Primrose Way, Kidderminster, DY10 1NG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding DY10 1NG has a female population much higher than UK average, with 56.2% of the population being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	57.8%	56.2%	-1.6%	51.0%	5.2%
Male	42.2%	43.8%	1.6%	49.0%	-5.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	37.4%	37.1%	-0.3%	37.9%	-0.8%
Married: Opposite sex	45.8%	41%	-4.8%	44.2%	-3.2%
Married: Same sex	0%	1.4%	1.4%	0.3%	1.1%
Separated	3%	4.3%	1.3%	2.2%	2.1%
Divorced	11.8%	14.8%	3.0%	9.1%	5.7%
Widowed	2%	1.4%	-0.6%	6.1%	-4.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (87.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	57.8%	50.9%	-6.9%	48.4%	2.5%
Good health	34%	36.7%	2.7%	33.6%	3.1%
Fair health	7.4%	12.4%	5.0%	12.7%	-0.3%
Bad health	0.4%	0%	-0.4%	4.0%	-4.0%
Very bad health	0.4%	0%	-0.4%	1.2%	-1.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	15.8%	13.9%	-1.9%	18.2%	-4.3%
1-4 GCSEs or Equivalent	16.7%	11.5%	-5.2%	9.6%	1.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.7%	15.8%	-2.9%	13.4%	2.4%
Apprenticeship	1.5%	3.8%	2.3%	5.3%	-1.5%
HNC, HND or 2+ A Levels	15.8%	24.4%	8.6%	16.9%	7.5%
Degree or Similar	27.1%	29.2%	2.1%	33.8%	-4.6%
Other	4.4%	1.4%	-3.0%	2.8%	-1.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0.7%	0%	-0.7%	1.1%	-1.1%
Chinese	0.7%	0%	-0.7%	0.7%	-0.7%
Indian	0%	0.7%	0.7%	3.1%	-2.4%
Pakistani	0%	1.4%	1.4%	2.7%	-1.3%
Black African	0.4%	0.4%	0.0%	2.5%	-2.1%
Black Caribbean	0.4%	0.7%	0.3%	1.0%	-0.3%
Mixed White and Asian	0%	1.1%	1.1%	0.8%	0.3%
Mixed White and African	1.1%	0%	-1.1%	0.4%	-0.4%
Mixed White and Caribbean	1.8%	0%	-1.8%	0.9%	-0.9%
Mixed Other	0%	0.7%	0.7%	0.8%	-0.1%
White	94.3%	95.1%	0.8%	81.4%	13.7%
Gypsy or Irish Traveller	0.7%	0%	-0.7%	0.1%	-0.1%

Country of Birth

In this area, 91.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.6%	91.8%	-0.8%	83.2%	8.6%
European Union	3.9%	5.7%	1.8%	6.1%	-0.4%
Rest of Europe	0%	0.7%	0.7%	0.8%	-0.1%
Africa	0.7%	0.4%	-0.3%	2.7%	-2.3%
Middle East and Asia	0.4%	1.4%	1.0%	5.6%	-4.2%
The Americas and the Caribbean	0.4%	0%	-0.4%	1.3%	-1.3%
Oceania	0.7%	0%	-0.7%	0.3%	-0.3%
British Overseas	1.4%	0%	-1.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	92.6%	92.2%	-0.4%	83.2%	9.0%
10+ Years	1.1%	4.6%	3.5%	9.8%	-5.2%
5-10 Years	2.8%	0.7%	-2.1%	2.9%	-2.2%
2-5 Years	1.4%	0.4%	-1.0%	2.2%	-1.8%
Less than 2 years	2.1%	2.1%	0.0%	1.9%	0.2%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	87.3%	76.7%	10.6%
Ireland	0.4%	0.6%	-0.2%
Poland	1.8%	1.3%	0.5%
Romania	2.8%	0.9%	1.9%
Central and Western Africa	0.4%	0.3%	0.1%
No passport held	7.4%	13.5%	-6.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	36.3%	37.2%	-0.9%
Christian	56.3%	46.2%	10.1%
Sikh	0.7%	0.9%	-0.2%
Other religion	0.4%	0.6%	-0.2%
Not answered	6.3%	6.0%	0.3%

Safety

Is Primrose Way Street dangerous?

Over the last 12 months, the overall crime rate around Primrose Way was 37.9 per 1,000 residents, which is 66.1% lower than the Aggborough & Spennells average. The most reported crime type was Vehicle crime.

Primrose Way has the 22nd lowest crime rate of 79 local areas in Aggborough & Spennells and the 117th lowest crime rate of 334 local areas in Wyre Forest .

Violent and sexual offences accounted for around 18.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -66.7%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 80% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£36,700

Income Rank
2/10

Household Income in DY10 1NG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 10/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Primrose Way are based on 125 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wyre Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Primrose Way, Kidderminster, DY10 1NG

Estimated Average Property Prices for DY10 1NG

Average Price
£260,050

Semi-Detached
£269,477

Terraced
£245,316

Detached
£332,818

Flats/Maisonettes
no sales

Other
£183,533

Estimated Average Property Prices for Primrose Way

Average Price
£266,941

Semi-Detached
£283,517

Terraced
£239,942

Detached
£345,977

Flats/Maisonettes
no sales

Other
£182,606

Property Prices Comparison

Latest Property Sales on Primrose WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
41 Primrose Way, Kidderminster, Worcestershire Terraced, an established residential building	£250,000	2025-04-22	£250,000
27 Primrose Way, Kidderminster, Worcestershire Semi-Detached, an established residential building	£232,500	2025-03-31	£232,273
36 Primrose Way, Kidderminster, Worcestershire Terraced, an established residential building	£200,000	2023-11-20	£204,217
27 Primrose Way, Kidderminster, Worcestershire Semi-Detached, an established residential building	£210,500	2023-05-04	£216,206
44 Primrose Way, Kidderminster, Worcestershire Terraced, an established residential building	£190,000	2023-04-19	£194,396

