Rock Avenue, Wirral, CH60 7TD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding CH60 7TD, has a female population slightly higher than UK average, with 54.5% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	56.2%	54.5%	-1.7%	51.0%	3.5%
Male	43.8%	45.5%	1.7%	49.0%	-3.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.5%	27.6%	1.1%	37.9%	-10.3%
Married: Opposite sex	52.6%	50%	-2.6%	44.2%	5.8%
Civil partnership: Same sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	3%	1.8%	-1.2%	2.2%	-0.4%
Divorced	11.3%	12.3%	1.0%	9.1%	3.2%
Widowed	6.5%	7.5%	1.0%	6.1%	1.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (86.9%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	57.9%	52.4%	-5.5%	48.4%	4.0%
Good health	30.7%	34.5%	3.8%	33.6%	0.9%
Fair health	9.3%	8.4%	-0.9%	12.7%	-4.3%
Bad health	2.1%	4.4%	2.3%	4.0%	0.4%
Very bad health	0%	0.4%	0.4%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 47.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	13%	13.3%	0.3%	18.2%	-4.9%
1-4 GCSEs or Equivalent	9.6%	6.7%	-2.9%	9.6%	-2.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.9%	14.7%	0.8%	13.4%	1.3%
Apprenticeship	3%	2.7%	-0.3%	5.3%	-2.6%
HNC, HND or 2+ A Levels	9.1%	14.7%	5.6%	16.9%	-2.2%
Degree or Similar	50.9%	47.6%	-3.3%	33.8%	13.8%
Other	0.4%	0.4%	0.0%	2.8%	-2.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.9% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.3%	0.4%	0.1%	3.1%	-2.7%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Mixed Other	0.7%	0%	-0.7%	0.8%	-0.8%
White	99%	98.9%	-0.1%	81.4%	17.5%
Other	0%	0.4%	0.4%	1.6%	-1.2%

Country of Birth

In this area, 95.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.2%	95.6%	-0.6%	83.2%	12.4%
European Union	1.7%	2.9%	1.2%	6.1%	-3.2%
Africa	0.3%	1.5%	1.2%	2.7%	-1.2%
Middle East and Asia	0.3%	0%	-0.3%	5.6%	-5.6%
The Americas and the Caribbean	0.7%	0%	-0.7%	1.3%	-1.3%
Oceania	0.7%	0%	-0.7%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.5%	95.6%	0.1%	83.2%	12.4%
10+ Years	0%	1.5%	1.5%	9.8%	-8.3%
5-10 Years	0.7%	0.4%	-0.3%	2.9%	-2.5%
2-5 Years	0.3%	1.5%	1.2%	2.2%	-0.7%
Less than 2 years	3.4%	1.1%	-2.3%	1.9%	-0.8%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	90.2%	76.7%	13.5%
Ireland	0.4%	0.6%	-0.2%
Romania	1.5%	0.9%	0.6%
Central and Western Africa	0.4%	0.3%	0.1%
South and Eastern Africa	1.1%	0.2%	0.9%
No passport held	6.5%	13.5%	-7.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	29.5%	37.2%	-7.7%
Christian	62.9%	46.2%	16.7%
Buddhist	0.4%	0.5%	-0.1%
Not answered	7.3%	6.0%	1.3%

Safety

Is Rock Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Rock Avenue was 10.2 per 1,000 residents, which is 67.9% lower than the Heswall average. The most reported crime type was Violence and sexual offences.

Rock Avenue has the 11th lowest crime rate of 52 local areas in Heswall and the 100th lowest crime rate of 1,057 local areas in Wirral .

Violent and sexual offences accounted for around 10.2 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -45.2%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 52% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£44,400

Income Rank
5/10

Household Income in CH60 7TD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 1/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 2/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Rock Avenue are based on 5 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wirral.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Rock Avenue, Wirral, CH60 7TD

Estimated Average Property Prices for CH60 7TD

Average Price
£426,003

Semi-Detached
no sales

Terraced
no sales

Detached
£426,003

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Rock Avenue

Average Price
£407,254

Semi-Detached
no sales

Terraced
no sales

Detached
£407,254

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Rock AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
2 Rock Avenue, Wirral, Merseyside Detached, an established residential building	£450,000	2022-12-15	£462,066
1 Rock Avenue, Wirral, Merseyside Detached, an established residential building	£365,000	2017-06-26	£522,006
2 Rock Avenue, Wirral, Merseyside Detached, an established residential building	£275,000	2017-05-03	£398,249
2 Rock Avenue, Wirral, Merseyside Detached, an established residential building	£225,000	2015-11-27	£338,646
3 Rock Avenue, Wirral, Merseyside Detached, an established residential building	£68,000	1996-09-06	£315,300

