
Good health	35.9%	43.4%	7.5%	33.6%	9.8%
Fair health	17.8%	11.2%	-6.6%	12.7%	-1.5%
Bad health	4.8%	4.5%	-0.3%	4.0%	0.5%
Very bad health	2.2%	0.7%	-1.5%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 22.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	31.3%	20.4%	-10.9%	18.2%	2.2%
1-4 GCSEs or Equivalent	13.7%	11.5%	-2.2%	9.6%	1.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.4%	15.7%	0.3%	13.4%	2.3%
Apprenticeship	6.2%	7.7%	1.5%	5.3%	2.4%
HNC, HND or 2+ A Levels	11.5%	19.1%	7.6%	16.9%	2.2%
Degree or Similar	17.6%	22.6%	5.0%	33.8%	-11.2%
Other	4.4%	3%	-1.4%	2.8%	0.2%

Culture

Ethnic Group

In this area, the population is predominantly white, with 93.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	2.1%	2.1%	1.1%	1.0%
Chinese	0%	0.3%	0.3%	0.7%	-0.4%
Indian	0%	2.1%	2.1%	3.1%	-1.0%
Black African	0.4%	0%	-0.4%	2.5%	-2.5%
Mixed Other	0.4%	0.3%	-0.1%	0.8%	-0.5%
White	99.3%	93.1%	-6.2%	81.4%	11.7%
Other	0%	2.1%	2.1%	1.6%	0.5%

Country of Birth

In this area, 92.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.7%	92.8%	-3.9%	83.2%	9.6%
European Union	2.2%	3.1%	0.9%	6.1%	-3.0%
Rest of Europe	0.4%	0%	-0.4%	0.8%	-0.8%
Middle East and Asia	0%	4.1%	4.1%	5.6%	-1.5%
The Americas and the Caribbean	0.7%	0%	-0.7%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.7%	93.8%	-2.9%	83.2%	10.6%
10+ Years	0%	3.8%	3.8%	9.8%	-6.0%
5-10 Years	0.7%	2.1%	1.4%	2.9%	-0.8%
Less than 2 years	2.6%	0.3%	-2.3%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	83.4%	76.7%	6.7%
Italy	1%	0.6%	0.4%
Poland	0.7%	1.3%	-0.6%
Southern Asia	1%	1.2%	-0.2%
No passport held	13.8%	13.5%	0.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	30.1%	37.2%	-7.1%
Christian	58.1%	46.2%	11.9%
Buddhist	0.7%	0.5%	0.2%
Hindu	1.7%	1.7%	0.0%
Jewish	0.3%	0.5%	-0.2%
Muslim	2.1%	6.5%	-4.4%
Other religion	0.7%	0.6%	0.1%
Not answered	6.2%	6.0%	0.2%

Safety

Is Willowfield Drive Street dangerous?

Over the last 12 months, the overall crime rate around Willowfield Drive was 50.7 per 1,000 residents, which is 17.3% lower than the Franche & Habberley North average. The most reported crime type was Violence and sexual offences.

Willowfield Drive has the 8th highest crime rate of 23 local areas in Franche & Habberley North and the 159th lowest crime rate of 335 local areas in Wyre Forest .

Violent and sexual offences accounted for around 20.3 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -59.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 72% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£39,000

Income Rank
3/10

Household Income in DY11 5DN, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 7/10 (above average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willowfield Drive are based on 110 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wyre Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willowfield Drive, Kidderminster, DY11 5DN

Estimated Average Property Prices for DY11 5DN

Average Price
£243,708

Semi-Detached
£243,708

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willowfield Drive

Average Price
£256,873

Semi-Detached
£242,652

Terraced
£227,220

Detached
£343,136

Flats/Maisonettes
no sales

Other
£608,633

Property Prices Comparison

Latest Property Sales on Willowfield DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
28 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£249,000	2025-02-28	£249,497
21 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£186,000	2025-02-10	£186,371
1 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£201,000	2024-03-28	£209,123
18 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£265,000	2023-05-26	£267,129
5 Willowfield Drive, Kidderminster, Worcestershire Semi-Detached, an established residential building	£285,000	2021-08-20	£317,933

View All Property Sales and Other Statistics for DY11 5DN

Employment

DY11 5DN area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in DY11 5DN area is much higher than the country's average. According to Census 2011, 33% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Full-Time Employee	84
Retired	76
Part-Time Employee	31
Self-Employed	13
Long-Term Sick or disabled	6
Unemployed	5
Full-Time Student (with or without job)	5
Other	4
Looking after home or family	4
Student (economically inactive)	1