View All Property Sales and Other Statistics for DY10 1NG

Employment

DY10 1NG area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	104
Part-Time Employee	41
Retired	20
Self-Employed	16
Full-Time Student (with or without job)	9
Student (economically inactive)	6
Looking after home or family	5
Long-Term Sick or disabled	4
Other	2
Unemployed	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	26
Human health and social work activities	21
Manufacturing	18
Information and communication	15
Public administration and defence; compulsory social security	15
Administrative and support service activities	12
Education	10
Professional, scientific and technical activities	9
Other	8
Construction	8
Real estate activities	6
Transport and storage	4
Financial and insurance activities	3
Accommodation and food service activities	3
Electricity, gas, steam and air conditioning supply	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Foley Park Primary School and Nursery Northumberland Avenue , DY11 7AW	3out of 4	1,080 yd	Academy converter	Yes	Mixed	More About School
St Ambrose Catholic Primary Leswell Street , DY10 1RP	3out of 4	1,319 yd	Academy converter	No	Mixed	More About School
Heronswood Primary School Heronswood Road , DY10 4EX	3out of 4	1,378 yd	Academy sponsor led	Yes	Mixed	More About School
Comberton Primary School Borrington Road , DY10 3ED	3out of 4	1,462 yd	Community school	Yes	Mixed	More About School
St George's CofE School Birmingham Road , DY10 2BX	1out of 4	1,591 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
King Charles I School Hill Grove House , Comberton Road DY10 1XA	3out of 4	912 yd	Academy converter	No	Mixed	More About School
Baxter College Habberley Road , DY11 5PQ	1out of 4	2,274 yd	Academy converter	No	Mixed	More About School
The Stourport High School and Sixth Form College Minster Road , DY13 8AX	2out of 4	4,281 yd	Academy converter	No	Mixed	More About School
The Bewdley School Stourport Road , DY12 1BL	3out of 4	4,628 yd	Foundation school	No	Mixed	More About School
Wolverley CofE Secondary School Blakeshall Lane , Wolverley DY11 5XQ	3out of 4	4,654 yd	Voluntary controlled school	No	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holy Trinity School Birmingham Road , DY10 2BY	3out of 4	1,457 yd	Free schools	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Nurture Learning County Buildings , Bewdley Road DY11 6RQ	- not rated	1,468 yd	Other independent special school	Not Applicable	Mixed	More About School
Wyre Forest School Habberley Road , DY11 6FA	3out of 4	2,166 yd	Community special school	Yes	Mixed	More About School
Madinatul Uloom Al Islamiya School Heath Lane , Summerfield DY10 4BS	- not rated	3,086 yd	Other independent school	No	Boys	More About School
Continu Plus Academy Finepoint , DY11 7FB	3out of 4	3,099 yd	Free schools alternative provision	No	Mixed	More About School
Heathfield Knoll School Wolverley , DY10 3QE	- not rated	3,368 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Kidz Barn	Unit 1, Steve Morris Building	546 yd
Flexible Complex	New Road Complex, Dixon Street	559 yd
AJ's Diner	14 Comberton Place, Kidderminster	751 yd
Simmadown	13 Comberton Place, Kidderminster	751 yd
The Garage Cafe	1 New Road, Kidderminster	796 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Kidderminster Harriers Supporters Club	Hoo Road, Kidderminster	336 yd
Kidderminster Golf Club	Russell Road, Kidderminster	454 yd
The King And Castle	Station Approach, Kidderminster	691 yd
The Station Inn	7 Farfield, Kidderminster	748 yd
Weavers Real Ale House	98 Comberton Hill, Kidderminster	782 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Anatolia Pizza And Kebab House	The Gatehouse, Dixon Street	702 yd
Friends Fish Bar	96 Comberton Hill, Kidderminster	781 yd
Four Seasons	26 New Road, Kidderminster	796 yd
Lazio Pizza	25 New Road, Kidderminster	796 yd
Kidderminster Fish Bar	95 New Road, Kidderminster	812 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Farmfoods	Green Street, Kidderminster	566 yd
Aldi	Green Street, Kidderminster	566 yd
Asda	New Road, Kidderminster	575 yd
Morrisons	Green Street, Kidderminster	709 yd
Tesco	18 - 19 Comberton Hill, Kidderminster	834 yd

Sport

Facility Name	Sport Objects	Distance
Aggborough Stadium KIDDERMINSTER HARRIERS FOOTBALL CLUB KIDDERMINSTER HARRIERS FOOTBALL CLUB HOO ROAD	grass pitches	236 yd
Kidderminster Golf Club KIDDERMINSTER GOLF CLUB KIDDERMINSTER GOLF CLUB RUSSELL ROAD	golf	457 yd
King Charles I School HILL GROVE HOUSE HILL GROVE HOUSE COMBERTON ROAD	artificial grass pitch, grass pitches, health and fitness suite, swimming pool	901 yd
Wyre Forest Glades Leisure Centre (Closed) Bromsgrove Street	health and fitness suite, squash courts, swimming pool	972 yd
Brinton Park PARK LANE	tennis courts	1,078 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	29.6 Mbit/s
Average download speed	28.7 Mbit/s
Minimum download speed	48.31 Mbit/s
Maximum download speed	48.31 Mbit/s

Upload Speed

Median upload speed	6.3 Mbit/s
Average upload speed	6.2 Mbit/s
Maximum upload speed	9.99 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.