View All Property Sales and Other Statistics for CH60 7TD

Employment

CH60 7TD area has a high level of entrepreneurship. Only 23% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

CH60 7TD area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in CH60 7TD area is much higher than the country's average. According to Census 2011, 34% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	76
Full-Time Employee	64
Self-Employed	27
Part-Time Employee	23
Other	9
Student (economically inactive)	8
Looking after home or family	6
Long-Term Sick or disabled	6
Full-Time Student (with or without job)	4
Unemployed	3

Employment Industry

Education	23
Human health and social work activities	22
Wholesale and retail trade; repair of motor vehicles and motor cycles	18
Administrative and support service activities	13
Public administration and defence; compulsory social security	13
Professional, scientific and technical activities	11
Information and communication	9
Construction	8
Manufacturing	7
Accommodation and food service activities	6
Other	4
Transport and storage	4
Financial and insurance activities	3
Real estate activities	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Heswall St Peter's CofE Primary School Thurstaston Road , Heswall CH60 4SA	3out of 4	691 yd	Voluntary aided school	Yes	Mixed	More About School
Heswall Primary School Whitfield Lane , Heswall CH60 7SD	3out of 4	769 yd	Community school	Yes	Mixed	More About School
Ladymount Catholic Primary School Portal Road , Pensby CH61 5YD	3out of 4	1,321 yd	Voluntary aided school	No	Mixed	More About School
Pensby Primary School Greenbank Drive , Pensby CH61 5UE	3out of 4	1,357 yd	Community school	Yes	Mixed	More About School
Gayton Primary School Gayton Road , Heswall CH60 8PZ	3out of 4	1,514 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Pensby High School Irby Road , Heswall CH61 6XN	3out of 4	1,773 yd	Foundation school	No	Mixed	More About School
Neston High School Raby Park Road , CH64 9NH	3out of 4	5,305 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stanley School Greenbank Drive , Pensby CH61 5UE	3out of 4	1,314 yd	Community special school	Yes	Mixed	More About School
Meadowside School Pool Lane , Woodchurch CH49 5LA	2out of 4	5,291 yd	Community special school	Not Applicable	Mixed	More About School
Foxfield School New Hey Road , CH49 5LF	3out of 4	5,424 yd	Community special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Mavi Bbq	68 Pensby Road	149 yd
Heswall Tandoori	52 Pensby Road, Heswall	163 yd
Bar Code	44 Pensby Road, Heswall	172 yd
The Runners Hub	The Runners Hub, Heswall	178 yd
Love Stitch	Love Stitch, Heswall	186 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Heswall Royal British Legion	78 Pensby Road, Heswall	248 yd
Johnny pye	Johnny Pye Pye Road, Heswall	291 yd
Harvest Mouse	Harvest Mouse, Heswall	364 yd
The Prense Well	5 The Mount, Heswall	393 yd
Jug and Bottle	Jug And Bottle, 13 Mount Avenue	526 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Domino's Pizza	244-246 Telegraph Road, Heswall	202 yd
Yo! To Go!	Tesco Stores Ltd, Telegraph Road	269 yd
Heswall Kebab House	186A Telegraph Road, Heswall	394 yd
Pisces Takeaway	35 Milner Road, Heswall	501 yd
Welcome Take Away	210 Pensby Road, Heswall	632 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Aldi	9 May Road, Heswall	214 yd
Savers Health & Beauty	230 Telegraph Road, Heswall	284 yd
Tesco	Tesco Superstore, Telegraph Road	363 yd
Sainsbury's	143 Pensby Road, Heswall	584 yd
Whitmore & White	124a Telegraph Road, Heswall	655 yd

Sport

Facility Name	Sport Objects	Distance
The Puddydale TELEGRAPH ROAD	grass pitches	137 yd
Physical Fitness Studios (Closed) The Mount	health and fitness suite	358 yd
Heswall Lawn Tennis Club HESWALL LAWN TENNIS CLUB HESWALL LAWN TENNIS CLUB QUARRY ROAD EAST	tennis courts	568 yd
Heswall Preparatory School (Closed) Quarry Road East		590 yd
Whitfield Common DOWNHAM ROAD SOUTH	grass pitches, tennis courts	661 yd
St Peters Ce School THURSTASTON ROAD	grass pitches	664 yd
Heswall Primary School WHITFIELD LANE	grass pitches	690 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of CH60 7TD