Employment Industry

Human health and social work activities	22
Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Manufacturing	17
Construction	16
Education	11
Other	7
Accommodation and food service activities	7
Public administration and defence; compulsory social security	6
Real estate activities	5
Information and communication	4
Financial and insurance activities	3
Professional, scientific and technical activities	3
Transport and storage	3
Administrative and support service activities	2
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Catherine's CofE (VC) Primary School Marlpool Lane , DY11 5HP	3out of 4	230 yd	Voluntary controlled school	No	Mixed	More About School
Kidderminster, the Marlpool First School Marlpool Lane , DY11 5HP	- not rated	256 yd	Community school	No	Mixed	More About School
Kidderminster, Franche First School Chestnut Grove , Franche DY11 5QB	- not rated	519 yd	Community school	Yes	Mixed	More About School
Franche Primary School Chestnut Grove , DY11 5QB	- not rated	657 yd	Community school	Yes	Mixed	More About School
Kidderminster, St Barnaba's First School Wolverley Road , DY11 5JN	- not rated	746 yd	Voluntary controlled school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Baxter College Habberley Road , DY11 5PQ	- not rated	1,242 yd	Academy converter	No	Mixed	More About School
Baxter Business and Enterprise College Habberley Road , DY11 5PQ	- not rated	1,259 yd	Community school	Not Applicable	Mixed	More About School
Baxter College Habberley Road , DY11 5PQ	- not rated	1,259 yd	Foundation school	No	Mixed	More About School
Baxter College Habberley Road , DY11 5PQ	- not rated	1,259 yd	Academy converter	No	Mixed	More About School
Wolverley High School Blakeshall Lane , Wolverley DY11 5XQ	- not rated	2,483 yd	Community school	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidderminster, Franche Middle School Chestnut Grove , DY11 5QB	- not rated	657 yd	Community school	Not Applicable	Mixed	More About School
Kidderminster, St John's CofE Middle School Blakebrook , DY11 6AP	- not rated	1,134 yd	Voluntary controlled school	Not Applicable	Mixed	More About School
The Sladen CofE Middle School Hurcott Road , DY10 2QJ	- not rated	1,437 yd	Voluntary aided school	Not Applicable	Mixed	More About School
Kidderminster, Sion Hill Middle School Sion Hill , Broadwaters DY10 2XT	- not rated	1,962 yd	Community school	Not Applicable	Mixed	More About School
Kidderminster, Comberton Middle School Borrington Road , DY10 3ED	- not rated	3,222 yd	Community school	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidderminster College Market Street , DY10 1LX	- not rated	1,609 yd	Further education	Not Applicable	Mixed	More About School
Kidderminster College Market Street , DY10 1AB	- not rated	1,610 yd	Further education	Not Applicable	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holy Trinity School Birmingham Road , DY10 2BY	3out of 4	1,808 yd	Free schools	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wyre Forest School Habberley Road , DY11 6FA	3out of 4	926 yd	Community special school	No	Mixed	More About School
Blakebrook School Bewdley Road , DY11 6RL	- not rated	1,125 yd	Community special school	Yes	Mixed	More About School
Nurture Learning County Buildings , Bewdley Road DY11 6RQ	- not rated	1,132 yd	Other independent special school	Not Applicable	Mixed	More About School
Kidderminster Pupil Referral Unit The Old Coach House , Bewdley Road DY11 6RL	- not rated	1,269 yd	Pupil referral unit	Not Applicable	Mixed	More About School
The Coach House Short Stay School Bewdley Road , DY11 6RL	- not rated	1,269 yd	Pupil referral unit	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Costa Coffee	Kiosk, Unit 2 Crossley Retail Park	788 yd
The Range Home And Leisure/The Range Coffee Shop	Crossley Retail Park, Carpet Trades Way	841 yd
Cafe Masala Restaurant & Takeaway	45 Mill Street, Kidderminster	961 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Franche Village Sports & Social Club	94 Wolverley Road, Kidderminster	731 yd
The Three Crowns And A Sugar Loaf	Wolverley Road, Kidderminster	754 yd
St Johns Club	Crowther Street, Kidderminster	1,021 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Marlpool Garden	43 Willowfield Drive, Kidderminster	553 yd
Fortune Court	47 Mill Street, Kidderminster	961 yd
The New Golden Wok	42 Mill Street, Kidderminster	961 yd
Phat Smash Burgers N Curries	46 Mill Street, Kidderminster	961 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-Op	87 Franche Road, Kidderminster		668 yd
Sainsbury's	Crossley Retail Park, 2 Carpet Trades Way		788 yd

Sport

Facility Name	Sport Objects	Distance
Kidderminster Carolians Rfc Marlpool Lane	grass pitches	248 yd
Franche Primary School CHESTNUT GROVE	grass pitches, swimming pool	580 yd
White Wickets Sports Field CHESTNUT GROVE	grass pitches	678 yd
The Gym (Kidderminster) CARPET TRADES WAY	health and fitness suite	714 yd
Wyre Forest School HABBERLEY ROAD	grass pitches, health and fitness suite	920 yd
Habberley Sports Field HABBERLEY ROAD	grass pitches	935 yd
Unique Fitness 98A 98A MILL STREET	health and fitness suite	1,047 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	78.5 Mbit/s
Average download speed	122 Mbit/s
Minimum download speed	500 Mbit/s
Maximum download speed	500 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	17.7 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.